MNPR Blog

Saturday, September 29, 2012

The stuff PR People say...

We can all relate to this

Carmichael Collective and the Bike Matador

Minneapolis has topped numerous charts for being the best biking city in America. In Bike Matador, a new project from Carmichael Collective, we wanted to have fun with Minneapolis' bustling biking community. Adding a little twist to traditional bull fighting, we had our matador provoking bikers instead of bulls. 

The Carmichael Collective is an ongoing project from Minneapolis-based advertising agency Carmichael Lynch. Everything you see on Carmichael Collective is just creativity for creativity's sake.

You can find a link to the film here: Bike Matador























You can find a link to the film here: Bike Matador



Thursday, September 27, 2012

Job - Ameriprise - Marketing Internship

Ameriprise - Marketing Internship

Job - American Diabetes Association - Social Media/Marketing Internship (Unpaid)

American Diabetes Association - Social Media/Marketing Internship (Unpaid)

Job - AgStar Financial - INTERNSHIP: Marketing & Communications

AgStar Financial - INTERNSHIP: Marketing & Communications

Wednesday, September 26, 2012

Job - GovDelivery - Marketing & Communications Intern

GovDelivery - Marketing & Communications Intern

Job - Olson - Assistant Account Executive

Olson - Assistant Account Executive

Padilla Speer Beardsley Welcomes Two New Senior Staff Members

Padilla Speer Beardsley, an integrated communications agency, has hired Lara Kavanaugh as director of digital strategy and implementation, serving clients in the firm’s Minneapolis and New York offices; and Amy Epstein as vice president in the firm’s New York office.
Kavanaugh’s position as director of digital strategy and implementation was created to better serve the agency’s growing roster of digital marketing clients. Kavanaugh brings 15 years of experience, including mobile marketing and app development, SEO monitoring and management, customer-relationship management, website development and social media analysis.
Previously, Kavanaugh has worked for Scales Advertising, BBDO Proximity and Carmichael Lynch for clients such as CITGO, H&R Block and Cargill.
Epstein brings more than 10 years of experience in business-to-business marketing and organizational leadership to Padilla’s growing New York City office. She is primarily responsible for consulting clients on communications strategy, developing staff and supporting business development.
Prior to joining Padilla, Epstein honed her experience at ABI, a global marketing and public relations agency with offices in New York, London and Singapore. There, she developed programs that integrate branding, marketing strategy and public relations for multinational companies such as Bosch Packing Technology, Eastman Chemical Company, Georgia-Pacific, Illinois Tool Works and Saint-Gobain.

Tuesday, September 25, 2012

LaBreche - Business Webinar: Turn data into ROI

What: Business Webinar: Turn data into ROI
When: Tuesday, Oct. 9, 2012; 10:00 am – 11:00 am CST
Cost: Free
Details: A customer visits your website. Then what? That same customer visits your trade show booth. What do you do? With each interaction, your customers give you valuable data about what they want and need from your brand. Do you translate that data into meaningful information?
Join our upcoming webinar to hear how to create customer-driven marketing strategies and bring your company closer to strong cost-per-lead and ROI measurement.
Three things this webinar will teach you:
- Why integrated marketing is out and unified is in.
- How a unified marketing strategy benefits your customer and your business.
- Why measurement is key.
If you can’t join us on October 9th, or would like to have a conversation earlier, please contact Karen Schultz at kschultz@labreche.com

PRSA - Infusing Creativity Into Your Job

Have plans this Thursday? Sign up today (seats are limited!) to participate in this week’s PRSA professional development workshop as we break open the black box of imagination with four of the Twin Cities’ elite PR and creative geniuses. They will engage and invigorate you as they share practices that help generate new ideas by creating a culture of innovation.

The evening’s interactive discussion will begin by presenting a problem. Encouraged to open up their minds, participants will collaborate with each other and the panelists to practice techniques that divide and conquer the traditional way of thinking. You will work with your team and panelists to learn:
  • How to creatively approach the problem
  • Exercises that get teams thinking in new ways
  • Ways to avoid the standard “stand in front of a white board and shout ideas” approach
  • Leverage creative use of new channels and technologies
  • Use the available data and analytics as a launching point for high impact campaigns
  • Social media marketing and digital channels have transformed what creativity means today. Join us as we ignite the brainpower it takes to listen, cultivate and recognize a solution when developing creative campaigns in today’s integrated, multichannel world.
Panelists include:
  • Scott Broberg, senior vice president of Fast Horse, believes that “some of the most creative people are also the most curious.” He provides senior-level strategy for a number of clients, including The Coca-Cola Company, Marvin Windows and Doors, Nationwide Insurance and Pearson’s Candy Company. Before joining Fast Horse in 2003, Broberg worked at Weber Shandwick for more than seven years, leading the firm’s Coca-Cola and Jim Beam accounts.
  • Bart Heird is Creative Director – Interactive for AIMIA, and oversees the online loyalty campaigns for Coke, Pampers, Hallmark, Club Premiere, and supports multiple internal clients.
    Heird is also a former spy, ex-comedian, online gamer geek, irresponsible reader, comic book nerd, life hacker, part-time vegetarian, gamification evangelist and recent Apple convert. Prior to working with AIMIA, Heird worked at JWT Chicago where he helped build the JWT Digital Group. He also served in Naval Intelligence and performed onstage for many years.
  • Paul Maccabee , president of Minneapolis-based Maccabee Public Relations, has been called “a Creativity Guru” by the Minneapolis Star Tribune, “the class act of the local PR Cult” by Format magazine, and “always alert to offbeat angles” by the Wall Street Journal. He has won numerous awards, including an IABC Gold Quill Award, Chicago Publicity Club’s annual “Creativity Award,” and has been recognized for creating some of the region’s most memorable PR campaigns, such as the Kemps “Sound of Moosic” mooing contest and the world’s largest rubberband ball for Office Max.
  • Brian Prentice  is Creative Director with Padilla Speer Beardsley. Prior to joining PSBPR, Prentice spent five years as creative director for Minneapolis design firm, The Nancekivell Group, where he led corporate branding and identity work, as well as print and interactive communications design for clients such as American Medical Systems, Best Buy, Carlson School of Management, HealthFitness, Hutchinson Technologies, Tennant and Veit Construction. Previously, he served as creative director for six years at the Minneapolis agency SWP, and earlier was design director at the John Ryan Company, also of Minneapolis, where he provided branding, point-of-sale and signage design for domestic and international clients.
Event Details
Thursday, September 27, 2012
Registration & Networking: 5 pm
Workshop: 5:30 – 8 pm
Networking: 8 – 8:30 pm
Padilla Speer Beardsley
1101 West River Parkway
Minneapolis, MN 55415

