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Wednesday, May 24, 2017

Job - Crayola - Marketing Assistant

Crayola - Marketing Assistant

Tuesday, May 23, 2017

Breakfast with a Legend- James C. Burroughs, II

Join Minnesota PRSA on June 8 for Breakfast with a Legend, featuring James C. Burroughs, II., the Chief Inclusion Officer with the Office of Minnesota Governor Mark Dayton. This event is free, but registration is required.


Thursday, June 8, 2017
8:00 AM
Where: L'Etoile du Nord Vault Room B15, Ceremonial Spaces, Capitol
130 State Capitol

75 Rev Dr. Martin Luther King Jr. Blvd.
Saint Paul, Minnesota  55155
United States

Wednesday, May 17, 2017

Greenheck Promoted to Group Director

Abigail Greenheck has been promoted to group director at Beehive Strategic Communication. In her expanded role, Greenheck will continue to set strategic direction for her clients and manage a portfolio of health care and retail accounts.

Greenheck joined Beehive in 2015 as an account director and has worked on behalf of clients including University of Minnesota Health, Beaumont Health and Christopher & Banks.

“In her nearly two years at Beehive, Abigail has demonstrated her ability to inspire clients with fresh, forward-thinking insights and strategies, and she is an energizing mentor for members of our team,” said Beehive CEO Lisa Hannum.

Prior to joining Beehive, Greenheck worked as an account director at Olson Engage where she led creative marketing and communication strategies for clients in industries ranging from food and beverage to financial affairs, nonprofit and health care. Greenheck holds a bachelor’s degree in journalism and communication with an emphasis in public relations from the University of St. Thomas.

To learn more about Abigail’s perspective on partnering with organizations to turn complex topics into coffee table conversation, read her latest post on the Beehive blog.

Job - City Pages - Marketing Intern

City Pages - Marketing Intern

Job - Be The Match - PR Intern

Be The Match - PR Intern

Monday, May 08, 2017

Job - Zumbrota Ford - Social Media Intern

Zumbrota Ford - Social Media Intern

Job - Humera - Senior Marketing Communications Specialist

Humera - Senior Marketing Communications Specialist

Wednesday, May 03, 2017

Job - Periscope - Associate Media Planner

Periscope - Associate Media Planner

PR with Panache! Becomes First PR and Inbound Marketing Firm to Serve the Education Marketplace

PR with Panache! (PRP), the award-winning public relations, storytelling, and strategic marketing firm, is thrilled to announce that it has become the first full-service PR and inbound marketing firm specifically focused on serving the education and ed tech industries. This shift was driven by PRP’s passion for improving teaching and learning by supporting companies in their mission to best serve ed tech decision-makers.

“Becoming the education market’s first full-service inbound marketing, PR, and storytelling firm demonstrates our deep investment in our clients as well as improving outcomes within our industry,” said Jacob Hanson, managing partner at PRP. “An inbound marketing approach is perfectly suited to how decision-makers within education want to interact with vendors. We have the expertise to deliver our clients the world-class inbound marketing, inbound sales, and public relations support they deserve.”

According to Hanson, PRP’s transition to becoming education’s first full-service inbound marketing and storytelling firm began more than two years ago, when district CIO’s and other decision-makers made it clear to the industry that their purchasing decisions were not aligned with vendors’ end-of-year or promotional calendars. “District and school leaders prefer to work with vendors who approach them as a valued partner in solving their challenges, and who deploy a non-disruptive, inbound marketing approach that fits not only their purchasing cycle but also their teaching and learning needs,” said Hanson.

“By creating and leveraging dynamic content, as well as deploying powerful marketing automation tools, we attract and move education decision-makers through our client’s lead funnel that is aligned with their prospect’s journey to purchase,” added Hanson. “Over the past two years, we have consistently seen our vision for the future of PR and marketing align with the direction in which the education market and our clients are moving.”

