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Tuesday, October 17, 2017

Job - Maccabee Public Relations - Digital and Social Media Content Internship (Paid)

Maccabee Public Relations - Digital and Social Media Content Internship (Paid)

Job - Stratasys Ltd.- Intern - Social Media

Stratasys Ltd.-   Intern - Social Media

Monday, October 16, 2017

How To Make Freelance PR Writing a Sustainable Career

The job market is diminishing. While the unemployment rate in Minnesota is lower than the national average, there is no doubt that improving technology is leading to a loss of traditional manufacturing jobs. Graduates are finding it tough to enter their dream career and the job market in general is changing. More job seekers are turning to internships, while others are taking on less secure work in the emerging sharing economy. If you have marketing and skills and a creative mindset, you can try freelance PR writing, allowing you to earn income while working for yourself.

Is There Demand for Written Content?

While news websites and magazines are cutting costs, the demand for specialized writers is increasing due to the internet. Social Media and search engine sites such as Facebook and Google have a constant need for PR material because they must be updated on an ongoing basis.
PR writing is more broad than you may think. You can do anything from completing paid survey assignments to designing Google ads. Basically, anywhere you see specialized content is a potential job opportunity for writing in the PR industry.

Where to Seek Work 

Firstly, you need to know where to find work, which can be done using the right laptop and an internet connection. Start by searching job sites such as Career Builder or Craigslist. The more sites you search the better chance you have of finding the right opportunity.

If you are an experienced PR writer, you can limit your search to large corporations, who will offer well-paid, regular work. If you are just starting out, however, look for individuals who need some PR. Maybe they’ve just released a book or are starting a project and need you to help market their new venture.

Alternatively, approach local political parties and non-profit organizations. They will have less money to offer, but there is a never ending demand from these smaller organizations for PR. While all experience is valuable, never work for free. This is a waste of time and won’t help your career to progress. If you are serious about making a living from PR writing, then you need to value yourself enough to charge a fee, however small.

Making a Success of It 
 
Once you’ve found work, you need to prove that you are capable. The best thing you can do for your career is to impress your client so that they will approach you if new opportunities arise. Building a strong reputation ensures a sustainable flow of paid work.

Freelance writing might sound like an unstable source of income, and for many it is, but it is also a growing market with endless opportunities. If writing is a serious passion of yours, then rest assured a living can be made from the comfort of your own home. All that is required is a dedication to research and the drive to succeed.

Job - Sleep Number - Corporate Communications & Public Relations Sr Director

Sleep Number - Corporate Communications & Public Relations Sr Director

Job - IMDb Social Media Marketing Manager

IMDb Social Media Marketing Manager

Friday, October 13, 2017

Job - 3M - Digital Paid Media Specialist

3M - Digital Paid Media Specialist

Thursday, October 12, 2017

Avoiding common overtime infractions in Minnesota

Avoiding Common Overtime Infractions In Minnesota

Employment law is a complicated topic which most people do not like discussing. However, understanding and following these laws is important as it can save your company thousands of dollars from being spent on lawsuits which can arise from law violations. Do you know if your company employees understand the Fair Labor Standards Act?

Most employers fumble easily, especially on overtime violations. There has been a rise of FLSA lawsuits over the past years because employers continue to violate the Fair Labor Standards Act unknowingly. It is hard enough running a business, so you do not want the additional stress of facing the law for overtime violations. Below are ways to avoid common overtime infractions.

Understand How Overtime Accumulates

One way to avoid overtime infractions is to know how to calculate overtime. Calculate the overtime based on the total hours your employees work. Overtime hours are estimated by the week, not every two weeks.

Unfortunately, most employers find ways to avoid paying employees overtime wages. It's easier to adjust the workweek or change the time zone to reduce or eliminate overtime, but the DOL understands all these tricks.

The Federal FLSA Vs. The Minnesota FLSA
To avoid common overtime infractions, one needs to understand the FLSA because the DOL takes these violations very seriously. The FLSA is a set of laws put together to protect employees. According to the federal FLSA, employers need to pay their employees overtime wages for all hours worked above 40 hours every week.

However, the Minnesota law requires them to pay employees for all hours worked above 48 hours every workweek. Businesses that do not compensate staff for overtime violate the law and commit wage theft.

Employers are expected to be up to date on the current federal and Minnesota laws to avoid overtime violations. If the company is found liable for FLSA violations, they will be on the hook for back wages, fines and could face jail time.

