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Wednesday, June 29, 2016

Job - Fourcubed - Digital Ad Coordinator

Fourcubed - Digital Ad Coordinator

Friday, June 24, 2016

Brand + Technology Company Modern Climate Joins Clear Night Group

Brand + technology company Modern Climate will become the fourth addition from the Twin Cities marketplace to the growing platform of Clear Night Group, a brand, marketing and technology services group.
 
Founded in 2009 by Keith Wolf, John Moberg and Jason Tell, Modern Climate was named one of the nation’s best small agencies in 2012 by Ad Age, which cited its work for 3M Post-Its, L’Oreal, Jamba Juice, Best Buy, Intel and UnitedHealthcare. The Minneapolis agency, which consistently ranks among the Twin Cities’ top 15, has a history of delivering innovation at the core of its service offering.
 
The 26-person shop, located on Hennepin Avenue, focuses on customer experience for a roster of clients including Jamba Juice, UBER, Frontpoint Security, the Hazelden Betty Ford Foundation and the Mosaic Company.
 
“Modern Climate was attracted to Clear Night Group because of its vision of developing a house of brands that remain independent and entrepreneurial, but also have the ability to draw from an overall platform of partners who share the same nimble and collaborative culture,” said Keith Wolf, president of Modern Climate. 
 
The acquisition of Modern Climate, expected to close July 1, furthers Clear Night Group’s plans to build a next-generation platform of advertising, public relations, brand strategy, marketing and technology service companies, offering businesses the right mix of solutions to grow and thrive in today’s environment. In December 2014, Clear Night Group made its first acquisition, Minneapolis-based creative agency Gabriel deGrood Bendt (GdB). In 2015, it added a public relations division, McFarland Communications, which became GdB Pitch. And Ackmann & Dickenson (A&D), a digital and software development firm, was acquired in April 2016.
 
“Industry experts predict that as the marketing landscape grows in complexity, clients will look for partners who can assist and provide services across the spectrum,” said John Hyduke, president and CEO of Clear Night Group. “Adding Modern Climate and its strengths will further our ability to provide clients a collaborative, creative and efficient service experience.”

Tuesday, June 14, 2016

Job - Ryland Homes - Marketing Manager

Ryland Homes - Marketing Manager

Thursday, June 09, 2016

Job - Supervalu - Manager, External Communications and Public Relations

Supervalu - Manager, External Communications and Public Relations

Fred Lake Joins PadillaCRT

Fred Lake, a seasoned public relations practitioner with more than 30 years of experience in health care, has joined PadillaCRT as senior vice president and leader of the agency’s Health Practice. He’s based in the agency’s New York office.


Most recently, Lake worked as a senior communications consultant for health care clients in Florida and South America. Prior to that, he served as executive vice president at Cooney/Waters Group, a boutique health care communications agency in New York.


While at Cooney/Waters, his clients included national nonprofit groups such as the American Lung Association, National Meningitis Association, Visiting Nurse Associations of America and National Foundation for Infectious Diseases. He also led major pharmaceutical campaigns for GlaxoSmithKline, Amgen, Alcon, Endo Pharmaceuticals and Sanofi Pasteur (the vaccines business of Sanofi). 


“Health continues to be a strong growth area for PadillaCRT. Fred’s experience in health care PR and marketing is an incredible asset to our expansion efforts in this sector,” said Lynn Casey, PadillaCRT CEO. “Fred has come in to lead a remarkable group of talented PR practitioners and strategists passionate about health care.”

Currently, PadillaCRT works with a variety of health care clients including Bayer, Be The Match, Blue Cross Blue Shield of Minnesota, Children’s Hospital of Richmond at VCU and Mayo Clinic.

“I’m excited to be working with PadillaCRT, which has a stellar reputation in health care PR and marketing,” Lake said. “With the agency’s strong capabilities in branding; creative design; digital; food, beverage and nutrition; corporate communications; crisis communications; and investor relations, we have tremendous opportunities for growth in the health care industries.” 

Tuesday, May 31, 2016

Job - Cambria is seeking a Social Media Community Coordinator

Cambria is seeking a Social Media Community Coordinator

Wednesday, May 25, 2016

Job - Zipnosis Careers - Digital Marketing Specialist

Zipnosis Careers - Digital Marketing Specialist

MWMC - May Happy Hour

Join us at our summer happy hour series for Minnesota Women in Marketing and Communications (MWMC) members, friends, supporters, and past board members — stay connected or learn more about what MWMC has to offer. Cheers!

Register now.

Tuesday, May 24, 2016

Job - University of Minnesota - Public Relations Specialist

University of Minnesota - Public Relations Specialist

MN PR Professionals Share Secrets of Career Success


In a recent career tip sheet, I shared my top tips for building a kick-butt PR career from hard won wisdom during my more than three decades of experience serving PR clients from Cirque du Soleil to General Mills. This two-page download is free by simply subscribing to the MaccaPR blog here, and features 17 tips including these favorites:

1.      Say Thanks. Master the exquisite art of individualized thank you’s – personal expressions of gratitude (not a mere email) to anyone who helps you on your career journey. When I was young and foolish, I innocently neglected to thank a Twin Cities business executive who had been enormously helpful when I was networking – and he remembered that slight for more than five years. Be young, but don't be foolish.

2.      Understand the Power of Names. Try hard not to misspell people’s names. It’s one of the only minor transgressions that people never forgive and forget.

3.      Return Phone Calls. Fast. Incredibly, few do this – and if you do, I swear it’ll make a positive impression. Former Minneapolis Star Tribune business writer Neal Gendler told me the story about his attempt to reach Edina Realty CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Minutes later, Gendler’s phone rings – incredibly, it’s Peltier, returning the journalist’s call from 30,000 feet. Decades later, Gendler still retells that story with reverence.

For even more career advice, check out recent MaccaPR round-ups of success secrets from PR luminaries Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko, Explore Minnesota’s Alyssa Ebel, Haberman agency CEO Fred Haberman and more.


Harvest PR Named Agency of Record for Marrone Bio Innovations

Marrone Bio Innovations (NASDAQ: MBII) (MBI) has selected Harvest PR & Marketing, Inc. as its marketing communications agency of record.

Founded by Dr. Pam Marrone and based in Davis, Calif., MBI is a leader in biological and sustainable pest control solutions. Experts at discovering, developing and commercializing naturally derived technologies, MBI offers an industry-leading platform of biopesticides that includes insecticides, fungicides, nematicides and a strong pipeline of proprietary products.

“The agriculture market is rapidly changing, and we saw in Harvest, a group of people who understand how the industry works and who shared our vision for sustainable agriculture,” said Nancy M. Hood, MBI vice president of marketing. “Harvest is the perfect fit for our vision and will help us deliver our message to the right audiences.”

The MBI story of technology and environmental sustainability represents the future of agriculture, added Heidi Nelson, Harvest PR principal and founder. “We’re excited to partner with Marrone Bio Innovations to deliver that story to farmers looking for effective biological solutions to pest control and pesticide resistance, and to help change the way producers view sustainable farming and integrated pest management.”

Harvest will provide full-service integrated marketing communications support, including content strategy, sales collateral, digital and social media management, media relations, influencer engagement and events.