MNPR Blog

Saturday, April 25, 2015

Life Lessons from the Driving Force Behind Airlake Industrial Park

He was a farm kid who became a big city businessman. Growing up in tiny rural Dawson, Minn., Maynard Johnson knew that he didn’t want to spend his life farming. He wanted to go into business instead. Johnson’s business dreams were put on hold a couple of times – first after his dad became ill while he was in college and he had to go back to Dawson to run the family farm for a year, and then when World War II beckoned.
 
But eventually Johnson was able to have his flourishing business career, serving as the driving force behind the development of Airlake Industrial Park on 1,600 acres of land in Lakeville. From Johnson’s story, his grandson, Brant Skogrand, shares 15 life lessons that would improve anyone’s life in the book, “Maynard’s Memories: Life Lessons from the Developer of Airlake Industrial Park in Lakeville, Minnesota.”
 
“When I was a boy, my grandpa seemed larger than life. He was full of charisma and love,” said Skogrand. “Throughout the years, I heard about my grandpa’s successes. Hitchcock Industries. Lakeville, Minnesota. Real estate. Business partnerships. I knew that he was a big deal in some respects. I decided to find out what contributed to his success and discovered life lessons that could apply to anyone.”
 
Skogrand sat down with his grandfather for a series of interviews to hear Johnson’s life stories. Skogrand shares those tales in “Maynard’s Memories,” organized around the following life lessons from Johnson:
1.     Work hard and step up to leadership.
2.     Be there when your parents need you.
3.     Stand up for yourself.
4.     Be ready for life’s events.
5.     Get educated.
6.     People can succeed if they band together and cooperate.
7.     Go into business instead of farming.
8.     Think the world of your spouse.
9.     Leave a legacy for future generations.
10.  Take risks and trust your intuition.
11.  Don’t make friends with people just to do business with them.
12.  The secrets to success are knowledge, honesty and working like hell.
13.  Take care of your family and your spouse’s family.
14.  Struggles can become opportunities.     
15.  Take the time to enjoy life.
 
Johnson’s influence continues today. “Maynard is probably the single most person who has had an impact on me over my whole career,” said Jack Matasosky, owner and CEO of APPRO Development and owner and broker of CERRON Properties.
 
Skogrand is the chief communications officer for Skogrand PR Solutions, LLC. He also is the author of the books “19 Tips for Successful Public Relations” and “From Fringe Party to Serious Contender.”
 
Maynard’s Memories” is available on Amazon.com.

Friday, April 24, 2015

Job - PR with Panache! looking for a Public Relations Coordinator

PR with Panache! looking for a Public Relations Coordinator

Job - PR with Panache! seeks Public Relations Strategist

PR with Panache! seeks Public Relations Strategist

Horton joins Weber as SVP/Creative Director

matt horton photo
Matt Horton
Matt Horton joined our Creative Experience team this month as Senior Vice President/Creative Director. Matt’s pedigree is extensive. He has nearly 20 years of experience along creative lines, including creative director leadership roles at Carmichael Lynch, FCB Global, Leo Burnett, Campbell Mithun and JWT.
Forever a student of “culture, the arts and non-sequitur humor” Matt joins our agency’s growing body of creative talent across the network that brings a deeper creative force to bear within the discipline of communications.
When tossed the question “how do you get great creative to happen?”:
Make it about the work. THE WORK comes first. Before you. Before me. Before EVERYTHING. Make that the Hierarchy. Treat every assignment you get like it’s the last project you’ll ever be known for. Don’t just do your work. Have Ideas about your work. Take the initiative! Don’t wait for asks, create on behalf of our existing and potential clients. Be smart about it. Live the brand/project. Become a student of it. Get it in your subconscious.

Thursday, April 23, 2015

Preston Kelly Expands Digital Team with New Hire

Marketing agency Preston Kelly has added talent to its growing digital team with the hire of Lauren Fink as social media strategist. 

A graduate of the University of Minnesota, Fink has more than six years of digital marketing experience and joins Preston Kelly from Concept Group. Her broad digital experience includes developing and implementing social and content strategies, building and nurturing social communities, uncovering trends and insights from social listening, influencer relations, campaign measurement and reporting, as well as search engine marketing. 

