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Thursday, March 31, 2011
Risdall McKinney Public Relations (RMPR) has promoted Laura Wifler to account executive.
“An important part of Laura's work entails managing client needs with agency resources,” said Rose McKinney, president of Risdall McKinney Public Relations. “She brings an exceptional amount of energy, enthusiasm and skill to her work and to all aspects of client service.”
Wifler, who joined RMPR full time in May 2010 after serving as an intern at the agency, works with a variety of the agency’s consumer and business-to-business clients, including bd’s Mongolian Grill, Star Tribune, General Mills, Minnesota History Center and Hearing Components.
Wifler is also actively involved in the Minnesota chapter of PRSA; serving on the Classics Committee.
Wifler graduated from Iowa State University with a bachelor’s degree in Journalism and Mass Communications and minors in English and technical communication in December 2008. Prior to joining RMPR, Wifler interned at Blue Cross Blue Shield of Minnesota and the Des Moines Register.
Wednesday, March 30, 2011
Lola Red PR is pleased to announce Natalie Gallagher as the new Social Media Assistant to the Lola Red crew. As the resident social media gal, Natalie will coordinate all things chatter-worthy in the Twitter and Facebook realms, as well as create relevant, innovative and effective social media campaigns for clients.
Natalie comes to Lola Red with a diverse and colorful background, extending as far as fine artist and freelance journalist to project manager and publicity coordinator.
Natalie is a recent graduate of the University of Minnesota, with a B.A. in art and a minor in retail merchandising. She is thrilled to make the jump to lifestyle PR and merge her personal interests with her skill set and career goals.
“I have been stalking Lola Red as a company since I was a freshman in college,” says Gallagher. “I can’t begin to express my overwhelming excitement as I join this fabulous team of people, who share my passions and understand my interest in social media.”
“Natalie’s flair for writing and creativity make her an excellent voice for our clients’ social media efforts,” says Alexis Walsko, president and founder of Lola Red PR. “Natalie has a secondary capacity in creating office mixtapes, her taste in classic breakup songs is impeccable.”
Tuesday, March 29, 2011
Seasoned Professionals :: Peer Go-Round
Whether you work at a large or small company, your best ideas often come from peers. Looking for advice on a project? Have a campaign idea you want to test out? In this Peer Go-Round for Seasoned Professionals, we will be leveraging the power of group brainstorming. You will come with a question and leave with 20 good answers. You will gain and share wisdom, meeting new colleagues and deepening your connections.
Register at www.mnwc.org today.
NOTE: If you plan to register at the door, MWMC can only accept payment via cash or check; credit cards will not be accepted at the door.
April 7, 5:30 pm–7:30 pm
3118 West Lake Street
Minneapolis, MN 55416
Google Map »
MWMC members: $20.00
Full-time Student MWMC Members: $15.00
The Urgency Economy. Non-Commitment Culture. Retail as the Third Space. These are among the trends that will that will be driving or significantly impacting consumer behavior and businesses in 2011 and beyond. Ann Mack, Director of Trendspotting for J. Walter Thompson (JWT), one of the world’s largest and best-known marketing communications brands, will share details on some of the key trends that brands will need to understand in the years ahead.
Some more of the trends Ann will spotlight:
- All the World’s a Game
- Eat, Pray, Tech
- Outsourcing Self-Control
Join Ann as she outlines these changes in the global zeitgeist, explains what’s driving them and details how they’re starting to play out in society. The goal of the presentation will be to get you thinking about how to convert these shifts into compelling opportunities for your brand and business.
Ann M. Mack oversees global trendspotting for JWT, the world’s most famous communications agency. She helps brands turn shifts in the zeitgeist—related to everything from digital technologies, gaming and globalization to retail, philanthropy and the environment—into opportunities.
Ann has worked on strategic projects for clients including Unilever, Kellogg’s, Estée Lauder and Kimberly-Clark. She led the development of JWT’s AnxietyIndex.com, which focuses on helping brands navigate consumer anxiety, and the re-launch of JWTIntelligence.com, a center for provocative thinking. And she is responsible for JWT’s “10 Trends” and “100 Things to Watch” annual reports, which have grown into marketable products in their own right.
Ann has appeared on NBC’s Today Show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, USA Today, and International Herald Tribune for her thought leadership.
Before joining JWT in 2004, Ann led Adweek's coverage of the digital advertising industry as Interactive Editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio after graduating magna cum laude from Ohio State University with a BA in Journalism.
3.30.2011, 7:45am to 9:30am
International Market Square
275 Market Street
Minneapolis, Minnesota 55405
$15 for Members / $20 Non-Members / $15 Students
Register online now.
Monday, March 28, 2011
Are you new to the marketing and communications field? Do you have experience in other industries but decided it’s time for a change? Or, maybe you just finished school and looking to enter the field for the first time. No matter what your story is, the IABC Minnesota new professionals events are for you!
