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Friday, December 30, 2016

What Will 2017 Bring for SEO & Digital Marketing?

By Hannah Scherrer, SEO Content Specialist at Rocket55

Rocket55
Where did 2016 go? Time flies when you’re sending snapchats and sharing videos on Facebook Live. As we all know, looking forward is the only way to survive in the constantly changing world of digital marketing. That being said, it’s time to consider which 2016 SEO and digital marketing trends will continue to be popular in 2017.

Let’s talk SEO first...

Mobile Will Continue to Grow
This just in: phones are still popular (gasp). All jokes aside, Google has confirmed that mobile search will continue to be developed and improved in 2017. We expect that in-app indexing will advance within search engines in order to meet high demands for mobile search experiences.

Thanks to Google, More Targeted Attacks on Spam Websites
Catching “spammy” websites will be quicker and more efficient than ever with the release of the Penguin 4.0 update. The update will run in real time with the Google algorithm and will target specific webpages rather than an entire website. Penguin 4.0 update also will give important insights into how long it takes a website to recover from poor linking techniques.

Title Tags Will Become All about Intent
We disagree with predictions that title tags will become obsolete. Title tags or keywords, in our opinion, will simply become more about user intent rather than matching exact order of keywords or phrases. Google is only getting better at understanding what the user is truly searching for online and we expect keyword searching to follow this trend.

Let’s Get Interactive
Technology such as virtual reality has increased expectations for interactive digital experiences. In 2017 we will continue to see an upsurge in content more engaging than ever before. While there will still be a need for quality written content, there’s going to be a continuing trend for content that interacts with the consumer.

Did We Mention Intention?
That’s a good segue into another discussion on user intent-based content (say that five times fast). Overflowing a webpage with keywords is going out of style, as it has become blatantly apparent that understanding where users want to get to is the key to ranking success. Programs like RankBrain are leading the way in artificial intelligence systems that pinpoint the user’s desires, rather than simply matching keywords and phrases.

Awesome Possum
Google’s new Possum update is going to be heavily location-based. In an effort to make Google your number one for directions and suggestions on where to make a pit stop, Possum will weed out spam or businesses that don’t actually exist at a location listed online. The update will benefit users who get quality reviews from clients and will give them a little jolt in the rankings.

Expect More from Siri
We anticipate that there will be a big push for voice search optimization going into 2017. While businesses are aware of Google Home and Amazon Echo, the new year will likely bring about revamped mobile voice search for incredibly convenient in-home or on-the-go assistance from best friends like Siri.


What about Social Media?

More Content that Disappears in Seconds
Who would’ve guessed that some of the most popular social content would be the kind that expires before you can read it? Snapchat started this trend and in 2017 other social platforms will follow in their footsteps. Instagram just added the (expiring) story feature and now Facebook Messenger has the option to send messages that expire after a certain timeframe. Our advice? Brush up on your screenshotting skills.

More Chatting on Snapchat
If you haven’t used the dog filter on Snapchat yet, you’re probably living under a rock. Snapchat was booming in 2016 and will only continue to boom come into the new year. It took Twitter four times as long to grow as much as Snapchat did in the past year. Snapchat surpasses Facebook in video and has had a growth rate of 400% in one year’s time. Geo-filters are now popular among businesses and cost the price of a Starbucks coffee.

Transforming the Term “Social”
In 2017, we can expect to see the world “social” disappearing from descriptions of agencies and online platforms. Advertisers will transition from offering “social services” to “digital services,” in order to step away from traditional ideas of what the word social means. Social platforms will follow suit and offer more in-depth and multifaceted capabilities.

The Age of Influencer Marketing
A Tomoson study found that “Influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing.” Distrust in ads has grown and will continue to grow in 2017, which makes influencer marketing essential for advertising success. The new way to gain brand awareness is through industry leaders that consumers feel loyal to.


Did We Mention Search Engine Marketing?

You’re Never Alone (Online)
As time goes on, Google will only become smarter at monitoring our online patterns and purchasing trends. We expect that consumer sales habits will be able to be pinpointed from online advertisement all the way to in-store purchasing.

