Wednesday, August 20, 2014

Job - Banner Engineering Corporation - International Marketing Communications Specialist

Banner Engineering Corporation - International Marketing Communications Specialist

Thursday, August 14, 2014


I forgot to post this earlier this week, but I am on vacation this week. Let me know if you noticed :-)

Saturday, August 09, 2014

PeopleNet chooses Maccabee Public Relations for PR and online marketing

PeopleNet, the Minnetonka, MN-based provider of fleet mobility technology used by more than 2,000 truckload, LTL, private and energy service fleets across the US and Canada, has chosen Minneapolis-based Maccabee Public Relations as its agency for public relations and online marketing.

Wednesday, August 06, 2014

Play from Scratch selects Bellmont Partners as PR agency

St. Paul-based Play from Scratch, an eco-friendly toy company that specializes in building sets made from sustainable materials, has chosen Minneapolis-based Bellmont Partners to coordinate the company’s public relations and media relations, as well as provide additional brand strategy and communications support.

“Bellmont Partners’ background in youth and consumer marketing, coupled with its creative approach to business, made it a perfect fit for Play from Scratch,” says Jeff Freeland Nelson, founder and CEO of Play from Scratch. “Our building kits are designed to inspire imagination, and this partnership will help shine the spotlight on Play from Scratch’s philosophy, and bring creativity and imagination into the lives of more children across the country.”

Play from Scratch develops, designs and markets creative and eco-awesome toys to the direct-to-consumer and wholesale markets, with the mission to inspire relentlessly creative kids through toys and games made from sustainable materials. The company launched in 2012 with a series of raw material kits and, after a successful Kickstarter campaign, introduced its YOXO (“yock-so”) line of toys to a test market in 2013.

“Play from Scratch is the perfect client for our agency as it enables us to blend our strategic mindset with our passion for executing and producing phenomenal results," says Brian Bellmont, president, Bellmont Partners. “Knowing their products are manufactured right here in our backyard is an added bonus. We can’t wait to share their story with the world.”

Suitable for ages 4 - 104, Play From Scratch’s YOXO building sets consist of patent-pending notched links – Y’s, O’s and X’s – that can be connected in thousands of ways and attached to stuff around the house (toilet paper tubes, paper towel rolls, cardboard boxes, etc.), inspiring kids to build anything they can imagine. YOXO pieces are durable, safe, sustainable and a recyclable product. YOXO kits are available online and at independent toy stores across the county. More information can be found at

Tuesday, August 05, 2014

Job - Mall of America - Fashion Public Relations Intern

Mall of America - Fashion Public Relations Intern

Monday, August 04, 2014

Pineapple RM Adds Baker Tilly and Grand Rapids State Bank as Clients

Pineapple RM today announced the addition of publicaccounting firm, Baker Tilly, and independent community bank, Grand Rapids State Bank,to its growing list of marketing communications and reputation management clients.

“We’re very happy to be working with these two organizations,” says Rose McKinney, APR,
founder and CEO of Pineapple RM, Inc. “Both share a long-standing dedication to their
industries, clients and business community, and we’re pleased to provide them a fresh
approach to communications and reputation management.”

Baker Tilly
Baker Tilly, a Chicago-based public accounting firm, has a vibrant presence in the Twin
Cities and key markets in Minnesota and western Wisconsin. Pineapple RM has begun
assisting its communications team in further enhancing the firm’s reputation for serving
small- to mid-size businesses, higher education institutions and non-profit organizations.
With Pineapple’s support, look for Baker Tilly’s commitment to integrity, stewardship and
passion to be evident in media coverage, community involvement, sponsorships and
community awards.

Grand Rapids State Bank
A fourth-generation, 100-year-old regional bank, Grand Rapids State Bank is ready to
embark upon its second century of service.

As the bank wraps its successful 100-year anniversary campaign this year, Pineapple RM
will work with them to update its brand communications – rolling out a new online
banking platform; supporting its advertising/marketing communications and customer
relations; and identifying new opportunities for the bank to support local initiatives that
demonstrate its commitment to independent community banking.

Job - Ryan Companies US, Inc. - Marketing Coordinator

Ryan Companies US, Inc. - Marketing Coordinator

Friday, August 01, 2014

PRSA - New Member Breakfast

New Member Breakfast
August 6, 7:30-9 a.m.
University of St. Thomas (specific location forthcoming).
New members (join date of August 1, 2013 or later): please join us for this free event including coffee, pastries, networking and a comprehensive introduction to the benefits of PRSA membership. Meet other new members, connect with chapter President Anna Long and the Minnesota PRSA board, and learn about benefits including:

  •         Upcoming events for 2014 and 2015 – and the discounts that members receive
  •         Opportunities to volunteer on PRSA committees to make connections & hone PR skills
  •         Career Center job coaching and mentorship programs
  •         The Event Pass – what it is and how to use it
  •         Regular industry news updates including The Link monthly e-newsletter
We look forward to meeting you! Please register through our online registration form.

