Saturday, April 25, 2015
Friday, April 24, 2015
Forever a student of “culture, the arts and non-sequitur humor” Matt joins our agency’s growing body of creative talent across the network that brings a deeper creative force to bear within the discipline of communications.
When tossed the question “how do you get great creative to happen?”:
Make it about the work. THE WORK comes first. Before you. Before me. Before EVERYTHING. Make that the Hierarchy. Treat every assignment you get like it’s the last project you’ll ever be known for. Don’t just do your work. Have Ideas about your work. Take the initiative! Don’t wait for asks, create on behalf of our existing and potential clients. Be smart about it. Live the brand/project. Become a student of it. Get it in your subconscious.
Thursday, April 23, 2015
What do women want? Ginger Consulting unveils findings from its sixth-annual What Women Want survey.
Wednesday, April 22, 2015
I think just going to PRSA events and meeting different people in the industry has been really valuable. I do a lot of my “networking” online and meet a lot of public relations people through Twitter, but it is great to be able to put a face with a name.
3. Who are some of your favorite Tweeters and why?
4. What is your desired career path?
5. Is there anything else that you would like to add?
-- Brant Skogrand, APR, MBC / Skogrand PR Solutions, LLC
Tuesday, April 21, 2015
As the chief "receiver of all resumes" at Maccabee Public Relations, a strategic public relations and online marketing agency based here in Minneapolis, I've seen some really outstanding resumes cross my desk over the years. (In fact, I'm receiving resumes for a job opening we have right now.) Finding excellent talent at Maccabee is crucial to our success, so when I see a compelling, typo-free resume, that job candidate quickly rises to the top of our interview list.
For young professionals seeking their first public relations positions out of college, here are five secrets that could persuade an agency hiring manager to look twice at your resume – and you as a potential employee.
Resume Secret #1: Show your real-world experienceThink beyond your classroom experience and highlight the real-world PR problem solving skills you exercised during internships, volunteering, part-time work or freelance gigs. Illustrate them by quantifying the results you achieved rather than just the tasks you performed.
Resume Secret #2: Highlight the depth and breadth of your internshipsNowadays it's commonplace for entry-level PR job seekers to have not one, not two, but more than three internships on their resumes. While the number of internships is important, make sure to also chronicle the quality of your internship by listing skills and knowledge you acquired, and how you applied them.
Resume Secret #3: Exhibit your ability to hit the ground runningIn your resume, address your past PR projects and cite the results you achieved. Convince your potential agency employer that you're a high quality worker who is able to contribute from the first day on the job.
Resume Secret #4: Avoid a distracting, over-designed resumeAim for a clean, one (or, if need be, two) page layout that employs wise use of white space. Focus on vital information and only use design elements when they support at-a-glance viewing.
Resume Secret #5: Incorporate your social media profilesRecognize that potential employers already are looking for your presence on LinkedIn, Twitter, Facebook, Instagram and Pinterest, so proactively include links to your online profiles on your resume.
Of course, everyone you know will be ready to give you advice on the best way to prepare your resume. The options are endless and there’s no single "right" choice. Just know that your document is going to receive only a few seconds’ initial inspection, so make that precious time count by putting your best writing and presentation skills to work!
A version of this post first appeared on MaccaPR.com. For more resume advice, see the full post, "One PR Agency’s Secrets for Top-Performing Resumes."
Jim Lukaszewski Named First Member Emeritus of Public Relations Society of America (PRSA) Board of Ethics and Professional Standards (BEPS)
Monday, April 20, 2015
Thursday, April 16, 2015
Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Reid Gorder as senior developer where he will be working on Gage’s premier brand web applications.
With more than 18 years of professional development experience, Gorder was previously an independent consultant, doing stints at Target Corp. and Medtronic. Gorder earned his B.S. in management information systems from North Dakota State University.
“We’re incredibly excited to have Reid join the Gage team as our senior developer,” said Brad Baumann, vice president of technology at Gage. “Bringing in someone of Reid’s caliber and diverse experience will have a significant impact on how we continue to drive value for our clients.”