SERPS Are on the Rise
The number of search marketing ads on SERPs is going up, which means that ad engagements will follow suit. Ads are going to become smarter about landing on SERPs to gain higher ROI for advertisers.

Better Banners (Say that Five Times Fast…)
As we said, interaction will be one of several most important aspects to ads in 2017. This also applies to banner ads. Stay on the lookout for HTML5 ads that will be more engaging than in years past.

Surprising Ad Placements
The more consumers decide not to trust ads, the harder Google will push for creative and enticing online ads you won’t be able to resist. While we look forward to ads that will surprise us in 2017, we’re not sure where those ads will be. Google recently tested a new ad format in Gmail advertisements, and we expect to see more fresh formats like this as the year goes on.

Device-specific Tactics
AdWords has recently adjusted its capabilities to be even more device specific. In 2017, we will see an increase in campaigns that are scary specific to certain technologies. Whether you’re on a tablet, laptop, or mobile device, you can be sure that the ads you are seeing are meant just for you (and your device).


But We Can Only Best Guess...

The best (and perhaps most frightening) thing about digital marketing and SEO is that we simply don’t know for sure where the times will take us. We love making predictions and planning for the year ahead, but at the end of the day, the most important thing is...to be prepared for anything! The year 2016 surely brought some surprising challenges, and we expect 2017 to do the same.

Thursday, December 22, 2016

Southdale Center hires Amy Siegel as new director of marketing and business development

Southdale Center has announced the hiring of Amy Siegel as its new director of marketing and business development. Siegel is returning to Southdale Center’s marketing department where she worked from 2011-2013 as a marketing administrator before moving to a management role at another Simon center in Cedar Rapids, Iowa.
 
With a background in sales, employee management, marketing, and special events coordination, Siegel joins the Southdale Center team with enthusiasm for creating great experiences for guests. 
 
“As someone who considers herself a ‘forever Minnesotan,’ I am thrilled to be returning to Southdale Center where I will join a team committed to creating and maintaining a superior shopping environment,” said Siegel. “Southdale Center has such a rich history, and I am very excited to be a part of its legacy.”
 
“Amy has the perfect skillset and personality for this position,” said Ben Martin, general manager at Southdale Center. “We are excited to welcome her to the team during Southdale’s 60th year of business to continue our momentum and create special shopping experiences for visitors.”

Job - Linnihan Foy Advertising is seeking a PR Account executive

Linnihan Foy Advertising is seeking a PR Account executive

Wednesday, December 21, 2016

Clarity Coverdale Fury Spreads the Gift of Literacy

In an effort to ensure that all children succeed, Clarity Coverdale Fury (CCF) is donating their newly created and self-published children’s book, The Story of Tré and Squire, over 250 other books and bookshelves to help build a library for the Learning in Style School, a non-profit that empowers adult immigrants through education.

Rebecca Makayi, coordinator of the Children's Room at Learning in Style said, “We realized that when we had story time for the kids, those kids who had been read to at home paid closer attention. Also, the parents’ reading and comprehension dramatically improved, so we started to lend out the very few books we had to adult students to read to their kids. We need more books.”

 

(Pictures from Learning in Style and of the book, The Story of Tré and Squire)
 
The library will offer a needed resource for immigrant parents and their kids to learn how to read. Combined with additional donations in CCF’s client markets throughout the country, over 500 books will be distributed to low-income children.

Rob Rankin, CCF’s President and CEO, was inspired by a speech at the 2016 Mayo Clinic Center for Innovation Conference by George Halvorson, former CEO of HealthPartners and Kaiser Permanente.

“In his (Halvorson’s) keynote speech, he shared a fact that startled me,” Rankin said. “Because the brain of a child is still developing when born, if the brain is not properly stimulated within the first three years of a child’s life, there are parts that will literally never develop. Never. Yet the solution is very simple: Reading, singing and talking to children as soon as they are born and throughout these formative years can pay dividends for their entire lives.”