PRP’s passion for increasing the effectiveness of clients’ PR, storytelling, and marketing campaigns led it to partner with HubSpot. With the inbound marketing platform at its fingertips, PRP has industry-leading tools for collecting and analyzing the data that clients need to engage their leads, prospects, and customers in productive conversations that lead to sales. Each inbound marketing-certified member of the PRP team brings a different area of expertise to its clients, from strategy to content creation to SEO. PRP supports all levels of inbound marketing, using not only HubSpot, but also Pardot, Marketo, and other marketing-automation platforms.

For more information about Inbound Marketing in Education, please visit our website.

ACCESSIBLE360 Welcomes New Addition to executive team

Accessible360, a new consultancy that helps businesses ensure their websites are fully accessible to disabled Americans, announces two new hires to its leadership team. The firm, co-founded by Mark Lacek, has added Peter Quale as vice-president of accessibility and remediation and Kelly Heikkila as chief technology officer.

            Peter Quale joins Accessible360 after nearly two decades auditing websites for concerns ranging from e-commerce optimization, speed, and, of course, accessibility—an early area of focus for him. He was previously VP of search and analytics at Nina Hale, Inc., where he consulted with hundreds of local and national clients on every facet of digital functionality.  As VP of accessibility and remediation at Accessible360, he works with clients to effectively develop and manage accessible websites, apps, documents and emails. He also speaks and trains teams on the importance of digital accessibility and future developments in the assistive technology space.

“I’m thrilled to be playing a part in a mission I believe in so strongly, with a team I believe in emphatically,” said Peter. “Accessible360 will change the online experience of the disabled, a development that’s long overdue. I began my career building accessibility into websites two decades ago, only to watch with dismay as those concerns were eliminated from shrinking budgets over the last 15 years. Joining this company is coming full circle for me, and I can’t wait to see the impact our work will have.”

            Kelly Heikkila joins Accessible360 as CTO with 20 years of software development experience, having built solutions for some of the world’s largest organizations. After his web and mobile development agency :coderow was purchased by Kinetic Data in 2014, he became director of products at the company, which builds enterprise request management software. As chief technology officer at Accessible360, he oversees technology strategy and development, product services and deliverables, and fostering strategic partnerships.

            “I’m excited to join this particular team of people, many of whom I’ve enjoyed working closely with on previous projects,” said Kelly. “To help achieve the goals of Accessible360 is a tremendously meaningful opportunity, and I can’t imagine an assembly of talents better equipped to achieve it. As I see it, this company truly offers something rare: the combination of an amazing business potential and a crucial social good.”

“Peter and Kelly are already operating as huge assets to our team, and we’re so proud to have them applying their considerable talents to the Accessible360 mission,” said Mark Lacek, co-founder, Accessible360. “These two are both major stars in their areas of expertise, and their excellence is fueling our competitive edge. With Peter and Kelly on board, our quest to open up online spaces to disabled Americans will touch and improve the lives of an uncountable number of people — and that’s something to be very excited about.”

Accessible360, co-founded by Twin Cities entrepreneur Mark Lacek, helps businesses ensure their websites are fully accessible for disabled Americans — to make them ADA-compliant. Accessible360 provides counsel for businesses on this new mandate — including auditing websites for compliance, making repairs to restore usability and monitoring sites for ongoing issues. Accessible360 also provides training and guidance to bake accessibility into the technology design process, so it isn’t a one-off event but part of an ongoing effort and culture.
            Accessible360 makes the internet open to all through website accessibility consulting and services. Its diversified team brings a breadth of experience in accessibility, web development, marketing and technology that follow accessibility directives from courts and the US Department of Justice.  

Sarah Perron Joins broadhead as VP, Business Development

Broadhead announces the hiring of Sarah Zanger Perron as vice president, business development. Perron will lead in the growth of the agency, developing strategic partnerships and driving awareness of broadhead brands.
Perron’s career began as an early geek of Geek Squad fame, establishing marketing and PR efforts that supported the company’s distinctive brand. She has been at the forefront of the advertising and digital marketing world for two decades. She gained her experience at agencies like Fallon, Space150 and most recently KNOCK, inc. Her background includes groundbreaking work for Ameriprise, Best Buy, BMW, Starwood Hotels and Target.

