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Sunday, August 27, 2017

Job - New Senior Account Executive Opening At Maccabee Public Relations

New Senior Account Executive Opening At Maccabee Public Relations

Wednesday, August 16, 2017

Job - Minneapolis Park and Recreation Board - Digital Communications Representative

Minneapolis Park and Recreation Board - Digital Communications Representative

Kahn a National Leader in Digital Media and Analytics Joins Risdall

Risdall is excited to continue the expansion of its digital marketing capabilities with the addition of Mahmood Khan as Senior Vice President of Digital Media and Analytics. Khan joins Risdall from Periscope where he served as the Director of Media and Analytics and led a team of digital media, paid search and SEO professionals. Prior to Periscope, he led international ecommerce campaigns for clients at Digital River. Khan currently serves as a Member of IAB Digital Media Buyer and Planner Certification Program Exam Committee which sets the standard for global certification. Khan will lead digital initiatives with a passionate data-driven perspective and his extensive expertise builds on Risdall’s integrated model of digital platform development, digital content marketing and communications, paid engagement and analytics.

In joining Risdall, Khan said, “The advanced web development and app development capabilities Risdall already possesses will easily integrate with the best practices and disciplines I am bringing and ultimately result in a very integrated digital solution for clients.”
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“We are very excited about Mahmood joining the team,” said Ted Risdall, Chairman and CEO of Risdall. “His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter.”

Monday, August 14, 2017

Job - Teaching Specialist/Lecturer | Strategic Communication/Advertising - Hubbard School of Journalism and Mass Communication

Teaching Specialist/Lecturer | Strategic Communication/Advertising - Hubbard School of Journalism and Mass Communication

Job - Part-Time Instructional Position - Strategic Communication/Advertising Hubbard School of Journalism and Mass Communication

Part-Time Instructional Position - Strategic Communication/Advertising Hubbard School of Journalism and Mass Communication

Friday, August 11, 2017

Job - HealthPartners - Communications Intern Job

HealthPartners - Communications Intern Job

Riley Hayes Advertising Hires Schultz.

Riley Hayes has hired Karen Schultz as Director of Marketing. She will be heading up the agency’s new business activities and advocating for the agency’s LoveAction approach – an approach that fuses brand creativity and tactical muscle to create marketplace advantage – via digital and traditional marketing. Karen's background includes Scales Advertising, Clarity Coverdale Fury Advertising and Gage Marketing Group.

“We’re excited to have Karen on board,” said Riley Hayes’ CEO, Tom Hayes. “She has the experience, passion and drive to find LoveAction solutions for our clients.”

Karen has a graduate degree in strategic communication from the University of Minnesota School of Journalism and Mass Communication, as well as a digital marketing certificate from the University of St. Thomas.

Tuesday, August 08, 2017

broadhead expands with four new hires

Minneapolis agency broadhead continues to grow, recently welcoming four team members.
Keith Grauman joins the agency as a PR supervisor, working on both food and B2B clients. He comes to broadhead after serving as an editor for the Growler Magazine and previous roles at Weber Shandwick.

Malarie Holmes, MA, comes to broadhead as a management supervisor, driving strategy across integrated campaigns. She was previously at Three Deep, Wingnut and Periscope.
Amanda Leacock is joining the agency as a senior art director, bringing in a wealth of print, broadcast and digital knowledge. She was previously at Catapult Marketing, Fallon and Campbell Mithun.

Anna Nelson joins broadhead as a digital strategist, tasked with optimizing online audience engagement. She has previously worked as a quality assurance test lead and business consultant for Thrivent Financial, and as the senior digital marketing strategist for Penn State University.
“We’re excited to have these four new, innovative and strategic individuals join our team,” said Beth Burgy, president, broadhead. “Their backgrounds and experiences align well with broadhead’s expanding client base and agency vision.”

For more information on broadhead and to view available jobs, visit http://broadheadco.com/

Monday, August 07, 2017

Job - Medtronic - Sr Communications Specialist – CRHF Business

Medtronic - Sr Communications Specialist – CRHF Business

Minneapolis Agency Maccabee Public Relations and Client RBA Honored by Content Marketing Institute for E-book Campaign

Maccabee Public Relations and its client RBA, the Wayzata-based digital and technology consultancy, have been honored in the 2017 Content Marketing Awards from the Content Marketing Institute (CMI). The “6 Reasons Your Intranet Project Will Fail, & Tips for Success” e-book – designed to position RBA as an intranet and digital workplace thought leader and drive inbound sales – placed as one of four finalists in Content Marketing Awards category of “Best Use of E-Book or White Paper Program.” 
 