There are disparities in reading skills linked to both economic status and race. The Annie E. Casey Foundation’s policy report, “The First Eight Years: Giving Kids a Foundation for Lifetime Success” notes investing in the first eight years is critical for children to succeed, both in school and in life. Children who are not proficient in reading by the end of third grade are likely to feel alienated from school, and the consequences stretch well into adulthood. Thus it’s of concern that:
  • 82 percent of low income fourth graders are not reading proficiently
  • Children of color, those with disabilities and dual-language learners have challenges. More than 80 percent of black, Hispanic and American Indian children are not proficient readers by the end of third grade.
The National Education Association shows that children who are read to at home have a higher success rate in school. They are more likely to:
  • Count to 20 or higher than those who were not (60% vs. 44%)
  • Write their own names (54% vs. 40%)
  • Read or pretend to read (77% vs. 57%)
Rankin’s inspiration led the CCF team to create the book, The Story of Tré and Squire, a holiday tale about an albino squirrel named Squire that goes on a quest to find his friend Tré, a giant pine that has been cut down and moved to New York City to be the Rockefeller Christmas tree. The book was written by Steve Barone (Creative/Video Editor), and illustrated by Jac Coverdale (V.P. Executive Creative Director) and Megan Lokensgard (Brand Development intern).
 
 
(Picture of the book, The Story of Tré and Squire)

“Giving back to the community has been a core principle of CCF’s since our inception 37 years ago,” said Rankin. “And supporting the educational development of children can really impact individuals’ lives and a community’s future.”

The focus of CCF’s pro-bono and charitable efforts center on helping children. Each year CCF donates time to non-profit organizations such the Ann Bancroft Foundation, The Boy Scouts Of America Northern Star Council and the YWCA of Minneapolis. CCF has consistently been recognized by the Minnesota Chamber of Commerce for giving at least 5 percent per year of pre-tax

Friday, December 16, 2016

Willette joins Goff Public

Goff Public, the Saint Paul-based public relations and government relations firm, is pleased to announce that veteran public affairs strategist Pierre Willette will join the firm’s growing government relations practice as an account executive/lobbyist.
With more than 20 years of public, government and community affairs experience, Willette is well-known for his expertise in the areas of local government finance, bonding, public safety, community development, public works, and regulatory affairs.
“Pierre is widely regarded and deeply respected in our marketplace, and his broad experience in local and state government relations will strengthen our team and our service to clients,” said Chris Georgacas, president and CEO of Goff Public.
Willette most recently led the University of Minnesota Foundation Real Estate Advisors’ community development and relations efforts, earning the trust and respect of neighborhood, community, city and university leaders.
Prior to that, Willette worked for the City of Minneapolis in several capacities for 20 years, including nine years representing the city at the State Capitol. Willette is a seasoned strategist who has secured millions of dollars in bonding; analyzed the impact of tax and other complex policy issues; and forged strong partnerships with business, civic and community leaders.
A Minnesota native and 25-year Minneapolis resident, Willette has a master’s degree in public administration from Hamline University and a bachelor’s degree in government from St. John’s University.

Job - DENAMICO - Social Media Specialist

DENAMICO - Social Media Specialist

Tuesday, December 13, 2016

Job - Mortenson - Marketing Manager

Mortenson - Marketing Manager

Wednesday, November 16, 2016

Risdall Announces New Office Location to Better Serve Clients

Risdall, the eighth largest marketing agency in the Twin Cities, announced it is moving to a new space in Roseville. Risdall will officially open the new office for business on Monday, Nov. 21 to better serve its clients with an updated, collaborative environment. 

“Over the last 44 years, we’ve found success by constantly evolving with new technology and industry advances,” said Ted Risdall, CEO. “We’re excited to continue our evolution into the next phase, with a modern office feel, equipped with the latest technology to best serve our clients, contractors and employees.” 

The expanded high tech facility features a huge state of the art video room to host client and industry events, a full service workout facility complete with locker rooms, multiple collaborative working environments all surrounded by all the high-quality digital equipment and capabilities you would expect.

