Advertise on MNPR

Monday, September 30, 2013

A Subaru's longevity is put to the test in latest work from Carmichael Lynch

People just don’t let their Subarus go. Why would they? Subarus continue to stand the test of time. They have mastered durability, now if only they could teach patience. "Stick Shift" shot by noted director/cinematographer Lance Acord (Where The Wild Things Are,) continues to highlight how a dependable car and a lot of patience can go a long way.

Luckily this long-suffering dad and his Subaru have the endurance needed to teach his son how to drive stick shift. But just when you think he’s made some strides, there’s a twin in the back waiting his turn.

Subaru, love a car that lasts.

Monday, September 23, 2013

Anounncing the birth of Lydia Ann May!

It is with great joy that I am able to announce the birth of our third child, Lydia Ann May. She was born on Friday morning at 3:14AM! To say I am excited is an understatement. She is just perfect!

Wednesday, September 18, 2013

Meet Padilla Award Winner David Schoeneck, APR

David Schoeneck, APR, received the Donald G. Padilla Distinguished Practitioner Award at this year's Minnesota PRSA Classics Awards. He also is the external relation lead for the Twin Cities Chapter of the American Red Cross.

1. What role has PRSA had in your career?

As I mentioned in my acceptance speech at the Classics Awards, I came to public relations the old-fashioned way – via the media. While going to college, I also worked as a reporter and editor at the New Ulm Daily Journal and KNUJ-AM. When I was drafted into the U.S. Army, my prior newspaper experience gave me a civilian acquired skill as an information specialist/combat correspondent (71Q20). I served as a writer and editor for the 4th Infantry Division’s newspaper, “The Ivy Leaf,” in Vietnam.

Several years later, when I made the move to corporate public relations, I had the opportunity to work with a number of senior public relations professionals, including Jerry Wollan of Padilla and Speer and Bob Provost of the Minnesota Insurance Information Center. They both encouraged me to join PRSA and further my professional development in public relations. Another important contact with PRSA was meeting and working with master public relations practitioner Chet Berger, who also encouraged me to gain a deeper understanding of public relations.

That came when, in 1976, I began to study for the PRSA Accreditation examination. I and several other candidates spent a series of Saturdays studying public relations principles and strategies. Impressed by the depth of knowledge conveyed by the presenters, I took the exam and passed. I also became more involved with PRSA, first as a committee co-chair, then later as a board member and officer. I also began to attend PRSA National Conferences, a valuable professional development opportunity.

PRSA has served as an invaluable resource for professional knowledge, networking with senior practitioners.

2. What are some of the key lessons that you have learned in your career?

First, always act ethically. It is always easy to succumb to “group think” and overlook the ethical dimensions of any given action or decision. Second, think strategically. While it is always important to execute effectively on a tactical level, and be able to use up-to-date technology and techniques, it is even more important to make sure that what public relations accomplishes is aligned with management’s goals and the organization’s strategic direction. Third, always strive for quality and excellence. Meet and exceed the needs of your customers, both inside and outside the organization. Fourth, read and study widely. Study a wide variety of media sources, and maintain intellectual curiosity. Gain a broad understanding of arts and culture to stimulate creativity. Finally, become a thoughtful, intense student of your company and your industry. Develop an intimate knowledge of what factors contribute to your company’s profitability, and what trends are driving your industry. 

3. How did you get involved in the Twin Cities chapter of American Red Cross? What would you like readers to know about the organization?

In 2002, I decided to focus my volunteerism more narrowly. Because of my longtime friendship with David Therkelsen, APR, Fellow PRSA, who was serving at that time as the president of the Saint Paul Area Red Cross, I became affiliated with the Twin Cities Red Cross Public Affairs on-call team.

Tracy Carlson, APR, Minnesota PRSA President (r), presents a check to Phil Hanson, Executive Director, Red Cross Northern Minnesota Region (l) and David Schoeneck, APR (c).
This team works as an adjunct to the Red Cross professional communications team. We cover evening and weekend local disasters such as home and apartment fires, and are on-call several nights each month. When a fire or other disaster displaces a family or several families in our Red Cross region, the on-call team is called by other Red Cross volunteers who have helped the affected people, and prepares a news release and does a media call-down. In the case of larger disasters, a member of the on-call team may go to the site and assist with Red Cross media relations. As part of this team, I’ve responded to three Minnesota tornadoes, four floods, and a number of larger apartment fires. In addition, the national Red Cross disaster service team has deployed me twice to larger situations, such as Hurricane Irene and Superstorm Sandy.

The Red Cross has a large staff of communicators who are backed up with volunteers.

4. What advice would you give to new public relations practitioners?

First, join PRSA – it is an invaluable networking and development opportunity, and become active in the organization. Seek Accreditation, when you become eligible. It is a great experience and an important credential to achieve. Attend professional development opportunities by PRSA at the local, district and national levels.

Connect with Schoeneck on LinkedIn.

-- Brant Skogrand, APR, MBC / Skogrand PR Solutions, LLC

Friday, September 13, 2013

Tinder - The Future of Dating is Now!