"Sarah will play a vital role on our senior management team," says CEO Dean Broadhead. "She will be spearheading new business development and identifying areas of growth for broadhead brands. We’re excited to have her on board."

Perron also brings experience from the nonprofit sector. She is a board member of The Link, and sat on past boards such as WATCH MN. In 2016, she launched the nonprofit Amplified Voices, a nonprofit organization that is dedicated to ending juvenile sex trafficking through public awareness and the use of innovative tech solutions on a national level.

Friday, April 28, 2017

Caitlin Tvrdik Becomes Partner at Rocket55

Digital marketing agency Rocket55, one of the fastest-growing digital agencies in the Twin Cities, continues to propel forward with Caitlin Tvrdik becoming a partner and the hiring of eight more team members.

“Since joining Rocket55 in 2013, Caitlin has gone from simply a stellar employee to a major contributor to business growth,” said Steven Ayres, Founder and CEO of Rocket55. “I realized in the last year that her contributions and commitment warrant an equity position in the business and I am pleased to call her a partner.”

Tvrdik currently is Chief Marketing Officer for the agency, and also has worked for the organization as Marketing Director and Senior Project Manager. She was named to the AdFed MN “32 Under 32” list last year.

Rocket55 also has expanded by adding the following new employees:
  • Pierre Balian -- Web Developer
  • Jenna Ferrell -- Sales and Marketing Assistant
  • Rachel Holtz -- Web Developer
  • Tracy Kelly -- Account Executive
  • Matthew Pfeifer -- SEO Specialist
  • Jon Robson -- Web Designer
  • Greg Thompson -- Account Manager
  • Jenessa White -- Project Manager

“We continue to position Rocket55 as a powerhouse digital agency, and we pride ourselves on offering all of our services in-house,” said Jake Butzer, Partner at Rocket55. “These new hires help to set us up for future success with our holistic search marketing strategies.”

Balian and Holtz, new Web developers, will create and update websites for clients, assisting both SEO and pay-per-click clients with website changes that will increase leads and improve campaign return on investment. Balian most recently worked as lead Web developer for Hooker & Company Advertising, and before that was a freelance website designer for a variety of corporate and business clients for more than 10 years. He has an associate’s degree from Minneapolis Community and Technical College. Holtz worked for Ready Set Scout and has a bachelor’s degree from University of Wisconsin-La Crosse and an associate’s degree from Minneapolis Community and Technical College.

Ferrell, Sales and Marketing Assistant, will support the work of marketing managers and executives on projects directed at maximizing company profits. She has an associate’s degree from Minneapolis Business College.

As Account Executive, Kelly will help organizations start their journey with Rocket55 and begin to utilize digital marketing strategies to accomplish measurable objectives. He previously worked in sales and marketing roles for Starcke Abrasives USA,, State Farm and Schaefer Ventilation Equipment. Kelly earned the Excellence in Leadership Award while attending St. Cloud State University, where he double-majored in marketing and Spanish.

As SEO Specialist, Pfeifer will analyze and implement opportunities for Rocket55 clients to become more visible to target audiences online. He also has worked for MP Fire Marketing, Robert Half Technology and Pioneer Industries. Pfeifer has a bachelor’s degree from St. Cloud State University.

Web Designer Robson also has worked for Capella University, Absolute Marketing Group and Smart Search. In addition, he worked as a freelance web designer and front-end developer for several years. Robson majored in web and multimedia from the Minneapolis College of Art & Design. He also has an associate of applied science degree in graphic design from Minnesota State Community and Technical College.

Account Manager Thompson will play an essential role in determining strategy and guiding Rocket55 clients to success in their digital marketing endeavors. He recently worked as the Digital Marketing and Events Specialist for CFMOTO USA and as Visual Media Producer and Advanced Services Client Liaison with Erik’s Bike Shop. Thompson has a bachelor’s degree in journalism and film from the University of Iowa.

As Project Manager, White will ensure that client work is done on time and budget. She will also establish communication with clients to make sure processes go smoothly. In terms of her experience, White is a freelance web developer, and has worked for SportsEngine and DIRECTV. She has a bachelor’s degree from the University of Minnesota.