Maccabee Job

Friday, August 28, 2015

Job - Ecolab - Contract Communications Specialist

Ecolab - Contract Communications Specialist

Job - Haberman - Public Relations Strategist

Haberman - Public Relations Strategist

Wednesday, August 26, 2015

Job - The Western Collegiate Hockey Association - seeking to fill up to three (3) unpaid internship

The Western Collegiate Hockey Association - seeking to fill up to three (3) unpaid internship

Prosser joins Maccabee

Becky Prosser has joined Minneapolis-based public relations agency Maccabee as its newest Assistant Account Executive.

Prosser originally served as a PR intern at Maccabee, beginning last June 2015. Prosser comes to Maccabee after serving as Content Marketing Intern with the Minneapolis search engine optimization agency Nina Hale, Inc., focusing on blog content, online advertising and social media strategy. 

 Before that, Becky had served as a Communication and Marketing Intern with the Basilica of St. Mary’s, managing video shoots, Facebook and other social media accounts; supervising their online newsletter; and assisting in the planning for its Masqueray Ball and Blessing of the Animals events. She is a graduate of the University of Minnesota – Twin Cities in Journalism and Mass Communications.

Monday, August 24, 2015

Job - MN Adult and Teen Challenge - Marketing & Events Coordinator

MN Adult and Teen Challenge - Marketing & Events Coordinator

Friday, August 14, 2015

Job - Ecolab - Contractor, External Communications

Ecolab - Contractor, External Communications

: Ad 2 Pop Quiz Trivia Night Supporting AdoptAClassroom.org



Come strut your smarts for a good cause with Ad 2. Our public service group, Making Minnesota Nice, is throwing an epic trivia match on September 10 to raise money for local schools with AdoptAClassroom.org. On average teachers spend $500 out of pocket each year on supplies for their classroom. This awesome organization helps teachers buy the supplies their students need to succeed.

It takes a village to raise a child, and the same is true with trivia. Participants will play in teams of 4-8 people. The cost is a $10 per person donation to AdoptAClassroom.org. Friendly competition is the name of the game - up the stakes by pitting your agency’s creatives against its account people. Or maybe millennial vs. boomers. Minnesotans vs. transplants? The possibilities are endless. And of course, this game will also settle once and for all which agency is the smartest in town. Not part of an agency? No problem! Either form your own team with friends or contact us and we will match you up with other smarties.

There will be prizes (and bragging rights) for the top three teams in the trivia match. We are looking forward to some spirited competition in support of a great cause!
CLICK HERE to learn more and to register


Media Bridge Advertising Named to the 2015 Inc. 5000 List of Fastest-Growing Private Companies in America

Inc. magazine today ranked Media Bridge Advertising no. 1252 on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment in the economy—America’s independent entrepreneurs.

“It’s truly an honor to be named to the Inc. 5000 list along with two of our clients, Renters Warehouse and United Credit Consultants,” said Media Bridge’s founder, Tracy Call. “Our 334% revenue growth from 2011 to 2014 is a direct result of our ability to partner with clients we want to grow with. Our efforts to build this great agency are paying off and our inclusion on this list is confirmation that we are succeeding.”

The Inc. 5000’s aggregate revenue is $205 billion, generating 647,000 jobs over the past three years. Media Bridge continues to experience red-hot growth and has hired three new employees, brought on twelve new accounts, and built a brand new office, all within 2015. The agency has made the hip and trendy North Loop their home, and built a new office space located at 211 North First Street. Their 1,500 square-foot agency digs are designed to embody the agency’s unique culture and collaboration. You can view/download office images here: Media Bridge Office Photos.

About Media Bridge Advertising 
Media Bridge Advertising is a full-service agency that specializes in building strong, smart and creative media connections around big ideas. Founded in 2010, Media Bridge offers media planning, negotiating, and buying across various mediums and budges, with special expertise in securing strategic and national celebrity endorsements. Learn more at www.mediabridgeadvertising.com

Thursday, August 13, 2015

PR Caffeine's Ryan Berkness Shares SEO Secrets in Book

Search engine optimization (SEO) is a necessity for website owners in order to successfully drive online traffic. Now individuals can learn the “secret sauce” of SEO in a new book by Ryan Berkness, founder and CEO of PR Caffeine.

