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Wednesday, February 26, 2014

Job - Director of Public Relations & Enterprise Community Management Job

Director of Public Relations & Enterprise Community Management Job

Monday, February 24, 2014

Risdall Promotes Two in Thriving Digital Marketing Division

Danielle Norgren
An indicator of its thriving digital marketing practice, Risdall Marketing Group (Risdall) has promoted Becky Brannan to digital marketing manager and Danielle Norgren to senior digital marketing specialist.

“Becky and Danielle have been integral to Risdall’s digital growth in recent years, leveraging a broad knowledge base of SEO, paid search, social media, display advertising and analytics to influence clients and colleagues alike,” says Josh Dahmes, president of digital marketing. “These well-deserved promotions recognize their thorough understanding and application of evolving digital marketing approaches to deliver measurable results for our clients.”

Becky Brannan 
In her new role of senior digital marketing specialist, Norgren will bestow her digital marketing knowledge through increased direct client interaction, spearhead digital campaign research, planning, implementation and analysis, and leverage creative online tactics and industry trends to deliver results-driven outcomes. Norgren started at Risdall in 2012 as an intern, joining full-time as an online marketing specialist in 2013 where she helped clients including CVS Flags and Winthrop & Weinstine reach targeted audiences online through social media, paid search and search engine optimization tactics, and blogs.

For more information about Brannan or Norgren, visit www.risdall.com.

Friday, February 21, 2014

Professionals needed for Pro-Am Day!!

This year's Minnesota PRSA Pro-Am Day will be held on Friday, March 7. Registration is scheduled to close February 25 and we are still approximately 10 professionals short of our goal - we need your help!
 
Pro-Am Day is an annual mentoring event that matches PR professionals from around the Twin Cities with PRSSA students in an effort to provide a day of job shadowing and networking for students interested in learning more about the PR industry. The job shadowing portion of the day takes place from approximately 9 a.m. to 2:15 p.m. with an optional speed networking event in the afternoon.

Please consider participating in this year's Pro-Am Day event by hosting a student. You'll be giving an eager student an experience he or she will never forget.

Register today!  

Kohnstamm Communications wins new business

Kohnstamm Communications, the St. Paul-based boutique public relations agency, today announced that it has continued to grow its natural foods industry expertise with the retention of five new clients.
Angie’s, which offers a variety of all-natural kettle corn products as well as the popular popcorn brand BOOM CHICKA POP, has retained Kohnstamm to be the company’s public relations agency of record. Founded in 2001, Angie’s is the fastest-growing brand in the fastest-growing category of snack food, and the company continues to build on its portfolio of innovative, delicious and healthy popcorn snacks.
The Honest Kitchen manufactures “human grade” pet foods, treats and supplements – the highest quality of pet foods available. Its ingredients are free of harsh, dangerous chemical preservatives and fillers, and provide a much healthier, safer and conscientious choice for pets. Kohnstamm will provide strategic public relations counsel and social media strategy to this fast-growth company, starting immediately. 
Enray, part of the J.M. Smucker Company, is a leading manufacturer and marketer of premium organic, gluten-free ancient grain products, including sprouted and non-sprouted grains, pasta, and cookies, primarily sold under flagship brand, TruRoots®.
It’sFresh! is an anti-food waste company, dedicated to delivering breakthrough solutions for food freshness via technological innovation. It’sFresh! hired Kohnstamm to promote its ethylene-removal technology - a discreet but high-tech sheet proven to extend the quality and freshness of produce up to three days. The sheet is already in use by several major retailers worldwide, and the company estimates that it saved several hundred thousand pounds of produce from landfills last year.
Kohnstamm is responsible for all U.S.-based public relations work to support this international client.
Minnesota-based nutrition products company Step One Foods selected Kohnstamm to help spread the word about its all-natural, physician-formulated products designed specifically to help prevent heart disease and lower reliance on prescription medications. The company was co-founded by Minneapolis cardiologist Dr. Elizabeth Klodas, whose resume includes training at the Mayo Clinic and Johns Hopkins. 
“These new clients fit so well into what Kohnstamm Communications is all about – exciting brands with a compelling story to tell,” said Josh Kohnstamm, founder and CEO of Kohnstamm Communications. “The new year has started off well for this agency and we look forward to building on this momentum throughout 2014.”

