Happy Thanksgiving everyone. Hope you have a wonderful weekend.
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Thursday, November 27, 2014
Wednesday, November 26, 2014
CCF launches new campaign for MNsure
Minneapolis-based
advertising agency Clarity Coverdale Fury launched a new campaign this
week for MNsure, the State of Minnesota’s health insurance marketplace.
The campaign is based on the theme “95% of Minnesotans now have health
insurance. 100% need it.”
The
multimedia campaign addresses common misperceptions about MNsure and
the affordability of health insurance. As of May 2014, a record-high 95
percent of Minnesotans had health coverage. This campaign is targeted to
the remaining 5 percent and focuses on overcoming the barriers
preventing them from seeking insurance and connecting them with
resources to get enrolled.
“Many
people don’t think they can afford insurance or find the enrollment
process too overwhelming. Others simply think they’ll never need
insurance. The goal was to challenge each of these concerns head on,” said Rob Rankin, President of Clarity Coverdale Fury.
The
campaign, launched this week, features three emotionally-charged TV
spots that show the value of health insurance through real-life stories
of people who are uninsured or recently insured. “We wanted our message
to mirror the frustration uninsured individuals and parents may feel
when they are forced to choose between getting medical care they need
but can’t afford, versus trying to care for themselves the best they
can,” said Jac Coverdale, Executive Creative Director.
In
addition, print, online and out-of-home ads help break through
financial barriers and attitudes of invincibility by highlighting
affordability messaging plus the cost of not having insurance.
The campaign runs through the end of the open enrollment period (February 15)
and includes radio, direct mail and collateral as well as support for
MNsure’s grassroots outreach efforts. To view the work and learn more
about the campaign, please click here.
Tuesday, November 25, 2014
Monday, November 24, 2014
Minnesota PRSA Holiday Party & Annual Meeting
Monday, December 8, 2014
Pinstripes (3849 Gallagher Dr, Edina, MN 55435)
5:30 p.m. Check In & Social
6:00 p.m. Program & Annual Meeting
6:30-8p.m. Bocce & Socializing
Join us for the annual Minnesota PRSA holiday
party and annual meeting! A celebration and reflection on the past
year, we’ll mingle with our peers, welcome in new chapter leadership,
enjoy hors d’oeuvres and spread some holiday cheer. Bocce will be
available.
Cost:
FREE for Minnesota PRSA and PRSSA members$15/non-PRSA members
(Not event pass eligible)
Friday, November 21, 2014
Tuesday, November 18, 2014
Monday, November 17, 2014
Wednesday, November 12, 2014
CCF launches new campaign for Metro Transit
Minneapolis-based advertising
agency Clarity Coverdale Fury launched a new campaign this week for Metro Transit,
letting commuters know that no matter where you start, getting from point A to
B with Metro Transit is even “easier than you think.”
The
new multimedia campaign targets Millennials and features oversized foam “A” and
“B” characters, with a cast of improv comedians, waiting for and riding the
Metro Transit bus. The effort shows riders who may have not considered or are
unsure of public transportation that Metro Transit has the tools to make riding
easier.
“There are parts of the process of taking public
transportation that potential riders are unsure of,” said Clarity Coverdale
Fury President, Rob Rankin. “With Metro Transit’s new mobile-friendly website
and payment options like the Go-To card, riding the bus, light rail or
Northstar train is really easier than you think.”
A
TV spot, corresponding online video and online banner ads will begin airing
this week in the Twin Cities market and will be followed by out-of-home and direct
mail in the coming weeks, all of which will feature the “A” and “B” characters.
Metro
Transit is also launching a landing page for the campaign and
plans to have the “A” and “B” characters at events.
“The
A and B characters gave us a very animated, visual way to show how taking Metro
Transit is really easy. Plus, they work great in both TV and out-of-home, so
the campaign is very connected,” said Creative Director Jac Coverdale.
To
see the work and learn more about the campaign, please click here.
Tuesday, November 11, 2014
Monday, November 10, 2014
Thursday, November 06, 2014
Record Business and New Client Offerings Fuel Growth at aimClear
aimClear,
an internationally recognized digital marketing agency, has expanded its rich
media capabilities with a new in-house video studio and production team. In
addition, the agency has added two marketing professionals to its team of
holistic search and social media marketers. The aimClear team expands to 27
professionals with the addition of Nate Kruse, Jesse Gangi, Sara Eastvold and AmberKrohn.