“Maccabee helped us communicate our point of view through content marketing – and orchestrated all of the details to get it in front of the right audience,” stated RBA’s Marketing and Corporate Communications Manager Jenna Soule. “And, leveraging the e-book in our sales activities directly contributed to winning major clients for RBA.”
 
Maccabee led development and promotion of the 30-page e-book that led to RBA realizing new sales leads and additional revenue, as well as social media engagement and media placements. By crafting an e-book that leveraged the thought leadership of RBA’s experts to directly address issues on the minds of its prospective client pool, instead of just pushing out information about its services, Maccabee helped RBA build relationships with its target audience of Minnesota-based business decision makers. Within 11 months of its release, the e-book drove new business leads for the RBA sales team, who successfully closed $2M in sales from new clients and digital workplace engagements.
 
Read about Maccabee’s expertise in content and inbound marketing: http://maccabee.com/what-we-do/content-and-inbound-marketing/

Friday, July 28, 2017

Stella & Chewy’s - Product Launch

Stella & Chewy’s, a leader in the rapidly growing freeze-dried and frozen raw segments of the pet food industry, has introduced two new products to the market along with an integrated campaign created by Haberman.
 
The creative centerpieces of the push—charming black and white animated videos that stand out from the typical commercial aesthetic in this space—celebrate the everyday ways pet lovers go above and beyond for their companions.

Set to run through October in 12 of the country’s biggest markets, the campaign kicks off with digital videos and native advertising, followed shortly thereafter by a fun contest that will be promoted through Stella & Chewy’s social channels. The creative elements will also get a boost from influencer partnerships and media relations efforts.

For more information on Stella & Chevy's new campaign please click here.

Friday, July 07, 2017

Job - 3M - Global Marketing Communications Specialist

3M - Global Marketing Communications Specialist

Lifespeak Inc. chooses Maccabee as U.S. PR, Marketing Agency

Toronto-based LifeSpeak, an acclaimed digital well-being and training platform for best-in-class employers, has chosen Minneapolis-based Maccabee as its agency for U.S. public relations and marketing communications. 

The LifeSpeak well-being platform boasts an online library of over 1,500 expert-led videos, podcasts, chat sessions and tip sheets featuring world-class experts speaking on issues ranging from mental illness and parenting responsibilities to eldercare, financial health and physical ailments – all available 24/7/365 from any computer or mobile device.

Friday, June 30, 2017

Top 5 SEO Takeaways from MnSearch Summit 2017



Last Friday, hundreds of marketing and business professionals from across the Midwest met up for MnSearch Summit — a groundbreaking digital marketing conference held in the Twin Cities. The annual summit consists of stimulating speeches that are ablaze with innovative digital strategies from some of the nation’s top industry leaders.

2017 was no different. There was swag. There was stimulating conversation. There was a tasty breakfast bar. And, of course, there was a plethora of digital marketing knowledge at our fingertips.

While speakers covered everything from social media to PPC, we found the SEO insights especially exciting.

Here are our top 5 SEO takeaways from MnSearch Summit 2017.

1. Analyze Your SERPs

SERPs (search engine result pages) can be used as a window into Google’s inner workings — giving you a better sense of what the search giant sees as the intent behind your potential consumer’s queries. While maintaining a strong organic search presence is still essential, the Summit hit home the importance of ensuring that your strategy encompasses all of the different types of results that end up on Google’s first page, not just traditional organic listings.

Along with the more traditional organic results, most SERPs contain a selection of categorized search results, including images, shopping boxes, knowledge panels, answer boxes, “people also ask” accordion boxes, and more. With advanced SEO tools and systems, we can analyze these SERPs to determine the rate at which these various results populate in Google. When you know what results are being displayed for different types of keywords, you can format your content or add different types of content so that you provide the exact information Google wants to provide users.

This is important because if, for instance, Google determines that your content is especially relevant to users’ questions, they can pull your content into a knowledge panel in the SERP. That’s a huge win.

2. Have Fun Experimenting

SEO is never boring. It’s constantly evolving and to stay ahead of the curve, it’s crucial that you continue to experiment with new techniques to expand your toolbox. MnSearch Summit speaker Ross Simmonds shared clever techniques to continue pushing the bounds of your SEO strategy without putting your current, hard won web reputation at stake.

