MNPR Blog

Wednesday, October 31, 2012

Job - Olson - Account Executive

Olson - Account Executive

Lola Red PR grabs new client

Lola Red PR's has a new client, Blackjove, a men's style consulting company started by Carrie Erickson and Leah McMullen.  These women are smart, approachable, create custom wardrobe solutions for their clients and help make a man's life easier.  Amen, right?  

Guys if you are looking for wardrobe assistance this duo gets Lola's highest recommendation.  They can shop for a special event, design a whole new wardrobe, edit what you have, and they promise to make it super easy and successful for you!  These women are not intimidating and want to make sure you look and feel great. Depending on what you need, hourly pricing is $150 or they have service packages.   

Gals, if you have been struggling with your significant other or hubby, Carrie and Leah of Blackjove can help to facilitate an intervention to get your guy styled.  It will save you time and precious energy on arguments.  Overall, money well spent.

You can check them out at www.blackjove.com or like them at www.facebook.com/blackjove.

Tuesday, October 30, 2012

Greg Zimprich has joined Kohnstamm as EVP

Greg Zimprich has joined Kohnstamm Communications as the agency’s first Senior Vice President of Agency Operations and Strategic Insight. Zimprich brings more than 25 years of proven industry experience to the position, including the last 19 years with General Mills. During his tenure with the Golden Valley-based food giant, he helped launch more than 100 new products and created a number of nationally recognized marketing capabilities. He is probably best known in the PR industry as a thought leader and pioneer in social media and word of mouth marketing, having transformed the way General Mills brings new products to market.

PR Week broke the news of Zimprich’s departure from General Mills last summer as part of a sweeping corporate reorganization, noting that he had lead PR in the role of director of brand public relations there for the past seven years. At the time of his departure, Zimprich headed an extended team of nearly 20 PR professionals with an annual budget of approximately $15 million.

At Kohnstamm, Zimprich takes the helm of an agency – alongside founder Josh Kohnstamm – that is growing at a 24-percent annual rate. He will aid in Kohnstamm’s emergence as a national leader in brand-building for consumer products and professional services companies, as well as lead the team in new social media strategies. Already, the agency has earned a national reputation as Boutique Agency of the Year via The Holmes Report, while breaking new ground in the fast-growth social media consumer and B2B space.

Zimprich’s innovative work in word of mouth, influencer marketing, crisis communications, sponsorship development and media relations has generated extensive industry recognition. But it was his pioneering work in social media that truly helped position General Mills as one of the first major consumer products companies to embrace a strategic approach to social media marketing. Architected by Zimprich and his team, blog seeding and consumer-influencer networks allowed General Mills brands to effectively foster direct relationships with consumers and key influencers. He also developed and implemented enterprise-wide social media guidelines and training for General Mills employees, and established an effective crisis response platform for its brands.

Zimprich, 48, began his career as a newspaper reporter before holding positions with three different PR agencies, including Mona Meyer & McGrath (now Weber Shandwick). He joined General Mills in 1993. A native of Faribault, Minn., he earned a bachelor of arts degree in journalism and psychology from Saint Mary’s University and a master of arts degree in mass communications from Marquette University. In addition to volunteering with a number of local organizations, he is a frequent guest lecturer at area universities and has coached youth athletics for nearly 20 years.

Job - Yelp - Marketing Internship

Yelp - Marketing Internship

Job - Shelter For Life International - Graphic Designer/Web-Social Media

Shelter For Life International - Graphic Designer/Web-Social Media

Monday, October 29, 2012

Job - Life Medical - e-Commerce Copywriter Marketing Intern

Life Medical - e-Commerce Copywriter Marketing Intern

Job - Haberman - Interactive Designer

Haberman - Interactive Designer

Thursday, October 25, 2012

Swenson Joins Bellmont Partners as Senior Account Executive

Megan Swenson has joined Prior Lake-based Bellmont Partners Public Relations as a senior account executive. Swenson brings more than six years of experience in media relations, event planning, promotions, social media and media buying to the growing full-service agency.