Put Into Action Clear Overtime Policies
Another way to avoid overtime violations is by employing overtime policies and consistently following them as a company. A rock-solid overtime policy is the best way to protect your business against FLSA violations. As a rule, employers should always review and update these policies and ensure they are being implemented and followed.

Do Not Overlook Off-The-Clock Work
Employees are on the clock when they;

  • Take work home
  • Stay late
  • Clock in early
  • Work through lunch

Employers need to pay their staff for all the work they know about. Unfortunately, many employers tend to overlook off-the-clock work. The best way to avoid overtime violations is to have a strong policy that defines when employees are allowed to work off-the-clock.

Ensure you train employees to account for all their work time and learn how to calculate their overtime.

Also, avoid automatic timesheets that clock your staff's in and out at predetermined times or deduct for breaks. This will fail to record any given day that an employee works through lunch or clocks in earlier.

Classify Employees Correctly
This can be tricky. It is easier if you have a Human Resource department because they understand labor laws. According to research, more than three million employees are currently misclassified. Employees earning less than $455 every week are non-exempt. Besides, to be salaried-exempt, an employee has to be an executive or administrative. Furthermore, there is also the problem of classifying workers as independent contractors when they should be considered as employees and part of your staff.

As opposed to employees, independent contractors define their work and only do short-term work. Misclassifying employees can attract a higher fine, therefore; you need to assess the classification status of all workers.

Better Safe Than Sorry
You need to pay employees overtime wages for all the hours worked even if the overtime was not approved. To avoid overtime infractions, it is essential for your company to implement and put safeguards in place to prevent unnecessary overtime. Besides, you have the option as an employer to discipline staff members who fail to follow these overtime policies put in place.
Remember to be practical with these tips so your company is not just another employer guilty of overtime violations. These violations, according to the FLSA attract a maximum civil monetary penalty of $1,925. That can really add up!   


Author Bio:
Tim Becker Partner at Minneapolis’ Johnson // Becker PLLC, and lead sponsor of WageAdvocates.com. He is committed to providing clients effective, aggressive legal representation, and has prosecuted numerous individual FLSA violation claims.

Monday, October 09, 2017

Job - Carmichael Lynch - Account Supervisor (Digital)

Carmichael Lynch - Account Supervisor (Digital)

Friday, September 29, 2017

Job - UTC Aerospace Systems - Communications and Public Relations Intern

UTC Aerospace Systems - Communications and Public Relations Intern

Ad Veteran and Media Visionary, Nicole Pomerleau Joins Riley Hayes

Riley Hayes has hired Nicole Pomerleau, formerly of Arrow, GroupM’s Minneapolis office managing all of Target’s media. Prior to Arrow, Pomerleau served as Colle+McVoy’s Media Director. Her passion for guiding new and emerging media strategies has also taken her from San Francisco to London, working at agencies including FCB, McCann and Mediacom.
Pomerleau joins Riley Hayes with a wealth of big brand experience and an entrepreneurial spirit. She will serve as the agency’s Vice President of Media.
“I am thrilled to announce that Nicole will be joining the Riley Hayes team,” said Tom Hayes, Riley Hayes’ President. “When I started looking for a new media leader, I had high expectations. Nicole is a visionary in the field who will help us execute on LoveAction in a way that produces remarkable results for our clients.”

John Himle Joins Padilla as Executive Vice President, Senior Counsel

Padilla announced today that John Himle, founder and CEO of Himle Rapp & Company, Inc., now Rapp Strategies, is joining the agency as executive vice president and senior counsel in early October. Himle is a seasoned public relations practitioner with more than 35 years of experience in strategic counsel, public affairs, enterprise risk management, corporate reputation and crisis management. Himle’s expertise spans several sectors including transportation, financial services, health care, regulated industries, agribusiness, energy and environmental.

“With his experience in corporate strategy, enterprise risk management and public affairs, John will enhance Padilla’s Corporate Practice, which has expertise in investor relations, employee engagement, and crisis and critical issues management,” said Padilla CEO Lynn Casey. “We’re excited to add his knowledge to Padilla’s robust group of talented corporate communications and crisis management professionals who help clients build, grow and protect their brands and reputations.”

