Friday, November 29, 2013
Thursday, November 28, 2013
I hope you get sometime this weekend to reflect on the things that really matter in your life. Eat too much, laugh too hard and enjoy your loved ones. Life is too short not to smile.
Wednesday, November 27, 2013
“Katlyn and Maggie have been taking on more and more strategic projects in the past year, including digital PR and thought leadership efforts for clients,” said Joel Swanson, APR, president of Risdall Public Relations. “I’m excited to see them continue to excel as account executives, as they focus on greater client relations and building new business.”
Beginning her career as a reporter, Tompkins’ role as account coordinator grew from an internship with Risdall in 2012. The promotion to account executive signals her skill in media relations, excellence in writing, and ability to see how a public relations campaign fits into an overall marketing strategy. In her new role, she will continue to foster client campaigns and begin to explore new business opportunities. Her client list includes Vision-Ease Lens, Help Me Grow and Crown College.
Tuesday, November 26, 2013
Monday, November 25, 2013
Thursday, November 21, 2013
Tuesday, November 19, 2013
Monday, November 18, 2013
Friday, November 15, 2013
In a world almost polluted with advertisements, the most important things to focus on are how to make your ad stand out, be noticed, and be remembered. While there are many ways to do this, my favorite is by taking a minimalistic approach.
When designing an ad, many people have the tendency to over complicate their ads with far too many visuals and sounds. This can be overwhelming and cloud the true meaning and even the product in the ad. Personally, I think being minimalistic can lead to a stronger attention grab. For example, two consecutive pages in the A section of the New York Times were purchased and left blank, save for a small URL on the bottom of the second page. This was done as an advertisement for an upcoming film called “The Book Thief.”
Not only did this attract the attention of many readers, but it also was featured on many blog and news sites including the Huffington Post and Business Insider.
This shows another benefit to the minimalist approach aside from just grabbing the attention of those looking at it. By using something as minimalistic as two blank pages in one of America's most popular newspapers, “The Book Thief” was able to attract the attention of blogs and news sites. This ad was able to generate additional, and more importantly free, promotion. This is exactly what every advertiser strives for.
By getting others to talk about and share your ad, you are not only advertising in the traditional sense, but also you are advertising through word of mouth. This tool is one of the most powerful weapons that an advertiser can hope to get their hands on. Word of mouth allows your message to be spread much further than it ever could have through a more traditional approach.
Clearly, taking a minimalistic approach can be very beneficial. By doing this, you can make your ad stick in someones mind as well as generating word of mouth. These two things together can help create a very effective campaign.
Social media has changed many aspects of how we receive our news. It is now a constant feed of updates that happen in real-life time. We are able to follow numerous reputable news sources, but the fact of the matter is that we are all journalists these days.
Any person is able to post news through social media, which has allowed us to become more socially aware of current events. For example, photos and videos that were taken by normal people at the Boston Marathon Bombing went viral and informed people what was happening in that moment.
The problem with anyone being able to post news is that you need to question validly. People hear something and it spreads like wild fire through social media – even if it isn’t true. You can see this again with the Boston Marathon Bombing when a fire at JFK Library occurred just after the bombing. People were saying that JFK Library was also attacked, when the reality was that there was an unrelated gas leak. This poses the question, are we more informed or better informed through social media?
We are certainly more informed citizens because of social media, but because of examples like above, we are not necessarily better-informed citizens. We consume news so quickly and are so hasty to share it that we don’t wait for the facts to surface.
Andy Carvin wrote an article on PBS about social media creating a more informed public. He said, “In recent decades, we've put ourselves in a bind by creating news cycles that are faster and faster and faster. And speed is often the scourge of accuracy.” This quote demonstrates the problem between social media and the news perfectly because people want information so quickly that they are willing to risk accuracy.
Remember, we are all journalists in this day and age. Do your part and check your facts before you share news on social media.
University of Minnesota
Wednesday, November 13, 2013
Tuesday, November 12, 2013
Carmichael Lynch Spong recently promoted Rachel McLennan, Tara Olson Medina, Bob Ringer and Brittany Greff in its Minneapolis and New York offices.
"Rachel, Tara, Bob and Brittany are well-suited to help us succeed as we continue with our purpose to ignite and sustain business momentum for our clients,” said Julie Batliner, managing director for Carmichael Lynch Spong.
Rachel McLennan was promoted to senior media relations manager in the firm’s New York office. McLennan is responsible for developing and implementing successful public relations campaigns for her clients Sherwin-Williams Paint Stores Group, Lutron Electronics, MasterBrand Cabinets and Calphalon.
Tara Olson Medina was promoted to senior social engagement specialist in the firm’s Minneapolis office. As Carmichael Lynch Spong is growing its social engagement team, Olson Medina will continue to shape strategy and execution of social engagement initiatives with clients in a variety of categories. She develops brand voices for social channels, plans and executes campaigns to drive fan acquisition and engagement and oversees community management, content development and influencer marketing strategies for several clients including Lutron Electronics, SUPERVALU and MasterBrand Cabinets.
Bob Ringer was promoted to senior associate in the firm’s Minneapolis office. Ringer joined the firm in 2011 as an intern before he was promoted to an associate in 2012. Ringer has worked on a number of clients including Jack Link’s Beef Jerky, MATADOR Beef Jerky, Jennie-O Turkey Store, Save-A-Lot Food Stores, SUPERVALU, MasterBrand Cabinets, DSM, H&R Block Dollars & Sense and Rapala.
As a senior associate, Ringer handles client and account management, execution of events and media relations for top-tier brands.
Brittany Greffwas promoted to senior associate in the firm’s New York office. Greff joined the firm in 2012 as an intern and was promoted to an associate in the fall 2012. Greff is responsible for handling day-to-day activities, as well as implementing campaigns for her clients Sherwin-Williams Paint Stores Group, Lutron Electronics and Morinda Bioactives.