Maccabee Job

Monday, May 18, 2015

Job - ACIST Medical Systems, Inc - Marketing Intern

ACIST Medical Systems, Inc - Marketing Intern

Job - Ecolab - Marketing Communications Manager

Ecolab - Marketing Communications Manager

Wednesday, May 13, 2015

Olive & Company Completes Redesign of General Mills Corporate Website

With household brands ranging from Cheerios to Yoplait, General Mills products are in the kitchens of consumers worldwide. But General Mills as a corporate citizen has a story to tell as well, which was the challenge in front of marketing design agency Olive & Company as it redesigned the General Mills corporate website.

“The General Mills corporate website needs to reach many audiences, from consumers to influencers to investors and anyone looking for information on the company as a whole,” said Shawn Lockhart, director of accounts at Olive & Company. “The new website features more of a blog-style homepage, giving General Mills the opportunity to highlight not only brand stories but also topics that impact the entire organization, such as corporate sustainability.”

For the new General Mills corporate website, Olive & Company:

       Modernized the look and feel, and implemented a storytelling-focused design,
       Developed a site architecture that highlights relevant content throughout the site,
       Produced a responsive website to ensure a better user experience across all devices, and
       Developed a flexible, universal template system.

“The new design lets us tell stories that give people insight to our company on topics such as health, innovation, global responsibility, company financials and of course our brands,” said Jim Thielman, global communications web manager at General Mills. “It also presents stories from sources outside the company, so visitors can read what others are saying about us.”

The new General Mills corporate website was launched on January 6.

Since 2007, Olive & Company has partnered with General Mills on a range of projects including: A Taste of General Mills blog, the corporate intranet, the General Mills sustainability brochure, microsites and more.

Job - Neuger Communications Group - Public Relations Intern

Neuger Communications Group - Public Relations Intern

Tuesday, May 12, 2015

Job - YOXO - Marketing Manager

YOXO - Marketing Manager

Friday, May 08, 2015

3 Simple PR Tips For Healthcare Providers

The financial success of a healthcare organization or a physician’s office lies not only in the strategic marketing of that business, but the reputation that the organization holds within its community. In order to obtain more patients / clients, the company must execute a well-planned marketing and advertising strategy.

However, how can you keep your current and potential clients content? Failing to do so could lead to a rapid weakening of your professional standing. In order to sustain your positive repute, it is important to start with the simple PR-based tips listed below.

“By acknowledging the worth of reputation within the healthcare field and the delicate matters that doctors and healthcare providers specialize in, you should always make sure that your organization is marketed and responsive in the most convenient, compassionate and moral way,” said Jeff Winter, spokesperson for the national in home care company, AmeriCare.

Minor tasks to build trust and ensure a positive reputation for your healthcare company include the following:


Promote your unique purpose.

Does your health facility utilize a technique for treatment that is considered innovative in the health treatment niche? If so, make sure that you emphasize the benefit of your treatment when you reach out to media outlets.

“Health treatment is always a big topic in the media. In order to give yourself a recognition boost over your competitors, a best practice would be to figure out what health-related topics are trending online or in the news and see how your specific method of treatment fits in,” recommended Holly Westbrock, spokesperson for a Minneapolis chiropractor clinic. “How can you contribute to the public’s health problems? What can you do that no one else can or has done?”

Offer consistent tips and advice.

To ensure that your health clinic or health-related business is viewed as an authority in the industry, provide free and useful information via newsletters, blog articles and-or podcasts that relates to your niche. Doing so on a regular basis will remind your followers, the general public and potential clients that you understand the health industry. They will also appreciate the fact that you are willing to share beneficial information with them, helping you develop a “trusting” reputation at the same time.

Provide case studies on your website or in the media.

On your website (and with the permission of the patient), feature stories of your patients, including what their specific problem was and how you provided the solution. This way, your services will seem much more credible. When your viewers see your patients discussing your service, it will add a personal appeal to your brand.