Wednesday, July 30, 2014

Job - Fairview Health Services - Director Communications

Fairview Health Services - Director Communications

Thursday, July 24, 2014

FleishmanHillard Names Dave Schad to Lead Its Minneapolis-St. Paul Office

FleishmanHillard today announced the appointment of Dave Schad as senior vice president and general manager of its Minneapolis-St. Paul office. 
Schad succeeds David Hakensen, who served as general manager since October 2009. Hakensen will remain as senior vice president and head of the office’s corporate and media relations practice.
Most recently, Schad was senior vice president, executive creative director at Minneapolis-based PadillaCRT. While there, he was responsible for building the firm’s creative group and was instrumental in developing an organizational model for account and creative teams to work collaboratively. He also played a key role in helping the firm evolve from a public relations firm to an integrated communications firm. 
Among his other previous roles, Schad was a partner at VS Advertising, a communications consultancy offering strategy, message development and other services to promote and advance brands. He also gained prior experience at Group One, Carmichael Lynch and Bozell Kamstra.  
“Bringing on a new general manager and adding to the extended leadership team reflects our commitment to the vibrant Minneapolis-St. Paul market and the global clients we serve,” said Susan Veidt, president of FleishmanHillard’s U.S. Central region, which also includes Chicago, Detroit, Kansas City and St. Louis. “Dave’s extensive experience in leading idea-first, integrated media programs delivered across communications channels by multidisciplinary teams will enhance the work we do for our clients, helping them achieve greater success.”
FleishmanHillard’s Minneapolis-St. Paul office offers global capabilities in consumer and B2B marketing, corporate communications, crisis communications, sports marketing, public affairs, internal communications, social and digital communications and content creation.

Wednesday, July 23, 2014

McKinney one of fifteen inducted into PRSA College of Fellows

The Public Relations Society of America (PRSA)’s Board of Directors has approved the recommendation of 15 PRSA members for acceptance to the organization’s prestigious College of Fellows.

The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.

A selection committee consisting current College of Fellows members oversees the nomination of new Fellows. The committee solicited and reviewed applications and recommended this year’s group of candidates to the 2014 Board of Directors.

The new Fellows will be formally inducted into the College at a dinner to be held Oct. 11, during the PRSA 2014 International Conference in Washington, D.C.
“The fifteen impressive inductees of the prestigious PRSA College of Fellows each have more than two decades of exemplary public relations work and are a model of what can be achieved in our profession,” said PRSA 2014 National Chair Joe Cohen, APR.  “I congratulate them on this incredible honor and I urge students and new professionals to follow the example of this outstanding group.”

The 2014 inductees to the
PRSA College of Fellows are:
  • Anita A. Brightman, APR, Fellow PRSA, president, A. Bright Idea, LLC
  • Douglas F. Cannon, Ph.D., APR+M, Fellow PRSA, assistant professor, Virginia Tech
  • Amy T. Coward, APR, Fellow PRSA, vice president, Palmetto Health Foundation
  • Sandra C. Duhe, Ph.D., APR, Fellow PRSA, associate professor and chair, Southern Methodist University
  • Geraldine Ann Evans, APR, Fellow PRSA, president and chief executive officer, Evans PR Group
  • Michele E. Ewing, APR, Fellow PRSA, associate professor, Kent State University
  • William A. Gay, APR, Fellow PRSA, president, Reliance Public Relations, Inc.
  • Laura R. Hammel, Ph.D., APR, Fellow PRSA, associate professor and program director, Ursuline College
  • Suzanne M. Holroyd, Ph.D., APR+M, Fellow PRSA, prevention outreach, office of sexual assault prevention and response, Department of Defense
  • Rose M. McKinney, APR, Fellow PRSA, founder and chief executive officer, Pineapple RM, Inc.
  • Christopher E. Payne, APR, Fellow PRSA, executive director of communications, Tulsa Public Schools
  • Robert E. Sheldon, APR, Fellow PRSA, public relations director, Creative Communications Consultants, Inc.
  • Brenda S. Smith, APR, Fellow PRSA, public affairs director, State Farm Insurance
  • Olga Mayoral Wilson, APR, Fellow PRSA, senior lecturer, Texas State University
  • Kelly L. Womer, APR, ABC, Fellow PRSA, vice president and partner, Linhart Public Relations
The purpose of the College of Fellows is to recognize notable public relations leaders and to further the professionalism and reputation of public relations practice and education. College members provide mentoring for public relations professionals and students, support PRSA in the execution of its strategic plan specifically in the areas of advocacy and education, and create and sponsor a continuing education “Master Class” for advanced professionals each year during the PRSA International Conference.

