MNPR Blog

Friday, November 21, 2014

Job - Globe University/Minnesota School of Business - Social Media Manager

Globe University/Minnesota School of Business - Social Media Manager

Wednesday, November 12, 2014

CCF launches new campaign for Metro Transit

Minneapolis-based advertising agency Clarity Coverdale Fury launched a new campaign this week for Metro Transit, letting commuters know that no matter where you start, getting from point A to B with Metro Transit is even “easier than you think.”

The new multimedia campaign targets Millennials and features oversized foam “A” and “B” characters, with a cast of improv comedians, waiting for and riding the Metro Transit bus. The effort shows riders who may have not considered or are unsure of public transportation that Metro Transit has the tools to make riding easier.

“There are parts of the process of taking public transportation that potential riders are unsure of,” said Clarity Coverdale Fury President, Rob Rankin. “With Metro Transit’s new mobile-friendly website and payment options like the Go-To card, riding the bus, light rail or Northstar train is really easier than you think.”

A TV spot, corresponding online video and online banner ads will begin airing this week in the Twin Cities market and will be followed by out-of-home and direct mail in the coming weeks, all of which will feature the “A” and “B” characters.

Metro Transit is also launching a landing page for the campaign and plans to have the “A” and “B” characters at events.

“The A and B characters gave us a very animated, visual way to show how taking Metro Transit is really easy. Plus, they work great in both TV and out-of-home, so the campaign is very connected,” said Creative Director Jac Coverdale.

To see the work and learn more about the campaign, please click here.

Monday, November 10, 2014

Job - VEE Corporation - Promotion Manager

VEE Corporation - Promotion Manager

Thursday, November 06, 2014

Job - Clarity Coverdale Fury - New Business/Brand Development Intern

Clarity Coverdale Fury - New Business/Brand Development Intern

Record Business and New Client Offerings Fuel Growth at aimClear

aimClear, an internationally recognized digital marketing agency, has expanded its rich media capabilities with a new in-house video studio and production team. In addition, the agency has added two marketing professionals to its team of holistic search and social media marketers. The aimClear team expands to 27 professionals with the addition of Nate Kruse, Jesse Gangi, Sara Eastvold and AmberKrohn

“aimClear’s growth is a direct result of our drive to be at the forefront of digital marketing. Coupled with our development of a state-of-the-art video production facility and our third consecutive Inc. 500/5000 year, the result is a need for extremely talented people,” said Marty Weintraub, Founder and Evangelist of aimClear. 

aimClear’s construction of a full floor studio space to produce social journalism content for its clients led to the addition of skilled videographer Nate Kruse.  Kruse brings three years of video shooting and editing experience to his new role at aimClear as video production specialist. A previous news photographer at WDIO, the ABC affiliate in Duluth, Kruse’s primary roles included filming news stories, conducting interviews and editing footage for evening broadcasts. 

With more than nine years of developing and design experience, Jesse Gangi joins aimClear as Web application developer. Gangi comes to the agency from FOX 21 News, KQDS-DT, where he helped with website, mobile application and advertising design, as well as graphic and video editing. He assisted in building the company’s new website and the first mobile application for television news in the region. Gangi’s range of talents will be an incredible asset to the web application and social journalism team. 

Sara Eastvold brings nearly three years of diverse web technology experience to her web developer role at aimClear. Prior to aimClear, Eastvold developed cold fusion and e-commerce forms, and implemented site-wide functionality upgrades to the College of Saint Scholastica’s website as a student web developer. Her experience in website themes, landing pages, templates and SEO optimization make her a talented addition to the team. In her new role, Eastvold will provide website development support for the agency’s diverse range of clients. 

Amber Krohn joins aimClear as an associate account manager. As a recent graduate of the University of Wisconsin-Madison, Krohn brings 2.5 years of public relations and marketing experience. Prior to aimClear, Krohn worked as the communications coordinator for the Wisconsin Environmental Initiative, where she led media relations, social media strategy, website maintenance and YouTube video creation. Krohn will support the public relations and social media efforts for the agency’s clients.

Haberman Adds Two New Creatives—Beth Kinney & Puja Shah

Beth Kinney and Puja Shah have joined Minneapolis agency Habermanas copywriter and senior art director. Prior to Haberman, Kinney worked for agencies including Periscope, Campbell Mithun, OLSON and Kerker/Preston Kelly; while Shah was at OLSON, Fallon, Carmichael Lynch and Leo Burnett.

Beth Kinney
“There are many reasons I joined Haberman — the people, the creative opportunities, the close proximity to the Army Surplus Store,” said Kinney. “But more than anything, I was incredibly drawn to the positive energy and enthusiasm that flows through the agency. It’s a wonderful mix of smart, accountable and playful people, all of whom share a passion for doing excellent work.”

“I had heard of Haberman’s mission, and it was the first time I had heard of an agency wanting to do more than just good work,” said Shah. “While I’ve had the opportunity to work at several great agencies —I’m looking forward to using creativity to do more meaningful things. Haberman is just the place.”
Puja Shah

“Both of these women have formidable resumes, with experience at some of the most distinguished agencies in the country,” said Brian Wachtler, president, Haberman. “We’re very proud and excited to have these strategic and award-winning creative talents joining our team — it speaks volumes about Haberman, our supergroup of storytellers and the amazing things we’re doing.”