The new professionals group was started in late 2009 with one event in 2010, and two planned for 2011. The group was first promoted as a place for young professionals to connect and learn, but IABC Minnesota quickly found out that there is an interest from people entering the field who aren’t necessarily fresh out of college. So, we regrouped and decided to rebrand the committee as the new professionals committee. Some key aspects of the new professionals events include:
- A place to connect with other professionals new to the field
- A way to connect with IABC Minnesota board members and other members
- Short learning programs followed by networking opportunities
- Food and beverages
- Fun and interesting event locations
The topic for the April 6 event is crisis communications and two IABC members will talk about their experiences in crisis communications. Rebecca Virden, public relations spokesperson for CenterPoint Energy, will talk about crisis communications and how the company helped as first responders during the 35W bridge collapse. Rebecca will also speak on the importance of having a crisis plan in place in order to respond to events like gas explosions, floods, and others.
Antoine LaFromboise, spokesperson for Target and IABC Minnesota board member, will speak on his experience in corporate crisis communications. Antoine is a great testament to the value of the IABC Minnesota network. He was offered his first post-college position after connecting with people at his first IABC Minnesota event and continued networking throughout his job search.
If you’re new to the field and are looking for an opportunity to connect with others in the same boat, or to just see what it’s all about, the new professionals events are the place to be. Visit the IABC Minnesota events calendar for more information and Register Now!
Sunday, March 27, 2011
Small businesses have fewer resources, can tolerate less risk and often rely heavily on vendor partnerships to save them time and money. With this understanding, how can organizations best meet and capture the interest of the Small Market Business (SMB) segment? What marketing strategies should they deploy? What tactics don’t work? On April 19, 2011, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) is hosting a panel discussion on how to effectively target and market to small businesses.
The panel discussion will feature Amy Nyquist, director of marketing and business development for
Best Buy for Business; Daniel Boone, executive director, integrated programs for Deluxe Corporation;
and Jason Elles, global brand manager for Imation. Chris Schermer, president of SCHERMER, will
moderate the discussion. Together the panelists will:
- Address marketing best practices used at Best Buy, Deluxe, Imation and a variety of other organizations
- Discuss market segmentation, and the value of specific methods in the marketing mix, such as e-mail marketing, portals and webinars
- Help marketing professionals evaluate whether they are effectively reaching out to the small businesses that are important to their success.
Registration and breakfast will begin at 7:30 a.m., followed by the presentation from 8 to 9 a.m.
The cost of the event is $30 for Business Marketing Association members and $45 for non-members. Attendees can register online at www.bmaminnesota.org. A limited number of walk-up registrations will be available.
Friday, March 25, 2011
Camille Senum is the president of the St. Cloud State University chapter of the Public Relations Student Society of America. Meet this up-and-comer!
1. Tell us a bit about your public relations experience so far.
I became involved with SCSU PRSSA at the beginning of my sophomore year of college, before I fully understood what public relations was. There were many opportunities available, and students without a lot of experience were always encouraged to get involved and help with projects. During my second semester of PRSSA, I served on our chapter’s executive board as secretary. Although the secretary position wasn’t an intense public relations role, it was a great way to learn about public relations through first-hand experience.
My first internship experience was in the promotions department at Leighton Broadcasting, a marketing company for St. Cloud area radio stations. Working for Leighton Broadcasting gave me the opportunity to interact with the community, plan events and gain an understanding of how a marketing company operates as a whole.
Through PRSSA, I’ve been lucky enough to tour many PR agencies, and hear valuable insight from professionals in the industry. I found a reoccurring theme that many agency employees had pervious internship experience at nonprofit organizations. Professionals often suggested that nonprofits are the best way for students to get experience, so I took their advice!
I’m currently the marketing and communications intern at United Way of Central Minnesota. Working for a nonprofit has allowed me to work on several diverse projects, and given me a well-rounded background of experience I feel is necessary to market myself. I’ve done everything from write press releases, submit articles and photos to the local Citizen Times, plan events, write success stories on individuals who have used United Way partner programs, create promotional materials and practice customer relationship management with our donors.
2. How did you get to become a "llama expert?"
I like to consider myself a “llama expert” due to my extensive work on “Llama Llama Read-A-Rama,” an annual United Way of Central Minnesota event. The goal of the three-day event is to educate children and families on the importance of literacy. My focus of the event was to create a four-page insert that will run in the St. Cloud Times. The insert includes activities to get children excited about reading, a reading guide and resources for families. In the past, United Way interns have been given the exciting task of wearing a llama costume during the Pajama Party kick-off event at the St. Cloud Public Library. My internship supervisor thought I could use some experience as a llama, so I wore the costume around the office one day. It sure did help inspire some creative ideas!
3. You graduate in May from St. Cloud State University. How has your job search been going? What advice do you have for fellow job seekers?
My job search is in full swing, as I’ll be graduating from SCSU in May. It’s been exciting and stressful at the same time. I check blogs, agency sites and PRSSA resources regularly for internship postings. I’m constantly looking for new ways to make my cover letter and resume stand out from the crowd. What I’ve found most helpful in my job search is utilizing my network. I know students hear “network, network, network!” all the time, but establishing a network of meaningful connections is what’s really important. Some of the best advice I’ve received is to establish and maintain connections with professionals you can relate to, and where a connection comes natural. It’s not a contest of who has the most business cards. I feel I’ve been extremely blessed to have developed relationships with professionals who have gone above and beyond to help me, especially with my job search. It’s a great feeling to know that I have people in the industry I can go to with questions, or for advice, and they are confident enough in me to pass my name along to their connections.