The main recommendation involves taking some risks:

Instead of implementing new strategies throughout your entire content marketing plan from the get-go, start small. For 70% of your web content, continue implementing the same SEO strategies that have been working so far. Take 20% of your content and use it to test out moderately risky strategies. Use the last 10% for those high risk ideas that just might pay off. Go big or go home.

Once you start to nail down what is working with your high risk ideas, begin to implement that across 20% of your content, and integrate the strong points from your medium risk ideas into the remainder of the content. Once you come up with a new high risk idea, test that out with 10% of the content, and the cycle begins again.

3. Use AMP

In the age of mobile, AMP (Accelerated Mobile Pages) is a critical component of strong SEO for certain industries, and that list is growing daily. AMP is a project from Google and Twitter that was engineered to create incredibly fast mobile pages. In essence, they are stripped down HTML pages designed to load ultra fast on mobile devices. When you see the quintessential “lightning bolt” icon, you know you’ve hit an AMP page on Google.

At the Summit, we were reminded often about the importance of using AMP. While it requires back end development and/or installing plug ins, making your content AMP-friendly is well worth the effort because you are rewarded with significant ranking and traffic increases.

Especially after Google’s Mobile-First Index launches in 2018, having a strong AMP-enabled site will be imperative. Ensure that you are providing the best user experience possible with AMP.

4. Reviews Matter

Google wants to be the best experience for users, which is why Google is starting to place less emphasis on a business’ website and domain authority and more value on “real-world experiences.” By doing this, Google is hoping to act as an accessible, accurate one-stop shop — providing users with the exact information they need instead of sending them to your website to find it themselves.

Because Google is looking to better integrate a business’ offline branding with their web presence, Google is beginning to ascribe much more value to items like reviews that reflect how the business is performing in the real world. Instead of focusing your energy on local SEO strategies, redirect your attention to accumulating authentic, positive customer reviews. Not only can customer reviews help your rankings, they also help to build trust between businesses and consumers. In addition, if you aren’t getting reviews, your competition certainly is, and your “entity authority” can begin to suffer.

5. Focus on Length

Google is looking for content pieces that provide in-depth, comprehensive information about their topic of choice. Ideally, you never want your user to press the back button. You want to provide your user with engaging, informative content that doesn’t answer just one question but tackles subsequent questions as well. If you don’t have the depth of information that a strong article requires, be sure to link to authoritative sources that can provide reliable answers in your stead.

(Helpful Tip: Break content of all sizes into digestible chunks of 40-60 words. This will help Google sort through your article and pull out pertinent information that it might include in various SERP panels.)

We hope you enjoyed our top 5 SEO takeaways from MnSearch Summit 2017. Maybe we’ll see you there next year!

-- Josh Volk and Molly Work / Rocket55

Job - Horizontal Integration - Marketing Communications

Horizontal Integration - Marketing Communications

Tuesday, June 27, 2017

Job - Sunrise Banks - Marketing Manager

Sunrise Banks - Marketing Manager

Experienced Industry Leader Dave Schad Joins Risdall Team

Risdall is pleased to announce that Dave Schad has joined Risdall as Executive Vice President and General Manager. Schad most recently served as the General Manager of FleishmanHillard Minneapolis and has extensive agency leadership experience formed at FleishmanHillard, PadillaCRT, Group One, and Carmichael Lynch..

His experience in leading and growing agency teams will be a great asset to Risdall as his background aligns well with the agency given his strong belief in the value of an integrated model of digital platform development, digital marketing and communications, content strategy, paid digital engagement and analytics.

In joining Risdall, Schad said, “I’m excited about the opportunity to help shape the future of an agency that is so deeply committed to the growth of the brands we serve through impressive digital capability and true integration of communications and technology. The expertise that’s assembled here is drawn from both agency and corporate settings representing some of the brightest talent in the Cities. I’m looking forward to showcasing this team’s collective abilities.”

“In the past couple of years, Risdall has made some important hires to bring the level of experience and talent here to another level,” said Ted Risdall, Chairman/CEO of Risdall. “Dave Schad is a leader with a strong track record of success and his addition to guide our strategic growth will be a tremendous advantage to our clients and future.”

Risdall had previously announced additions to its brand development, creative, and digital marketing teams earlier in 2017 to provide industry-leading counsel for clients.