 “Over the past year we’ve grown our social media practice, and the addition of Lauren allows us to further expand our social and digital capabilities and instigate new opportunities for our clients,” said associate digital director Yuliya Crevier. “Lauren’s social expertise, collaborative style and passion for digital innovation make her an ideal addition to our team.”

What do women want? Ginger Consulting unveils findings from its sixth-annual What Women Want survey.

Wondering where to shop for Mother’s Day this year—the Apple Store or lululemon? How do women really feel about a female POTUS in 2016? And what are they eating — or not eating? Today, Twin Cities-based Ginger Consulting unveils findings from its sixth-annual What Women Want survey, a gathering of sharp insights into consumer trends from the firm’s national group of female super-consumers.

And what they found this year might surprise you.

For example, 64 percent of women think the latest diet and nutrition trends — such as Paleo, juicing, and gluten-free — are just fads, and find people who follow those diets for non-medical reasons to be annoying. And, the results also indicated that more than half of the women surveyed don’t mind making dinner every night. (Unless, perhaps, it needed to be Paleo or gluten-free.)

The 2015 What Women Want survey ranges across personal and popular topics. This year, panelists shared thoughts on the current retail climate (62 percent think retailers should ditch the “cash back on your next visit” approach), female candidacy in the 2016 presidential election (26 percent think a woman candidate will have to overachieve to be considered as good as the average male president), Mother’s Day gifts (iGadgets, cute workout gear or girls’ trips, please), retirement savings levels, health trends, and, naturally, Fifty Shades of Grey. On the whole, the results showed an upward trend in the female consumer’s personal economic state and agenda for 2015.

It’s all in the secret sauce — Ginger’s proprietary Alpha Panel™ is comprised of 350 hand-selected, bright and educated women from 10 U.S. cities who have their fingers on the pulse of trends and interests specific to women today.

Founded in 2003 by former Fallon executives Mary Van Note and Beth Perro-Jarvis, Ginger delivers to brands and businesses insights into the world’s largest and most influential consumer group — women — through services including marketing strategy, planning, ideation and custom research.
“We tap into our panel in a number of ways — the What Women Want survey is one example — to better understand what’s on women’s minds at home, at work, and everywhere in between,” said Beth Perro-Jarvis, co-founder, Ginger Consulting. “Our alpha-females are a representative sample of America’s largest consumer group — the powerhouse that buys and sells 85 percent of all products bought and sold in the U.S. Naturally, they have a lot to say about the marketplace, and life in it.”

“Since we began our survey around the recession, we’ve seen women’s moods grow more positive each year,” said Mary Van Note, co-founder, Ginger Consulting. “Lately, they’re feeling good enough to budget for a splurge or two — and not only that, they’re interested in splurging on experiences, like a weekend away with their girlfriends. Brands, listen up — women aren’t looking to acquire more stuff, they’re looking for a fabulous experience, and they’re willing to pay for it.”

Ginger Consulting is a consulting firm that provides strategy, ideation and custom market research for blue-chip brands— as well as emerging companies you haven’t heard of yet. Ginger is deeply experienced in female consumers because they are, after all, the most influential consumer group on the planet.

Wednesday, April 22, 2015

Meet Young Professional of the Year Award Winner Maggie LaMaack - @MaggieLaMaack

At the 37th annual Minnesota PRSA Classics Awards banquet on April 9, Maggie LaMaack of Bellmont Partners was named Young Professional of the Year.

1. Tell us a bit about your public relations experience so far.

I did several internships in college, mostly in communications roles at places like the Minneapolis Grain Exchange and the Minneapolis Heart Institute Foundation. After I graduated, I was hired as an intern at a small PR agency called McFarland Cahill. There I worked on a lot of events and local clients, including some that I actually work on now at Bellmont Partners. I worked under a bunch of super smart, talented women, who taught me a lot about what I needed to know to be successful in this industry.

I started at Bellmont Partners more than two years ago, and currently work on some local clients like Red Cow, the Uptown Art Fair and the Mpls.St. Paul Magazine ASID Showcase Home, as well on bigger accounts like the Midwest Dairy Council and their Fuel Up to Play 60 program. I also get to work on the butter sculptures at the State Fair, which is always fun! I can tell you so many facts about those butter sculptures, it’s my party trick.

Outside of public relations I like to write, and have contributed locally at a few publications. It’s nice to have a creative outlet, and I’m lucky to work for people who encourage such things.


Maggie LaMaack
2. What role has PRSA had in your career success?

I think just going to PRSA events and meeting different people in the industry has been really valuable. I do a lot of my “networking” online and meet a lot of public relations people through Twitter, but it is great to be able to put a face with a name.

3. Who are some of your favorite Tweeters and why?


This is basically an impossible question to answer. There is no one thing that has helped my career more than Twitter. When I started writing my #MSPtweeps column on the LOL/OMG blog, I met so many internet people that I now consider very close friends, not to mention people who have opened the door to opportunities I never would have had otherwise.

I use Twitter for everything, from meeting people to deciding where to go out to dinner when I’m traveling for work. Right now I’m in St. Louis and just asked where I should eat and real life people told me within minutes!

It’s hard to choose favorites because I kind of see Twitter as a big invisible room filled with all of my friends. Locally, I think @jaymboller makes me consistently laugh more than anyone. He also runs the @vita_mn Twitter account, which I’m pretty sure features more puns than any news outlet in existence. @Piefingers is also hilarious if you are interested in food, and @RossRaihala can live-tweet a concert like no other. Non-locally, I think @lukeoneil47 and @drewmagary are smart and hilarious. @rachsyme is also great. Also, if you don’t already read @TodayinTabs, fix that. RIP @Horse_ebooks.

Disclaimer: This list does not include anyone who I hang out with more than once a month and is subject to change.

4. What is your desired career path?


I’d love to keep working with local clients. I love the Twin Cities, and having the opportunity to help local businesses and events always feels good.

To be honest, I’ve never really had a plan. I try to take any opportunities that come my way and run with them. One thing I have recently learned is that a lot of times, if you just ask someone if you can do something, people usually say, “sure.” Crazy, right?

I know that sounds stupid, but as a young(ish) person in any industry, imposter syndrome can be so real, and just believing you can do something, and then asking for it, can make all the difference.

5. Is there anything else that you would like to add?


I’d like to thank my bosses at Bellmont Partners, and Maureen Cahill for nominating me for this award. I’m lucky to work (or have worked) for all of them.

You can follow me on Twitter at @MaggieLaMaack. My dad says I tweet too much, so you’ve been warned. I also tweet occasionally from @BellmontPR.

-- Brant Skogrand, APR, MBC / Skogrand PR Solutions, LLC

Job - Preston Kelly - Public Relations Specialist

Preston Kelly - Public Relations Specialist

Tuesday, April 21, 2015

Land Your First Job in Public Relations With These 5 Resume Secrets

By Gwen Chynoweth, Chief Talent Officer and Executive Vice President at Maccabee Public Relations and co-author of the MaccaPR blog 

As the chief "receiver of all resumes" at Maccabee Public Relations, a strategic public relations and online marketing agency based here in Minneapolis, I've seen some really outstanding resumes cross my desk over the years. (In fact, I'm receiving resumes for a job opening we have right now.) Finding excellent talent at Maccabee is crucial to our success, so when I see a compelling, typo-free resume, that job candidate quickly rises to the top of our interview list.

For young professionals seeking their first public relations positions out of college, here are five secrets that could persuade an agency hiring manager to look twice at your resume – and you as a potential employee.

Resume Tips from Maccabee Public Relations

Resume Secret #1: Show your real-world experience 

Think beyond your classroom experience and highlight the real-world PR problem solving skills you exercised during internships, volunteering, part-time work or freelance gigs. Illustrate them by quantifying the results you achieved rather than just the tasks you performed.

Resume Secret #2: Highlight the depth and breadth of your internships 

Nowadays it's commonplace for entry-level PR job seekers to have not one, not two, but more than three internships on their resumes. While the number of internships is important, make sure to also chronicle the quality of your internship by listing skills and knowledge you acquired, and how you applied them.

Resume Secret #3: Exhibit your ability to hit the ground running 

In your resume, address your past PR projects and cite the results you achieved. Convince your potential agency employer that you're a high quality worker who is able to contribute from the first day on the job.