First elected in 1980, Himle served five terms as a member of the Minnesota House of Representatives and held leadership positions including assistant majority leader, floor leader and assistant minority leader. Among his legislative works, Himle was chief author of the legislation that was required to build the Mall of America. Himle also served eight years as a commissioner on the Metropolitan Airports Commission, where he was responsible for overseeing government approvals and construction related to the $3 billion expansion of the Minneapolis/St. Paul International Airport (MSP).

Himle founded his original firm in 1982, which became Himle Horner Inc. in 1989 with the partnership of Tom Horner. The firm was rebranded as Himle Rapp & Company, Inc. in 2011, when Himle and Todd Rapp purchased Horner’s interests. Himle recently sold his ownership in Himle Rapp to Todd Rapp and formed Himle LLC where he will continue to serve some select clients and also manage his outside business interests.

“I’m excited to be working with Padilla, which has a stellar reputation in Minnesota and beyond,” Himle said. “I have known and respected Padilla for years, and the opportunity to work with the agency’s talented teams on significant clients and create new services in the corporate space was very appealing.”

Himle also is a corporate independent director of the Kraus Anderson Companies, past-chair of the Board of Trustees of the Minneapolis Institute of Art (Mia), and director and past-chairman of the Public Affairs Council in Washington, D.C. Himle has received recognition for his various contributions, and is often asked to speak to business, civic and professional service organizations.

Saturday, September 23, 2017

Twin Cities Marketing Non-Profit Announces First Female President

The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As President, Jolina will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community.
 
With Huffington Post citing 2017 as “Year of Women” and on the heels of TIME Magazine’s “Firsts: Women Who Are Changing the World,” the organization is thrilled to fall lockstep in place with these nationwide efforts. Jolina will take the reins on October 11, giving up her previous seat as secretary on the MnSearch Board. “It truly is a momentous occasion to have Jolina move into this role,” said Tony Tellijohn, MnSearch’s outgoing president. “She was one of the first board members we added after forming, and served for two years as our first membership director before spending the last two years on our Executive Committee. We are certain her experience, focus and leadership will benefit MnSearch members tremendously during her term.”

In her new position, Jolina is determined to elevate the organization’s profile within the Twin Cities community, and continue expanding on existing efforts such as increasing membership diversity and encouraging women in marketing tech. “Our organization encompasses members from a range of backgrounds, including marketing, search, content, digital and more. We will continue to play an integral part in helping these professionals excel in their jobs, grow in their careers and connect with each other locally, but we’ll also focus on broadening our perspectives and growing our diverse base in the process,” says Jolina. “On a personal level, it’s my mission to help women advance their careers and assume leadership positions, and this platform will be a great way to continue those efforts.”

Twin Cities Marketing Non-Profit Announces First Female President

The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As President, Jolina will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community.
 
With Huffington Post citing 2017 as “Year of Women” and on the heels of TIME Magazine’s “Firsts: Women Who Are Changing the World,” the organization is thrilled to fall lockstep in place with these nationwide efforts. Jolina will take the reins on October 11, giving up her previous seat as secretary on the MnSearch Board. “It truly is a momentous occasion to have Jolina move into this role,” said Tony Tellijohn, MnSearch’s outgoing president. “She was one of the first board members we added after forming, and served for two years as our first membership director before spending the last two years on our Executive Committee. We are certain her experience, focus and leadership will benefit MnSearch members tremendously during her term.”

In her new position, Jolina is determined to elevate the organization’s profile within the Twin Cities community, and continue expanding on existing efforts such as increasing membership diversity and encouraging women in marketing tech. “Our organization encompasses members from a range of backgrounds, including marketing, search, content, digital and more. We will continue to play an integral part in helping these professionals excel in their jobs, grow in their careers and connect with each other locally, but we’ll also focus on broadening our perspectives and growing our diverse base in the process,” says Jolina. “On a personal level, it’s my mission to help women advance their careers and assume leadership positions, and this platform will be a great way to continue those efforts.”

Twin Cities Marketing Non-Profit Announces First Female President

The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As President, Jolina will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community.
 
With Huffington Post citing 2017 as “Year of Women” and on the heels of TIME Magazine’s “Firsts: Women Who Are Changing the World,” the organization is thrilled to fall lockstep in place with these nationwide efforts. Jolina will take the reins on October 11, giving up her previous seat as secretary on the MnSearch Board. “It truly is a momentous occasion to have Jolina move into this role,” said Tony Tellijohn, MnSearch’s outgoing president. “She was one of the first board members we added after forming, and served for two years as our first membership director before spending the last two years on our Executive Committee. We are certain her experience, focus and leadership will benefit MnSearch members tremendously during her term.”

