Advertise on MNPR
Thursday, February 26, 2009
BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park , Minn. from 8 a.m. to 9 a.m.
Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Moderated by Beth Fischer, market research advisor from The TCI Group, panelists include:
- Mark Palony, marketing manager of SAP Solutions at SoftBrands
- Jared Roy, president of Risdall Integration Group
- Tom Pick, author of WebMarketCentral.com and marketing executive at KC Associates, LLC
“We’ve all heard about business-to-consumer companies joining Facebook, Twitter and blogs to generate consumer business and brand loyalty but there is little discussion about how the same strategies can be applied for B2B companies,” said Chris Schermer, president of BMA-Minnesota. “This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.”
Sponsored by Minnesota ’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.
The program will run from 8 a.m. to 9 a.m. with registration and continental breakfast beginning at 7:30 a.m. The cost of the event is $25 for BMA members and $40 for non-members. Attendees can register online at www.bmaminnesota.org through March 10. A limited number of walk-up registration is available.
HAZELDEN FOUNDATION CHOOSES MACCABEE GROUP AS PR AGENCY
Hazelden Foundation, the national non-profit organization which helps people reclaim their lives from the disease of addiction through treatment and continuing care, publishing, research, education and advocacy, has chosen Maccabee Group as its new public relations agency.
The Maccabee Group will support all the Hazelden Foundation locations including Minnesota, Oregon, Illinois and New York.
The Maccabee Group will support all the Hazelden Foundation locations including Minnesota, Oregon, Illinois and New York.
Wednesday, February 25, 2009
U.S. Energy Services Selects Tunheim Partners
Tunheim Partners is proud to announce that Minneapolis-based U.S. Energy Services has selected the agency to support its public relations efforts.
Tunheim Partners will provide strategic counsel and public relations support to supplement U.S. Energy Services’ marketing efforts. The agency also will generate and increase brand awareness for U.S. Energy Services and raise visibility of the company’s service offerings and executive leadership through national, trade and local media relations.
Tunheim Partners will provide strategic counsel and public relations support to supplement U.S. Energy Services’ marketing efforts. The agency also will generate and increase brand awareness for U.S. Energy Services and raise visibility of the company’s service offerings and executive leadership through national, trade and local media relations.
Monday, February 23, 2009
Minnesota Women in Marketing and Communications is Retooling: Feedback Request
We know times are tough, which is why we're retooling the MWMC conference into an affordable workshop series throughout the spring and early summer. You'll have the opportunity to swap tips and tricks in highly interactive sessions with some of the brightest women on the Twin Cities'marketing and communications scene.
To make this happen, we need to hear from you. What topics would you like to see covered? What are the best days to get away from work? Are you a morning gal or an afternoon lady? With your help, we'll create a fantastic series and have a swinging spring and summer! Please fill out this quick survey in order to help us best provide MWMC members with more exciting opportunities!
To make this happen, we need to hear from you. What topics would you like to see covered? What are the best days to get away from work? Are you a morning gal or an afternoon lady? With your help, we'll create a fantastic series and have a swinging spring and summer! Please fill out this quick survey in order to help us best provide MWMC members with more exciting opportunities!
Deadline to complete survey by Wednesday, Feb. 25.
Thursday, February 19, 2009
MNPR Blog's 6th Anniversary
With the state of the economy the way it is Web 2.0 is positioned for growth. The last six years have been a blast. There has been times where I felt like throwing in the towel, but I am happy to say that MNPR's traffic is going strong.
Thanks for your support and encouragement.
-Ryan
Wednesday, February 18, 2009
The Change from Print to Digital - AdFed Minnesota
From next day news to real time news, can print survive the transition to digital?
The print industry is laying off many employees, several small newspapers are closing their doors, and Internet journalism is on the rise. Journalists are now answering six W’s: who, what, why, when, where and Web.With these dramatic changes taking place, will print remain a significant piece of the puzzle? Join us for breakfast on Friday, Feb. 27 along with guest speakers Dan Shorter, president of Star Tribune Digital, and Cory Powell, managing editor of presentation and innovation at the Star Tribune. They will answer our questions and provide us with some insight from their perspectives. The event takes place at The Grand Hotel in downtown Minneapolis.
Shorter is responsible for StarTribune.com, mobile services and all other digital businesses at the company. Since Shorter arrived at the Twin Cities nearly one year ago, the StarTribune.com team has doubled its traffic and digital revenue. Before joining the Star Tribune, Shorter was the general manager of PalmBeachPost.com. He was also a front page editor, executive business editor and new ventures manager in West Palm Beach. Shorter became the 2008 Newspaper Association of America Innovator of the Year.