Thursday, February 20, 2014

Karwoski & Courage Public Relations Promotes Three

Karwoski & Courage Public Relations has promoted Vanessa de Bruijn and Kristin Merchant to account supervisors, and Dan Brandt to account manager.


Vanessa de Bruijn
Since starting with the agency in 2010, de Bruijn has rapidly climbed the ranks from assistant account manager to account manager. As account supervisor, she will continue her work on accounts in healthcare and architectural products. De Bruijn is a graduate of the Unive
rsity of Wisconsin-Madison.


Merchant’s promotion comes after one year with Karwoski & Courage, during which time she has been overseeing account work for the world's largest retailer, a filtration industry client, and Karwoski & Courage’s sister agency, Martin Williams Advertising. Merchant graduated from Iowa State University.
Kristn Merchant

Since joining the agency as an assistant account manager last summer, Brandt has serviced accounts in renewable energy, industrial coatings and industrial adhesives. In addition to account work, Brandt has also taken an active role in the new business process. Brandt is a graduate of Augsburg College.

Dan Brandt 
“Vanessa, Kristin and Dan have all consistently impressed clients and team members,” said Glenn Karwoski, Senior Vice President and Managing Director. “These promotions are well deserved, and will help us continue serving our clients with insight, dedication and passion for the work.”

Monday, February 17, 2014

PRSA Offers Discounted Rates in February

Now is a great time to join the Minnesota chapter of the Public Relations Society of America (PRSA). Receive a FREE one-year membership to the Minnesota chapter (a $75 value), when you join National in February 2014. Offer is for new members only with code FEB14 through the National PRSA website.

Minnesota PRSA membership provides access to approximately 350 local Minnesota members, plus the 21,000+ national network through directories and online forums. Members also gain access to 50+ live and on-demand training webinars and the PRSA Issues & Trends newsletter, delivering industry headlines daily to your inbox.

Plus, members have access to deeply discounted events through the Event Pass, which allows simple, shareable and flexible access to 2014 programs. Here’s a look ahead at upcoming Minnesota PRSA local networking and training events:
  • An Inside Look at Mall of America’s Enhanced Service Portal (ESP) on Tuesday, Feb. 25, from 7:30 – 9:30 a.m. at the Mall of America
  • Professional-Amateur Day (Pro-Am Day) job shadowing, speed networking and social reception on Friday, Mar. 7, from 9 am – 5 pm
  • Festival Event Planning on Wednesday, March 5
  • Going for the Gold: Olympics with Jon Mason

For more information on Minnesota PRSA membership and events, go to www.mnprsa.com. If you have any questions about Minnesota PRSA membership, please contact our office at 763-545-0064 or office@mnprsa.com. Follow our chapter online at Facebook, Twitter and LinkedIn.

Weber Shandwick Selects Minnesota Agriculture in the Classroom as 2014 Pro Bono Client

The Minneapolis office of Weber Shandwick has selected Minnesota Agriculture in the Classroom (MAITC), a program committed to increasing the agricultural literacy of Minnesota students, as its pro bono client for 2014.
 
“Increasing students’ understanding of agriculture goes far beyond memorizing what crops are grown and animals raised across Minnesota. Agricultural literacy is about making informed decisions as a consumer about nutrition, land use, and many other topics,” said Eric Pehle, executive vice president and general manager of the Minneapolis office of Weber Shandwick. “That’s why I’m excited to support the mission of Minnesota Agriculture in the Classroom as our 2014 pro bono client.”
 
For 28 years, Minnesota Agriculture in the Classroom has provided free resources and training to teachers so they can teach their students about the importance of agriculture, while incorporating these lessons into other standardized subjects, such as geography, history and science. “Anyone involved in education is most likely well versed of the many demands on teachers’ time and talents,” said MAITC Director Al Withers. “We’re really all about integration and using agriculture as a vehicle for learning.”
 
