Friday, June 29, 2012
Thursday, June 28, 2012
Wednesday, June 27, 2012
Tuesday, June 26, 2012
Monday, June 25, 2012
Thursday, June 21, 2012
Wednesday, June 20, 2012
Nicole is joining Clarity from their intern program and has also interned with Bellagala in Saint Paul, MN where she managed their social media relating to their new website launch. Nicole graduated from the University of St. Thomas in Saint Paul, Minnesota with a Bachelor of Science in Marketing and a Minor in Japanese.
“Clarity Coverdale Fury is such a great place to be, and there are many days where I feel so lucky to have a role here,” says Mickelson. “The people here are brilliant, hardworking and creative individuals and I can’t wait to see what they can teach me. It’s only been four short months and I feel like I’ve already learned so much!”
The new-business announcement came just days before the nationwide kickoff of APHIS’ Emerald Ash Borer Awareness Week. Broadhead sprang into action, developing a social media campaign and a full satellite media tour. “We really had to kick things into high gear,” says Kiersten Schroeder, vice president and account director at Broadhead, “and the hard work paid off tenfold.”
The satellite media tour included radio interviews that aired on numerous stations across many of the states impacted by the EAB, and gave the effort’s “I Promise” campaign a renewed push on social media. The nationwide push, leading into the Memorial Day weekend, reached millions in targeted markets. “Our task was to increase engagement through multiple channels, creating a momentum that would last throughout the summer,” adds Schroeder.
Since becoming a federal government contractor in late 2008, Broadhead has worked with the General Services Administration (GSA), USDA APHIS, USDA Rural Development, and the U.S. Fish and Wildlife Service. The agency has worked with USDA to help raise awareness of devastating pests such as the gypsy moth, the Asian longhorned beetle, and the emerald ash borer.
Tuesday, June 19, 2012
1. What role has PRSA had in your career?
It is probably difficult for most PRSA members today to understand fully what I mean when I say that PRSA has been my primary source of professional development in public relations. I never took a single college course on public relations. I don’t remember the term “public relations” ever being spoken while I earned my undergraduate degree and completed a year of graduate study in journalism. I learned public relations on the job.
I used my involvement in PRSA to build a foundation for my career. PRSA grounded me in the theory and application of public relations principles through formal professional development opportunities and my preparation for the Accreditation process. Through PRSA I came to appreciate public relations as a profession, not just a collection of activities.
I also view my involvement in PRSA as a “leadership academy.” Being a member of and leading PRSA committees and serving on the Chapter Board gave me an opportunity to develop and hone my leadership skills – leadership skills that have served me well as a professional on-the-job and in the community.
While all of these foundation elements have played a very important role in my career, I value most highly the close relationships I’ve built with my PRSA colleagues. They have taught me, supported me, occasionally listened to me, and often have laughed with me. They have helped me grow as a professional, and helped me navigate difficult public relations challenges.
2. What are some of the key lessons that you have learned in your career?
|David Kostik, APR|
Nature hates a vacuum. When people don’t have enough information about an important topic, they will use their imagination to fill the gap. Too often organizations wait until they have all the details before they communicate, but then it’s usually too late.
You’ll probably never be able to talk about the best crisis plan you ever implement. The best story you’ll never tell will be about the crisis that never happened because you and your team anticipated a dangerous situation and convinced management to act promptly. You probably won’t be able to enter this situation into Silver Anvil competition, but you’ll know you deserve an award.
The worst thing they can do is fire me. I firmly believe I became a much more effective public relations professional once I learned I could survive being out of a job for an extended period. From that point on I could put my commitment to professionalism ahead of my need to protect my job. I have been free to offer advice and counsel with no strings attached.
3. How did you get involved in YouthLink? What would you like readers to know about the organization?
One of the reasons I started my consulting business five years ago was to have the ability to invest my time and professional abilities in organizations that reflect my values. As a result, I spend most of my time working with nonprofit organizations. I’ve learned that new business for me often comes in ways that I don’t expect.
My work on a project for one nonprofit client brought me into contact with a group of nonprofit agencies that serve youth who are homeless or at risk of homelessness. Through this project I got to know the executive director of YouthLink, who subsequently invited me to carry out some project work for YouthLink. This relationship turned into an 18-month contract in which I provided leadership for the agency’s public relations and fundraising program, and helped YouthLink design and staff the internal department.