4. What suggestions do you have for other PRSSA presidents for a successful chapter?
Serving as PRSSA president has been an exceptional learning experience. My advice to incoming presidents is to:
- Start planning early. I would highly recommend having at least one executive board planning session over the summer, and one over winter break if possible. The beginning of each semester is such a busy time for everyone, sometimes by the time projects and event planning really get going, the semester is almost half over.
- Establish an executive board contract, in order to ensure all board members are aware of their duties and responsibilities.
- Ask for feedback from e-board and general members. I found it helpful to survey the chapter to find out what they hope to get out of PRSSA, what they feel has been done well and what they think we can improve on as a chapter.
- Be as encouraging as possible! I found it most effective to individually ask members to sign up for projects you think they would like, or run for positions you think they would be good at. I first ended up running for an e-board position when one of the current board members called me and asked me to run.
- Take advantage of Minnesota PRSA opportunities and events. There are always fun events going on that students can attend at discounted rates, or use the Fellows Fund to cover the costs.
My generation has grown up with social media in our everyday lives. Some people feel certain social media are just a fad, which may be true. However, social media as a whole is not a fad, and will continue to change how PR professionals communicate with their publics. I think it’s important to keep in mind that each type of social media provides a different aspect of communication. Some organizations may best reach their publics by Facebook or Twitter, while it may be more beneficial for others to use You Tube or blogs. I think one of the most important uses of social media is opening up a conversation between companies and consumers. By allowing a dialogue, consumers feel they are part of a community that shares similar interests, and a relationship is formed. Social media provides companies with various ways of connecting with their audiences and maintaining a mutually beneficial relationship. Though more traditional marketing and communication tactics are still relevant and necessary, social media has changed the game and needs to be integrated into all communication and marketing plans.
6. What is your desired career path?
My goal upon graduating in May is to obtain an internship at a Twin Cities area PR agency. Touring agencies have been a great way to see what agency employees do on a daily basis, as well as get a feel for what each office atmosphere and culture is like. As a student, I’ve gained a diverse background of experience and I’m interested in many different areas of PR. I feel working in an agency would allow me to further establish my skills and give me a better idea of what my specialties may be, or which areas I’m more interested in. I’m also drawn to the fast-paced environment, and having the opportunity to work on a variety of accounts. Another great piece of advice I’ve been given is to not limit myself. Although I most see myself working in an agency, I’m always on the lookout for great opportunities and can’t wait to see where my future career takes me!
Connect with Camille on LinkedIn.
Follow Camille on Twitter: @CamilleJanae
-- Brant Skogrand, APR, MBC / email@example.com
Minneapolis ad agency Campbell Mithun has selected -- via job applications of 13 Career-Launching Tweets -- six young professionals to be its 2011 Lucky 13 summer interns. More than 400 applicants registered to showcase their strengths and their social-media moxie via the Twitter application process, which was announced January 13 and conducted between the dates of February 13-25, 2011. (Yes, that’s 13 days.) Meet the new 2011 Lucky 13 Interns; see their 13-tweet applications via the hotlinks below:
- Cory Etzkorn, @coryetzkorn: technologist intern
- Connor Johnson, @mr_connorj: media intern
- Vince Koci, @vincekoci: creative (copywriter) intern
- Mark Manalaysay, @mmanal: creative (art director) intern
- Natalie Neal, @natalieneal: account management intern
- Genette Sekse, @Genette_Sekse: media intern
To see a montage of tweets from across the applicant pool, view this YouTube highlights reel.
Applicants took full advantage of Twitter’s “linking functionality” to present much more than thirteen 140-character messages. “If it was just about 13 tweets, I don’t know if the application process would have been so enriching,” wrote new intern-to-be Natalie Neal in a blog post. “We as the applicants had the opportunity to see the competition, to interact with one another and the Lucky 13 coordinators, and to link to things like video, pictures, documents, websites – really anything we wanted.”
The Process via the Numbers
The following numbers / facts provide some quantifiable insights about Campbell Mithun’s Lucky 13 Twitter application process:
* 425 applicants initially registered as an applicant for the Lucky 13 Internship
* More than 300 applicants submitted tweets
* Thousands of #L13 tweets were logged February 13-25, 2011
* 32 finalists were interviewed in person or via Skype
* Applicants sent tweets from at least 12 states and three countries (USA, Canada, Africa)
* 37 Campbell Mithun employees served on the “Lucky 13 Twitter Response Team” to interact with and evaluate the applicants (see “engagement” section below)
* About half (51 percent) of applicants said the experience was “harder than expected”; 42 percent found it “as expected” and only six percent found it “easier than expected” (data gathered in a post-application survey completed by 114 of the 425 registered applicants).
The (Barely There) Rules
Guidelines for the tweeted applications were intentionally left very broad to encourage job-seekers to take charge of their tweet strategy: After registering via a simple online form, applicants simply needed to send the 13 tweets during the specified dates and include in each tweet two hashtags:
1) The primary #L13 hashtag
2) A secondary hashtag identifying the applicant’s chosen internship discipline: #CMam for account management, #CMcpm for media, #Cmcr8 for creative and #CMt3ch for technologist
Inside-Out Hiring Process with New Rules of Engagement
Using Twitter for hiring employees also gave Campbell Mithun an increased opportunity not only for interacting with applicants but for seeing the candidates’ public engagement with each other and the industry.