In her new position, Jolina is determined to elevate the organization’s profile within the Twin Cities community, and continue expanding on existing efforts such as increasing membership diversity and encouraging women in marketing tech. “Our organization encompasses members from a range of backgrounds, including marketing, search, content, digital and more. We will continue to play an integral part in helping these professionals excel in their jobs, grow in their careers and connect with each other locally, but we’ll also focus on broadening our perspectives and growing our diverse base in the process,” says Jolina. “On a personal level, it’s my mission to help women advance their careers and assume leadership positions, and this platform will be a great way to continue those efforts.”

Tuesday, September 19, 2017

Job - JLL Careers - Communications Associate

JLL Careers - Communications Associate

Zipko Strategy and the Connolly Kuhl Group Join Together to Launch Velocity Public Affairs



Zipko Strategy and the Connolly Kuhl Group today announced they have joined together to create Velocity Public Affairs. Velocity is built on two long-standing, successful firms that have already been supporting similar clients with strategic services. The new, full-service public affairs firm is committed to bringing their clients exceptional service through strategic planning, grassroots marketing and mobilization, government relations, marketing communications, coalition building and media relations.

“Velocity is an opportunity for both of our companies to build on what is already a strong partnership,” said Mike Zipko, Principal of Velocity Public Affairs. “We bring together a unique mix of media, business, government and political campaign experience that is incredibly important to help our clients.  Working as partners we have been able to help our clients solve challenges.  Together as Velocity, we are excited about building on this success.”

“The challenges people face today are often more complex and intense because of how technology has blurred what used to be clear lines between marketing, public relations, business, and politics,” said Carl Kuhl, Principal of Velocity Public Affairs. “Our background and blend of experience is important today in a marketplace where a tweet or Facebook post can create an immediate challenge or opportunity for a company or organization.  Our focus is using our experience to create meaningful results for our clients.”

Velocity Public Affairs serves clients across the upper Midwest and is an active partner with fourteen chambers of commerce. Its team has helped clients in a wide variety of industries, including mining, housing, energy, manufacturing, construction, hospitality, transportation and development. It has also worked with public sector and non-profit clients including cities, port authorities, charities, and other non-governmental organizations.

“Our two companies have been very fortunate to have been able to serve clients across the region and in different marketplaces,” said Patrick Connolly, co-founder and principal of Velocity Public Affairs.  “We are fierce advocates for our clients and together as Velocity we are excited about the chance to do more to help create results and impact.

Tuesday, September 12, 2017

Tunheim Hires Three New Consultants

Tunheim, a Minneapolis-based communications consulting firm, recently announced the hire of Media Consultant Meredith Kessler, Digital Consultant Nick Marcouiller, and Public Affairs Consultant Cailin Rogers.
 

Meredith Kessler
Meredith joins Tunheim with more than 10 years of experience working in publicity, events, crisis communications, and media relations in both New York and Minnesota.
 
Previously, Meredith worked for the Walker Art Center as the Assistant Director of Public Relations where she handled prominent crisis communications, established strong relationships and directed media relations for multiple programmatic and institutional areas. Her prominent projects included large gallery exhibitions, film programs, the executive director’s office and the reopening of the Minneapolis sculpture garden.
 
Prior to joining the Walker Art Center, Meredith began her career in media relations in New York City, where she managed book publicity campaigns for prestigious publishing houses including Farrar, Straus and Giroux (FSG) and Grove Atlantic Inc.
 
Meredith completed her undergraduate degree at the University of Minnesota, Twin Cities in English, with a focus on literature.
 


Nick Marcouiller
Nick began his career on the Obama 2012 campaign, where he supported the team innovating campaign technology by transforming social media audiences into volunteers and small donors.
 
Previously he served as Deputy Digital Director of a presidential campaign, where his talents were directed towards communicating national messaging to Minnesota’s digital audiences.
 
Nick adds to Tunheim’s extensive experience developing informed and compelling strategic campaigns, as well as cultivating strong relationships with stakeholders and community leaders in the public
affairs, corporate and non-profit sectors. He also has strong experience in UI/UX design.
 