Risdall’s new location has contemporary architecture and is located off Interstate 35W, providing quick access to both downtown Minneapolis and St. Paul along with a welcoming environment for clients. 

To celebrate the new opening and the agency’s 45th anniversary, Risdall will host clients, the business community, family and friends for a grand opening party in early 2017.

Tuesday, November 08, 2016

It's Election Day!


Every four years we get to choose who we think will do the best job at leading this fine country. It has been an exhausting year of campaigns, slogans and negativity. I am certain that some of you are sick of it entirely. So much so that you just want to skip the whole thing. But this is our duty. Get out and vote. Don't know where? Click here to find your polling place.

Wednesday, November 02, 2016

Thursday, October 27, 2016

Preston Kelly Launches Brand Website For Doran Companies



Preston Kelly recently launched a new responsive website on behalf of client Doran Companies, a leading development and construction company.

As a developer with architecture, construction and commercial and residential property management services, Doran Companies prides itself on reputation for accountability and results rooted in a passion for excellence. 

“Doran Companies is a brand that leads by example,” said Peter Tressel, Vice President/Creative Director - Digital, Preston Kelly. “Doran Companies’ website needed to showcase Doran’s strengths of innovation, people, design, passion and process. And equally important, they wanted to do that while communicating their unique brand personality.”

Monday, October 24, 2016

Bellmont Partners Adds Herbie’s On The Park to Roster of Iconic Minnesota Clients

Minneapolis-based Bellmont Partners is excited to announce the addition of Herbie’s On The Park to its growing roster of clients.

http://www.herbiesonthepark.com/
Herbie’s On The Park is a new restaurant concept named after hockey legend and St. Paul native Herb Brooks. Herbie’s On The Park opened its doors at the historic Minnesota Club at 317 Washington Street in downtown St. Paul on Sept. 24, marking the first time in history the building is open to the public. The neighborhood social house offers a lively and inviting environment, featuring upscale tavern fare with contemporary twists on American classics and handcrafted cocktails, craft beer and an extensive wine list, all with nods to Brooks. Herb’s 1980 Olympic ring is even encased near the entrance to the tavern.
 
“We’re excited to partner with the Minnesota Wild and Levy Restaurants to spread the word in Minnesota and across the country about Herbie’s On The Park,” says Brian Bellmont, president of Bellmont Partners. “Our work with Herbie’s combines our agency’s deep expertise and experience in restaurants, tourism, sports marketing and iconic Minnesota brands. One of Herb Brooks’ most famous quotes is, ‘Great moments are born from great opportunities,’ and we’re looking forward to helping Herbie’s On The Park create great moments for a long time to come.”
 
Now entering its 20th year, Bellmont Partners provides public relations, communications and social media support to companies across the country in industries including medical and health, travel and tourism, technology, food and beverage, building and construction, sports, professional services and many more. Herbie’s On The Park joins the agency’s other iconic Minnesota-based clients Explore Minnesota Tourism, the Princess Kay of the Milky Way program and the Midwest Dairy Association, Second Harvest Heartland, Uptown Art Fair, Brave New Workshop, Minnesota Farm Winery Association and the University of Minnesota Landscape Arboretum, among others.
 
“We’re thrilled with the media coverage Bellmont Partners secured to make the launch of Herbie’s On The Park a success,” said Christina Santarelli, restaurant group director of marketing for Levy Restaurants. “From multiple TV, radio, print and online results to an extremely well-attended media launch event, the Bellmont Partners team’s support and enthusiasm has been fantastic and we look forward to continuing our strong, productive partnership.”
 
PR Daily and Ragan Communications recognized Bellmont Partners as an “Ace Agency” for B2B/business services in 2015, public relations in 2014 and events in 2013. The agency is the recipient of two consecutive 100 Best Companies to Work For awards from Minnesota Business magazine and is a 2016 Minneapolis St. Paul Business Journal Best Places to Work honoree. For more information about Bellmont Partners and its work, visit www.bellmontpartners.com.