“It’s always been essential to have quality content on a website because of Google's ever-changing algorithm,” said Berkness. “With recent changes, it's become even more important.”

In “Mastering On-Page Optimization: The Secret Sauce of an SEO System,” Berkness walks readers through some of the secrets to successful on-page optimization of a website.

“Armed with this information, websites can scream to the top of the rankings,” said Berkness. “Business owners can get the traffic they need to grow their businesses by implementing these SEO secrets.”

Berkness covers topics including:
·         Is on-page optimization important?  
·         Getting started
·         Get Webmaster Tools
·         Remove pages
·         Use Google's "site:" search
·         Understand your tags
·         Outbound links and internal links
·         Time to talk to WordPress users
·         Other important on-page optimization factors
·         Google Authorship
·         Site speed
·         Content truly is king
·         Don't underestimate the power of video content
·         Tying it all together

The book is available for sale from the PR Caffeine website here: https://www.prcaffeine.com/mastering-on-page-optimization

PR Caffeine is the home to EspreSEO, a full menu of SEO strategies. A free SEO audit report can be requested at prcaffeine.com/seo-audit.

Tuesday, August 11, 2015

Job - Best Buy - Public Relations 2015 Holiday Internship

Best Buy - Public Relations 2015 Holiday Internship

Job - Contech Engineering Solutions - Marketing Communications Specialist

Contech Engineering Solutions - Marketing Communications Specialist

Burgart joins Russell Herder

Anne Michaletz Burgart has joined the Client Services team at Russell Herder. With an established career in the advertising and public relations industry, Anne has experience across a range of categories, including home and shelter, consumer packaged goods, technology, state organizations and the financial industry. 

To date, she has contributed to client campaigns for General Mills, Wrigley, BISSELL, Royal Canin, Masco Cabinetry, Minnesota State Lottery, Johnson Controls Inc. and Fifth Third Bank, among others. Prior to joining Russell Herder, Anne served as a public relations and communications specialist at Olson.

Monday, August 10, 2015

Why A/B Testing Can Quickly Improve Your Marketing Efforts

A/B split testing allows you to test two versions of the same website to determine which site is most conducive for your company’s goals. If you are running an online marketing campaign, utilizing A/B testing is one of the best ways to break through the pitfalls of “group think” or inexperienced team members with the clarity of quantitative data analysis. Think of it in terms of the difference between testing a medical treatment with a focus group or with a clinical trial: like the clinical trial, A/B testing employs the scientific method of controlling variables to differentiate between the two variables in question.

1. You can test both variables concurrently

You could just use one version of your website for a given amount of time, switch the website, and then compare user data between the two. But this method fails to control for other variables (such as the time of year, the effectiveness of existing advertising, or market fluctuation). This means that the number produced will not reflect as clearly the difference between the two versions of the website, and may be complicated by the difference between user behavior at different points in time. A/B testing allows you to test both versions of the site at once by randomly assigning site visitors to one pool or another, ensuring that the data produced reflects information that is useful to your campaign.

2. You are creating your own data

“There are many companies offering to evaluate your website and produce recommendations to improve it, but most of these companies “black box” their process,” said Jeff Bernett, marketing spokesperson for a flight attendant school.  “This means that they give you the product—the changed website—without letting you in on the logic and process by which that product was made. This, of course, is in their best interest, since if you had insights and expertise about how to improve your website without their input, they’d be out of a job. Unlike other website optimization services, A/B testing gives you not only the product, but the process as well, allowing you to build on the data you acquire to make smarter decisions about your website in the future.”

Job - Cultura Technologies - Marketing Community Manager

Cultura Technologies - Marketing Community Manager