Friday, June 23, 2017

Job - Minneapolis Marriott Northwest - Junior Event Coordinator

Minneapolis Marriott Northwest - Junior Event Coordinator

Schad Joins Risdall

Risdall is pleased to announce that Dave Schad has joined Risdall as Executive Vice President and General Manager. Schad most recently served as the General Manager of FleishmanHillard Minneapolis and has extensive agency leadership experience formed at FleishmanHillard, PadillaCRT, Group One, and Carmichael Lynch.

His experience in leading and growing agency teams will be a great asset to Risdall as his background aligns well with the agency given his strong belief in the value of an integrated model of digital platform development, digital marketing and communications, content strategy, paid digital engagement and analytics.

In joining Risdall, Schad said, “I’m excited about the opportunity to help shape the future of an agency that is so deeply committed to the growth of the brands we serve through impressive digital capability and true integration of communications and technology. The expertise that’s assembled here is drawn from both agency and corporate settings representing some of the brightest talent in the Cities. I’m looking forward to showcasing this team’s collective abilities.”

“In the past couple of years, Risdall has made some important hires to bring the level of experience and talent here to another level,” said Ted Risdall, Chairman/CEO of Risdall. “Dave Schad is a leader with a strong track record of success and his addition to guide our strategic growth will be a tremendous advantage to our clients and future.”

Risdall had previously announced additions to its brand development, creative, and digital marketing teams earlier in 2017 to provide industry-leading counsel for clients.

Wednesday, June 21, 2017

Reader Giveaway: Three Tickets to MnSearch Summit

As a long-time proponent of the Twin Cities marketing and PR community, I’m always excited to share the latest and greatest marketing events and opportunities. Which is why I was elated when the Minnesota Search Engine Marketing Association approached me to collaborate.

This Friday, June 23, the association will be hosting its fourth annual MnSearch Summit in St. Paul. The event is regarded as the most forward-thinking digital marketing event of the year, and was named a top marketing event by Inc Magazine.

Topics like search engine optimization, pay-per-click, social media, email, content, video, analytics and more are packed into a one-day event. Plus, attendees will be hearing first-hand from national executives from Google, Facebook, LeadPages, Moz, Microsoft, Aimclear and more, all in a day’s work.

In collaboration with MnSearch Summit, I am giving away three tickets to my readers, worth $550+ each. To enter, simply subscribe to my enewsletter and follow my social channels. I will choose three lucky winners at random on Wednesday.


In addition to the giveaway, I’m excited to share an exclusive discount to my readers. If you are interested in attending, use code MNPR40 to get $40 off of your registration.

The Details
What: MnSearch Summit
Where: St. Paul RiverCentre
When: Friday, June 23, 2017
Who: Anyone serious about advancing their skills in SEO, content, analytics, video, social and more

E-mail me and let me know you are interested. Be sure to include Reader Giveaway in the subject.

Job - Modern Promos - Account Supervisor

Modern Promos - Account Supervisor

Tuesday, June 20, 2017

FLM+ and Harvest PR & Marketing Join Forces as FLM Harvest

FLM+ and Harvest PR & Marketing today announced they will join forces, merging highly complementary competencies, cultures and client portfolios across the farm, food, environmental sciences and lifestyle spectrum. Together, the companies will rebrand as FLM Harvest.
 
The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have more than 80 team members in operating locations from coast to coast.

“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM Harvest. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”

FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.

Harvest PR & Marketing represents a unique spectrum of food and farm clients, with a heavy focus on grower organizations, national commodity boards and food associations. The agency has won more than 50 national awards in the past five years, and was recently named 2017 Outstanding Boutique Agency by PRWeek.

“Our goal is to harness the combined expertise of both teams and create an organization that delivers innovative solutions and results to clients in the industries that we serve,” said Heidi Nelson, executive vice president of FLM Harvest, and founder of Harvest PR. “We’re excited to bring consumer insights to our combined clients and proud to join with a company that is farmer driven and so deeply rooted in agriculture.”

Monday, June 12, 2017

Job - Cargill - Truvia Social Media and Marketing Coordinator

Cargill - Truvia Social Media and Marketing Coordinator

Monday, June 05, 2017

Digi.City Connects: Twin Cities Roundtable

This upcoming Tuesday, June 6, join Digi.City and some of the region's top business and government leaders for a private behind-the-scenes tour of the technology aspects of U.S. Bank Stadium & a discussion about the Twin Cities' smart city efforts & digital infrastructure prep for Super Bowl LII.

We will examine the role of cooperation among government, industry and communities as well as the social and economic benefits of 21st century digital infrastructure. This event is free of charge. Panel discussion will be held from 9:00-10:05 am and the optional tour follows.