Resume Secret #4: Avoid a distracting, over-designed resume 

Aim for a clean, one (or, if need be, two) page layout that employs wise use of white space. Focus on vital information and only use design elements when they support at-a-glance viewing.

Resume Secret #5: Incorporate your social media profiles 

Recognize that potential employers already are looking for your presence on LinkedIn, Twitter, Facebook, Instagram and Pinterest, so proactively include links to your online profiles on your resume.

Of course, everyone you know will be ready to give you advice on the best way to prepare your resume. The options are endless and there’s no single "right" choice. Just know that your document is going to receive only a few seconds’ initial inspection, so make that precious time count by putting your best writing and presentation skills to work!

http://info.maccabee.com/blog/one-pr-agencys-secrets-for-top-performing-resumesA version of this post first appeared on MaccaPR.com. For more resume advice, see the full post, "One PR Agency’s Secrets for Top-Performing Resumes."
 

Jim Lukaszewski Named First Member Emeritus of Public Relations Society of America (PRSA) Board of Ethics and Professional Standards (BEPS)

The Public Relations Society of America (PRSA) Board of Directors named Jim Lukaszewski, president of The Lukaszewski Group Division of Risdall Marketing Group, as the first Member Emeritus in the 50-year history of the Board of Ethics and Professional Standards (BEPS). Lukaszewski was recognized for his contribution to revising PRSA’s Code of Ethics and his continued dedication to advancing the ethical practice of American public relations.

Announcing Jim’s Emeritus designation, Kathy Barber, APR, national chair of PRSA said, “Jim, along with a team of seven other senior professionals, took on the daunting task of revising the PRSA Code of Ethics in 2000; this Code is what all public relations society members swear to uphold as PRSA members,” noted Barbour. “He continues to share his knowledge and insight with PRSA members, industry leaders as well as leaders of American society in a variety of ways. His commitment is long and remarkable. Frankly, we expect Jim to continue to inspire, motivate and energize all of us to make ethical decisions in our practices daily.”

According to Lukaszewski, ethical behavior by communications professionals “is essential to building our profession.” It was a proposal from Jim in 2002 that initiated the ongoing updating of the Code through the periodic issuance of Ethical Standards Advisories (ESAs) as issues arose in which professional public relations practitioners required further instruction and interpretation of the PRSA Code. Jim is famous for his practical, down-to-earth, sensible advice.

When encountering potential crisis clients, he is known to advise the following, “Call your insurance carrier, talk to an attorney, consult your crisis advisor, then, do what your mother taught you. Things will get better faster.”

Known as America’s Crisis Guru®, his practice extends throughout the United States and much of Canada. His function in crises is to help, guide and sometimes lead the crisis response and to then assist the organization and its leadership to recover from the damage that crisis situations always cause.

Lukaszewski, a PRSA member since 1974 and BEPS member for the last 22 years, began his career on the press staff in the office of former Minnesota Governor Wendell R. Anderson. He encourages public relations professionals to act ethically by continuously sharing lessons he has learned throughout his career via his writing, lectures, case studies, consulting, books and webinars.

The recognition adds to Lukaszewski’s professional achievements of Accredited Business Communicator, Accredited in Public Relations, Fellow Public Relations Society of America, America’s Crisis Guru®, and now Member Emeritus of the Board of Ethics and Professional Standards.

Monday, April 20, 2015

Job - PR & Social Media Account Executive (Technology) Sought By Maccabee Public Relations

PR & Social Media Account Executive (Technology) Sought By Maccabee Public Relations

KARA TURTINEN JOINS MACCABEE AS PUBLIC RELATIONS/SOCIAL MEDIA ACCOUNT EXECUTIVE

Kara Turtinen has joined Minneapolis-based public relations agency Maccabee as its new Account Executive.

Turtinen comes to Maccabee after three years serving life sciences clients as a PR Account Executive at Chicago’s Chempetitive Group, an integrated marketing communications firm working with biotech, medical device and pharmaceutical companies. Previously, Turtinen led website content and graphic creation for Midwest Research University network and the Wisconsin Idea Project, and served as an author and editor for Green America’s publications out of Washington, D.C. She holds a bachelor of science in life sciences communication from the University of Wisconsin – Madison.