“We had to staff this selection process completely differently,” said Fischer. “We created an internal system for monitoring and capturing the thousands of tweets, and, because Twitter is about engagement and interaction, also aimed for real interaction with the applicants. A team of 37 employees assisted human resources with tracking and responding to specific applicants.”
The goal of “applicant engagement” proved to be the most rewarding and most challenging part of the process. Members of the agency’s Twitter Response Teams tweeted personal @replies to specific candidates via the agency’s @The_Lucky_13 handle. They welcomed and enjoyed the personal-communication tweets (not counted among the 13 “official tweets”), which in one case between an agency copywriter and a copywriter applicant resulted in a social-media prank with the following line added to Campbell Mithun’s corporate Wikipedia profile: “Employees use their distinctive third elbow to attract mates as well as ward off predators.”
Applicants also tweeted responses to and followed each other. “I paid close attention to the people I thought were doing well, and learned from them,” said Neal. “Being exposed to other applicants made me up my game. . . I met some incredible people and exchanged messages with them.”
After the application window closed, human resources met with the Twitter Response Team, had a lively discussion about the many strong applicants and made the very difficult selection of the 32 finalists who were interviewed in person or via Skype.
About The Lucky 13 Internship
The six new 2011 Lucky 13 Interns will report for their 10-week paid internship on June 6, 2011. They’ll do real work for real clients, alongside real professionals, earning a real chance to start their careers as full-time members of the advertising community. This will be the sixth year Campbell Mithun has run its Lucky 13 Internship program.
The internship’s name celebrates the agency’s history and culture. Though conventional wisdom finds 13 an unlucky number for some, Ray Mithun, co-founder of Campbell Mithun, once said, “If 13 is unlucky for some people, it must be lucky for someone else.” The Lucky 13 Internship program seeks to find those individuals who can be someone else -- those who have the courage to go against the grain and to believe in original ideas and creative solutions.
Read this article onthe #L13 students from the New York Times.
Thursday, March 24, 2011
Carmichael Lynch Spong has named Shannon Dickey as an associate. Dickey has served as an intern with the agency for the past nine months. She has consistently impressed her fellow colleagues with her work for clients Jack Link’s® Beef Jerky, MATADORTM Beef Jerky, MasterBrand Cabinets, SUPERVALU® and Trane.
Prior to joining Carmichael Lynch Spong in 2010, Dickey served as a community relations intern for the University of Minnesota’s Academic Health Center. She was a key player in executing the school’s communications plan, largely focusing on the work being done within the six health professional schools and colleges. She also aided the planning and execution of many large-scale events.
Dickey also served as an intern at Wishes & More, an organization dedicated to improving the lives of children fighting a terminal or life-threatening condition. This required Dickey to work alongside the Wishes & More staff and volunteers, estimating costs of the wishes, planning and executing wishes, and evaluating the success after completion. She continues her work with this program, volunteering in her spare time.
“During her internship with Carmichael Lynch Spong, Shannon has proven to be a valuable resource to the agency and our clients,” says Julie Batliner, managing director for the firm. “We look forward to having Shannon officially on board.”
Dickey received her bachelor’s degree in strategic communications with a minor in business management from the University of Minnesota.
Wednesday, March 23, 2011
As the growing popularity of social media continues to enable more and more people to become content creators, aka... "journalists," I've noticed an increased lack of good o'l fact checking.
The social web makes it easier for people to share and spread information with a click, and sometimes it's truly with the best intentions, as was indicated in Wired magazine's answer to a question about sharing kidnapping alerts on Facebook. But, as the article describes, even the most seemingly newsworthy and well-intended information like a missing child alert can be inaccurate and essentially, undermine the overall trust we have in such systems.
As professionals with a job responsibility to tell company's news and share with those who report news (which, today ranges from traditional media to anyone with a Facebook account) it's important to insure that the original source is solid before dropping it into the nest of hungry birds in the social space. Unfortunately, I'm seeing some red flags that indicate ...dare I say it...lazy tactics. (Danny Brown shared his perspective last January.)
The social web has opened a river of quotable sources. Experts are tweeting, blogging, posting on Facebook and answering questions (possibly even being featured as experts) on Linkedin and Quora.
And, as such, Facebook status updates are being used in TV news reporting and "expert answers" from Quora are being dropped into press releases.This begs the question...is a public internet post a quotable source?
If it's a cut and paste, "make-my-job-easier" or "make-my-story-more-exciting" tactic, I'm going to say, no.
Where's the due diligence?
Quotes must be verified for accuracy and context. Finding them on the internet doesn't give them instant verification. The social web gives us more information more quickly than ever before. It's our job to check the source, verify context, and get permission for use.
With the rapid speed at which the general public will spread message, true or false, shouldn't we be making sure we've got it right from the get go?
Kary Delaria is a digital PR strategist and social media monitoring/measurement specialist for Kane Consulting, a Minneapolis-based social media firm specializing in cross-channel integration. She can be reached via email, firstname.lastname@example.org or on Twitter.
Tuesday, March 22, 2011
SCHERMER has hired Mark Hines as vice president, digital strategy and services. In this new role, Hines will be responsible for uniting digital experiences across marketing campaigns as well as harnessing new technologies and marketing tools to fully engineer the brand experience.