During the time I had the opportunity to work with YouthLink I had the privilege of getting to know a number of youth who were homeless at the time, and working closely with the talented and dedicated professionals on the YouthLink staff. This experience shattered any preconceived notions I had about young people who are experiencing homelessness. The young people I met are very much like every other young person – they are filled with hope for their future. The difference is most of these young people are carrying a heavy burden of trauma-filled life and as a result they face many barriers. YouthLink responds to the basic needs these youth have and offers a responsive community where they can choose to take positive steps in their lives toward self-sufficiency. They can find the support they need to cross those barriers.
4. What advice would you give to new public relations practitioners?
I often visit with new practitioners, and I’m always happy to do so. So, I’ve had a lot of practice offering advice. I’ll keep this shorter. I think every public relations practitioner – particularly new practitioners – should get their hands on the book "Endless Referrals" by Bob Burg (www.burg.com). It provides a very practical guide to building and using a professional (and personal) network. They certainly didn’t teach this when I was in college, and I don’t know if they do today. It’s a tool I wish I had had when I was entering the profession.
-- Brant Skogrand, APR, MBC / Skogrand PR Solutions, LLC
Monday, June 18, 2012
Clarity Coverdale Fury set out to answer this question when producing their latest TV spot for Charter Communications, the fourth largest cable provider in the U.S. and a leading broadband communications company. The message promotes their flexible and easy to use rewards program, LIVE IT WITH CHARTER. The 30-second commercial features a couple thanking each other for common courtesies, only to realize that no one, not even themselves, is able to say “thank you” like Charter.
The new TV spot reinforces Charter’s excellent rewards program and reaches out to their customers to say thanks once again. “We looked beyond the obvious of "free" and "signing up is easy" to get at how Charter really wanted to connect with their customers. And that is what we leveraged creatively,” said Clarity Coverdale Fury’s Director of Brand Development, Rob Rankin.
The act of saying ‘thanks' is a no-brainer of social etiquette. Very second nature, not very special. We just pondered the question, 'What if all our mundane, everyday "thank yous" were suddenly compared to Charter's version of conveying appreciation?" said Creative Director Jim Landry.
Clarity Coverdale Fury is a full-service advertising agency in Minneapolis, MN and has been dedicated to helping brands make an emotional connection with consumers for over thirty years. The emotional connector for Charter – “Thank You” – inspires viewers to think about the words and what they mean…and then realize that Charter says it loud and clear.
The spot, which will air in Charter markets throughout the country, is the second commercial in the “thank you” series and the third commercial that has been produced by Clarity Coverdale Fury for the client.
To view the work please visit http://www.claritycoverdalefury.com/2012/06/charter-communications/.
Sunday, June 17, 2012
Saturday, June 16, 2012
O’Meara’s previous communications experience includes work as editor of Format Magazine (covering the advertising and marketing industry), editor of Minnesota Meetings + Events and editor of an international trade magazine for interior designers. She has also served as editor of custom publications for Sun Country Airlines and SimonDelivers.
“We’ve worked with Sheri in her capacity as editor for many years, and have first-hand experience with her ability to think strategically and creatively, project management skills and writing talent,” says Bellmont Partners president Brian Bellmont. “We’re thrilled to be able to add Sheri to our growing team.”
At Bellmont Partners, O’Meara will lead accounts including Spyglass Creative and Learning ZoneXpress.
Friday, June 15, 2012
Lauren Melcher was promoted to senior digital account executive in the digital communications practice. Since joining Weber Shandwick in 2011, she has become a leading social media crisis drill expert, developing and participating in complex scenarios for Weber Shandwick’s award-winning FireBell crisis simulator. Melcher has also led comprehensive social media audits and provided guidance on social media issues for a wide range of consumer marketing and agribusiness clients. In the community, Melcher serves on the board of directors of the Minnesota Interactive Marketing Association, speaks locally on social media topics, and writes for TECHdotMN and the Huffington Post. She holds a bachelor’s degree in English and management studies from St. Olaf College.
Sarah Rydland was promoted to senior account executive in the financial services practice. Rydland’s media relations skills and commitment to excellent client service have made her an asset to her colleagues and clients since she joined Weber Shandwick in 2007. She has been a driving force behind the U.S. Treasury’s Go Direct campaign’s media relations efforts and partner outreach, as well as supporting product launches for several other government and financial services clients. In addition, Rydland leads the student relations committee of the Minnesota chapter of the Public Relations Society of America. She holds a bachelor’s degree in journalism from the University of Minnesota.