Thursday, April 16, 2015

Gage Hires Reid Gorder as Senior Developer

Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Reid Gorder as senior developer where he will be working on Gage’s premier brand web applications.

 

With more than 18 years of professional development experience, Gorder was previously an independent consultant, doing stints at Target Corp. and Medtronic. Gorder earned his B.S. in management information systems from North Dakota State University.

 

“We’re incredibly excited to have Reid join the Gage team as our senior developer,” said Brad Baumann, vice president of technology at Gage. “Bringing in someone of Reid’s caliber and diverse experience will have a significant impact on how we continue to drive value for our clients.”

Job - Lake Air Metal Products - Communication Coordinator

Lake Air Metal Products - Communication Coordinator

Wednesday, April 15, 2015

Job - Starkey Hearing Technologies - Communications Associate

Starkey Hearing Technologies - Communications Associate

Stan Alleyne Joins Tunheim to Lead Education and Non-profit Practices

Tunheim, a Minneapolis-based communications consulting firm, today announced the addition of Stan Alleyne, former chief communications officer for Minneapolis Public Schools, to its roster of consulting professionals. 
 
 A national leader and innovator in communicating and engaging with diverse audiences, Alleyne will add to Tunheim’s considerable history and strength in education as well as its extensive consulting experience with foundations and non-profits across the country.

Alleyne brings to Tunheim more than 20 years of experience in print and broadcast communications, public relations, community engagement, marketing, journalism and crisis management.

“Stan’s passion for education and his extensive communications experience in large public school districts is an important addition to Tunheim’s team of consulting professionals,” said Kathy Tunheim, principal and CEO of Tunheim. “Stan’s capacity to navigate large organizations and systems aligns well with Tunheim’s value proposition to help our clients navigate complex change while maintaining the reputation they’ve earned and deserve.”

"I am ecstatic to join the Tunheim team. Kathy and her team of professionals have an exemplary reputation in the Twin Cities and beyond," Alleyne said. "My new position gives me a great opportunity to continue working with leaders, organizations and companies charged with positively impacting our state, region and country."

Monday, April 13, 2015

Minnesota PRSA Celebrates Breakthrough Creativity and Innovation at 2014 Classics Awards



The 37th annual Minnesota Public Relations Society of America (PRSA) Classics Awards, held last night at the Nicolette Island Pavilion in Minneapolis, celebrated breakthrough creativity and innovative thinking in the public relations industry throughout 2014. Top campaigns featured unprecedented ingenuity by driving engagement among diverse audiences through digital, content marketing, influencer outreach, experiential events and much more.

The annual Classics Awards Banquet brings together public relations practitioners across Minnesota for a night of celebration to honor award-winning work. More than 30 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving 2014 Classics Best of Show award was Exponent PR and Land O’Lakes for its Pinterest campaign called, “Pin a Meal. Give a Meal.”  Among the six industry campaign of the year awards were programs in consumer technology, retail, nonprofit, tourism and agriculture.

“One of our missions as Minnesota PRSA members is to enhance professional knowledge, standards and ethics in the public relations industry,” said Joel Swanson, APR, president of Minnesota PRSA. “ The annual Classics Awards are an opportunity to come together to share remarkable public relations work and programs with our peers. The programs we honored tonight demonstrate best-in-class work in our industry and exemplify the high standard of service that we strive for each and every day.”
“Each of the programs and work honored at last night’s event has made significant impact in their own right – from programs that sought to fight hunger or drive change, to programs that generated outstanding business results and top-of-mind awareness, to work that inspired healthy lifestyles or education,” Swanson added.

In addition to celebrating the best public relations campaigns, Minnesota PRSA honored Sara Gavin, president of Weber Shandwick North America, with the Donald G. Padilla Distinguished Practitioner Award. The award is presented to an outstanding individual who has made selfless contributions to the public relations industry and demonstrated exceptional professional achievement. Gavin received the award for her dedication to public relations during her 30-year career and her volunteer work with local community boards, such as Securian Corporation and Teach for America.

