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Friday, November 17, 2017

Job - McKnight Foundation - Multimedia Storyteller

McKnight     Foundation - Multimedia Storyteller

Wednesday, November 15, 2017

Tomorrow is Give to the Max Day 2017!
Tomorrow is Give to the Max Day 2017. It is the pre-Thanksgiving Day way to draw attention to Minnesota non-profits.  There are so many worthy causes to give to it can be overwhelming to think about it.

I want to challenge you to step outside of your comfort zone for one minute and try giving to an organization that you believe in. Check it out!

Job - Mall of America - PR Fashion Internship

Mall of America - PR Fashion Internship

Tuesday, November 14, 2017

Job - Department of the Army - PUBLIC AFFAIRS SPECIALIST

Department of the Army - PUBLIC AFFAIRS SPECIALIST


Jessica Petrie, most recently the public relations manager for the Ordway Center for the Performing Arts in Saint Paul, has joined Minneapolis agency Maccabee Public Relations as its new Account Manager. 
Prior to her role at the Ordway, Petrie worked at both agencies Gage and LaBreche PR as a senior public relations specialist – serving such clients as 3M, Capital Safety, Tastefully Simple, Oak Grove Capital, Meritas and Wealth Enhancement Group. Before that, Petrie worked as an assistant account executive at the agency Perception Ink PR, assisting on clients including Angie’s Kettle Corn, Nicollet Island Inn, Cook County Events and Visitors Bureau, Chamilia and Ronald McDonald House-Upper Midwest.
Five-time winner of Minnesota’s “100 Best Companies To Work For,” Maccabee is a public relations and online marketing agency providing clients with exceptionally strategic and creative media relations, social media strategies, inbound/content marketing and corporate communications counsel from its headquarters in the North Loop District of downtown Minneapolis. Learn more about Maccabee at and, and find the agency on Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.

Wednesday, November 08, 2017

Job - Gopher Sport - Paid Media Specialist

Gopher Sport - Paid Media Specialist

Minnesota College Grads: Here’s How to Get Your Start in Public Relations

For public relations majors who have recently graduated (or who are about to graduate) from college, breaking into the world of public relations can seem daunting. While core bachelor degree courses certainly help provide the education necessary for an entry-level position, it is a field that demands experience to thrive. Knowing how to get started is often one of the greatest obstacles facing recent grads.

If you are or if you know someone who is about to embark on his or her public relations career, explore some of the top ways to get a head start.

Don’t wait to start networking
Networking isn’t just for established professionals or business owners. In fact, networking stands to benefit the recent grad far more than a public relations professional who already has established industry connections. Even before graduating, attending local networking events is of incredible value. You will be able to start creating your own network of connections, open yourself to unique opportunities, be able to seek advice, and help you work your way into the industry at a quicker rate. Not sure where to find a networking event around you? A quick search of Minnesota networking groups, as well as speaking with your college or university, should lead you to several networking groups.

Consult with your college or university
Nearly all colleges and universities have some kind of career center. If you’re finding it challenging to look for entry-level public relations positions, your school’s career center can act as an invaluable resource. Most of these centers have connections to hiring managers at local companies, as well as alumni within the field in which you are interested. They can also help with interview practice, job searching, and résumé writing (usually free of charge).

Consider applying for an internship
Although it may not sound desirable, sometimes the best thing that a recent graduate can do is to pick up a relevant internship in his or her field. This is especially true if you were unable to get real world public relations experience during college. Even if an internship is unpaid, it can bring you needed experience and potential opportunities for your first job. If money is of concern, you can also work toward creating multiple streams of income while completing your internship. Pick up side gigs in your local area, or find work from home opportunities online.

Starting your career in public relations
Following the tips listed above will help recent college graduates who have earned their degree in public relations to begin their careers. Although it isn’t easy at first, taking ownership of your career is one of the first steps to success. Rather than letting your career take twists and turns as they come up, recognize what you have control over and pursue success in those areas. Being proactive about the path your career takes is the best way to start a meaningful, lifelong career in public relations.

By Lucy Wyndam -

Tuesday, November 07, 2017

Rocket55 Continues Growth with 11 New Hires

In order to continue its consistently high level of client service, Rocket55, one of the fastest-growing digital agencies in the Twin Cities, has hired 11 more team members and promoted Hannah Scherrer to Managing Director of Operations and Dan Onken to VP of Content Strategy.

Sara Dziedzic has joined the firm as VP of Business Development. She has more than 20 years of business development experience, with a specific focus at digital marketing firms. Dziedzic most recently worked as the business development leader at Risdall Marketing Group. She also held a variety of business development leadership roles at companies including Parqa, Flexion, and Blue Hue Interactive.