Job - Beehive Strategic Communication - Account Supervisor

Beehive Strategic Communication - Account Supervisor

Wednesday, October 19, 2016

Job - Creative Circle - Sr. Public Relations Specialist

Creative Circle - Sr. Public Relations Specialist

Minneasota PRSA - Current Volunteer Opportunities

There’s a range of opportunities available* – both short-term projects and longer-term volunteer needs – across most of our committees. 

Following is a brief overview of the committees that currently need members, including some that have specific skillsets they’re seeking. For more information on any of our committees, please review committee descriptions.


Please contact  Holli Henderson at wilb0055@gmail.com to learn more about the volunteer opportunity or to be connected with the committee co-chair.

Click here for a listing of opportunities.

Tuesday, October 11, 2016

Accountants have CPA. Doctors have MD. Lawyers have Esq. PR has APR

Want to add more credibility to your name? How about three letters? APR.
The time is now. Get Accredited.
If you have been thinking about joining the ranks of thousands of practitioners across the U.S. that have earned their Accreditation in Public Relations (APR), the time is now.
Practitioners who have successfully completed PRSA’s voluntary certification program have said it’s added to their PR knowledge base, made them more credible in the field and enhanced their desire to continue practicing and studying public relations. APR is not just three letters to put behind your name. It’s proof that you have demonstrated broad knowledge, experience and professional judgment in the public relations field. It also signifies your commitment to study for and prepare for the Readiness Review and written test—the two requirements in achieving APR.
What is the process? Learn more here.
Who is eligible?
Any PRSA member in good standing can earn Accreditation. However, it is recommended that candidates have at least five years of experience in the full-time practice or teaching of public relations and have earned either a bachelor’s degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship (practical experience under supervision).
The Accreditation program is administered by the Universal Accreditation Board (UAB), a consortium of nine leading industry organizations, including PRSA.
Who should I call if I have questions?
You will find detailed information about earning APR on PRAccreditation.org.
Locally, please contact Minnesota PRSA Accreditation committee co-chair Janet Swiecichowski, APR at Janet.Swiecichowski@minnetonka.k12.mn.us
At National, contact Kathy Mulvihill, Manager, Universal Accreditation at (212) 460-1436 or kathy.mulvihill@prsa.org, or the national website for additional information.

Job - 405 Media Group - Digital Marketing Sales

405 Media Group - Digital Marketing Sales

Wednesday, October 05, 2016

Job - Zep Inc - Marketing Communication Specialist

Zep Inc - Marketing Communication Specialist

MWMC - Peer-to-Peer: Working in Cross-Generational Offices

As the workforce changes, managing cross-generation collaboration becomes even more vital than before. Knowing how to successfully integrate the diverse generations means understanding different personality types, backgrounds and learning styles.

Join us for lunch on October 20 from 12:00-2:00 p.m. at Psycho Suzi’s Motor Lounge to hear what your peers have to say about their experiences with cross-generation offices. Bring along any struggles or success stories you may have from your own experiences.

For lunch, attendees may choose one of three entree options from Psycho Suzi's.
Space is limited, so register today!

Tuesday, October 04, 2016

Job - Mayo Clinic - Communications Associate

Mayo Clinic - Communications Associate

Marketing Agency DKY Acquires Peterson|Probst

DKY, a brand communications agency, has acquired Minneapolis firm Peterson|Probst. The purchase, effective October 1, extends DKY’s capabilities in database, direct, and loyalty marketing.

“The new, combined team is in the best interest of all our clients,” said Brian Dahl, DKY President. “In the digital age, the disciplines of marketing are merging and require stronger integration at all levels. The addition of the exceptional people and capabilities from Peterson|Probst is an exciting boost that our clients will definitely appreciate.”

Moving Peterson|Probst’s expertise in-house gives DKY not only direct-marketing, data and fulfillment services, but also sophisticated analytics into customer journey, purchase behavior, and segmentation. “We’ll be able to dive deeper into customer engagement, which helps us get smarter and more targeted with marketing programs,” Dahl said.