In 2014, Weber Shandwick will work with MAITC on a pilot program to help spread awareness of the program and engage teachers in several target schools in the Minneapolis-St. Paul metro area. The pilot program will include a research, execution and measurement phase that MAITC will be able to adjust as needed and replicate in future years.  
 
In addition to its pro bono program, Weber Shandwick’s annual community outreach efforts include Telling Your Story, a communications workshop for non-profits across the state, and several daylong service projects.

Thursday, February 13, 2014

MNPR Jobs' new look

So it has taken awhile for me to redo the mnprjobs.com blog, but it has been redone. Take a look and let me know what you think.
MNPR Jobs
The new look of MNPR Jobs blog.
Special thanks so Michael J. Peters for his design work. Michael is a photographer and graphic designer. You can check out his work  at MichaelJPeters.com.

Tuesday, February 11, 2014

New work from Haberman for new client, Schell's Beer.

The August Schell Brewing Company, New Ulm, Minn., the second-oldest brewery in the United States, has launched a new marketing campaign, from Haberman, Minneapolis. The campaign, “We are German craft,” launched in Minneapolis/St. Paul with print, outdoor, radio and digital in early February. View the creative here.
“One thing we know — the craft beer landscape is crowded. To differentiate, beer drinkers are looking for a good story in their bottle,” said Ted Marti, president, Schell’s, and a fifth generation member of the brewing family. “We’ve got that covered  154 years of deep tradition, history, variety and innovation all rooted in our German heritage. Our campaign seeks to bring that story to life to reach a new generation of craft beer drinkers.”
Haberman, a full-service marketing agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world, began working with Schell’s in summer 2013. The agency also handles marketing for the city of New Ulm, and is considering setting up its first office outside the Twin Cities in the southern Minnesota town, population 13,440. For more, visit www.modernstorytellers.com

The August Schell Brewing Company is a brewing company in New Ulm, Minnesota, founded by German immigrant August Schell in 1860. It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt Brewery rights in 2002.

Monday, February 10, 2014

PadillaCRT Rolls Out New Branding

PadillaCRT today unveiled its new brand identity, aimed at helping clients understand and articulate what drives them, then channeling all the agency’s efforts toward achieving their purposes.
The new brand is the culmination of a process that began when Padilla Speer Beardsley acquired Richmond-based CRT/tanaka to form PadillaCRT last September. The agency has nearly 200 associates in six offices across the U.S., and is among the top 10 independent public relations agencies in the country and the largest 100 percent, employee-owned firm in the communications industry.

The new PadillaCRT brand expresses a new attitude and a new voice for the combined companies. It is launching across multiple channels, including a new agency website, advertising, social media and the agency’s nationally recognized blog, The Buzz Bin.

“We are building a brand that is respected by our clients and our communities, anchored not in products and services but in the convictions and values that set us apart,” said Lynn Casey, PadillaCRT CEO. “Our new brand reflects that difference. Like other agencies, we research, strategize, plan, write, design, create, program, launch, manage and measure. But these actions are not what define our agency. Our significance comes from the results of these actions and the success of our clients.”

The development of the new agency brand grew from new company vision, purpose and values statements that were developed by the agency’s employee owners. PadillaCRT’s Creative group created the visual and verbal presentation of the brand, drawing on the agency’s in-house Research & Insights team and its brand planners.

The in-depth interviews with our employees and clients led to a decision to move our own story-telling beyond the breadth and depth of our capabilities to a more-inclusive emphasis on the premium we place on insights, creativity, collaboration and an unrelenting commitment to our clients’ success,” said Kelly O’Keefe, PadillaCRT chief creative strategy officer.

The new PadillaCRT brand was launched to employee-owners this past week and “teased” on the agency’s social media properties prior to today’s external launch.

Job - TPT - Director of Creative Services

TPT - Director of Creative Services

Wednesday, February 05, 2014

February is Membership Drive month at MWMC

During the month of February only (Feb 1-28) we are offering a $35.00 discount off our standard enrollment rate of $170.00. When you register, please use this promo code in the promo code field of the form: MarCom2014
  
Since 2006, MWMC has attracted a growing number of members who have made it their professional association of choice. We hope that you will consider becoming a part of our community of marketing women who are helping to make our organization the great organization it is.