Job - Blue Star Media Holdings - Media Buyer

Blue Star Media Holdings - Media Buyer

Job - Marketing Specialist, Business Development & Marketing, Minneapolis

Marketing Specialist, Business Development & Marketing, Minneapolis

Thursday, May 07, 2015

Job - Saint Mary's University of Minnesota - Associate Director of Creative Services

Saint Mary's University of Minnesota - Associate Director of Creative Services

Wednesday, May 06, 2015

Job - PR & Social Media Account Executive Opening At Maccabee Public Relations

PR & Social Media Account Executive Opening At Maccabee Public Relations

Formica Corporation Awards Commercial Public Relations Business to Spong

Formica Corporation, a leading provider of branded, designed surfacing solutions for commercial and residential customers in North America, has chosen Spong to be the company’s public relations partner for its commercial business.
Spong was chosen as part of a competitive pitch process to partner with Formica Corporation to launch exciting new collections to its commercial audiences in the United States. Formica Corporation is a part of the Formica Group of companies, the world’s largest manufacturer of High Pressure Laminate, and a trusted brand worldwide. The company works closely with architects, designers and developers to continually develop new products and surfacing solutions that complement current design trends.  
“Our home and design team is looking forward to putting our insights and relationships to work for Formica Corporation to highlight their design and product innovation leadership,” said Julie Batliner, managing director of Spong.
“Spong’s deep knowledge of the commercial design space makes them a great partner. We look forward to working with Spong to help us connect our products and message to the architecture and design community,” said Amy Gath, vice president of marketing at Formica Corporation.

Schwan Selects Spong as Agency of Record

Schwan’s Consumer Brands Inc., a respected retail food company and Schwan’s Home Service Inc., the largest direct-to-home frozen food delivery provider in the U.S., both subsidiaries of The Schwan Food Company, have joined forces with public relations and social marketing agency, Spong. Spong will partner with Schwan’s Consumer Brands Inc. and Schwan’s Home Services Inc., respectively, to focus on strategic media relations, content creation and social influencer engagement.
 We've selected Spong to help us aggressively pursue new paths to expand awareness and preference for our retail and home delivery brands,” said Mike Smith, senior director, public relations and corporate communications at Schwan’s Shared Services, LLC. “Spong’s food industry, communications and social media expertise will help us showcase and promote several brands with our customers and consumers, starting with Schwan’s Consumer Brands’ newest and exceptional Bon Appetit™ pizza.” 
Schwan’s Home Service has a long history of home delivery that started in 1952 when Marvin Schwan began delivering his family’s homemade ice cream to families in Western Minnesota. Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. The Schwan Food Company is a multibillion-dollar privately owned company based in Marshall, Minnesota, selling frozen foods by home delivery, in grocery stores and to the foodservice industry.           
“We are looking forward to our partnership and telling America about the great food options from Schwan’s whether you’re enjoying them delivered to your home or choosing them at the store. Our food and nutrition team will put their creativity, strategic counsel, and industry knowledge to work to continue to propel the brands and products forward,” said Julie Batliner, managing director, Spong.

Friday, May 01, 2015

Gage Hires Michelle Hoffman as Senior Public Relations Specialist

Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Michelle Hoffman as senior public relations specialist where she’ll be working on clients Capital Safety, Oak Grove Capital and Tastefully Simple. 
 
Prior to joining Gage, Hoffman was an associate publicist with Minneapolis-based Lola Red PR. Previously she was an account executive with Bender/Helper Impact, a Los Angeles-based digital marketing, public relations and social media agency. Hoffman received her B.A. in journalism and mass communications from the University of Minnesota, Twin Cities.
 
“Michelle brings a lot of experience in media relations and has secured placements with many top outlets,” said Sara N. Blood, director of public relations and agency outreach, Gage. “Her experience working with a variety of well-known clients, as well as the passion she brings to her work, will be valuable in continuing the success of our clients.”

Gage Hires Russ Nolan as Director of Business Development

Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Russ Nolan as the director of business development.
 
