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Sunday, August 27, 2017
Wednesday, August 16, 2017
Kahn a National Leader in Digital Media and Analytics Joins Risdall
Risdall is excited to continue the expansion of its digital marketing capabilities with the addition of Mahmood Khan as Senior Vice President of Digital Media and Analytics. Khan joins Risdall from Periscope where he served as the Director of Media and Analytics and led a team of digital media, paid search and SEO professionals. Prior to Periscope, he led international ecommerce campaigns for clients at Digital River. Khan currently serves as a Member of IAB Digital Media Buyer and Planner Certification Program Exam Committee which sets the standard for global certification. Khan will lead digital initiatives with a passionate data-driven perspective and his extensive expertise builds on Risdall’s integrated model of digital platform development, digital content marketing and communications, paid engagement and analytics.
In joining Risdall, Khan said, “The advanced web development and app development capabilities Risdall already possesses will easily integrate with the best practices and disciplines I am bringing and ultimately result in a very integrated digital solution for clients.”
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“We are very excited about Mahmood joining the team,” said Ted Risdall, Chairman and CEO of Risdall. “His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter.”
In joining Risdall, Khan said, “The advanced web development and app development capabilities Risdall already possesses will easily integrate with the best practices and disciplines I am bringing and ultimately result in a very integrated digital solution for clients.”
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“We are very excited about Mahmood joining the team,” said Ted Risdall, Chairman and CEO of Risdall. “His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter.”
Tuesday, August 15, 2017
Monday, August 14, 2017
Friday, August 11, 2017
Riley Hayes Advertising Hires Schultz.
Riley Hayes has hired Karen Schultz as Director of Marketing. She will
be heading up the agency’s new business activities and advocating for
the agency’s LoveAction approach – an approach that fuses brand
creativity and tactical muscle to create marketplace advantage – via
digital and traditional marketing. Karen's background includes Scales
Advertising, Clarity Coverdale Fury Advertising and Gage Marketing
Group.
“We’re excited to have Karen on board,” said Riley Hayes’ CEO, Tom Hayes. “She has the experience, passion and drive to find LoveAction solutions for our clients.”
Karen has a graduate degree in strategic communication from the University of Minnesota School of Journalism and Mass Communication, as well as a digital marketing certificate from the University of St. Thomas.
“We’re excited to have Karen on board,” said Riley Hayes’ CEO, Tom Hayes. “She has the experience, passion and drive to find LoveAction solutions for our clients.”
Karen has a graduate degree in strategic communication from the University of Minnesota School of Journalism and Mass Communication, as well as a digital marketing certificate from the University of St. Thomas.
Thursday, August 10, 2017
Tuesday, August 08, 2017
broadhead expands with four new hires
Minneapolis agency broadhead continues to grow, recently welcoming four team members.
For more information on broadhead and to view available jobs, visit http://broadheadco.com/
Keith Grauman joins the
agency as a PR supervisor, working on both food and B2B clients. He
comes to broadhead after serving as an editor for the Growler Magazine
and previous roles at Weber Shandwick.
Malarie Holmes, MA, comes
to broadhead as a management supervisor, driving strategy across
integrated campaigns. She was previously at Three Deep, Wingnut and
Periscope.
Amanda Leacock is joining
the agency as a senior art director, bringing in a wealth of print,
broadcast and digital knowledge. She was previously at Catapult
Marketing, Fallon and Campbell Mithun.
Anna Nelson joins
broadhead as a digital strategist, tasked with optimizing online
audience engagement. She has previously worked as a quality assurance
test lead and business consultant for Thrivent Financial, and as the
senior digital marketing strategist for Penn State University.
“We’re excited to have
these four new, innovative and strategic individuals join our team,”
said Beth Burgy, president, broadhead. “Their backgrounds and
experiences align well with broadhead’s expanding client base and agency
vision.”
Monday, August 07, 2017
Minneapolis Agency Maccabee Public Relations and Client RBA Honored by Content Marketing Institute for E-book Campaign
Maccabee
Public Relations and its client RBA, the Wayzata-based digital and
technology consultancy, have been honored in the 2017
Content Marketing Awards from the Content Marketing Institute (CMI).
The “6 Reasons Your Intranet Project Will Fail, & Tips for Success”
e-book – designed to position
RBA as an intranet and digital workplace thought leader and drive
inbound sales – placed as one of four finalists in Content Marketing
Awards category of “Best Use of E-Book or White Paper Program.”
“Maccabee helped us communicate our point of view through content
marketing – and orchestrated all of the details to get it in front of
the right audience,” stated RBA’s Marketing and Corporate Communications
Manager Jenna Soule. “And, leveraging the e-book
in our sales activities directly contributed to winning major clients
for RBA.”
Maccabee led development and promotion of the 30-page e-book that led to
RBA realizing new sales leads and additional revenue, as well as social
media engagement and media placements. By crafting an e-book that
leveraged the thought leadership of RBA’s experts
to directly address issues on the minds of its prospective client pool,
instead of just pushing out information about its services, Maccabee
helped RBA build relationships with its target audience of
Minnesota-based business decision makers. Within 11 months
of its release, the e-book drove new business leads for the RBA sales
team, who successfully closed $2M in sales from new clients and digital
workplace engagements.
Read about Maccabee’s expertise in content and inbound marketing: http://maccabee.com/what-we-do/content-and-inbound-marketing/
Wednesday, August 02, 2017
Monday, July 31, 2017
Friday, July 28, 2017
Stella & Chewy’s - Product Launch
Stella & Chewy’s, a leader in the rapidly growing freeze-dried and frozen raw segments of the pet food industry, has introduced two new products to the market along with an integrated campaign created by Haberman.
The creative centerpieces of the push—charming black and white animated videos that stand out from the typical commercial aesthetic in this space—celebrate the everyday ways pet lovers go above and beyond for their companions.
Set to run through October in 12 of the country’s biggest markets, the campaign kicks off with digital videos and native advertising, followed shortly thereafter by a fun contest that will be promoted through Stella & Chewy’s social channels. The creative elements will also get a boost from influencer partnerships and media relations efforts.
For more information on Stella & Chevy's new campaign please click here.
Thursday, July 27, 2017
Wednesday, July 26, 2017
Monday, July 24, 2017
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