Megan has worked with clients in the entertainment, restaurant and retail industries, as well as several non-profits. She has participated in events for the Minnesota chapters of PRSA and Ad Fed, as well as St. Paul Young Professionals and DRIVE Emerging Leaders.

Megan is a graduate of the University of St. Thomas and holds a Bachelor of Arts degree in journalism with an emphasis in public relations.

“We are thrilled to welcome Megan to our growing team of communications professionals,” says Jen Bellmont, Bellmont Partners vice president. “Her wide-ranging expertise is a valuable asset to our clients, as they have come to expect a high level of service and strategic counsel from our agency.”

Prior to joining Bellmont Partners, Megan was an account executive with Nemer Fieger, where she managed marketing communications and event logistics for several clients, including Subway and Midtown Global Market.

Connect with Megan on Twitter.  

Job - Integrity - Marketing Communications Manager

Integrity - Marketing Communications Manager

Job - Children’s Hospitals and Clinics of Minnesota - Communications Consultant

Children’s Hospitals and Clinics of Minnesota - Communications Consultant

Wednesday, October 24, 2012

Job - Target - Marketing Internship

Target - Marketing Internship

Wolf Ridge Environmental Learning Center Selects Haberman

Wolf Ridge Environmental Learning Center, an internationally recognized environmental education center based near Lake Superior in northern Minnesota, has partnered with Haberman to build awareness of Wolf Ridge, and increase enrollment in its programs through strong marketing strategies, memorable creative and integrated communications. “Wolf Ridge is a remarkable place for learning and inspiration. Our goal is to introduce more educators, families and young people to our environmental offerings— like our top-rated Wolf Ridge summer and winter camping programs,” said Pete Smerud, executive director, Wolf Ridge Environmental Learning Center. “Haberman’s deep personal connections — to the environment in general and camps specifically — make our two organizations natural allies. And the agency’s smart, strategic thinking really sealed the deal.”

“Like many others, I have fond memories of visiting Wolf Ridge as a student, at its former location in Isabella. Wolf Ridge and Haberman’s missions are closely aligned — Haberman employees are also passionate advocates for the outdoors, education and families,” said Brian Wachtler, president, Haberman. “We look forward to helping the center shine a bright light on its environmental learning opportunities that build lifelong, irreplaceable skills and experiences.”

Founded in 1971, Wolf Ridge Environmental Learning Center is recognized nationally and internationally as a leader in environmental education. Wolf Ridge’s mission is to develop a citizenry that has the knowledge, skills, commitment and motivation to work together 
for a quality environment. Each year, Wolf Ridge serves nearly 20,000 people through its broad spectrum of environmental and outdoor learning programs for children, families, seniors and college students. Over the past 40 years, Wolf Ridge has engaged more 500,000 participants in its programs. For more, visit www.wolf-ridge.org.

Friday, October 19, 2012

Job - United Way - Marketing & Event Planning Internship

United Way - Marketing & Event Planning Internship

Job - CSM - Marketing Coordinator

CSM - Marketing Coordinator

Twin Cities Business Peer Network presents a lively discussion with Rose McKinney, APR on Tuesday, October 30th

The Twin Cities Business Peer Network and Metropolitan State University are proud to present a lively discussion with Rose McKinney, APR on Tuesday, October 30th from 6-8PM.

About the session:
Career-making (or breaking) conversations.
What to say, or not to say, if your employer is in the headlines.
There’s no telling what will end up in tomorrow’s headlines …or for that matter in a Twitter feed one second from now.  Unless you’re the appointed, designated spokesperson, it’s important to know whether adding your voice (and opinions) to the conversation is in anyone’s best interest.  Find out when it’s best to chime in and when it’s best to clam up.  

It’s far too easy to do unintentional damage to your employer’s brand-reputation and to your own. More importantly, gain understanding into proactive communications strategies and how you can support these in times of crisis and times of opportunity.
In this 60-minute, hands-on session, Rose McKinney will provide an overview of brand-reputation as a career-management tool and will share a process for determining what to say, or not to say, and the impact of your words and actions.  She’ll share examples from current events and real-life stories where communication strategy was a critical factor.  Bring your own pressing questions about how to be prepared, how to weather chaos and how to balance your personal reputation with that of your employer’s.

