Haberman
has been selected by the McKnight Foundation to create a unified
communications framework for the foundation’s Collaborative Crop
Research Program (CCRP). The grantmaking program — an initiative to help
smallholder farmers feed their world in ecologically friendly and
culturally respectful ways — focuses on attacking “hunger hotspots” in
Africa and South America.
The CCRP is based on the vision of a world in which all people have access to the nutritious food
they need, on the terms they can afford, and where food is sustainably
produced in ways that protect local resources and respect cultural
values. The program takes a holistic, ecosystem approach to agriculture,
supporting research and partnerships that lead to increased crop
productivity, improved livelihoods, and better nutrition.
“We needed an agency to help us build communications connections for
our researchers across the globe. We found what we were searching for
with Haberman,” says Jane Maland Cady, International Program Director,
McKnight. “Not only does the agency understand food and the issues
surrounding access, they are in the trenches every day promoting and
advocating for positive solutions within our food system. I love
Haberman’s passion and authenticity — our two organizations share a
tremendous value alignment.”
“At
Haberman, we’re passionate about telling stories of organizations who
are making a difference in the world — like the McKnight Foundation,”
said Fred Haberman, CEO, Haberman. “This collaboration is a perfect fit,
meshing neatly with one of our agency’s key focus areas: eradicating
food deserts and creating access to fresh and nutritious food for all.
We are honored to be creating communication systems and language to
offer all of McKnight’s CCRP researchers better opportunities to
communicate. They are doing such important, world-changing work.”