“Mark’s balance of technical marketing and strategic expertise adds to the momentum of our growing business, helping the agency to continue expand our integrated communications capabilities,” said agency president, Chris Schermer. “With a broad view of emerging technologies, trends and tools, Mark will identify digital opportunities, ideas and strategies to accelerate our clients’ businesses.”
Hines will lead digital initiatives for SCHERMER’s B2B clients, which include Best Buy For Business, Datacard Group, Teradata and IDeaS, a SAS Company.
Hines was previously digital director at the Minneapolis agency mono, where his leadership role included managing digital marketing programs for MSNBC, Blu Dot furniture and Mrs. Meyer’s Clean Day.
Hines also served as vice president of strategic services at Ratchet, a digital development company, where he directed marketing technology initiatives for General Mills, Red Wing Shoe Co. and Ameriprise Financial. Earlier in his career, Hines served as director of Internet operations at Fallon.
“SCHERMER’s expertise in B2B and strategic marketing approach combined with my digital technology experience will increase our clients’ ability to turn prospects into leads and loyal customers,” said Hines.
Campbell Mithun’s Spring “Make Today Famous” Campaign for Famous Footwear Dramatizes How Shoes Inspire “A New You”
Famous Footwear’s “A New You” spring fashion /fitness television advertising by Campbell Mithun just broke nationwide under the ongoing Make Today Famous umbrella with spots dramatizing how new shoes can inspire the feeling of a “new you” – as a red carpet celebrity, a secret agent, a BASE jumper or a runner pacing with impalas.
“This new series dares you to envision who you want to be and how shoes can help you get there. We’ve presented a 15-second stream-of-consciousness reality where shoes lead the way for someone to imagine a new version of themselves,” said Famous Footwear senior vice president of marketing Will Smith.
The campaign represents the sixth execution under the retailer’s “Make Today Famous” umbrella and leverages the seasonal benefit of spring as a time of renewal. Four versions currently are running: a fashion spot called “Red Carpet” and three fitness spots entitled “Secret Agent,” “Base Jumping” and “Impalas.”
Each ad opens with a voiceover saying “A new you begins with new shoes from Famous Footwear” and then moves quickly to the vision imagined by the shoe consumer. The fitness spots run nationwide until the end of March; “Red Carpet” airs through April 24. Promotional versions direct consumers to a special offer available in stores or online at famousfootwear.com/TV. Three additional summer fitness spots will break in May.
Credits: The Snorri Brothers of Interrogate directed the spots; editor is Brian Slater of Fischer Edit; music and sound design, Todd Syring, Syring Music LLC. Agency credits: Andy Anema, art director; Bill Johnson, copywriter; and David Howell, executive producer. Spark is the media agency.
Each of the spots was shot on Super 16 and with an HD 2K digital camera.
Spring Fashion: “Red Carpet”
“Red Carpet” presents a woman who imagines that she arrives via parachute to the celebrity red carpet after she picks up a strappy Madden Girl Korral sandal. All eyes are on her, and her fabulous shoes, as she descends into the crowd. Creating the spot involved hoisting the actor 20-feet up via a rig and then lowering her slowly – in spite of high winds on the day of the shoot.
“Wind gusts upwards of 60 miles per hour enhanced the elegance and beauty of her dress,” said Campbell Mithun art director Andy Anema. “But the wind also required us to re-configure our lighting and to ditch plans to use an actual parachute which would have shredded; we decided just to let the viewer’s mind fill that detail in.”
Spring Fitness: “Secret Agent,” “Base Jumping” and “Impalas”
The series of fitness spots presents new identities and adventures imagined by consumers picking up a specific fitness shoe. “Secret Agent” presents a woman who receives a Top Secret file and escapes on a motorcycle down a flight of stairs from three black-suited men in pursuit. The shoe of inspiration? Women’s Asics Gel Frantic. Yes, a stuntwoman rode the motorcycle.
“Base Jumping” depicts a man who imagines BASE jumping off a cliff while he looks at a K-Swiss Tubes shoe. Stunt men performed the action, and the agency employed a variety of techniques to create the free-falling effects, including the use of a six-story crane as well as dangling the actor in front of a green screen (with his green-soled shoes). As for the jump off the cliff? “The stunt crew rigged a mattress – about queen size – over the edge, just out of camera view,” said Anema. “We let them take care of that.”
In “Impalas” a woman sees herself running across the African savannah alongside a herd of impalas – all inspired by a women’s Nike Dual Fusion shoe. The agency used stock impala footage and shot the actor both on location and in front of a green screen. “The challenge here was inserting the runner into the stock footage realistically,” said Anema. The spot ends with the woman making a literal impala-sized leap in those shoes.
Take the U.S. government's largest peacetime mobilization, add several highly-visible, hot-button issues fueled by social media, and you have a sense of the challenges the 2010 U.S. Census Bureau's integrated communications campaign faced. Despite the obstacles, the Census Bureau successfully made 2010 the first "social census" and is continuing to bring data to life through social media.
Join us to explore solutions to the following questions:
Guest expert Stephen Buckner, director, Center for New Media and Promotions, will discuss how the U.S. Census Bureau has integrated social media into its communications program, utilizing these platforms to connect with individuals living in the United States and its territories for the 2010 Census and beyond.