Nolan’s experience includes a long history of business development, sales and sales management positions. Prior to joining Gage, he was at Oracle as an application sales rep with a focus on helping build Oracle’s customer experience (CX) business development effort. Previously he was director of sales at Brandpoint, a leading digital advertising content producer and digital marketing company.
“We’re pleased to welcome Russ as a critical member to our Growth & Strategy team,” said Jane Blanco, senior vice president, Gage. “Russ’ diverse background in marketing and technology makes him well qualified to bring our digital services and engagement platforms to leading channel and consumer marketing companies. We look forward to Russ helping grow our client roster of world class brands.”

PadillaCRT Announces Agency Promotions and New Hires in Minneapolis Office

PadillaCRT, an award-winning integrated communications firm, headquartered in Minneapolis with five other offices across the U.S., today announced six employee promotions and two new hires in its Minneapolis office.
PROMOTIONS
 
Molly O’Mara was promoted to account executive in the agency’s Manufacturing Practice. She serves PadillaCRT clients Rockwell Automation and Ditch Witch.
Laudan Fenster was promoted to senior account executive in the Minneapolis office. Laudan works within the Agriculture Practice supporting PadillaCRT client BASF Professional & Specialty Solutions.
Laura Krinke, also based in the Minneapolis office, was promoted to senior account executive. Laura serves the Agriculture Practice, working with BASF, PadillaCRT’s largest client.
Sarah Kalhorn was promoted to account supervisor in the Minneapolis office. Sarah supports clients in the agency’s Manufacturing and Technology Practices, including Rockwell Automation, 3M and others.
Danielle Engholm was promoted to senior director in the Minneapolis office. Working with PadillaCRT’s Manufacturing and Technology Practices, Danielle supports Rockwell Automation as the primary account leader, in addition to serving on several other accounts.
Dan Reilly was promoted to vice president of client services at SMS Research Advisors, a subsidiary of PadillaCRT.
NEW HIRES
Len Pollard was hired as an assistant account executive in the Minneapolis office to support the Manufacturing and Technology Practices. He previously gained experience in technical writing, B2B communications and trade show planning at WAND Corporation, a Minneapolis software development company. Len also served as a brand development intern at Bridgepoint Education in San Diego, where he wrote blogs and student success stories for a community impact report. He earned a bachelor’s degree in philosophy and a master’s degree in business administration with an emphasis on marketing from San Diego State University.
Lauren Huisinga was hired as an account executive with the Investor Relations Practice in Minneapolis. She previously served at Weber Shandwick as an account executive. Her financial services clients have included Transamerica, ADP and Jackson Hewitt. Lauren interned at Lifescience Alley and United Way. She earned her bachelor’s degree at the University of Minnesota.

Job - Polaris Industries - Spec, Marketing Communications

Polaris Industries - Spec, Marketing Communications

Wednesday, April 29, 2015

Job - ARKRAY USA, Inc. - Marketing Communication Specialist

ARKRAY USA, Inc. - Marketing Communication Specialist

Clarity Coverdale Fury designs Website of the Year

A new website for Clarity Coverdale Fury’s client Red Gold Tomatoes was recently selected as a 2014 Telerik® Sitefinity™ Website of the Year award winner in the Consumer Goods and Services Category. The global competition annually awards the best websites developed using the Microsoft partner’s Sitefinity Content Management System in a variety of categories.  The website, chosen as one of the sixteen category winners from a total of 380 nominated sites worldwide, received the accolade due to its creativity, design, user experience, functionality and overall presentation.

The full website redesign for Red Gold Tomatoes featured a simplified navigation, an updated design to achieve a modernized appearance and a more user-friendly experience. CCF also restructured the featured recipes to create a higher level of visual appeal, as well as designed a number of new functional widgets to allow Red Gold Tomatoes to showcase relevant recipes throughout the site. The agency partnered with Aptera, a development company based in Fort Wayne, Indiana.

“Our focus was 100% on the user experience. And by doing this we developed a site that our users put on par with many of the larger nationally recognized food and recipe sites,” said CCF President Rob Rankin.

“This project’s success is due in large part to a sound strategic plan implemented through great collaboration among client, vendor and agency. Together, we built a site that not only inspires visitors to cook great tasting recipes but elevates the rich history that makes Red Gold Tomatoes so unique,” said CCF Director of Interactive, Kathy Schlecht.

To learn more about the award, visit sitefinity.com