Free Parking
PRSA Minnesota Members: $40
Non-members: $65
Students: $25
To ensure this program is interactive, attendance will be limited to 40 participants.
Cocktails & apps will be provided to help clear brain fog.

SIGN-UP HERE!

Job - Target - Marketing Internship

Target - Marketing Internship

Monday, September 24, 2012

Job - Adsoka - Marketing Coordinator

Adsoka - Marketing Coordinator

MWMC - How to Raise Your LinkedIn Profile

Is your LinkedIn profile the best it can be? Do you want to know how to create a standout profile, use SEO to show up in searches, and find new business and career opportunities on LinkedIn? Anne Pryor, an online brand strategist and career coach, will share her expertise as a LinkedIn trainer to help you express your brand successfully, raise your visibility, and make meaningful connections that can give you an edge.

Anne will cover:
  • Best practices for being found and growing your business on LinkedIn
  • Tips on SEO for creating and maintaining a branded profile
  • Strategies for creating meaningful connections
  • Leveraging LinkedIn applications for effective business development and brand marketing
University of St. Thomas | Minneapolis Campus
Opus Hall, Room 201
1000 LaSalle Ave.
Minneapolis, MN 55403
MWMC members:$25.00
Non-members:$50.00
Full-time Student MWMC Members:$15.00
Online registration deadline: October 1, 2012.
Capacity: 55

Register online now.

Friday, September 21, 2012

Weber Shandwick promotes Potts to VP

The Minneapolis office of Weber Shandwick today announced the promotion of Cameron Potts to vice president in its Corporate, Community and Public Affairs practice.
After 15 years working in the Twin Cities’ media and healthcare communications fields, Potts joined Weber Shandwick in 2007 as part of the Healthcare practice. He joined the Corporate, Community and Public Affairs team in 2010 and currently works with a variety of clients, from Veolia Environmental Services to Twin Metals Minnesota. An expert in grassroots development, Potts has created key opinion-leader advisory boards across the country for national clients. He is also an experienced crisis communications counselor.
Prior to Weber Shandwick, Potts worked in marketing and communications and as a journalist. He has a bachelor’s degree in journalism from the University of North Dakota and a master of business administration degree from the University of St. Thomas.

Job - AgStar Financial Services - Marketing Internship

AgStar Financial Services - Marketing Internship

Job - Andersen Windows - Marketing Internship

Andersen Windows - Marketing Internship

Tuesday, September 18, 2012

Job - Feed My Starving Children - Communications Manager

Feed My Starving Children - Communications Manager

Job - Feed My Starving Children - Graphic Designer

Feed My Starving Children - Graphic Designer

Job - Ramsey County - Communications Associate

Ramsey County - Communications Associate

Kohnstamm launches new web site and Facebook page

Kohnstamm Communications has announced the launch of a new website and Facebook page. Touted as being “faster, smarter, more robust,” the PR agency’s new website features insight into the successes behind some of Kohnstamm’s “challenger brand” clients, transparency in pricing, staff bios and client case examples. View the new website at www.kohnstamm.com

Along with a revamped website, Kohnstamm also announced the launch of its new Facebook page. Check out Kohnstamm’s Facebook page at www.facebook.com/KohnstammPR for client campaigns and industry news. 

Friday, September 14, 2012

Job - Nemer Fieger – Junior Publicist

Nemer Fieger – Junior Publicist

Job - Summit Academy OIC - Development and Special Events Coordinator

Summit Academy OIC - Development and Special Events Coordinator

MWMC - October 2 Learning Lunch: How to Raise Your LinkedIn Profile

Is your LinkedIn profile the best it can be? Do you want to know how to create a standout profile, use SEO to show up in searches, and find new business and career opportunities on LinkedIn? Anne Pryor, an online brand strategist and career coach, will share her expertise as a LinkedIn trainer to help you express your brand successfully, raise your visibility, and make meaningful connections that can give you an edge.
Anne will cover:

  • Best practices for being found and growing your business on LinkedIn
  • Tips on SEO for creating and maintaining a branded profile
  • