MNPR Blog

Wednesday, November 26, 2014

CCF launches new campaign for MNsure

Minneapolis-based advertising agency Clarity Coverdale Fury launched a new campaign this week for MNsure, the State of Minnesota’s health insurance marketplace. The campaign is based on the theme “95% of Minnesotans now have health insurance. 100% need it.”  

The multimedia campaign addresses common misperceptions about MNsure and the affordability of health insurance. As of May 2014, a record-high 95 percent of Minnesotans had health coverage. This campaign is targeted to the remaining 5 percent and focuses on overcoming the barriers preventing them from seeking insurance and connecting them with resources to get enrolled.

“Many people don’t think they can afford insurance or find the enrollment process too overwhelming. Others simply think they’ll never need insurance. The goal was to challenge each of these concerns head on,” said Rob Rankin, President of Clarity Coverdale Fury.

The campaign, launched this week, features three emotionally-charged TV spots that show the value of health insurance through real-life stories of people who are uninsured or recently insured. “We wanted our message to mirror the frustration uninsured individuals and parents may feel when they are forced to choose between getting medical care they need but can’t afford, versus trying to care for themselves the best they can,” said Jac Coverdale, Executive Creative Director.

In addition, print, online and out-of-home ads help break through financial barriers and attitudes of invincibility by highlighting affordability messaging plus the cost of not having insurance.

The campaign runs through the end of the open enrollment period (February 15) and includes radio, direct mail and collateral as well as support for MNsure’s grassroots outreach efforts. To view the work and learn more about the campaign, please click here.

Monday, November 24, 2014

Minnesota PRSA Holiday Party & Annual Meeting


Monday, December 8, 2014
 
Pinstripes (3849 Gallagher Dr, Edina, MN 55435)

4:30-5:30 p.m. Volunteer Appreciation Gathering and Bocce (paid for by Minnesota PRSA)
5:30 p.m.  Check In & Social
6:00 p.m.  Program & Annual Meeting
6:30-8p.m. Bocce & Socializing

Join us for the annual Minnesota PRSA holiday party and annual meeting! A celebration and reflection on the past year, we’ll mingle with our peers, welcome in new chapter leadership, enjoy hors d’oeuvres and spread some holiday cheer. Bocce will be available.

Cost:
FREE for Minnesota PRSA and PRSSA members
$15/non-PRSA members
(Not event pass eligible)

Monday, November 17, 2014

Job - TRIA Orthopaedic Center - Marketing Specialist

TRIA Orthopaedic Center - Marketing Specialist

Wednesday, November 12, 2014

CCF launches new campaign for Metro Transit

Minneapolis-based advertising agency Clarity Coverdale Fury launched a new campaign this week for Metro Transit, letting commuters know that no matter where you start, getting from point A to B with Metro Transit is even “easier than you think.”

The new multimedia campaign targets Millennials and features oversized foam “A” and “B” characters, with a cast of improv comedians, waiting for and riding the Metro Transit bus. The effort shows riders who may have not considered or are unsure of public transportation that Metro Transit has the tools to make riding easier.

“There are parts of the process of taking public transportation that potential riders are unsure of,” said Clarity Coverdale Fury President, Rob Rankin. “With Metro Transit’s new mobile-friendly website and payment options like the Go-To card, riding the bus, light rail or Northstar train is really easier than you think.”

A TV spot, corresponding online video and online banner ads will begin airing this week in the Twin Cities market and will be followed by out-of-home and direct mail in the coming weeks, all of which will feature the “A” and “B” characters.

Metro Transit is also launching a landing page for the campaign and plans to have the “A” and “B” characters at events.

“The A and B characters gave us a very animated, visual way to show how taking Metro Transit is really easy. Plus, they work great in both TV and out-of-home, so the campaign is very connected,” said Creative Director Jac Coverdale.

To see the work and learn more about the campaign, please click here.

Thursday, November 06, 2014

Job - Clarity Coverdale Fury - New Business/Brand Development Intern

Clarity Coverdale Fury - New Business/Brand Development Intern

Record Business and New Client Offerings Fuel Growth at aimClear

aimClear, an internationally recognized digital marketing agency, has expanded its rich media capabilities with a new in-house video studio and production team. In addition, the agency has added two marketing professionals to its team of holistic search and social media marketers. The aimClear team expands to 27 professionals with the addition of Nate Kruse, Jesse Gangi, Sara Eastvold and AmberKrohn

“aimClear’s growth is a direct result of our drive to be at the forefront of digital marketing. Coupled with our development of a state-of-the-art video production facility and our third consecutive Inc. 500/5000 year, the result is a need for extremely talented people,” said Marty Weintraub, Founder and Evangelist of aimClear. 

aimClear’s construction of a full floor studio space to produce social journalism content for its clients led to the addition of skilled videographer Nate Kruse.  Kruse brings three years of video shooting and editing experience to his new role at aimClear as video production specialist. A previous news photographer at WDIO, the ABC affiliate in Duluth, Kruse’s primary roles included filming news stories, conducting interviews and editing footage for evening broadcasts. 

With more than nine years of developing and design experience, Jesse Gangi joins aimClear as Web application developer. Gangi comes to the agency from FOX 21 News, KQDS-DT, where he helped with website, mobile application and advertising design, as well as graphic and video editing. He assisted in building the company’s new website and the first mobile application for television news in the region. Gangi’s range of talents will be an incredible asset to the web application and social journalism team. 

Sara Eastvold brings nearly three years of diverse web technology experience to her web developer role at aimClear. Prior to aimClear, Eastvold developed cold fusion and e-commerce forms, and implemented site-wide functionality upgrades to the College of Saint Scholastica’s website as a student web developer. Her experience in website themes, landing pages, templates and SEO optimization make her a talented addition to the team. In her new role, Eastvold will provide website development support for the agency’s diverse range of clients. 

Amber Krohn joins aimClear as an associate account manager. As a recent graduate of the University of Wisconsin-Madison, Krohn brings 2.5 years of public relations and marketing experience. Prior to aimClear, Krohn worked as the communications coordinator for the Wisconsin Environmental Initiative, where she led media relations, social media strategy, website maintenance and YouTube video creation. Krohn will support the public relations and social media efforts for the agency’s clients.

Haberman Adds Two New Creatives—Beth Kinney & Puja Shah

Beth Kinney and Puja Shah have joined Minneapolis agency Habermanas copywriter and senior art director. Prior to Haberman, Kinney worked for agencies including Periscope, Campbell Mithun, OLSON and Kerker/Preston Kelly; while Shah was at OLSON, Fallon, Carmichael Lynch and Leo Burnett.

Beth Kinney
“There are many reasons I joined Haberman — the people, the creative opportunities, the close proximity to the Army Surplus Store,” said Kinney. “But more than anything, I was incredibly drawn to the positive energy and enthusiasm that flows through the agency. It’s a wonderful mix of smart, accountable and playful people, all of whom share a passion for doing excellent work.”

“I had heard of Haberman’s mission, and it was the first time I had heard of an agency wanting to do more than just good work,” said Shah. “While I’ve had the opportunity to work at several great agencies —I’m looking forward to using creativity to do more meaningful things. Haberman is just the place.”
Puja Shah

“Both of these women have formidable resumes, with experience at some of the most distinguished agencies in the country,” said Brian Wachtler, president, Haberman. “We’re very proud and excited to have these strategic and award-winning creative talents joining our team — it speaks volumes about Haberman, our supergroup of storytellers and the amazing things we’re doing.”

Haberman is a creative connection and engagement agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. Storytelling unites our work — from strategic planning to creative execution — across all channels including branding, advertising, public relations, digital and interactive, social media and grassroots engagement. We specialize in helping pioneers in a variety of industries, including food, health and technology. As modern storytellers, Haberman helps organizations generate revenue, inspire engagement and drive positive social change. For more, visit www.modernstorytellers.com.