Space will fill up for this unique event - please click here and register today to reserve your spot. All Twin Cities business, non-profit, government and civic leaders are welcome to attend - please share this invitation with your co-workers and others who might be interested in participating by forwarding them this email.

This event is part of a multi-city series, “Digi.City Connects,” spearheading thoughtful discussions in key metropolitan areas across the United States with local lawmakers and experts about the policy implications of smart city technologies.

Participants include:
  • Chelsea Collier – Founder, Digi.City
  • Patrick Talty – GM, U.S. Bank Stadium
  • Margaret Anderson Keliher – President/CEO, Minnesota High Tech Association
  • Rep. Joe Hoppe (R-Chaska) – Minnesota House of Representatives
  • Jonathan Weinhagen – President/CEO, Minneapolis Chamber of Commerce
Register Now.

Wednesday, May 31, 2017

Job - Navegate - Marketing Intern

Navegate - Marketing Intern

Monday, May 29, 2017

Friday, May 26, 2017

Meet Young Professional of the Year Award Winner Keegan Shoutz

At this year's Minnesota PRSA Classics Awards banquet on April 20, Keegan Shoutz of Lola Red Public Relations was named Young Professional of the Year.

1. Tell us a bit about your public relations experience so far.

Keegan Shoutz
I was the president of my PRSSA chapter at St. Cloud State University (SCSU) from 2009 to 2010. I graduated from SCSU with a degree in mass communications with an emphasis in public relations. In May of 2010, immediately following graduation, I started an unpaid internship at Lola Red.

Since then, I’ve grown into my role at Lola Red and have worked my way from intern to my current role as vice president.

Throughout the past seven years at Lola Red, I’ve had the opportunity to work with some amazing brands both big and small. Our main priority here at Lola Red is to achieve results for our clients and to always treat clients, and the media, with the best possible service. It’s been an incredible experience working with brands like Love Your Melon, Sphero, and JR Watkins as I’ve watched them grow and I too have grown over the years.

2. What role has PRSA had in your career success?

Coming directly from my role in PRSSA as president of my chapter, PRSA has had a huge impact in my career within the PR industry.

I attended numerous PSRA-led events while a student and have had the opportunity to serve on the student relations committee of PRSA as a professional. It’s been humbling to have the opportunity to plan and mentor students, just as I was mentored when starting my career.

The PR community in Minneapolis is incredible and there are so many inspiring professionals that I have gotten to meet and become friends with through my time in PRSA. I feel fortunate to have learned early on that your experience with PRSA is what you make it. You have the opportunity to be as involved as you’d like but if you put in the effort, the return comes back to you tenfold.

3. What campaign have you worked on that you are most proud of and why?

When I first met the founders of Love Your Melon, they were selling their hats as a part of a class project. After learning more about their story and their true vision for turning the project into a full-fledged business, I was able to see the potential they had to change lives and attract the interest of the media. I first got them on KARE 11 here in Minneapolis back in 2010 or 2011.

After parting ways as they finished school, they would occasionally reach out for assistance with projects or events.

In 2014, I got the call that they were heading on a cross-country road trip in a tour bus to visit campuses and hospitals. I KNEW that story needed to be told and that so many lives would be positively impacted by Love Your Melon if I could help them reach beyond Minnesota. As part of my outreach to national media about this tour, I was able to grab the attention of a producer for the TODAY Show, who ended up filming and airing a four-minute segment during the Winter Olympics in 2014.

Needless to say, it was incredible to watch the impact it had on their business. Today, Love Your Melon is one of our biggest clients here at Lola Red and I’m incredibly honored that they continue to put faith in me to help them spread their message.

4. What is your desired career path?

My desired career path is truly centered around being happy.

I’ve managed to remain extremely fulfilled throughout my seven years at Lola Red and I suppose if and when that ever changes, that is when I would begin to look for other paths to venture down.

Working not only with a team that is extremely dedicated and hardworking but with clients that equally treat me as partners in their business — strengthens my drive to succeed.

I look forward to continuing to grow and learn, while teaching others what I’ve managed to learn along the way.

I try not to worry about what I’m going to do five years down the road and instead focus on the immediate days ahead of me and how I can make the most of them. I feel incredibly fortunate to have the support of my team at Lola Red and I think in today’s professional landscape, remaining in one place for seven years is a testament of that.