Thursday, October 18, 2012

Job - Rochester Catholic Schools - Communications & Marketing Specialist (Private School PreK-12)

Rochester Catholic Schools - Communications & Marketing Specialist (Private School PreK-12)

Job - The Emily Program - Marketing & Communications Manager

The Emily Program - Marketing & Communications Manager

Risdall Marketing Group to Host Workshop by Primal Branding Author, Patrick Hanlon, on Wednesday, Nov. 21

WHAT:          Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating "zealots for your brand, your company and your future," and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see first-hand how primal branding builds a loyal following by examining several Risdall Marketing Group case histories.

WHEN:          Wednesday, Nov. 21
                        8:30 a.m. - 11 a.m.

Schedule:
·         8:30     Complimentary continental breakfast
·         9:00     Primal branding presentation
·         9:45     How to dig into a brand workshop
·         10:30   A primal look at several Risdall case histories

WHERE:       Risdall Marketing Group, 2nd floor conference center
                        550 Main Street
                        New Brighton, MN 55112

Registration is $99, available online at primalbranding.eventbrite.com. For
more information, please contact beth@risdall.com.

WHO:             The workshop will be led by top branding practitioner, Patrick Hanlon, founder and CEO of THINKTOPIA®, and author of the book, Primal Branding: Create Zealots For Your Brand, Your Company And Your Future.

Wednesday, October 17, 2012

Job - New Pathways - Special Events Coordinator-Contract Only

New Pathways - Special Events Coordinator-Contract Only

Smart Insurance, Greenwald Wealth Management, VBox Inc Choose @MaccabeePR


Three new clients -- Greenwald Wealth Management, the St. Louis Park, MN-based financial planning firm specializing in investment advice for physicians and dentists; Smart Insurance Company, a Cleveland, Ohio-based company providing innovative insurance products to the senior marketplace; and VBOX Inc., White Bear Lake, MN-based manufacturer of the first wearable oxygen concentrator for medical oxygen therapy -- have chosen Maccabee as their public relations and social media marketing agency.

Progressive Clothing Brand prAna Chooses Haberman to Handle Local Public Relations Outreach

prAna, an active living brand known for functional design and progressive style, has selected Haberman in a competitive review. Haberman will handle public relations, social media and event management as well as long-term marketing planning for prAna’s first Twin Cities location.

The new Minnesota store, slated to open in early November 2012 at 50th and France in Edina, joins five other retail prAna locations — in Denver, Boulder, Santa Barbara, Portland and San Francisco. The brand is also sold at prAna.com and within 1,400 specialty retailers across the U.S., Canada, Europe and Asia.

“Why Haberman? The team showed obvious PR finesse and solid community connections, yes. They came highly recommended and delivered a tight, well-presented proposal. But most importantly, the values of our two companies are in alignment,” said Scott Kerslake, CEO, prAna. “And that’s essential— to work with a company that lives prAna’s core values. We’ve already made a deep connection and look forward to the energy we’ll generate together.”

“We're elated to work with a brand that so closely shares our ethics and principles.  We’re heralding the arrival of a new community institution — and the Twin Cities area is so ready for prAna,” said Sarah Bell Haberman, co-founder, Haberman. “We resonate with the company’s origin story, we love its clothing, and we appreciate prAna’s intention to continuously build sustainable practices into its business.”

Monday, October 15, 2012

AdFed - The Show 2012

The Show 2012

November 9

When:

11.9.2012, 6:00pm to 12:00am

Where:

Mill City Nights (formerly The Brick)
111 5th St. North
Minneapolis, Minnesota 55403

Cost:

$50 for Members / $75 for Non-Members / $35 for Students

Register now.