Join us to explore solutions to the following questions:
- Which social media channels were used and how did they impact the 2010 count?
- How did social media enable the Census Bureau to better communicate and even counter negative messages?
- How did the team prepare for potential crises by using an issues management framework?
- How has the Census Bureau utilized social media following the 2010 Census?
Carmichael Lynch Spong today announced that Lori Robinson will join the agency as senior principal, director of Carmichael Lynch Spong New York, effective April 4. In her new role, Robinson will lead the New York office, where she will be responsible for providing client oversight, marketing, business development, staffing and office operations. Robinson will report to the firm’s managing director, Julie Batliner.
Robinson brings 20 years of agency marketing, business development and consumer group client experience to her role at Carmichael Lynch Spong. Most recently, she served as senior vice president, director of marketing and business development for Hill & Knowlton U.S. in New York. Her focus was developing and executing business strategies to elevate the U.S. presence of the firm. Prior to that, she oversaw the New York consumer division, tripling revenue and securing a more diverse client roster. Some of her client responsibilities included: Colgate-Palmolive, Deloitte, Gap Inc., Haier North America, HSBC, Loders Croklaan Palm Oil, TomTom and Panasonic. Earlier in her career, Robinson held vice president posts at GCI and Edelman.
“Adding Lori’s leadership will further position Carmichael Lynch Spong for growth after last year’s increase in business,” says Batliner. “Carmichael Lynch Spong New York serves as a vital hub for a broad range of client and agency initiatives. Lori brings an impressive combination of relevant experience, and a shared commitment to igniting business momentum for clients through creative, best-in-category work.”
Robinson is a member of the Public Relations Society of America (PRSA). She received her bachelor’s degree in journalism from Arizona State University.
Monday, March 21, 2011
Ad agency Carmichael Lynch recently named Char Roseblade as its director of marketing. Roseblade is responsible for leading the marketing, business development and communications initiatives for the agency, and positioning Carmichael Lynch as a leader in advertising, public relations and digital communications. She oversees a team of three professionals, including manager of business development Chris Nilsen; communications specialist Chelsea Fadden and business development intern, Abby Tinberg. Roseblade reports to Doug Spong, president of Carmichael Lynch.
Roseblade has extensive marketing experience, having served in a client services role for the majority of her career. She joined Carmichael Lynch in 2008 as a senior account director and led the Seventh Generation and Tractor Supply accounts, as well as training initiatives for the account management department. Prior to joining Carmichael Lynch, Roseblade worked for Fallon Minneapolis where she helped manage a variety of clients, including Nordstrom, Holiday Inn Express and Children’s Defense Fund.
After Fallon was awarded the United Airlines global account, Roseblade moved overseas to Fallon London, where she helped set up the European network for United, transforming a virtually unknown airline into a favorite for the European business traveler. Before returning to Minneapolis, Roseblade spent her last year at BBH London as account director on the agency’s flagship $50M Levi’s account.
“Char’s years of experience, natural talent, hard work and passion for our craft make her the ideal person to lead our marketing, business development and agency communications initiatives,” said Doug Spong, president of Carmichael Lynch. “She leads a talented team that will continue making it a mission to tell our story and attract America’s most-envied brands.”
Roseblade’s client work has won creative, planning and effectiveness awards at all the major awards shows domestically and internationally.
She graduated cum laude from the University of St. Thomas with a major in marketing and communications.
Friday, March 18, 2011
Thursday, March 17, 2011
Risdall Marketing Group (RMG) continued to expand its client roster with the addition of five new or expanded engagements since the end of January 2011. The majority of the new projects leverage the agency’s prowess in the area of interactive and digital media.
In particular, New Brighton, Minn-based Beisswenger’s Hardware has enlisted the RMG to help the organization develop a website that enables the second generation family-owned hardware store to sell products online and streamline its merchandising strategy. The agency will be providing Beisswenger’s Hardware with website design and development as well as an ongoing search engine optimization (SEO) program.
"The Beisswengers and Risdalls are no strangers to one another,” said Mark Beisswenger, owner, Beisswenger’s Hardware. “We've even shared some of the same employees. We're happy to have their help in making our company grow to better serve our customers. Whether it is in person or online."
In addition to Beisswenger’s Hardware, RMG’s new and expanded accounts include:
- Cap Carpet – Website redesign
- Olson’s Sewer Service – Website redesign
- Intuitive Technologies - Website development and integrated marketing support
- McKinley Group – Expanded engagement to include sales collateral
- Pearson – Video design and production
- National Conference of State Societies – Website development
Wednesday, March 16, 2011
Fast Horse, a Minneapolis-based consumer marketing agency, has added three new staff members to serve its growing business. The new hires include a veteran journalist, an international digital strategist and the winner of a nationwide talent search.
Bob Ingrassia joins Fast Horse from Minnesota Public Radio, where he created the dynamic digital news aggregator “Minnesota Today.” Ingrassia also was an award-winning journalist at the Dallas Morning News and the New York Daily News. As senior director of content marketing, Ingrassia will lead Fast Horse in developing engaging consumer content that advances business goals for clients.