Our members enjoy dynamic networking, thoughtful programming, relevant training and powerful learning opportunities that makes MWMC the revered choice for women MarCom professionals in the Twin Cities.

Here are just a few benefits of what your membership can bring:
  • Learn Why MWMC is the organization of choice for many and the unique differences that set us apart from others. Listen to what these members have to say in our Member Spotlight area.
  • Check out our upcoming Calendar of Events for the latest information on networking, programming and learning events.
 
It is our goal to provide an environment that energizes you and transforms your career. We hope you decide to join our organization! If you are ready - JOIN NOW! Select "New Professional" - and Enter Promo Code MarCom2014, to receive your discount.

If you have any questions about MWMC or membership, please contact us at the following. We look forward to meeting you and personally welcoming you to MWMC.

Tuesday, February 04, 2014

Job - PR Account Executive Opening – Maccabee Public Relations

PR Account Executive Opening – Maccabee Public Relations

Corporate giving gets personal

For the second year in a row, Minneapolis-based B2B marketing agency Schermer gave each of its employees the opportunity to direct a $400 company donation to a non-profit cause of their personal choice. As a result, Schermer made over $10,000 in donations to 24 charities on behalf of its employees in 2013.

For more information, and a list of the nonprofits receiving Schermer’s donations, visit http://bit.ly/1hnt8Zs

Monday, February 03, 2014

PineappleRM Welcomes Anne Schopen as Director of Client Services



PineappleRM is pleased to announce the addition of Twin Cities communication expert Anne Schopen as director of client services. Since the reputation-management firm launched in 2011, it has established a solid client roster for brand refresh, training and ongoing PR and marketing communications campaigns.

“Our continued growth requires exceptional client service,” says Rose McKinney, APR, founder and CEO of PineappleRM, Inc. “Anne brings extensive experience to our fresh approach with reputation management. She has high standards and a sense of humor appreciable to clients and staff.”

Previously, Schopen and McKinney worked together at Risdall McKinney Public Relations and Foley Sackett. Together they were a part of many award-winning teams including work with Blue Cross Blue Shield of Minnesota, Medica and a national Millennium celebration for American Composers Forum.

More recently, American Composers Forum began working with PineappleRM to help plan its 40th anniversary, which will take place during 2015. Additionally, Schopen will take the lead role on several accounts and provide strategic, creative and tactical support for the PineappleRM team.

Schopen served in PR and marketing communications roles with the Ordway Center for Performing Arts and Children’s Theater Company, the nation’s largest theater for youth audiences. Schopen began her career working on national consumer accounts, including Lee Jeans at Fallon Worldwide. She holds a B.A. degree in mass communications and international relations from the University of Minnesota and attended New York University’s Tisch School of Arts for its feature film program.

Last Chance! Register for the Ad2 Student Advertising Summit

Event Details:

Join us for a day of exploring the infinite possibilities of the advertising and public relations industry. The Ad2 Student Advertising Summit is assembling a day long event to help launch your career. By attending the Student Ad Summit you will be surrounded by professionals in the world of advertising, marketing, public relations, and more. The Summit entails two keynote speakers, networking roundtables, breakout sessions, career exploration, agency tours, portfolio reviews to help kickstart your career. This year we are proud to have Dan Sacher of Viacom and Chuck Porter of Crispin Porter+Bogusky as our keynote speakers. With over 30 sponsors and 110 professional speakers and volunteers, this is an event you do not want to miss! 

Date: Friday, February 7th
Time: 7:30 a.m. - 7:15 p.m. (Breakfast and lunch provided) 

Location:
McNamara Alumni Center
200 Oak Street SE 
Minneapolis, MN 55455

Cost:   
Ad Fed Members: $45
Non Members: $50
At the door (space limited): $50 Ad FedMembers, $55 Non-Members

For more information, and to register, please visit: http://ad2sas.org/