A few things I look forward to refining throughout my career are finding mentors that can continue to teach and inspire me with their knowledge of life and the industry. As well as joining boards or organizations for which I feel a personal connection. I look forward to using my skills to make a positive impact on the issues that matter most to me as a person.

-- Brant Skogrand, APR, MBC, CPPM / Rocket55

Tuesday, May 23, 2017

Breakfast with a Legend- James C. Burroughs, II

Join Minnesota PRSA on June 8 for Breakfast with a Legend, featuring James C. Burroughs, II., the Chief Inclusion Officer with the Office of Minnesota Governor Mark Dayton. This event is free, but registration is required.

When:

Thursday, June 8, 2017
8:00 AM
Where: L'Etoile du Nord Vault Room B15, Ceremonial Spaces, Capitol
130 State Capitol

75 Rev Dr. Martin Luther King Jr. Blvd.
Saint Paul, Minnesota  55155
United States
 
Contact:
office@minnesotaprsa.org
952-564-3046

Wednesday, May 17, 2017

Greenheck Promoted to Group Director


Abigail Greenheck has been promoted to group director at Beehive Strategic Communication. In her expanded role, Greenheck will continue to set strategic direction for her clients and manage a portfolio of health care and retail accounts.

Greenheck joined Beehive in 2015 as an account director and has worked on behalf of clients including University of Minnesota Health, Beaumont Health and Christopher & Banks.

“In her nearly two years at Beehive, Abigail has demonstrated her ability to inspire clients with fresh, forward-thinking insights and strategies, and she is an energizing mentor for members of our team,” said Beehive CEO Lisa Hannum.

Prior to joining Beehive, Greenheck worked as an account director at Olson Engage where she led creative marketing and communication strategies for clients in industries ranging from food and beverage to financial affairs, nonprofit and health care. Greenheck holds a bachelor’s degree in journalism and communication with an emphasis in public relations from the University of St. Thomas.

To learn more about Abigail’s perspective on partnering with organizations to turn complex topics into coffee table conversation, read her latest post on the Beehive blog.

Job - City Pages - Marketing Intern

City Pages - Marketing Intern

Job - Be The Match - PR Intern

Be The Match - PR Intern

Wednesday, May 03, 2017

Job - Periscope - Associate Media Planner

Periscope - Associate Media Planner

PR with Panache! Becomes First PR and Inbound Marketing Firm to Serve the Education Marketplace

PR with Panache! (PRP), the award-winning public relations, storytelling, and strategic marketing firm, is thrilled to announce that it has become the first full-service PR and inbound marketing firm specifically focused on serving the education and ed tech industries. This shift was driven by PRP’s passion for improving teaching and learning by supporting companies in their mission to best serve ed tech decision-makers.

“Becoming the education market’s first full-service inbound marketing, PR, and storytelling firm demonstrates our deep investment in our clients as well as improving outcomes within our industry,” said Jacob Hanson, managing partner at PRP. “An inbound marketing approach is perfectly suited to how decision-makers within education want to interact with vendors. We have the expertise to deliver our clients the world-class inbound marketing, inbound sales, and public relations support they deserve.”

According to Hanson, PRP’s transition to becoming education’s first full-service inbound marketing and storytelling firm began more than two years ago, when district CIO’s and other decision-makers made it clear to the industry that their purchasing decisions were not aligned with vendors’ end-of-year or promotional calendars. “District and school leaders prefer to work with vendors who approach them as a valued partner in solving their challenges, and who deploy a non-disruptive, inbound marketing approach that fits not only their purchasing cycle but also their teaching and learning needs,” said Hanson.

“By creating and leveraging dynamic content, as well as deploying powerful marketing automation tools, we attract and move education decision-makers through our client’s lead funnel that is aligned with their prospect’s journey to purchase,” added Hanson. “Over the past two years, we have consistently seen our vision for the future of PR and marketing align with the direction in which the education market and our clients are moving.”

PRP’s passion for increasing the effectiveness of clients’ PR, storytelling, and marketing campaigns led it to partner with HubSpot. With the inbound marketing platform at its fingertips, PRP has industry-leading tools for collecting and analyzing the data that clients need to engage their leads, prospects, and customers in productive conversations that lead to sales. Each inbound marketing-certified member of the PRP team brings a different area of expertise to its clients, from strategy to content creation to SEO. PRP supports all levels of inbound marketing, using not only HubSpot, but also Pardot, Marketo, and other marketing-automation platforms.

For more information about Inbound Marketing in Education, please visit our website.