Amanda Mark rejoins Fast Horse after an 18-month stint as senior officer for web projects at the International Federation of Red Cross and Red Crescent Societies in Switzerland, where she led the development of web strategy and creation of multilingual websites. She previously developed e-commerce programs for the American Red Cross in Washington, D.C. As a Fast Horse client relationship director, Mark will lead teams charged with multi-platform strategy and execution for some of the agency’s largest clients, including Marvin Windows and Doors.
Andrew Miller won Fast Horse’s nationwide Facebook search for an intern last year. Now Fast Horse is bringing Miller on board permanently as an associate.
“This is a great collection of talent that points to where our business is going,” said Jörg Pierach, president and creative director of Fast Horse. “We’re fully committed to national leadership in content marketing, and Bob will bring leadership in that area. Amanda is a savvy digital strategist, and Andrew has shown the ability to generate results with traditional and social media.”
Tuesday, March 15, 2011
National Association of Government Communicators (NAGC) May 10-11, 2011
NAGC 2011 Communications School Program:
The NAGC Communications School is the only event of its kind that provides invaluable networking opportunities and practical educational sessions to help government communicators increase their skills.
Monday, March 14, 2011
When: Thursday, April 14, 2011
Time: 5:30pm to 8:00pm
FREE for Members / $15 Non-Members / $5 Students
Location: Fast Horse
240 9th Avenue North
Minneapolis, Minnesota 55401
Be sure to put the April 14 Happy Hour at Fast Horse on your calendar.
This will be a great opportunity to check out a groovy agency and mingle with plenty of advertising, marketing and design folks. Fast Horse is an innovative, non-traditional marketing shop with an impressive roster of clients and shelf or two of awards.
What you'll see when you get here: Good people. A funky Warehouse District office. A healthy assortment of beverages and dinner-spoiling appetizers.
What you won't see: A cubicle farm. Memos from HR on the bulletin board. A boring PowerPoint presentation.
SAVE THE DATE:
Ad Fed and Ad2 Happy Hour at Fast Horse
Thursday, April 14, 2011
5:30pm to 8:00pm
240 North 9th Ave.
Minneapolis, Minnesota 55401
CHECK OUT THIS SNEAK PREVIEW VIDEO
Register online or contact the Ad Fed office at (651) 290-7489.
Thursday, March 10, 2011
March 16, 6:00 pm–8:00 pm
Gluek's Restaurant & Bar
16 North 6th Street
Making Professional Introductions: How to Maximize Networking Opportunities
Join MWMC and Jill Mazza, MABC, CPC, certified professional coach and corporate communications trainer, for this unique, action-learning workshop and speed-networking event. Jill will provide tips for creating polished, professional introductions that leverage your expertise and credibility so that you can maximize business and social networking opportunities.
We will discuss how to finesse key elements of strong, professional introductions so that your words flow easily and engage specific audiences. Bring paper and pencil to make notes. You will begin drafting a professional introduction to showcase your most authentic, polished, professional image. Then, we will get into small groups to PRACTICE making professional introductions while speed networking.
Professional introductions can help you to:
- advance within current teams and organizations
- transition into new positions and career paths
- demonstrate value, credibility, and potential
- network in life and at work
Register at www.mnwc.org today!
MWMC Members: $15.00
Full-time Student MWMC Members $10.00
Wednesday, March 16, 2011
Getting happy at Periscope will now be a week later. But of course that means you have a week longer to anticipate the fun!
Happy Hour is approaching where Periscope will call attention to the strategic and challenging work between ad agencies and local non-profits. One of the leading private Midwestern advertising agencies invites you to a happy hour event which will include an informative presentation in the Periscope photo studio, a delightful social opportunity and an optional tour of the agency. The snacks and beverages will leave you feeling good, and the non-profit conversations will leave you feeling even better. See you there!
Register online or contact the Ad Fed office at (651) 290-7489.
Andy Meyer has joined Russell Herder as a Public Relations Specialist. Meyer has more than ten years of marketing communications experience with healthcare payer and provider organizations. His strong industry knowledge will complement the agency’s respected healthcare practice area.
Most recently, he served at North Memorial Medical Center where he led communications efforts for several areas including the Emergency Department, Joint Replacement Center, Heart & Vascular Institute and Physician Outreach. He has a special interest in online marketing and launched North Memorial’s foray into social media efforts, which he managed for two years.
Meyer earned a bachelor’s degree in mass communication from Minnesota State University – Moorhead and is an active professional development leader. He currently serves as president of the Minnesota Health Strategy and Communications network and is a member of the Minnesota Interactive Marketing Association.
Wednesday, March 09, 2011
Goff Public is Minnesota’s only firm that offers the full range of public relations and public affairs services, including strategic planning, media relations, social media, crisis communications, community relations, writing, and lobbying.
Goff Public has a team of 12 highly experienced professionals including lobbyists, media relations professionals, talented writers, social media experts, and project managers. Goff Public team members bring impressive backgrounds in politics and the media to our firm, and each team member has spent years honing their skills at the firm – the average tenure at Goff Public is 12 years.
Goff Public’s clients vary from local nonprofits, such as Community Action Partnership of Ramsey & Washington Counties, to large international corporations, such as Polaris Industries, that need to communicate with policy makers, the general public, community groups, internal audiences, and opponents.
