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Tuesday, September 19, 2017
Zipko Strategy and the Connolly Kuhl Group Join Together to Launch Velocity Public Affairs
Zipko Strategy and the
Connolly Kuhl Group today announced they have joined together to create
Velocity Public Affairs. Velocity
is built on two long-standing, successful firms that have already been
supporting similar clients with strategic services. The new, full-service public affairs firm is committed to bringing their clients exceptional service
through strategic planning, grassroots marketing and mobilization, government
relations, marketing communications, coalition building and media relations.
“The challenges people face today are often more complex and intense because of how technology has blurred what used to be clear lines between marketing, public relations, business, and politics,” said Carl Kuhl, Principal of Velocity Public Affairs. “Our background and blend of experience is important today in a marketplace where a tweet or Facebook post can create an immediate challenge or opportunity for a company or organization. Our focus is using our experience to create meaningful results for our clients.”
“Our two companies have been very fortunate to have been able to serve clients across the region and in different marketplaces,” said Patrick Connolly, co-founder and principal of Velocity Public Affairs. “We are fierce advocates for our clients and together as Velocity we are excited about the chance to do more to help create results and impact.
Monday, September 18, 2017
Saturday, September 16, 2017
Thursday, September 14, 2017
Wednesday, September 13, 2017
Tuesday, September 12, 2017
Tunheim Hires Three New Consultants
Tunheim,
a Minneapolis-based communications consulting firm, recently announced
the hire of Media Consultant Meredith Kessler, Digital Consultant Nick
Marcouiller, and Public Affairs
Consultant Cailin Rogers.
 |
Meredith Kessler
Meredith
joins Tunheim with more than 10 years of experience working in
publicity, events, crisis communications, and media relations in both
New York and Minnesota.
Previously,
Meredith worked for the Walker Art Center as the Assistant Director of
Public Relations where she handled prominent crisis communications,
established strong relationships and directed
media relations for multiple programmatic and institutional areas. Her
prominent projects included large gallery exhibitions, film programs,
the executive director’s office and the reopening of the Minneapolis
sculpture garden.
|
Prior
to joining the Walker Art Center, Meredith began her career in media
relations in New York City, where she managed book publicity campaigns
for prestigious publishing houses including Farrar,
Straus and Giroux (FSG) and Grove Atlantic Inc.
Meredith completed her undergraduate degree at the University of Minnesota, Twin Cities in English, with a focus on literature.
 |
Nick Marcouiller
Nick
began his career on the Obama 2012 campaign, where he supported the
team innovating campaign technology by transforming social media
audiences into volunteers and small donors.
Previously
he served as Deputy Digital Director of a presidential campaign, where
his talents were directed towards communicating national messaging to
Minnesota’s digital audiences.
Nick
adds to Tunheim’s extensive experience developing informed and
compelling strategic campaigns, as well as cultivating strong
relationships with stakeholders and community leaders in the
public
|
affairs, corporate and non-profit sectors. He also has strong experience in UI/UX design.
Nick
graduated from the University of Minnesota College of Liberal Arts
summa cum laude. He has lived and worked across the country including
Minnesota, Chicago, and Greensboro, North Carolina.
 |
Cailin Rogers
With a background in political campaign work, community engagement and strategic planning, Cailin brings profound expertise to Tunheim.
Before joining
Tunheim, Cailin worked for the St. Anthony Park Community Council
(SAPCC) where she transformed the organization’s strategic focus,
engagement strategies, and comprehensive policies and procedures.
She also supervised various real estate development projects and
coordinated equity initiatives.
|
Prior to her
work with the SAPCC, Cailin managed successful issue area and
candidate-specific campaigns, and in 2016 was appointed to the
Mississippi Watershed Management Organization’s (MWMO) Board of
Commissioners
by Mayor Chris Coleman. Cailin serves on two boards including the
Jennings Community School and the Towerside Innovation District.
Cailin
graduated from the University of Minnesota’s Humphrey School of Public
Affairs with her Master’s Degree in Public Policy and Regional Planning.
“At Tunheim,
we look for talent that brings unique perspectives, critical thinking
and a passion for solving our clients’ problems,” said Chief
Transformation Officer, Lindsay Treichel. “Meredith, Nick, and
Cailin are great additions to our strong bench of consulting talent,
and we’re thrilled to be able to bring their expertise to our clients.”
Monday, September 11, 2017
Friday, September 08, 2017
Wednesday, September 06, 2017
Tuesday, September 05, 2017
Friday, September 01, 2017
Thursday, August 31, 2017
Wednesday, August 30, 2017
5 Valuable Trade Show Public Relations Tips
Public relations (PR) is all about getting a positive message out to the public. It is something that is absolutely crucial for any organization, but you do not have to burst your budget to be successful. The media is a big part of a public relations campaign and it is looking for stories that are interesting, not necessarily the ones with the most money behind them. Here are some ways to have a successful public relations campaign at a trade show.
Use the PR From the Show
You do not have to reinvent the wheel. If the trade show organizers have a PR plan in place, do what you can to piggyback onto it. Make sure you have a presence in the media room and at any press conferences. Chat with the organizer to see what their plans are so that you can initiate those plans into your strategy.
Target Your Message
"Always have in mind the primary purpose of your attendance at the show. If media members are there, they will want a story that will interest their viewers or readers. Tailor your message to whatever outlet you are dealing with at that moment in time," said a spokesperson for CenterPoint Marketing, a Minnesota trade show design company.
Produce a News Release
This will be the first point of contact with the media for this event. It should be no more than one page, and it should hook the reader with a creative headline. Like a news story, make sure that it answers the who, what, when, where, why, and how of your message.
Personalize
Simply sending a news release may not be enough. do not be afraid to give a media contact a call to let them know you are sending them information. You can also follow up with them to ask if they've received it. During these conversations you can try to get them to commit to stopping by your booth for a chat.
Build Relationships
During these conversations you can develop a rapport with your contacts. That way they do not feel pressured or hassled by a stranger. While you will not necessarily be friends, it is good to be on friendly and familiar terms. You can provide information that's unrelated to your goals, but will further cement the relationship.
Hopefully with these tips your next trade show appearance will be the public relations success you hope it will be.
Tuesday, August 29, 2017
Sunday, August 27, 2017
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