MNPR Blog

Friday, October 31, 2014

Job - Web Recruiter - Marketing and Communications Intern

Web Recruiter - Marketing and Communications Intern

Friday, October 24, 2014

Why Skilled Writers Make Great Internet Marketing Professionals.

If you have studied online marketing, you are surely familiar with the term “content is king.”  Marketers, PR professionals and SEO companies love to talk about it.  In today’s world of Internet marketing, is content really the king?  The answer is yes.  There is a large variety of content including photos, videos, blog articles and podcasts that will do wonders for a business.  However, online marketers who do not possess writing skills might experience limited success.  Sure, you can accomplish quite a bit without copy and you may even be very successful, but it will be a significant challenge.  Text content is generally the best way to improve your website, build relationships online and convert visitors to customers.  Below I discuss why skilled writers make the best Internet marketing professionals.

Well-written copy will enhance your search engine optimization (SEO) strategy.  First of all, the higher up your website shows up on the major search engines, the more visitors (traffic) you will get.  The more traffic you get, the more sales you get.

So how does copy influence your search engine results page (SERP) rankings?  The more text you have on your website, the more information you are giving to search engines.  In other words, adding copy means that you are covering more topics and that will improve your chance of ranking for more search terms.  For example, If you are a home improvement professional, one paragraph on your website might help you rank high for “home improvement.”  If you write more copy, however, you might add in more terms like “home renovations” or “home building” and you will rank for them as well.

Tip: Google does not focus on keywords like it used to.  That is why you should disperse your copy to separate linked pages instead of placing it all on one.  The best practice is to make several pages, each with a slightly different topic that relates to the main topic of your website.  You can then link to these pages from your home page.  For example – using the situation above – your home improvement website might talk about kitchen remodeling, bathroom remodeling and basement remodeling.  Each of these topics should be written about on their own page linked to from the home page.

Abundant text (as long as it is relevant) has a better chance of sparking the interest of users online.  If they find your writing compelling, they might link to your page.  Getting links is a major factor when it comes to improving your SEO strategy.  More relevant links will help you climb up the search engine rankings.

Quality text can help you build relationships online.  Like I mentioned in the last paragraph, more copy will help to attain more readers.  Some of these readers might enjoy your copy so much that they will help you promote it through their personal social media pages or even on their website.  If they are a popular personality online, they can expose your brand to thousands of users.

More copy will generate trust from your potential clients or customers.  To put it simply: if you are able to write an abundant amount of text on a subject, then you probably know a lot about that subject.  If your website does not provide much information on the service(s) you offer, then you do not appear like you are an expert.  On the other hand, if you have more copy, not only will you look like an authority on the subject, you will appear enthusiastic.  This will attract your website’s visitors and there will be a much better chance that they will become customers.

If you work in Internet marketing or you are seeking a job in the industry, improve your writing skills.  Why?  It is because writers – especially copywriters – are incredibly useful for a company that plans to improve its online success.

Job - iPas Group - Social media marketing

iPas Group - Social media marketing

Monday, October 20, 2014

Job - Media Relations, Inc. - Communications/Writing Internship

Media Relations, Inc. - Communications/Writing Internship

PadillaCRT Announces Agency Promotions

PadillaCRT last week announced five employees promoted to senior vice president and vice president.

Scott Davila was promoted from vice president to senior vice president. Davila draws on more than 17 years of public relations and marketing experience to lead PadillaCRT’s Business-to-Business/Technology team. He also is a key member of the agency’s Branding Team. He works in the agency’s Richmond, Va., office.

Natalie Smith was named to senior vice president. Smith, who previously served as vice president, has led assignments for several key national clients and was instrumental in acquiring and growing one of the largest clients in the agency’s Corporate Practice. Based in the Richmond, Va., office, she contributes significantly to the agency’s corporate responsibility and employee engagement capabilities, advising large public companies and other organizations in these important areas.

Janet Stacey was promoted from vice president to senior vice president. Stacey, an accomplished marketing and business development professional, has taken on significant leadership roles in healthcare, technology and the medical device industries. Based in the agency’s Minneapolis headquarters, Stacey leads PadillaCRT’s Health Practice.

Tina Charpentier, who previously served as a senior director, was promoted to vice president in the firm. Charpentier, who also works in the agency’s Minneapolis office, is a leader in PadillaCRT’s Agriculture/Environmental Sciences Practice. She has been a valuable resource and leader for the team, providing strategic counsel and leading execution of programs for key clients, including BASF.

