Wednesday, December 17, 2014

CCF launches new fitness campaign for YWCA of Minneapolis Find what moves you.

Minneapolis-based advertising agency Clarity Coverdale Fury has launched a new campaign for the YWCA of Minneapolis, centered on their dedication to helping everyone achieve their health and fitness goals, no matter who they are. The campaign, using the tagline “Find what moves you,” features real YWCA members in the ads, including local hip-hop artist and YWCA Uptown member, Dessa.

“Research shows our members love us, but too few people know about the three great fitness facilities we have. This campaign aims to change that,” said Jacqueline Lloyd Cunningham, marketing director for the YWCA of Minneapolis. 

The comprehensive campaign, consisting of online, radio and out-of-home advertising will air in the metro area and runs through June 2015.

"The most unique aspect of the YWCA and its health and wellness program is its diversity of activities and equipment. There are very few gyms that provide such a range of workouts suitable for all kinds of people. Whether you're training for a triathlon or just trying to keep up with your grandkids, we wanted to highlight how easy it is to find an activity that moves you. That's the YWCA's unique selling point that really helped drive this campaign,” said Clarity Coverdale Fury Senior Copywriter, Elyse Ash.

To view the work and learn more about the campaign please click here.

Tuesday, December 16, 2014

Three New Hires at Spomg in Minneapolis

Spong recently added new hires Nick Hanson, Cassie D’Kae and Kirsten de St. Aubin to its Minneapolis office to serve client growth at the public relations and creative communications agency.
Hanson, who joined as a counselor, will work with account management and media relations teams for clients American Standard, Sherwin-Williams and Trane. Before joining Spong he was a senior account executive at Himle Rapp and Company where he worked on media relations and digital strategy for clients in a variety of industries including agriculture, health care and transportation. Previously he was a public affairs, media relations and social media specialist at Mayo Clinic where he promoted health care innovation, patient success and research to consumers worldwide. 
He holds Bachelor of Arts degrees in news editorial journalism and political science from St. Cloud State University.

D’Kae, who joined as a senior associate, will work with account management and social engagement teams for clients Arla Dofino, Bath & Body Works, Castello and H&R Block. Before joining Spong she was a senior account executive at Exponent PR, part of Colle+McVoy, where she provided account service, social media strategy and influencer relations management for clients.
Prior to working at Exponent PR, D’Kae was a social media coordinator at Event Architects Minneapolis where she created and managed the first-ever social media presence for Minnesota’s Living Green Expo, the Midwest's largest sustainable event.

She holds a Bachelor of Arts degree in marketing management with a minor in journalism from the University of St. Thomas.
As an associate, de St. Aubin will support several client teams, focusing on account management for clients Sherwin-Williams, MasterBrand and La-Z-Boy. Previously she was a communications and public relations coordinator at Prestige Resorts & Destinations where she worked with HubSpot to increase website traffic and build personalized content on the website. She presented her personalization strategy to the Minnesota Chapter of the American Marketing Association last May.

She holds a Bachelor of Arts degree in communication with a minor in sociology from the College of Saint Benedict.

Job - Mystic Lake Casino and Hotel - Social Media Manager - SMSC

Mystic Lake Casino and Hotel - Social Media Manager - SMSC

Tuesday, December 09, 2014

Job - Horizontal Integration - Product Marketing and Communications Manager

Horizontal Integration - Product Marketing and Communications Manager

Thursday, November 27, 2014

Happy Thanksgiving

Happy Thanksgiving everyone. Hope you have a wonderful weekend.

Wednesday, November 26, 2014

CCF launches new campaign for MNsure

Minneapolis-based advertising agency Clarity Coverdale Fury launched a new campaign this week for MNsure, the State of Minnesota’s health insurance marketplace. The campaign is based on the theme “95% of Minnesotans now have health insurance. 100% need it.”  

The multimedia campaign addresses common misperceptions about MNsure and the affordability of health insurance. As of May 2014, a record-high 95 percent of Minnesotans had health coverage. This campaign is targeted to the remaining 5 percent and focuses on overcoming the barriers preventing them from seeking insurance and connecting them with resources to get enrolled.

“Many people don’t think they can afford insurance or find the enrollment process too overwhelming. Others simply think they’ll never need insurance. The goal was to challenge each of these concerns head on,” said Rob Rankin, President of Clarity Coverdale Fury.

The campaign, launched this week, features three emotionally-charged TV spots that show the value of health insurance through real-life stories of people who are uninsured or recently insured. “We wanted our message to mirror the frustration uninsured individuals and parents may feel when they are forced to choose between getting medical care they need but can’t afford, versus trying to care for themselves the best they can,” said Jac Coverdale, Executive Creative Director.

In addition, print, online and out-of-home ads help break through financial barriers and attitudes of invincibility by highlighting affordability messaging plus the cost of not having insurance.

The campaign runs through the end of the open enrollment period (February 15) and includes radio, direct mail and collateral as well as support for MNsure’s grassroots outreach efforts. To view the work and learn more about the campaign, please click here.

Monday, November 24, 2014

Minnesota PRSA Holiday Party & Annual Meeting

Monday, December 8, 2014
Pinstripes (3849 Gallagher Dr, Edina, MN 55435)

4:30-5:30 p.m. Volunteer Appreciation Gathering and Bocce (paid for by Minnesota PRSA)
5:30 p.m.  Check In & Social
6:00 p.m.  Program & Annual Meeting
6:30-8p.m. Bocce & Socializing

Join us for the annual Minnesota PRSA holiday party and annual meeting! A celebration and reflection on the past year, we’ll mingle with our peers, welcome in new chapter leadership, enjoy hors d’oeuvres and spread some holiday cheer. Bocce will be available.

FREE for Minnesota PRSA and PRSSA members
$15/non-PRSA members
(Not event pass eligible)

Wednesday, November 12, 2014

CCF launches new campaign for Metro Transit

Minneapolis-based advertising agency Clarity Coverdale Fury launched a new campaign this week for Metro Transit, letting commuters know that no matter where you start, getting from point A to B with Metro Transit is even “easier than you think.”

The new multimedia campaign targets Millennials and features oversized foam “A” and “B” characters, with a cast of improv comedians, waiting for and riding the Metro Transit bus. The effort shows riders who may have not considered or are unsure of public transportation that Metro Transit has the tools to make riding easier.

“There are parts of the process of taking public transportation that potential riders are unsure of,” said Clarity Coverdale Fury President, Rob Rankin. “With Metro Transit’s new mobile-friendly website and payment options like the Go-To card, riding the bus, light rail or Northstar train is really easier than you think.”

A TV spot, corresponding online video and online banner ads will begin airing this week in the Twin Cities market and will be followed by out-of-home and direct mail in the coming weeks, all of which will feature the “A” and “B” characters.

Metro Transit is also launching a landing page for the campaign and plans to have the “A” and “B” characters at events.

“The A and B characters gave us a very animated, visual way to show how taking Metro Transit is really easy. Plus, they work great in both TV and out-of-home, so the campaign is very connected,” said Creative Director Jac Coverdale.

To see the work and learn more about the campaign, please click here.