In addition, Tyler Hetland has joined the firm as Marketing Strategist. In this role, he will provide big-picture strategy to clients and coordinate alignment across the Rocket55 departments for cohesive client campaigns. Hetland most recently was a marketing strategy specialist at SCHERMER. He also has worked for Hedberg Landscape & Masonry Supplies, Augsburg University, and Saint Paul Area Chamber of Commerce.

Scherrer has worked for Rocket55 since 2014, first as SEO Copywriter and then as Senior SEO Manager. In her new role, she is responsible for ensuring that each member of the Rocket55 team is utilized to the best of his or her ability, and that every internal and external process is as efficient as possible.

Onken has been a Rocket55 team member for a year, starting out as PPC Copywriter and then as Content Manager. As VP, he will be responsible for creating and implementing the high-level content strategy across all services and projects while ensuring cross-team collaboration among business units in regards to content development.

“Our innovative digital marketing strategies resonate with both our existing clients and prospects, which has led to exciting growth in 2017,” said Jake Butzer, Partner at Rocket55. “We are making an investment in top talent today to set Rocket55 up for continued success.”

Rocket55 also has added the following new employees:
  • Megan Beasley -- Account Manager
  • Sumia Fury -- Project Manager
  • Chris Grathwol -- Associate Paid Digital Specialist
  • Evan Hanson -- Art Director
  • John Kearns -- Account Manager
  • Mat Kennedy -- Junior Copywriter
  • Nicole Larson -- SEO Specialist
  • Liz Qi -- Web Designer
  • Kelly Reed -- Sales and Marketing Assistant

David Hakensen, APR elefted to PRSA's College of Fellows

The Public Relations Society of America (PRSA) announced that David Hakensen, APR, senior vice president at FleishmanHillard, was one of 11 public relations practitioners elected as new members into the prestigious College of Fellows, an honorary organization within PRSA comprised of more than 350 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession.
Fellows were inducted at a ceremony Oct. 7 in Boston, in conjunction with the organization’s international conference. 
Hakensen, a veteran public relations practitioner in the Twin Cities for more than 35 years, leads the corporate reputation practice in FleishmanHillard’s Minneapolis/St. Paul office.  Previously he was general manager of the office for five years.  Prior to joining FleishmanHillard, Hakensen worked at Pearson Education, Padilla Speer Beardsley and Hill and Knowlton. 
To qualify for admittance into the College of Fellows, the public relations practitioner or educator must have at least 20 years of experience, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. Fewer than 2 percent of PRSA members are accepted into the College of Fellows.
Election to the College of Fellows, which was created in 1989 as part of an initiative focused on the future of public relations, is considered the pinnacle of a professional’s career. Fellows are seen throughout PRSA and the profession serving in Chapter, District, Section and National leadership positions, mentoring students and professionals, and teaching and engaging in professional practice.
He currently serves on the executive council of the Minnesota Historical Society, and the boards of Junior Achievement of the Upper Midwest, the Minneapolis Regional Chamber of Commerce and Norway House. 
A native of St. Paul, Hakensen earned his bachelor’s degree from Gustavus Adolphus College in St. Peter, Minn.

Thursday, November 02, 2017

Wednesday, November 01, 2017

The Accessible Website is the Newest PR Superhero

If there were anyone in the business world who saves the day every day, it’s the accessible website. This simple to obtain tool works on its own to bring customers to a business, yet some businesses simply haven’t gotten on board yet. If your business isn’t on board, find out why fast, and change it. If you need help in reviewing how your website communicates with your customers, get on these tips today.

Check Out the SEO
How is the SEO on your website doing? You can check this by making sure all the links work properly, and that they are anchored to an appropriate phrase. The days of using “click here” to entice customers are gone. You need a true call to action, with a link to further reading, to update in today’s SEO world. People are skimming websites, looking for interesting links and headlines. Use links such as, “read the article”, “click for more news”, or, “click here for more information on (product name)”. This will not only increase keywords, but will entice real people to follow through.

Improve the Experience
Consider the overall customer experience on the website. Do the buttons need to be bigger? Who is your target audience, and is the site something they would enjoy using? Is the site easy to use no matter the device? How much work does a customer have to do to get information and order a product? All these questions matter in the overall experience. If it is negative in any way, the likelihood of return customers lessens. Ask a test group for feedback on the site, or ask an impartial party about the overall experience. Take suggestions seriously.

Consider Visual Aspects
Think about a personal interaction with a website that had red letters on a dark background. How long did you stay on the site? The visual aspects are the first aspects a customer encounters. If the site is too hard to read, there’s no reason for a customer to stay. If you are going to use different colors for backgrounds, make sure to check the outcome before sharing the site. Successful sites typically have the most important information in black letters on a white background, with advertising in different colors. However, if the color combination can be read by a variety of users, then it is okay to mix it up. Remember to test the site often for accessibility.

By Lucy Wyndam -

Job - Sherwin-Williams - Marketing Communications Specialist

Sherwin-Williams - Marketing Communications Specialist