If you are well-versed in social media then you have likely heard of Tinder. Tinder is a dating tool that allows users to browse a wide selection of potential mates and reject or accept them by a simple swipe of the finger. Welcome to 2013.

Tinder allows users to connect with singles in their area. The app is well designed Businessweek writes:
Like the monster in Alien, Tinder may be a perfectly evolved organism, a predator for your attention built on the DNA of its social networking predecessors. The faces you see on Tinder seem real because they’re tied to Facebook accounts, the gold standard of authenticity. Tinder takes the gay app Grindr’s location function, which pinpoints eager men down to the foot, and tames it for a female audience, rounding distance to the nearest mile. You can chat with Tinder matches, but you can’t send photos or video, so the app avoids Chatroulette’s fate of being overrun by aspiring Anthony Weiners.
Regardless of your willingness to hookup with someone Tinder allows the no-strings-attached opportunity to try and meet someone new. What is truly unique about Tinder is that it is designed for specifically smartphones. Using smartphones the app can detect your location and connect you with someone near by.

For a happily married man with almost three kids, their is not much utility in Tinder for me, but it is an interesting concept.

Job - PadillaCRT - Assistant Account Executive

PadillaCRT - Assistant Account Executive

Thursday, September 12, 2013

Go Veggie names Haberman PR agency of record

GO Veggie!, a 30-year innovator and leader in alternative cheese products, has selected Haberman, Minneapolis, to handle its corporate and product public relations after a competitive review.
“I am very impressed with Haberman’s level of expertise with consumer engagement. Our new agency will offer GO Veggie! solid insights and proven success with many admired natural and traditional grocery brands,” said Jamie Schapiro, director of marketing, GO Veggie!. “The agency’s ability to activate big, community-engaging ideas and develop emotional connections with consumers through storytelling and content generation resonates deeply with us — this is a perfect cultural and business fit.”

From our first meeting, we felt a strong synergy between our two companies,” said Fred Haberman, co-founder and CEO, Haberman. “Haberman is excited about the enormous opportunity to educate consumers about the healthier cheese free choices GO Veggie! offers in a compelling way.”

Wednesday, September 11, 2013

Job - Inprela Communications - Senior Account Executive or Account Supervisor

Inprela Communications - Senior Account Executive or Account Supervisor

McGrath Joins Himle Rapp as Senior Counselor



Dennis B. McGrath, longtime Twin Cities public relations counselor, has joined Minneapolis-based Himle Rapp & Company, Inc., a leading public relations and public affairs counseling firm.
McGrath will be a senior counselor with the firm, founded in 1982 by former GOP state representative and Metropolitan Airports Commissioner John Himle.
McGrath is a past president and CEO of Mona Meyer McGrath & Gavin, now the Minneapolis-based office of the international PR firm Weber Shandwick, Inc. He later served as CEO of Weber Shandwick offices in New York and Tokyo, Japan. In more recent years, he and his wife, Betsy Buckley, founded McGrath-Buckley Communications Counseling. During the past ten years, he also served the Catholic Archdiocese of Saint Paul and Minneapolis in a consulting capacity as director of communications.
A journalism graduate of the University of Minnesota, McGrath has served on the boards of many community and nonprofit organizations, including the Minnesota Zoo, the Community University Health Center, the Minneapolis Aquatennial, DeLaSalle High School and 360 Journalism.
“Dennis has had a uniquely distinguished and successful communications career, and my partner Todd Rapp and I and our colleagues are very enthusiastic about the judgment, experience and talents he can bring to our clients,” said John Himle in announcing McGrath’s addition to the firm.

Weber Shandwick Names Cathy Calhoun Chief Client Officer; Appoints Sara Gavin President, North America

Weber Shandwick announced it has named Cathy Calhoun to the new global role of Chief Client Officer and Sara Gavin as president, North America, effective immediately.

Calhoun, previously Weber Shandwick's president, North America, has been with the firm for 21 years. She is charged with deepening relationships with key clients, across practice areas and geographies. Calhoun reports to Weber Shandwick CEO Andy Polansky.

"Exceptional client service has always been a Weber Shandwick hallmark, and Cathy has been instrumental in building strong relationships with many of our leading clients. She is highly respected for her strong strategic leadership, drive and ability to anticipate and capitalize on the fast-changing business environment," said Polansky. "I'm confident that Cathy will have a significant impact in this vitally important role as we aim to deepen our relationships with valued business partners around the globe."

Gavin, previously president of Weber Shandwick's Minneapolis office, has been with the firm nearly 30 years. In that time she has served key clients across North America as she has built an operation renowned for its expertise in financial services, government, agriculture, consumer work and digital innovation. She will have responsibility for the firm's operations across the U.S. and Canada. She reports to Gail Heimann, president, Weber Shandwick.
 
Said Polansky: "Sara's keen focus on strategically marshaling our firm's talent and resources on behalf of clients, and her strong track record in building a vibrant culture and business environment are qualities she will bring into this expanded role. She embodies the collaborative spirit that binds our teams and sets our firm apart."

Eric Pehle, executive vice president and general manager for the firm's Minneapolis office, will continue in his role managing operations there.