Matt Sullivan, also based in Minneapolis, moved up from senior director to vice president. Working on the agency’s Investor Relations Team, Matt has been with PadillaCRT for 16 years, starting as an assistant account executive. Sullivan has become a standout investor relations counselor, providing ongoing support to public companies, advising executives on disclosure communications and helping companies with initial public offerings.

Friday, October 10, 2014

Job - Be The Match - Senior Communications Specialist – Interactive

Be The Match - Senior Communications Specialist – Interactive

Gage Hires Mark Brown as Management Supervisor

Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Mark Brown as management supervisor. Brown will be responsible for global relationship management relating to Gage’s key marketing deliverables for Microsoft.
 
Brown brings rich experience in marketing for global brands like Clorox and Silicon Valley’s online pioneer Excite.com. He also has international agency experience managing global relationships in the mobile payments space and media buying and planning. Brown came to Gage with six years of experience as the senior group brand manager for the Xbox division at Microsoft. He was most recently a marketing consultant for Juice Branding Company and head of brand marketing for United Online.
 
Brown earned his bachelor’s at the University of Virginia in international relations and his MBA in marketing at the University of North Carolina. Outside of work, Mark writes fiction as a hobby and wrote for literary publications.
“Gage is extremely fortunate to work with the world’s most respected brands in bringing innovative, digital marketing campaigns to market for over 20 years,” said Mark Kurtz, vice president of new media and CGO, Gage. “Mark’s experience in leading global brands like Clorox and Microsoft Xbox combined with his international perspective are attributes our clients require to keep up and adapt with the rapid pace of marketing success.”

Tuesday, October 07, 2014

Job - Pentair - Internal Communications Specialist

Pentair - Internal Communications Specialist

Promotion at Risdall Public Relations Accommodates Growing Client Base

Risdall announces the promotion of Maggie Tompkins to senior account executive at Risdall Public Relations.

“Maggie has demonstrated her adept media knowledge by combining traditional public relations strategies with Risdall’s digital marketing resources to gain coverage for our clients,” said Joel Swanson, APR, president of Risdall Public Relations. “This promotion is a reflection of her continued dedication to achieving and exceeding client goals.”

As senior account executive, Tompkins will help lead projects and integrate public relations campaigns into overall marketing strategies. She will continue to work in concert with the public relations team to implement media relations efforts and research projects. Tompkins joined Risdall in 2012, bringing with her an extensive writing and research background from years as a journalist, as well as the ability to delve into topics and find new opportunities for clients. Since joining Risdall, Tompkins has worked with clients such as Vision-Ease Lens, TURCK and Help Me Grow Minnesota.

Wednesday, October 01, 2014

3 Top Internet Marketing Benefits of Using Google+

If you have studied Internet marketing, you no doubt have learned about the value of promoting your brand through social media.  Most marketers will share their blog articles or promote their website on Facebook and Twitter every once in a while.  However, as a marketer you should know that Google+ deserves your attention.  There are some important advantages that Google+ has over other social networks.  It gives you the potential to attract a significant amount of traffic to your brand’s website.  Below I discuss some little known Internet marketing benefits of using Google+.

It is ideal for promoting your local business.  Let’s say that you are a small tire shop owner in Minneapolis with a website and you want to gain more recognition in the community.  If you make a Google+ page, you can get your shop verified as a local business.  This means that if someone searches for tire services in Minneapolis on Google search, your business might show up.  Much more people will discover your site.  This makes Google+ potentially the best local marketing tool that you can use online.

Your posts can show up on Google search.  This is another tip related to search engine optimization (SEO).  If you write blog articles to market your brand (which you should), you should be using Google+ because Google+ posts can actually rank on Google search.  This means that your Google+ page can act as your brand’s blog.  For example, if you are writing a review on health products in Minneapolis, you could post your article on Google+.  When someone searches for health products in Minneapolis, they might see your blog article in their results.  If you only promoted that article on Facebook, there is a low chance that anyone would find it on Google search.

Google+ is great for connecting with influencers.  Google+ hangouts let you share your content with thousands of people that are interested in your niche.  If you are interested in health products, then you could join a group related to health products and share your content and expertise.  You can utilize Google Hangouts to further connect with leaders in your industry.  Your community posts may be found by users who are not even part of that community.  Now that’s exposure!

If you are looking to promote your brand through Internet marketing and social media, be sure to utilize Google+.  It will enhance your brand’s local reputation and boost your visibility online.