Tuesday, July 22, 2014

PR with Panache! Announces its newest Modern-Day Storyteller

PR with Panache! (PRP) is pleased to announce the addition of EdTech media veteran Bryce Wilson. Bryce ‘s expertise adds to an already well-balanced and experienced team of modern-day storytellers for education.

With a degree in public relations, experience in digital/social-media marketing for education, and a background in media sales in both the higher education and K-12 markets, Bryce’s skill set will be invaluable to the PRP client family. Having spent the last two years working with the team at T.H.E. Journal (1105 Media), Wilson brings with him a unique perspective on visibility in the K-12 education industry.
PRP’s team of modern-day storytellers helps innovators; entrepreneurs and thought leaders working in education build their brand awareness through strong public relations campaigns. PRP works with a broad range of clients that are looking to strategically and effectively communicate their story to the education marketplace.

“PR with Panache! is thrilled to welcome Bryce to our team. It was important for us to find someone with experience in and knowledge of the K-12 marketplace,” said Sue Hanson, founder and managing partner at PR with Panache! “His experience, mainly in education media, strengthens our ability to tell the stories of our clients – be they small or large, new or classic. Bryce’s insider knowledge positions PRP to further deliver on our clients’ desire to gain more exposure, maximize reach, and amplify brand recognition.”  

“What attracted me to PR with Panache! was their mission and the team. PRP has built an incredible reputation for themselves within the education space,” said Bryce. “My time at THE Journal will allow me to bring another unique perspective to the PR with Panache! client family. I have always had a passion for education, and very much look forward to the opportunity to improve the academic landscape through multiple mediums and strategies. I’m very excited to join PRP’s storytelling team.”
PRP’s staff has been sharing the stories of clients, in one form or another, for more than 20 years. They have solidified their reputation through their successful tactics uniquely aligned with each of their clients’ needs, personality and imagination.

Monday, July 21, 2014

Crisis Communications Workshop with Jim Lukaszewski, APR, ABC, Fellow PRSA

Wednesday, July 23, 2014
8:00 a.m. – 5:00 p.m.
Murphy Hall, University of Minnesota
206 Church St. SE
Minneapolis, MN 55455

A company’s reputation is one of its most priceless assets. As strategic communicators, we know all too well that reputation, which takes years to build, only needs seconds to destroy during a crisis. Join America’s Crisis Guru and author Jim Lukaszewski, APR, ABC, Fellow PRSA, for an eye-opening crisis communications workshop. The interactive day will include some of the following topics:
  • Organizing for Crisis, Getting Your Organization and Your Act Together, Jim Lukazweski, ABC, APR, Fellow PRSA, President of The Lukaszewski Group Division, Risdall Marketing Group
  • Ingredients of an Effective Crisis Plan & Case Study of Columbine High School Shooting, Rick Kaufman, Executive Director of Community Relations at Bloomington Public Schools
  •   Lunch Discussion “Ethics and Crisis,” Jim Lukasweski and Kathleen Edmond, JD, MBA, CEBC Fellow, University of St. Thomas; Robins, Kaplan, Miller & Ciresi
  • Crisis Scenario Group Exercises
  • Crisis Communication, Media and Social Media Expert Panel*
-Carrie Carlson-Guest, Chief Communications Officer, American Red Cross
- Josh Dahmes, Chief Digital Officer, Risdall Marketing Group
- Paul Omodt, Owner and Principal, Omodt & Associates Critical Communications
- Steve Yaeger, VP of Marketing and Communications, Star Tribune

In addition to gaining real-world crisis communications techniques and strategies from area professionals, all participants will receive a copy of Jim’s latest book, “Lukaszewski on Crisis Communication, What Your CEO Needs to Know about Reputation Risk and Crisis Management.”

Register online now.

(Workshop is not Event Pass eligible)
* The Crisis Communications, Media and Social Media Panel will have a live webinar option for out-state PRSA members who would like to participate. Please use the special “webinar only” registration link. The webinar is Event Pass eligible