Thursday, June 14, 2012
Wednesday, June 13, 2012
Tuesday, June 12, 2012
Business development manager Karen Schultz comes to LaBreche from Energy Resources, where she worked as the senior marketing and community outreach manager. With 10 years’ experience in the marketing and communications fields, Schultz will be tasked with developing new business opportunities in the firm’s sweet spot of business-to-business marketing for healthcare and manufacturing companies. Schultz earned her Master of Arts degree in strategic communication from the University of Minnesota, Twin Cities.
As manager of written content, Jeff Neidt has been hired to lead the implementation of content marketing strategies for clients. Neidt comes to LaBreche after working at Supervalu as the assistant manager of marketing communications, where he worked with external agencies to ensure branding goals were met. A real word savant, Neidt has taught creative writing courses at The Loft Literary Center in Minneapolis, as well as adult education centers and universities throughout Minnesota and Germany. Neidt earned two Bachelor of Arts degrees in English and political science from St. Olaf College, and is currently completing his graduate degree in English from the University of Minnesota, Twin Cities.
Content specialist Siri Thompson joins LaBreche after working as an intern in the corporate and retail events department at Best Buy, where she led event planning and management efforts for the Best Buy Charity Classic. Her passion for figuring out how people interact with their environments led her to earn her Bachelor of Arts degree in sociology/anthropology with concentrations in management and family studies from St. Olaf College. Thompson will serve several of LaBreche’s key accounts, including Stryker, Capital Safety, Tastefully Simple, Computype, and MicroCare.
Bridget Nelson Monroe, Director of Digital & Social Media at Bellmont PartnersPublic Relations, was named to the Minnesota Interactive Marketing Association’s (MIMA) Board of Directors. As membership director, Bridget leads membership initiatives for MIMA’s 1,200+ members.
“My membership in MIMA has served me well, and I’m excited to help members, alumni and potential members get the most of their membership experience, too,” Monroe said. “A MIMA membership is the quickest, easiest way for professionals from a number of industries to stay up-to-date on interactive trends.”
Monroe joined MIMA in January 2011 and has served on the programming committee for the duration of her membership, overseeing session tracks for the annual MIMA Summit.
“Our board, like our marketing community, is driven by the people that work to improve Minnesota’s interactive offering every day,” said MIMA president Tim Brunelle, CEO of Hello Viking. “We’re thrilled to announce that our board has gotten a little bigger, but a lot smarter.”
Monday, June 11, 2012
According to our recent Midwest regional survey, the leading topics in which today’s PR professionals have the most interest are branding, digital and social media, and crisis management. We are delivering on this need through the first PRSA Midwest Regional Conference by offering a full day and a half of engaging topics that are designed to inspire, challenge and educate.
Our SpeakersOver two dozen of the top public relations professionals will take part in panels and discussion throughout the two days. Some of these speakers include:
- Al Golin, founder of GolinHarris
– Antonio Hernandez, corporate communications executive for ComEd
– Andy Shaw, president and chief executive officer for Better Government Association
Attendees will also hear from experts at Facebook and Twitter, as well as respected Chicago media, solo PR practitioners and crisis communication experts.
A Variety of ActivitiesIn addition to the wide variety of educational sessions, there will be a number of breakfast and lunch networking activities. Attendees can also enjoy an evening cocktail hour to mix and mingle with speakers and guests.
We’re looking forward to an exciting two days, connecting with hundreds of public relations professionals throughout our region. Registration and schedule information are coming soon, so be sure to check back.
QuickStartThe QuickStart Conference is Wednesday, July 18, from 12:00 to 5:15 p.m. This is a new program offered by the PRSA Midwest District to help current and future PRSA leaders navigate the organization and prepare for their leadership role. The half-day QuickStart session is designed to build upon the Leadership Rally, which PRSA National offers for incoming chapter presidents, by providing a hands-on orientation into how to lead a chapter and opportunities to share ideas and network with other incoming leaders from the District’s 15 chapters. Sign up for QuickStart when you register for the conference. A separate registration of $50 is required.