The deal continues DKY’s growth following the addition of public relations and content marketing to its offerings in July. With expansion, said Dahl, DKY will continue its culture of providing senior-level marketing experience without adding agency bureaucracy. DKY is known for its accessible, flat service organization that streamlines delivery of services at strategic and executional levels. Team members average over 20 years of experience and work to develop lasting collaborative relationships with clients.

“For 22 years, we’ve been a pioneer as a smaller-smarter agency model,” said Dahl. “We serve clients at a high level without the unnecessary weight of long-standing agency structures. Today—with our work for Winnebago, Archer Daniels Midland, Donaldson Company, World Servants and others—we bring a great deal of firepower to the table in a very nimble package.”

Peterson|Probst staff, along with co-founders and principals Joe Peterson and Tom Probst, will be supporting Winnebago as well as other DKY accounts.

“Since launching Peterson|Probst in 2004,” said Probst, “we’ve built a successful marketing practice that we’re proud of, particularly with Winnebago as one of our legacy accounts. This acquisition is the right next step for our team and we’re very excited about what we can do as part of DKY.

Tuesday, September 27, 2016

GdB, GdB Pitch, Ackmann & Dickenson and Modern Climate To Move to Historic Maytag Building

Clear Night Group Recent Acquisitions Will Be
 Main Tenants in North Loop Location 

Clear Night Group (CNG), which recently acquired several brand, marketing and technology firms in the Minneapolis area, will move them under one roof in the North Loop in the spring of 2017.
Gabriel deGrood Bendt (GdB), GdB Pitch, Ackmann & Dickenson (A&D) and Modern Climate will reside in 25,000 square feet on three floors of the historic Maytag building, currently under renovation at 515 Washington Ave. N. in Minneapolis. In addition, the companies will share a renovated rooftop space.
“Just three years ago, we set out on the path to build a next-generation marketing services platform with the goal of simplifying the client experience, and providing the expertise they need to grow and thrive,” said John Hyduke, president and CEO of CNG. “Having these companies all together in one building, on one campus, will help us meet client needs more directly and efficiently.”
Renovating a Historic North Loop Building
CNG is tapping into the Minneapolis office of Gensler, an integrated global design firm, to lead the charge in creating environments that reflect each unique brand and also foster collaboration between the companies. Gensler is recognized nationally as experts in developing workplace environments that impact employee performance and innovation.
Kraus-Anderson was selected as the contractor for the project, which is expected to be completed by spring 2017. Saturday Properties and VoR Development, LLC, are the landlords for the Maytag building, which is also undergoing a historic transformation of its façade, along with internal renovations.
 “This is an important step in activating the potential of this platform,” Hyduke said. “Walking in, clients will find a collaborative, creative and efficient experience in this centralized space. And as employees think, invent and solve, we’ll only get stronger as we all work collectively.”
While the renovations are taking place on the Maytag Building, GdB and GdB Pitch will temporarily locate in the Modern Climate building at 800 Hennepin Ave. in Minneapolis. A&D will remain at 701 North Third St. until the renovations are complete. 
 
In December 2014, CNG made its first acquisition, Minneapolis-based creative agency GdB. In 2015, CNG added a public relations division, McFarland Communications, which became GdB Pitch. In April, CNG acquired development and digital marketing firm A&D and most recently in June 2016 added brand and technology company Modern Climate.
About Gabriel deGrood Bendt (GdB)
GdB is a Minneapolis-based marketing services agency, offering expertise in brand strategy and communications – including advertising, interactive, public relations and stuff not invented yet. The agency is a two-time winner of the American Association of Advertising Agencies' O'Toole Award. For more information on the agency, visit www.gdbagency.com.

About GdB Pitch

GdB Pitch, formerly McFarland Communications, joined GdB (Gabriel deGrood Bendt) in May 2015. Named one of the Top 25 PR firms by the Minneapolis/St. Paul Business Journal in 2015, GdB Pitch has experience working with clients in many different industries, including education, consumer goods, fitness, fashion, politics, professional services, restaurants, retail and more. Visit GdBPitch.com to learn more.