Powell directs product development efforts in the Star Tribune newsroom and leads the visual and copy-editing staffs in shaping the presentation of the day’s news and features for print and video. He has been a driving force behind the Star Tribune’s video strategy and the 2009 launch of several online-only video programs. In 2006, Powell led the development and launch of Vita.mn, a weekly print companion to the Star Tribune’s entertainment Web site. In 2005, he led the Star Tribune’s award-winning print redesign, which relied on extensive readership research to guide its use of alternative story forms to reach out to casual readers. With nearly two decades of experience in the newspaper industry, Powell has been a designer, copy editor, copy desk chief and news editor. He passed up a career as a ski bum, a choice he second-guesses every winter.
Register online or call the Ad Fed office at (651) 917-6251.
When:
2.27.2009, 8:30am to 9:30amWhere:
Grand Hotel, Ballroom 1615 2nd Ave S, 5th Floor
Minneapolis, Minnesota 55416
Cost:
$20 members, $25 nonmembers, $20 studentsTuesday, February 17, 2009
What is the current PR job market in Minnesota?
I spoke to University of Minnesota students last night about public relations and some of the changes happening in our profession. It is my assumption that students are feeling anxious about finding a job, but maybe I am wrong. So let me ask you what you think.
For those looking for a job, here is an interesting article: http://tinyurl.com/d9dqzl
- What does the current Minnesota PR job market look like?
- Are new grads feeling the economic pinch as you are trying to find internships in PR?
- If you are on the agency side, what does the market look like?
- Are you hiring recent grads, experienced professionals, mid-level people or no one at all?
- What does the corporate market look like?
For those looking for a job, here is an interesting article: http://tinyurl.com/d9dqzl
Monday, February 16, 2009
For Carmichael Lynch Spong, Good Things Come In Three’s
Carmichael Lynch Spong kicked off 2009 by gaining three new clients, all in the same month. The latest leading brands are Calphalon, Matador by Jack Link’s Beef Jerky and Prestige Wine Group.
Calphalon has chosen Carmichael Lynch Spong as its agency of record. Carmichael Lynch Spong will help support the entire Calphalon product line, from professional cookware to the new kitchen electric products.
Matador is a new brand for teens by Jack Link’s Beef Jerky. Carmichael Lynch Spong will assist in the launch of this new brand through a variety of media outreach and experiential initiatives.
Prestige Wine Group has requested the firm’s help in creating a media relations outreach plan to support two of its key products: the popular Argentinian line of Conquista wines and the new, Fair Trade Certified Fairhills line.
"Winning these clients all in the same month is quite a gift for us," says Douglas K. Spong, APR, president of Carmichael Lynch Spong. "We look forward to new partnerships with some of the industry’s most respected brands and can’t wait to produce best-in-category work for them."
Calphalon has chosen Carmichael Lynch Spong as its agency of record. Carmichael Lynch Spong will help support the entire Calphalon product line, from professional cookware to the new kitchen electric products.
Matador is a new brand for teens by Jack Link’s Beef Jerky. Carmichael Lynch Spong will assist in the launch of this new brand through a variety of media outreach and experiential initiatives.
Prestige Wine Group has requested the firm’s help in creating a media relations outreach plan to support two of its key products: the popular Argentinian line of Conquista wines and the new, Fair Trade Certified Fairhills line.
"Winning these clients all in the same month is quite a gift for us," says Douglas K. Spong, APR, president of Carmichael Lynch Spong. "We look forward to new partnerships with some of the industry’s most respected brands and can’t wait to produce best-in-category work for them."
URGENT - *** Professionals Needed *** Hosts still needed for Pro-Am Day
Due to an overwhelming response from local PR students, Minnesota PRSA is seeking additional professional hosts for Pro-Am Day. The annual event, which matches students with PR professionals, will be held on Friday, February 20. Additional information is available at: http://www.mnprsa.com/index2.cfm?page=ProAm_day.cfm&target=Events
Online registration is currently closed, but professionals can volunteer by emailing Stacy Housman at smhousman@comcast.net before 4 p.m. on Tuesday, Feb. 17. Please indicate if you are willing to host a student, participate in speed networking or both.
Online registration is currently closed, but professionals can volunteer by emailing Stacy Housman at smhousman@comcast.net before 4 p.m. on Tuesday, Feb. 17. Please indicate if you are willing to host a student, participate in speed networking or both.
Thursday, February 12, 2009
Leveraging Your Network as a Seasoned Professional
Thursday, February 26
6-8 p.m.
Trygs Restaurant, 3118 West Lake St, Minneapolis
Cost: $15 for Minnesota Women in Marketing and Communications members
Register Now
Everyone knows somebody! How do you harvest the richness of your network? What is the give and take reciprocity of connecting your professional friends? What does great collaboration look like? Dawne Brown White will offer information, energy and insight into the give and take of reaping the rewards of the network you have built over your 20+ year career.