An award-winning firm, Goff Public was recognized by the Saint Paul Area Chamber of Commerce with its Celebrate Business Success Award and has been named to the Minneapolis/Saint Paul Business Journal’s Best Places to Work list multiple times. Additionally, Chris Georgacas, president of Goff Public, was honored with a Lifetime Achievement Award from the Republican Party of Minnesota. Chris, who is now widely regarded as one of Minnesota’s top public affairs strategists, served two terms (1993-1997) as state chairman of the Republican Party of Minnesota.
Jean Hill, the former Vice President, Director of Client Services for Karwoski & Courage Public Relations, has joined Maccabee Group Public Relations as its new Account Supervisor.
Hill, who guided PR campaigns for 3M Healthcare and 3M Consumer Products, Pillsbury Company, Caribou Coffee, Marvin Windows & Doors, GlaxoSmithKline Consumer Healthcare, and American Crystal Sugar during her 15 years at Karwoski & Courage, also brings to Maccabee Group clients her experience as business development manager for the law firm Leonard Street & Deinard. She is a four-time recipient of the Public Relations Society of America’s “Classics Award” and a six-time recipient of “Creativity in Public Relations” awards. Hill will provide clients with agency-wide strategic counsel for Maccabee Group’s media relations, social media marketing and corporate communications programs.
At the same time Abra Williams, formerly a public relations intern with Barcelona Deluxe magazine in Barcelona, Spain, has joined Maccabee Group as its Assistant Account Executive. While at Barcelona Deluxe, Williams assisted in the production of Charity Deluxe at the Sitges International Film Festival and publicized the magazine at concerts in partnership with Live Nation. She had previously worked for the Push Institute of Minneapolis helping to organize their conference “Amuse Bouche.”
Tuesday, March 08, 2011
Scales Advertising announced that Patty Voje, the former owner of Spot Design, has been named Creative Director/Client Relations of the agency. Voje has more than 20 years of successful design communications experience – eight of which as the owner of Spot Design.
In her new capacity, Voje will be responsible for both design and client service for various agency accounts, as well as new business cultivation. “Patty is a rare hybrid within our industry,” said Scales President Walt Larsen. “She brings a unique perspective – from both a creative and client services standpoint. Her skills-set is the perfect complement to our agency. Where Scales has great strengths in product branding and business-to-business marketing, Patty brings extensive service category expertise.”
Voje’s portfolio includes branding, print and web design, copy writing, marketing consultation and art direction for such diverse clientele as Abbott Northwestern Hospital, Cambridge Medical Center, Allina Medical Clinics, Aspen Medical Group, Valleyfair, Northland Securities, Inc., United Hospital, Minnesota Environmental Partnership and Waste Management. Recently, Voje developed a brand-identity system for all of Allina Health System encompassing its 11 hospitals, more than 80 clinics, as well as its foundations and specialty centers.
Voje explained that was she drawn to Scales because it represented everything she was looking for in an agency. “It’s really my dream agency. First of all, I’m a St. Paul girl, so the location is perfect. More importantly, it's an incredible group of people with an impressive mix of business expertise and creative talent, it's great to be part of the mix!”
Previously, Voje was Creative Director at Kosmo Carlson Gang Advertising and Ludlow Advertising. She attended the University of Minnesota and has served as a contributing artist at the Edina Center for the Arts and The Hopkins Art Center. Voje is a member of American Graphic Arts Institute and The Minnesota Arts Organization.
Monday, March 07, 2011
GdB announces the addition of four new hires – Mallory Johnson, Heidi Makoutz, Emily Stofferahn and Sam Taylor.
“We’re delighted to continue our expansion with new talent and new services,” said CEO Tom Gabriel. “These hires bring us additional expertise and have already made some vital contributions.”
Mallory Johnson takes on the role of Advertising Account Coordinator. Prior to this position, Johnson was an accounts intern at GdB. Johnson has also worked as marketing intern for EnergyPrint, Inc., and acted as marketing assistant for Star Exhibits & Environments. She holds a degree in business marketing from the University of St. Thomas, and has experience volunteering for organizations such as Meals on Wheels, the Animal Humane Society, and Hoops for Hope. Johnson enjoys European travel and a mean Italian gelato.
Heidi Makoutz, Digital and Interactive Designer, comes to GdB following the establishment of her freelance photography and design practice. Previously, she was a project manager and marketing assistant for First American Funds and developed social media content-building strategies for One Yoga. Makoutz has a degree in web design and interactive media from the Art Institute International Minnesota, and a degree in fine arts with a graphic design emphasis from Concordia University Wisconsin. Makoutz loves chocolate-covered strawberries, and has hula-hooped more than 1,500 times in a row.
Emily Stofferahn has been named Public Relations and Social Media Account Coordinator following the completion of her internship at GdB. Before coming to GdB, Stofferahn was a promotions intern with Clear Channel Communications, and ticket operations intern for the Minnesota Twins. She graduated with a degree in public relations from Northwestern College. Stofferahn is a total grammar geek and a closet Neil Diamond enthusiast.
Sam Taylor joins GdB as Senior Digital Art Director. Previously, Taylor was the interactive art director at Barnhart Advertising in Denver, Colo. He has also worked for Martin|Williams Advertising as an interactive artist. Taylor attended Miami Ad School in the art direction program, and has a degree in advertising from the University of Colorado at Boulder. In his free time, Taylor enjoys golf, karaoke, and solving Rubik’s cubes.