Job - WebBizIdeas - SEO Technician or Paid Intern

WebBizIdeas - SEO Technician or Paid Intern

Friday, October 12, 2012

November 14: The Challenge of Change: What Communicators Need to Know to Succeed -IABC Minnesota fall conference

November 14: The Challenge of Change: What Communicators Need to Know to Succeed
Half-Day Conference and Luncheon

Details:
Wednesday, Nov. 14 – 8:30 – 11:45 (conference) and 11:45 – 1 p.m. (luncheon)

Description:
Conference - Spend the morning exploring how change communication is used by leading global organizations to articulate, support and achieve business goals. Leading practitioners in change management and change communication will share strategic guidance on change communication planning as well as practical tips and case studies – including how to use social business tools to drive change.

Luncheon -  How do change management and change communication really intersect? During the lunch session, you’ll get a behind-the-scenes look at how several Twin Cities companies have effectively changed their organizations. And, you’ll get ideas of resources to help you master change, including must-read books and organizations that provide methodologies and training.

Link with more information: http://mn.iabc.com/2012/09/19/november-14-the-challenge-of-change-what-communicators-need-to-know-to-succeed/

Job - VEE Corporation - GRAPHIC DESIGNER

VEE Corporation - GRAPHIC DESIGNER

Thursday, October 11, 2012

Padilla Speer Beardsley Welcomes Riff Yeager to the Firm

Padilla Speer Beardsley has hired Riff Yeager as vice president, primarily serving as senior counsel to current clients and as a developer of new clients.
Yeager brings extensive background in all areas of corporate and marketing communications. Most recently, he spent nearly 13 years growing and managing Exponent PR, part of the Colle McVoy advertising agency. He served on Colle McVoy’s senior leadership team and, as head of Exponent, led growth strategies that included work with DuPont, General Mills, Pfizer, Johnson & Johnson, American Medical, Nestle Purina and other major brands. Prior to leading Exponent PR, he directed corporate communications for Koch Industries, one of the world’s largest privately held companies.
“Riff was attracted to Padilla because of our commitment to a discipline-neutral approach to solving communication challenges, as well by as our reputation as a high-quality, independent, employee-owned agency,” said Padilla CEO Lynn Casey. “His deep client-side and agency experience, along with his integrated communications background, is an ideal fit for our evolving firm. Our clients and staff will benefit from his insights, business acumen and strategic counsel.”

LaBreche welcomes two to expanding team

LaBreche is excited to announce it has added two new employees to its growing team. Sara Blood has joined the agency as senior manager of media relations, while Calline Cronin has been added as a content specialist.

As senior manager of media relations, Sara Blood has been hired to lead the media relations team in the pitching and placement of news stories in key media outlets. Blood comes to LaBreche from Carmichael Lynch Spong, where she used her PR acumen and strategic thinking to garner client coverage in many top national outlets, including the Wall Street Journal, Real Simple, Forbes, Fox Business and NBC’s TODAY. Before finding her passion for PR, Blood worked as a news reporter and photojournalist throughout Minnesota.

Content specialist Calline Cronin joins LaBreche after working as an intern at the Winona State University Writing Center. She recently earned her Bachelor of Arts degree in English with a writing emphasis and a minor in mass communication from Winona State University. Cronin honed her writing skills as a reporter for the Winonan, and has had her poetry published by Satori, a student literary magazine. Cronin will provide content support for several of LaBreche’s key accounts, including Cornerstone Capital, Stryker, Capital Safety and Oak Grove Capital.

Both Blood and Cronin grew up in the Chicago area, making them life-long Cubs fans. Their rivalry with LaBreche’s Twins fans has already begun.

Thursday, October 04, 2012

Game Changer Communications is Born

The Twin Cities PR scene has a new addition: Game Changer Communications (GCC).  Local pro and Minnesota PRSA Board member Jason Sprenger (@JasonSprenger) recently founded the company, which offers full-service public relations and strategic communications counsel.  Although it serves a wide variety of businesses and industries, it has particular experience and aptitude in the technology and sports arenas.