Bright, energetic colors were adopted over muted predecessors. Combined with these new colors, patterns infused with motion and spontaneity added life to drab agency walls. The Carmichael Lynch website was overhauled to surface not just some of the work but all of the work since it is through the work that Carmichael Lynch continues to inspire and grow.
Friday, June 08, 2012
Thursday, June 07, 2012
Experienced Litigation Attorney Stacy L. Bettison Launches Boutique Strategic Communications & Media Relations Firm
Today Stacy L. Bettison, Esq. announced the launch of Bettison Consulting LLC, a boutique public relations firm offering high-level strategic counsel to help clients use communications and media relations to support and achieve legal, business and reputational objectives.
Bettison offers what most PR professionals do not — an expert, complimentary blend of legal, business and communications experience. This unique expertise, coupled with a passion and flair for solving problems and developing opportunities, makes Bettison a valuable, trusted resource for clients.
“As an experienced litigator, I have a deep appreciation for how legal issues impact mission-driven organizations,” said Bettison. “In my work as a communications strategist, my legal experience gives me a great advantage in better understanding my clients’ challenges and opportunities. I am passionate about the law, communications and the media, and I look forward to providing my clients exceptional service through Bettison Consulting.”
A former litigator and general counsel, Bettison has navigated complex legal issues in litigation, transactional and regulatory contexts. Prior to launching Bettison Consulting LLC, Bettison served as senior communications counsel at Rotenberg Associates in Minneapolis. Bettison has led and managed all aspects of communications strategy development and media relations in a wide range of business and organizational settings. Below are some examples of when clients call Bettison:
- Responding to media inquiries
- Serving as spokesperson
- Mitigating negative publicity
- Pitching stories to media
- Responding to employee, labor issues
- Managing public relations concerning government investigations, citations
- Responding and recovering from accidents, hazards or disasters
- Notifying employees about significant change (consolidation, M&A, plant closures, layoffs)
- Informing stakeholders of a problem (patients, customers, investors, suppliers, employees)
- Developing strategy for public policy & advocacy
- Managing, enhancing digital & social media reputation
- Assisting executive teams with organizational changes, initiatives or special projects
- Planning for crisis response & recovery
- Training for media interviews or other high-stakes communications settings
Campbell Mithun has developed The POWER of WE campaign for Greater Twin Cities United Way featuring circus performers creating three poses -- a house, the ABCs and a wheelchair ramp -- to depict how a community, working together, can serve those who are most in need. The work, featuring St. Paul-based Circus Juventas professionals, marks the eighth campaign donated by Campbell Mithun to support United Way and follows the “Every ONE Counts” 2011 campaign.
“Instead of writing a line that tries to talk about The POWER of WE, we set out to show it in action,” said Bryan DeYoung, associate creative director at Campbell Mithun. “Working with the talented coaches at Circus Juventas was a natural. They gave us a compelling execution that quickly demonstrates a community coming together to make a difference, which is what United Way is all about.”
A community came together in the creation of the creative campaign, as well. Campbell Mithun worked closely with Circus Juventas and United Way to meet requirements that the creative work do three things: include the white “Live United” t-shirts, depict a recipient, and involve real United Way donors. The following donors participated:
- Lydia Botham (forms the top of the 4-person ramp): Land O’Lakes Foundation, United Way donor, Women’s Leadership Council member
- Scott Cummings (makes up the vertical line in the “B”): Accenture, United Way donor, Leadership Giving member
- Nadine Parris (forms the left side of the shelter roof): GE Capital Fleet Services, United Way donor, WINGs member
“We’re thrilled with this fresh approach toward telling the story we love to tell: the collaboration of individuals can really make a difference in our community,” said Kathy Hollenhorst, senior vice president of marketing and communications for Greater Twin Cities United Way. “What a privilege it’s been to watch this work unfold and to anticipate its power as a tool for generating real support for those who need it.”
The POWER of We integrated campaign includes a centerpiece digital video (in varying lengths: :90, :30 and :15) as well as out-of-home billboards, digital banners, mobile banners and a behind-the-scenes video capturing the creation of the work.
The campaign breaks in June, runs into July and will be used in workplace campaigns throughout the fall. Media placements were secured by Haworth Media
The 2012 United Way annual campaign will be chaired by Ecolab CEO Doug Baker and his wife Julie, who have a goal of raising $90 million to address the most pressing needs in the Twin Cities nine-county region.