About Ackmann & Dickenson
Ackmann & Dickenson (A&D) is an application development and digital marketing firm that delivers tailored technology solutions. A&D’s unique breed of digital craftsmanship brings organizations to the forefront of technology by providing expertise in mobile and web development, user experience design, and digital marketing. A&D operates from its headquarters in Minneapolis and offices in Phoenix. To learn more about A&D, please visit ackmanndickenson.com.

About Modern Climate

Modern Climate, a brand + technology company founded in 2009, helps companies sharpen, strengthen and activate a brand’s promise. With an emphasis on technology and innovation, Modern Climate works with brands to ensure that the brand's promise is kept through valuable and authentic experiences for their customers. For more information, visit www.modernclimate.com.

About Clear Night Group

Clear Night Group (CNG), based in St. Paul, Minn., is a wholly owned subsidiary of Evening Post Industries (EPI), one of the most storied and well-respected communications and media organizations in the U.S. Founded in 2012, CNG oversees brand, marketing and technology companies to advance the business of clients of all sizes and industries, from regional to global. To learn more about CNG, please visit www.clearnightgroup.com.

Job - TSI Incorporated - Marketing Communications Manager

TSI Incorporated - Marketing Communications Manager

Wednesday, September 21, 2016

Wednesday, September 14, 2016

Job - Allied Solutions - Manager, Marketing & Communications

Allied Solutions - Manager, Marketing & Communications

Introducing Content Marketing Agency Workhorse Content

Joint Venture between LEVEL and Rocket55 Creates and Distributes Content to Drive Profitable Customer Action

Reflective of its name, Workhorse Content is a new answer for organizations looking for best-in-class valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Workhorse Content is a joint venture between two Minneapolis firms: advertising, digital and brand strategy agency LEVEL, and digital marketing company Rocket55. Workhorse Content offers thoughtful, relevant content marketing that helps brands better connect with and engage customers. The co-leaders of Workhorse Content are John Foley, CEO, and Lois Dirksen, President and Principal Brand Strategist of LEVEL, and Steven Ayres, Founder and Strategic Director at Rocket55.

“When our firms started collaborating on projects last year, we quickly realized that LEVEL and Rocket55 complement each other in numerous ways – and that a joint venture would fill a void in the marketplace,” said Dirksen. “Instead of competing, we decided to work together from our respective positions of strength to offer a best-in-class content marketing company.  Creating Workhorse Content elevates both of our firms while giving clients a one-stop resource.”

LEVEL and Rocket55 each have worked with well-known brands, including Medica, 3M, Cargill, Coca-Cola USA, Mall of America, Häagen-Dazs, GEICO Honda Race Team, Medifast, North Memorial Clinic, The New York Times and more.

“We feel that the partnership works because we can combine high impact copy and design with sophisticated multichannel strategies. By using analytics, benchmarking, and other measurements, we can uncover areas of a media strategy that are underperforming. We look for opportunity in the gap between current status and potential performance,” said Ayres. “Workhorse Content has the ability to develop brand relevant content that reaches the right audience – sounds easy, but what currently we see in the market is great content without channel distribution sophistication or great distribution with trite, irrelevant or harmful content. Today’s buyers are often proactively researching products and services online before making a decision. We feel strongly that most companies are missing big opportunities to interact with proactive buyers at most phases of the purchase cycle. ”

The Workhorse Content process starts with digging deep to understand a client’s business and marketing goals in order to create content that will deliver real results. Once the content is developed and published online, the Workhorse Content team continually analyzes the results and implements appropriate tweaks to maximize success.

“Solid positioning and strategic consulting combined with revenue-generating creative have set LEVEL apart from the competition and kept clients loyal,” said John Foley, CEO and Principal Brand Strategist of LEVEL. “With Workhorse Content, we are applying that approach to content marketing that drives revenue for clients.”

Learn more about Workhorse Content at www.workhorsecontent.com.