“aimClear’s
growth is a direct result of our drive to be at the forefront of digital
marketing. Coupled with our development of a state-of-the-art video production
facility and our third consecutive Inc. 500/5000 year, the result is a need for
extremely talented people,” said Marty Weintraub, Founder and Evangelist of
aimClear.
aimClear’s
construction of a full floor studio space to produce social journalism content
for its clients led to the addition of skilled videographer Nate Kruse. Kruse brings three years of video shooting
and editing experience to his new role at aimClear as video production specialist.
A previous news photographer at WDIO, the ABC affiliate in Duluth, Kruse’s
primary roles included filming news stories, conducting interviews and editing
footage for evening broadcasts.
With more
than nine years of developing and design experience, Jesse Gangi joins aimClear
as Web application developer. Gangi comes to the agency from FOX 21 News,
KQDS-DT, where he helped with website, mobile application and advertising design,
as well as graphic and video editing. He assisted in building the company’s new
website and the first mobile application for television news in the region.
Gangi’s range of talents will be an incredible asset to the web application and
social journalism team.
Sara Eastvold
brings nearly three years of diverse web technology experience to her web developer
role at aimClear. Prior to aimClear, Eastvold developed cold fusion and
e-commerce forms, and implemented site-wide functionality upgrades to the
College of Saint Scholastica’s website as a student web developer. Her
experience in website themes, landing pages, templates and SEO optimization
make her a talented addition to the team. In her new role, Eastvold will
provide website development support for the agency’s diverse range of clients.
Amber Krohn
joins aimClear as an associate account manager. As a recent graduate of the
University of Wisconsin-Madison, Krohn brings 2.5 years of public relations and
marketing experience. Prior to aimClear, Krohn worked as the communications coordinator
for the Wisconsin Environmental Initiative, where she led media relations,
social media strategy, website maintenance and YouTube video creation. Krohn
will support the public relations and social media efforts for the agency’s clients.
Haberman Adds Two New Creatives—Beth Kinney & Puja Shah
Beth Kinney and Puja Shah have joined Minneapolis agency Haberman, as
copywriter and senior art director. Prior to Haberman, Kinney worked
for agencies including Periscope, Campbell Mithun, OLSON and
Kerker/Preston Kelly; while Shah was at OLSON, Fallon, Carmichael Lynch
and Leo Burnett.
“I had heard of Haberman’s mission, and it was the first time I had heard of an agency wanting to do more than just good work,” said Shah. “While I’ve had the opportunity to work at several great agencies —I’m looking forward to using creativity to do more meaningful things. Haberman is just the place.”
“Both of these women have formidable resumes, with experience at some of the most distinguished agencies in the country,” said Brian Wachtler, president, Haberman. “We’re very proud and excited to have these strategic and award-winning creative talents joining our team — it speaks volumes about Haberman, our supergroup of storytellers and the amazing things we’re doing.”
Haberman is a creative connection and engagement agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. Storytelling unites our work — from strategic planning to creative execution — across all channels including branding, advertising, public relations, digital and interactive, social media and grassroots engagement. We specialize in helping pioneers in a variety of industries, including food, health and technology. As modern storytellers, Haberman helps organizations generate revenue, inspire engagement and drive positive social change. For more, visit www.modernstorytellers.com.
 | |
| Beth Kinney |
“There
are many reasons I joined Haberman — the people, the creative
opportunities, the close proximity to the Army Surplus Store,” said
Kinney. “But more than anything, I was incredibly drawn to the positive
energy and enthusiasm that flows through the agency. It’s a wonderful
mix of smart, accountable and playful people, all of whom share a
passion for doing excellent work.”
“I had heard of Haberman’s mission, and it was the first time I had heard of an agency wanting to do more than just good work,” said Shah. “While I’ve had the opportunity to work at several great agencies —I’m looking forward to using creativity to do more meaningful things. Haberman is just the place.”
 |
| Puja Shah |
“Both of these women have formidable resumes, with experience at some of the most distinguished agencies in the country,” said Brian Wachtler, president, Haberman. “We’re very proud and excited to have these strategic and award-winning creative talents joining our team — it speaks volumes about Haberman, our supergroup of storytellers and the amazing things we’re doing.”
Haberman is a creative connection and engagement agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. Storytelling unites our work — from strategic planning to creative execution — across all channels including branding, advertising, public relations, digital and interactive, social media and grassroots engagement. We specialize in helping pioneers in a variety of industries, including food, health and technology. As modern storytellers, Haberman helps organizations generate revenue, inspire engagement and drive positive social change. For more, visit www.modernstorytellers.com.
Wednesday, November 05, 2014
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