"The communications landscape looks very different today than it did five or 10 years ago," Sprenger said. "In order to succeed, organizations not only need to understand those changes, but have the right combination of vision and focus to develop the right tactics and programs. Game Changer bridges these gaps and delivers holistic campaigns with solid strategy and great execution."
 
For more information on Game Changer Comm
unications, email info@gamechangercommunications.com, check out the company’s Facebook page or Tweet @GameChangerComm.  

Job - Minnesota Orchestral Association - Marketing Coordinator

Minnesota Orchestral Association - Marketing Coordinator

Karwoski & Courage Public Relations Hires Lecher as Account Manager

Karwoski & Courage Public Relations has hired Denise Lecher as an account manager.

Lecher comes to the full-service agency with several years of corporate communications experience in the healthcare industry, managing communications programs for Blue Cross and Blue Shield of Minnesota and HealthPartners Central Minnesota Clinics. In 2005, Lecher joined Blue Cross’ public relations team as a communications coordinator and more recently held the positions of communications consultant and account specialist. She brings myriad skills and experience to the Karwoski & Courage team, including both internal and external communications, account management, strategic planning and writing.

At Karwoski & Courage, Lecher will utilize her experience for clients in a range of industries, including healthcare, manufacturing, and energy conservation.

“With her variety of skills and public relations experience, along with a strong entrepreneurial spirit, Denise makes an essential addition to the Karwoski & Courage team,” said Glenn Karwoski, senior vice president and managing director.

Lecher holds a bachelor’s degree in communication from the College of St. Benedict/St. John’s University. She is also a member of the Minnesota chapter of the Public Relations Society of America (PRSA).

Tuesday, October 02, 2012

Job - Hope for the City - Marketing and Event Specialist

Hope for the City - Marketing and Event Specialist

Job - Minnesota House of Representatives - Writer/Editor

Minnesota House of Representatives - Writer/Editor

Fred Haberman to speak at South by Southwest Eco

South By Southwest (SXSW) Eco, a conference addressing the need for a concerted, cross-sector approach to solving challenges facing the economy, the environment and civil society, has chosen Fred Haberman, CEO and co-founder of Haberman, to speak at its second annual conference, Oct. 3-5, 2012, in Austin, Tex. Haberman’s speech, “A Secure Oasis in the Food Desert?” will be delivered Fri., Oct. 5 at 10:00 a.m., at the AT&T Conference Center.

“Food deserts — areas where healthy food is difficult to obtain — affect our entire community. Although this is one of the most critical issues facing America, a unified vision for fixing our food system has yet to emerge,” said Fred Haberman, CEO and co-founder, Haberman. “Together, we can leverage innovation and creativity to support food security, and I’m looking forward to starting the conversation with other passionate social entrepreneurs at SXSW Eco.” 

In addition to leading his Minneapolis marketing agency, Fred Haberman is a co-founder of Urban Organics, a St. Paul, Minn.-based aquaponics farm; a co-producer of PBS documentary “Food Forward;” and is launching efforts to tackle food insecurity in the United States. Haberman has also created and led movements including the U.S. Pond Hockey Championships and employer-sponsored gardens, an employee benefit trend featured in the New York Times, Wall Street Journal and HR Executive magazine. 

SXSW Eco gathers on-the-ground innovators and executive level decision makers from the public and private sectors as well as thought leaders from academia to drive the conversation of sustainability beyond rhetoric and towards solutions. For more, visit SXSWEco.com.

Monday, October 01, 2012

The Last Week to Pre-register for the MIMA Summit

Just five days left to pre-register for the biggest annual marketing and technology conference in the Midwest, presented by the oldest interactive marketing association in America.

It's a recipe for elevating talent.

Register now.

If you miss out on pre-registration, we'll be accepting individual walk-ins as space allows.

Job - City of Cottage Grove - Communication Coordinator

City of Cottage Grove - Communication Coordinator

Job - Mayo Clinic - Marketing Coordinator - Credit Union

Mayo Clinic - Marketing Coordinator - Credit Union