About our speaker:
Dawne Brown White is founder of Molar Express, a innovative nonprofit that provides dental care to underserved children in Minnesota.
6-8 p.m.
Trygs Restaurant, 3118 West Lake St, Minneapolis
Cost: $15 for Minnesota Women in Marketing and Communications members
Register Now
Everyone knows somebody! How do you harvest the richness of your network? What is the give and take reciprocity of connecting your professional friends? What does great collaboration look like? Dawne Brown White will offer information, energy and insight into the give and take of reaping the rewards of the network you have built over your 20+ year career.
About our speaker:
Dawne Brown White is founder of Molar Express, a innovative nonprofit that provides dental care to underserved children in Minnesota.
Wednesday, February 11, 2009
CNN examines - Does anyone know what APR is? Will it matter?
So I've been told the job market sucks! Maybe you are taking another look at your resume or your LinkedIn or Facebook profile and wondering what you could do to spice it up. If you are thinking about furthering your career by getting your Accreditation in Public Relations, APR, you should read this article on CNN online from CareerBuilder.com.
Here is an excerpt:
Here is an excerpt:
Sheri Rice Bentley, APR, a public relations specialist for Knupp & Watson Inc., says earning her Accreditation in Public Relations (APR) enhanced her career tremendously. APR, the only certification that exists for public relations professionals, consists of presenting work to a jury of PR professionals, followed by a written exam.For the full article click here.
Tuesday, February 10, 2009
AMA - 2009 March Marketing Mixer
Thursday, March 05, 2009, 6:00 PM — 9:00 PM
Will Your Business Thrive or Dive?: How to Stay Afloat During Sinking Times
Stacey Ackerman, MA, and Kari Switala, Small Business Builders
With today’s turbulent economy, the question on every small business owner’s mind is: Will my business thrive or dive during the coming year? Join Stacey Ackerman, MA, and Kari Switala from Small Business Builders as they teach you effective ways to stay afloat during sinking times.
You’ll discover how:
For the past 10 years, Kari Switala has helped non-profits, business organizations and small-to-medium sized businesses identify creative and cost-effective ways to market their businesses, resulting in increased sales and community awareness. She is frequently involved in BNI, Chamber of Commerces (Burnsville, Dakota County Regional, St. Paul and Twin West), eWomen’s Network and many other professional organizations.
Stacey Ackerman, MA, and Kari Switala, Small Business Builders
With today’s turbulent economy, the question on every small business owner’s mind is: Will my business thrive or dive during the coming year? Join Stacey Ackerman, MA, and Kari Switala from Small Business Builders as they teach you effective ways to stay afloat during sinking times.
You’ll discover how:
- Changing your brand’s message to be relevant to the current economic crisis can win you additional customers.
- Growing your brand from the inside out is more effective and less expensive.
- Building strong strategic partnerships can take your sales efforts from one to many.
About the Presenters
Stacey Ackerman, MA, is an experienced marketing pro, having helped business owners in a variety of industries — from retail to construction — develop low-cost, high-impact marketing programs. She is skilled at stretching the marketing dollar further for both B2B and consumer-oriented companies. Ackerman shares her knowledge as a faculty member at Globe University, and conducts numerous seminars for small business owners. For the past 10 years, Kari Switala has helped non-profits, business organizations and small-to-medium sized businesses identify creative and cost-effective ways to market their businesses, resulting in increased sales and community awareness. She is frequently involved in BNI, Chamber of Commerces (Burnsville, Dakota County Regional, St. Paul and Twin West), eWomen’s Network and many other professional organizations.
Meeting Specifics
Date and Time
Thursday, March 5, 2009
6:00 to 6:30 p.m. Arrive, Get a Drink and Food
6:30 to 8:00 p.m. Small Business Learning Session
8:00 to 9:00 p.m. Casual Social Networking
6:30 to 8:00 p.m. Small Business Learning Session
8:00 to 9:00 p.m. Casual Social Networking
Location
TBD
TBD
Cost
Members: $0
Non Members: $20
Members: $0
Non Members: $20
Cancellations must be received 48 hours prior to the event to qualify for a refund.
Registration
Saturday, February 07, 2009
Friday, February 06, 2009
Tuesday, February 03, 2009
AdFed - Mentorship Circle Event - Learn from the best in the Industry
Register Online or call the Ad Fed office at (651) 917-6251.
Registration Deadline: 5:00 pm, Monday, February 9, 2009.
Registration Deadline: 5:00 pm, Monday, February 9, 2009.
Monday, February 02, 2009
Subscribe to:
Posts (Atom)