Spokesman and Senior Advisor to Senate DFL Majority Leader Tom Bakk to join Lockridge Grindal Nauen’s State Government Relations Team

Lockridge Grindal Nauen (LGN) is excited to announce Amos Briggs will be joining our State Government Relations team. Mr. Briggs has served in a variety of key roles at the Minnesota State Senate over the past six years and brings an advanced knowledge of the state’s political landscape, an extensive network of influential leaders at the Capitol, and a deep background in both policy analysis and public relations. His knowledge of the legislative process will be a tremendous asset to firm clients. Mr. Briggs will be joining the LGN team on November 10 as a senior lobbyist and will work on a broad range of policy issues.

Most recently, Mr. Briggs served as the Director of Communications with the Minnesota Senate DFL Caucus. He oversaw caucus media strategy on a diverse legislative agenda and served as a senior advisor to Senate Majority Leader Tom Bakk (DFL- Cook). He previously served the Senate DFL Caucus coordinating policy research and legislative affairs, and developed a strong knowledge of the legislative process working with committee staff in the areas of state government finance and pensions.

“Forward thinking clients are taking a more holistic approach to their government affairs and public policy needs,” said Ted Grindal, who leads LGN’s government relations practice. “The addition of Mr. Briggs and his deep skill set in legislative, policy, and communications matters are a recognition of this demand and growth.”

Prior to his career in Minnesota politics, Mr. Briggs managed state assembly political campaigns in Wisconsin. He also brings client-focused experience from the private sector, where he served as project manager on implementations of electronic medical records for some of the nation’s leading health care organizations. Mr. Briggs earned a B.A. in political science and anthropology from the University of Wisconsin-Madison.

Mr. Briggs will be joining former Senate Republican Caucus spokeswoman Leslie Rosedahl on LGN’s State Government Relations team. Mrs. Rosedahl is LGN’s Director of Communications and Grassroots Advocacy and previously served the Minnesota Senate Republican Caucus as Director of Public Affairs. Mr. Briggs and Mrs. Rosedahl worked together at the Minnesota State Senate during the 2013 legislative session as the top communication professionals for the DFL and GOP caucuses.

Tuesday, September 30, 2014

PRSA - Meet the Media: Panel Discussion with Key Members of the Twin Cities News Media

Thursday, October 9, 2014
11:30 a.m. Registration/Lunch

Noon- 1:00 p.m.  Program
Loews Hotel (601 1st Avenue North, Minneapolis, MN) 

Join PRSA Twin Cities, NIRI Twin Cities, and Business Wire and for a lively, interactive discussion featuring  distinguished panel of local media reports and journalists who will share their insights on how to improve your media relations outreach and get your message heard in today’s digital world.


Meet the Media panelists:
Raschanda Hall, (Moderator, Business Wire)
Duchesne Drew, managing editor, Star Tribune
Jim Hammerand, digital editor, Minneapolis St. Paul Business Journal
Julio Ojeda-Zapato, tech reporter, Pioneer Press
Andy Putz, editor, MinnPost
Dave Schwartz, sports reporter, KARE 11

Risdall Adds Two New Faces to Talented Digital Marketing Team

To meet growing client needs and expectations, Risdall has hired Beth Varela as digital marketing manager and Dave Dougherty as digital marketing specialist.

“Adding Beth and Dave and their combined abilities will continue to elevate our clients’ digital marketing programs to the top of their industries and drive us forward as an agency in the digital marketing space,” said Josh Dahmes, chief digital officer. “Beth’s ability to see data behind marketing campaigns and bring that intelligence to the center of marketing recommendations, combined with Dave’s desire to enhance our clients’ content strategies, make these individuals great assets to our team.”

In her role as digital marketing manager, Varela’s passion for analytics and goal-driven return-on-investment tracking fuel her ability to obtain desired results for clients with backward-engineered reporting. With her website development and JavaScript background, Varela hopes to implement a client tag management process, comparable to a trigger system for user tracking on websites, through the recently enhanced Google Analytics upgrades. Prior to Risdall, Varela worked for Make Music, Inc., as their digital marketing manager. Varela has a bachelor’s of music in film scoring from Berklee College of Music in Boston, Mass., and experience writing music for independent films, documentaries and commercial advertising.

After years of freelance content marketing and social media writing, Dougherty brings a proven record of planning, creating and implementing strategies across the digital marketing spectrum as Risdall’s digital marketing specialist. By combining his portfolio work, crisis communications interest and Google AdWords and Analytics proficiencies, Dougherty looks to integrate the public relations and digital worlds with online content benefitting both divisions. A member of the Minnesota Public Relations Society of America, Dougherty has a Bachelor of Arts degree in creative writing from University of Wisconsin-Milwaukee, and master’s degree from St. Thomas University in business communication.