Nick graduated from the University of Minnesota College of Liberal Arts summa cum laude. He has lived and worked across the country including Minnesota, Chicago, and Greensboro, North Carolina.
 

Cailin Rogers
With a background in political campaign work, community engagement and strategic planning, Cailin brings profound expertise to Tunheim.
 
Before joining Tunheim, Cailin worked for the St. Anthony Park Community Council (SAPCC) where she transformed the organization’s strategic focus, engagement strategies, and comprehensive policies and procedures. She also supervised various real estate development projects and coordinated equity initiatives.
 
Prior to her work with the SAPCC, Cailin managed successful issue area and candidate-specific campaigns, and in 2016 was appointed to the Mississippi Watershed Management Organization’s (MWMO) Board of Commissioners by Mayor Chris Coleman. Cailin serves on two boards including the Jennings Community School and the Towerside Innovation District.
 
Cailin graduated from the University of Minnesota’s Humphrey School of Public Affairs with her Master’s Degree in Public Policy and Regional Planning.
 
“At Tunheim, we look for talent that brings unique perspectives, critical thinking and a passion for solving our clients’ problems,” said Chief Transformation Officer, Lindsay Treichel. “Meredith, Nick, and Cailin are great additions to our strong bench of consulting talent, and we’re thrilled to be able to bring their expertise to our clients.”

Wednesday, August 30, 2017

5 Valuable Trade Show Public Relations Tips

Public relations (PR) is all about getting a positive message out to the public. It is something that is absolutely crucial for any organization, but you do not have to burst your budget to be successful. The media is a big part of a public relations campaign and it is looking for stories that are interesting, not necessarily the ones with the most money behind them. Here are some ways to have a successful public relations campaign at a trade show. 

Use the PR From the Show


You do not have to reinvent the wheel. If the trade show organizers have a PR plan in place, do what you can to piggyback onto it. Make sure you have a presence in the media room and at any press conferences. Chat with the organizer to see what their plans are so that you can initiate those plans into your strategy. 

Target Your Message


"Always have in mind the primary purpose of your attendance at the show. If media members are there, they will want a story that will interest their viewers or readers. Tailor your message to whatever outlet you are dealing with at that moment in time," said a spokesperson for CenterPoint Marketing, a Minnesota trade show design company. 

Produce a News Release


This will be the first point of contact with the media for this event. It should be no more than one page, and it should hook the reader with a creative headline. Like a news story, make sure that it answers the who, what, when, where, why, and how of your message. 

Personalize


Simply sending a news release may not be enough. do not be afraid to give a media contact a call to let them know you are sending them information. You can also follow up with them to ask if they've received it. During these conversations you can try to get them to commit to stopping by your booth for a chat. 

Build Relationships


During these conversations you can develop a rapport with your contacts. That way they do not feel pressured or hassled by a stranger. While you will not necessarily be friends, it is good to be on friendly and familiar terms. You can provide information that's unrelated to your goals, but will further cement the relationship. 

Hopefully with these tips your next trade show appearance will be the public relations success you hope it will be.

Job - General Mills - Marketing Communications Planner – Media Specialist

General Mills - Marketing Communications Planner – Media Specialist

Wednesday, August 16, 2017

Job - Minneapolis Park and Recreation Board - Digital Communications Representative

Minneapolis Park and Recreation Board - Digital Communications Representative

Kahn a National Leader in Digital Media and Analytics Joins Risdall

Risdall is excited to continue the expansion of its digital marketing capabilities with the addition of Mahmood Khan as Senior Vice President of Digital Media and Analytics. Khan joins Risdall from Periscope where he served as the Director of Media and Analytics and led a team of digital media, paid search and SEO professionals. Prior to Periscope, he led international ecommerce campaigns for clients at Digital River. Khan currently serves as a Member of IAB Digital Media Buyer and Planner Certification Program Exam Committee which sets the standard for global certification. Khan will lead digital initiatives with a passionate data-driven perspective and his extensive expertise builds on Risdall’s integrated model of digital platform development, digital content marketing and communications, paid engagement and analytics.

In joining Risdall, Khan said, “The advanced web development and app development capabilities Risdall already possesses will easily integrate with the best practices and disciplines I am bringing and ultimately result in a very integrated digital solution for clients.”
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“We are very excited about Mahmood joining the team,” said Ted Risdall, Chairman and CEO of Risdall. “His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter.”