Monday, September 09, 2013

Campbell Mithun names Denis Budniewski director of account leadership and growth

Minneapolis ad agency Campbell Mithun has named industry veteran Denis Budniewski as director of account leadership and growth. In hiring Budniewski, the agency affirms its commitment to invest in talent to cultivate high-performance teams and to pursue aggressive growth.  Budniewski assumed his post on September 9, just two months into the tenure of new CEO Rob Buchner.
 
“Denis knows how to court, win and serve complex brands on big stages, all within categories aligning squarely with our strengths – packaged goods, retail and telecom,” said Buchner.  “And his vast cross-platform experience uniquely equips him to activate our multidisciplinary business model.”
 
Budniewski has led teams who developed market-changing work for clients including Cadillac, Qwest, Audi, Sherwin-Williams, Polaris and multiple Procter & Gamble brands, and has consistently grown accounts to secure and expand AOR responsibilities across creative, social media, CRM, direct and digital disciplines. He has served agencies including Saatchi & Saatchi, McKinney and most recently, Fallon, where as general manager he established and managed their 80+ person Cadillac teams in Minneapolis and Detroit.
 
"I am thrilled to be joining Campbell Mithun,” said Budniewski.  “The agency has a portfolio of fantastic clients and halls filled with passionate, smart and energetic people who are committed to growing client business. Campbell Mithun is poised for growth and I couldn't be happier to join the team.”

Wednesday, September 04, 2013

Is Microsoft dying? #WillMicrosoftdie

The future of the PC took an interesting turn Tuesday when Microsoft announced its purchase of Nokia. It may be a bit of a desperate move by Microsoft.

The overwhelming sense is that a dying company has just bought a dying company.
...you can adopt a much more pessimistic school of thought: Microsoft and Nokia may have simply thrown a rope to one another, cried “Save me!” and jumped off a cliff in unison.
What do you think? As this infographic shows, mobile marketing is growing but is Microsoft dying?

Padilla Speer Beardsley completes acquisition of CRT/tanaka

Two of the country’s leading PR and communications agencies, Padilla Speer Beardsley and CRT/tanaka, announced today that Padilla’s acquisition of CRT/tanaka is complete. The agency, which has changed its name to PadillaCRT, is now one of the top 10 independent public relations and communications firms in the country.
 
Clients will benefit from PadillaCRT’s employee-owned structure, award-winning expertise across all disciplines of marketing and communications, and deep knowledge in high-growth industries such as food and beverage, health care, consumer products and services, manufacturing, technology, agribusiness, recreation and other sectors.
 
“Our clients will experience the kind of customized service and fierce dedication to results that only an employee-owned agency can deliver,” said Lynn Casey, CEO of PadillaCRT. “Every one of us has skin in the game, which translates to quality service and high satisfaction for our clients.”
 
The combined firm has deep expertise in corporate/investor relations, branding and marketing, crisis communications, social media, media relations, creative and digital/social media. By starting with business goals, the agency helps clients discover the people who truly impact success and then generates unique insights and inspiring ideas that drive the right messaging and motivation for client campaigns and programs.
 
Padilla unveiled its intent to acquire CRT/tanaka in late July. The company has nearly 200 employee-owners in Minneapolis, New York, Los Angeles, Virginia and Washington, D.C.

Minnesota Online Marketing Agency aimClear® Hires Annalise Kaylor


aimClear, an internationally recognized online marketing agency, has hired Annalise Kaylor as associate creative director. Kaylor, based in the company’s Duluth office, will help support both aimClear locations, including the Twin Cities office located in the Lowertown neighborhood of St. Paul.

“We are thrilled to have Annalise join the aimClear team. We’ve watched Annalise, a respected industry thought leader, grow her career and help cultivate and successfully build brands online,” said Marty Weintraub, founder and evangelist of aimClear. “Annalise’s fluency in organic social media helps enrich our capabilities and complement the agency’s renowned paid social campaigns.”

At aimClear, Kaylor will help clients develop actionable strategic plans for social media to help them grow their businesses and enhance their customers’ online experiences. In addition, Kaylor will provide creative direction for integrated marketing plans that combine both organic and paid social media with SEM and other online marketing activities.

Kaylor, a sought-after speaker, has been helping shape social media and digital strategy for some of the world’s most notable brands. Kaylor has a track record of helping businesses think outside the box to deliver enjoyable social experiences online that help propel clients’ growth. She joins aimClear from Intrapromote, an Ohio-based digital marketing agency, where she was director of social media marketing. Kaylor was responsible for all aspects of social media strategy for clients, including content planning, community management, influencer outreach and social media monitoring. Prior to Intrapromote, Kaylor worked for global beauty brand Aveda, an Estée Lauder Company, where she served as digital community manager for global pages and oversaw content for all international markets. Kaylor has served clients in the healthcare, education, hospitality, technology and luxury consumer goods industry.

In addition to her client work, Kaylor looks forward to sharing cutting-edge research and tactics on the industry conference circuit. Upcoming speaking engagements include Pubcon Vegas and SMX East.