Haberman is a creative connection and engagement agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. Storytelling unites our work — from strategic planning to creative execution — across all channels including branding, advertising, public relations, digital and interactive, social media and grassroots engagement. We specialize in helping pioneers in a variety of industries, including food, health and technology. As modern storytellers, Haberman helps organizations generate revenue, inspire engagement and drive positive social change. For more, visit www.modernstorytellers.com.

Monday, November 03, 2014

Job - 3M Infection Prevention is looking for a Marketing Communications Specialist

3M Infection Prevention is looking for a Marketing Communications Specialist

Friday, October 24, 2014

Why Skilled Writers Make Great Internet Marketing Professionals.

If you have studied online marketing, you are surely familiar with the term “content is king.”  Marketers, PR professionals and SEO companies love to talk about it.  In today’s world of Internet marketing, is content really the king?  The answer is yes.  There is a large variety of content including photos, videos, blog articles and podcasts that will do wonders for a business.  However, online marketers who do not possess writing skills might experience limited success.  Sure, you can accomplish quite a bit without copy and you may even be very successful, but it will be a significant challenge.  Text content is generally the best way to improve your website, build relationships online and convert visitors to customers.  Below I discuss why skilled writers make the best Internet marketing professionals.

Well-written copy will enhance your search engine optimization (SEO) strategy.  First of all, the higher up your website shows up on the major search engines, the more visitors (traffic) you will get.  The more traffic you get, the more sales you get (as long as you have a nice-looking website).

So how does copy influence your search engine results page (SERP) rankings?  The more text you have on your website, the more information you are giving to search engines.  In other words, adding copy means that you are covering more topics and that will improve your chance of ranking for more search terms.  For example, If you are a home improvement professional, one paragraph on your website might help you rank high for “home improvement.”  If you write more copy, however, you might add in more terms like “home renovations” or “home building” and you will rank for them as well.

Tip: Google does not focus on keywords like it used to.  That is why you should disperse your copy to separate linked pages instead of placing it all on one.  The best practice is to make several pages, each with a slightly different topic that relates to the main topic of your website.  You can then link to these pages from your home page.  For example – using the situation above – your home improvement website might talk about kitchen remodeling, bathroom remodeling and basement remodeling.  Each of these topics should be written about on their own page linked to from the home page.

Abundant text (as long as it is relevant) has a better chance of sparking the interest of users online.  If they find your writing compelling, they might link to your page.  Getting links is a major factor when it comes to improving your SEO strategy.  More relevant links will help you climb up the search engine rankings.

Quality text can help you build relationships online.  Like I mentioned in the last paragraph, more copy will help to attain more readers.  Some of these readers might enjoy your copy so much that they will help you promote it through their personal social media pages or even on their website.  If they are a popular personality online, they can expose your brand to thousands of users.

More copy will generate trust from your potential clients or customers.  To put it simply: if you are able to write an abundant amount of text on a subject, then you probably know a lot about that subject.  If your website does not provide much information on the service(s) you offer, then you do not appear like you are an expert.  On the other hand, if you have more copy, not only will you look like an authority on the subject, you will appear enthusiastic.  This will attract your website’s visitors and there will be a much better chance that they will become customers.

If you work in Internet marketing or you are seeking a job in the industry, improve your writing skills.  Why?  It is because writers – especially copywriters – are incredibly useful for a company that plans to improve its online success.

Job - iPas Group - Social media marketing

iPas Group - Social media marketing

Monday, October 20, 2014

Job - Media Relations, Inc. - Communications/Writing Internship

Media Relations, Inc. - Communications/Writing Internship

PadillaCRT Announces Agency Promotions

PadillaCRT last week announced five employees promoted to senior vice president and vice president.

Scott Davila was promoted from vice president to senior vice president. Davila draws on more than 17 years of public relations and marketing experience to lead PadillaCRT’s Business-to-Business/Technology team. He also is a key member of the agency’s Branding Team. He works in the agency’s Richmond, Va., office.

Natalie Smith was named to senior vice president. Smith, who previously served as vice president, has led assignments for several key national clients and was instrumental in acquiring and growing one of the largest clients in the agency’s Corporate Practice. Based in the Richmond, Va., office, she contributes significantly to the agency’s corporate responsibility and employee engagement capabilities, advising large public companies and other organizations in these important areas.

Janet Stacey was promoted from vice president to senior vice president. Stacey, an accomplished marketing and business development professional, has taken on significant leadership roles in healthcare, technology and the medical device industries. Based in the agency’s Minneapolis headquarters, Stacey leads PadillaCRT’s Health Practice.

Tina Charpentier, who previously served as a senior director, was promoted to vice president in the firm. Charpentier, who also works in the agency’s Minneapolis office, is a leader in PadillaCRT’s Agriculture/Environmental Sciences Practice. She has been a valuable resource and leader for the team, providing strategic counsel and leading execution of programs for key clients, including BASF.

Matt Sullivan, also based in Minneapolis, moved up from senior director to vice president. Working on the agency’s Investor Relations Team, Matt has been with PadillaCRT for 16 years, starting as an assistant account executive. Sullivan has become a standout investor relations counselor, providing ongoing support to public companies, advising executives on disclosure communications and helping companies with initial public offerings.