Maggie LaMaack, account executive at Bellmont Partners, received the Minnesota PRSA 2014 Young Professional of the Year Award. The award recognizes a Minnesota PRSA rising star who has contributed to the organization, industry and community. LaMaack demonstrates her innovative communications with a hybrid career in public relations, freelance writing, editing and social media.
Minnesota PRSA also honored two Public Relations Student Society of America (PRSSA) students for their exceptional work. Stephanie Mann from the University of Minnesota, Twin Cities won the Student Classics Award for digital and social media, and Ashley Elizabeth Perron from St. Cloud State University won the award for public relations planning.

2014 Best in Show Award
Land O’Lakes and Exponent PR received the Best in Show award for the cause-marketing campaign, “Pin a Meal. Give a Meal. Land O’Lakes Inspires Virtual Giving Movement.” From March to May 2014, Land O’Lakes donated $1 to Feeding America for every recipe pinned or repined from the Land O’Lakes Pinterest board or from a board of the user’s choosing. Each dollar donated to Feeding America secured 10 meals for low-income individuals and families. The organizations engaged a younger generation of consumers by leveraging the power of Pinterest to help Land O’Lakes reach its goal of 2.7 million meals donated.

About Minnesota PRSA Classics Awards
Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.
The Classics Awards are divided into two categories: Elements and Programs. Elements Awards recognize outstanding individual components or tactics while Programs awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

Programs Winners
Community Relations (Business/Industry)
Pin a Meal. Give a Meal. Land O’Lakes Inspires Virtual Giving Movement
Exponent PR with Land O’Lakes

Community Relations (Government/Nonprofit)
CREATE: The Community Meal
Bellmont Partners with CREATE

Institutional Programs (Business/Industry)
Taking Farmers Back to School
PadillaCRT with the On Target Application Academy

Institutional Programs (Government/Nonprofit)
Rocket Into Scouting
Risdall Public Relations with the Northern Star Council Boy Scouts of America

Special Events/Observances (Less Than 7 Days – Business/Industry)
Cured & Crafted: A Centuries-Old Tradition is New Again in the Heartland
PadillaCRT with Consorzio del Prosciutto di Parma

Special Events/Observances (Less Than 7 Days – Government/Nonprofit)
Rocket Into Scouting
Risdall Public Relations with Northern Star Council, Boy Scouts of America

Special Events/Observances (More Than 7 Days – Business/Industry)
Tying Together a Community Yarn
Exponent PR with Caribou Coffee

Special Events/Observances (More Than 7 Days – Government/Nonprofit)
It's On You: Inspiring the African American Community to Step Up and Save Lives
PadillaCRT with Be The Match

Public Service (Business/Industry)
Pin a Meal. Give a Meal. Land O’Lakes Inspires Virtual Giving Movement
Exponent PR with Land O’Lakes

Public Service (Government/Nonprofit)
Pet Industry Unites to Transform the Image of Pet Adoption
Lola Red PR with GreaterGood.org

Marketing Services (New – Budget More Than $100,000)
Launching Walkadoo to make Getting Fit an Attainable Goal
Risdall Public Relations with Healthways

Marketing Services (Established – Budget Less Than $100,000)
Inbound Marketing Electrifies Outreach to Energy Executives
Maccabee with the National Theatre for Children

Marketing Services (Established – Budget More Than $100,000)
Setting the Financial Literacy Foundation for TCF Bank
PadillaCRT with TCF Bank

Marketing Products (New – Budget More Than $100,000)
America Discovers the Art of Castello Cheese
Spong with Castello Cheese

Marketing Products (Established – Budget Less Than $100,000)
A Monster Makeover
Exponent PR with General Mills

Marketing Products (Established – Budget More Than $100,000)
Overnight Coffee Challenge Heats Up Genuine Thermos Brand
Spong with Genuine Thermos Brand

Crisis/Issues Management
Communicating GNP Company's Road To New Growth
Maccabee with GNP Company

Investor Relations
Taking a Bank Back to the Heartland
PadillaCRT with Great Western Bank

Integrated Communications (Products)
Overnight Coffee Challenge Heats Up Genuine Thermos Brand
Spong with Genuine Thermos Brand

Integrated Communications (Services)
H&R Block Budget Challenge for Teens
Spong with H&R Block

Integrated Communications (Government/Nonprofit)
Inspiring Authentic #OnlyinMN Moments
Exponent PR with Explore Minnesota Tourism

Multicultural Public Relations
It's On You: Inspiring the African American Community to Step Up and Save Lives
PadillaCRT with Be The Match

Industry Campaign of the Year (Consumer Products)
Flannel is the New Black
Exponent PR with Duluth Trading Co.

Industry Campaign of the Year (Technology)
Launch of the Sleep Number® x12 bed with SleepIQ® technology at CES 2014
FleishmanHillard with Sleep Number

Industry Campaign of the Year (B2B)
Leading the Agriculture Revolution
Exponent PR with WinField

Industry Campaign of the Year (Health Care)
Saving Lives and Setting a National Example for Quality Health Care
Weber Shandwick with the Florida Hospital Association

Industry Campaign of the Year (Nonprofit)
Rocket Into Scouting
Risdall Public Relations with Northern Star Council, Boy Scouts of America

Industry Campaign of the Year (Consumer Services)
H&R Block Budget Challenge for Teens
Spong with H&R Block

Elements Winners
Brochures
Simplifying Complex Decisions
Exponent PR with WinField

Special Purpose Publications
Florida Hospital Association’s Five Years of Quality Report
Weber Shandwick with the Florida Hospital Association

Multimedia
The Fight for an Industry: New Insect Control Solutions To Save Florida Citrus
Exponent PR with DuPont
Annual Reports (Business/Industry)
2013 Hormel Foods Corporate Responsibility Report
Burson-Marsteller with Hormel Foods
Annual Reports (Government/Nonprofit)
2014 Report to the Community: We are for the big and the small
Minnesota Zoo

Media Kits
Here’s the Scoop from Mall of America
Lola Red PR with Mall of America

Measurement & Evaluation
Measuring Mealtime Inspiration
Exponent PR with Land O’Lakes

Newsletters
Operation: Newsletter
Weber Shandwick with The American College of Surgeons (ACS)

Magazines
‘C’ the World Through CHS
Exponent PR with CHS, Inc.

Media Relations (Business/Industry Budget Less Than $100,000)
Launch of the Sleep Number® x12 bed with SleepIQ® technology at CES 2014
FleishmanHillard with Sleep Number

Media Relations (Business/Industry Budget More Than $100,000)
Reaching New Audiences With an Old Event
PadillaCRT with Rockwell Automation

Media Relations (Government/Nonprofit)
H&R Block Budget Challenge for Teens
Spong with H&R Block

Feature Writing
Everyone Has a Story: How to Bring Out The People in Your Brand’s Content
Bellmont Partners

Technical Writing
A Perfect Storm for Soybean White Mold
Exponent PR with DuPont

Websites (Business/Industry)
Rethinking the Corporate Website Model: Driving Engagement Through Content
Weber Shandwick with dna Communications and Celgene

Social Media (Business/Industry)
Overnight Coffee Challenge Heats Up Genuine Thermos Brand
Spong with Genuine Thermos Brand

Social Media (Government/Nonprofit)
Inspiring Authentic #OnlyinMN Moments
Exponent PR with Explore Minnesota Tourism

Creative Tactics
Overnight Coffee Challenge Heats Up Genuine Thermos Brand
Spong with Genuine Thermos Brand

Student Winners
Student Classics Awards competition showcasing some of the best public relations work from college students in Minnesota, North Dakota, South Dakota and Wisconsin.

Digital and Social Media
Al’s Breakfast News Segment
Stephanie Mann from University of Minnesota, Twin Cities

Planning
Lindgren Child Care Center PR Campaign
Ashley Elizabeth Perron from St. Cloud State University

About Minnesota PRSA
Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. A strong, active part of Minnesota’s communications community since 1953, Minnesota PRSA’s membership is comprised of more than 400 corporate, agency, independent, non-profit and government public relations professionals from Minnesota, North Dakota, South Dakota and Western Wisconsin. 

Through its programs and services, Minnesota PRSA delivers on its mission of engaging members at every stage of their careers with the knowledge, resources and connections to achieve professional excellence, drive ethical and strategic outcomes, and advocate for the profession. www.mnprsa.com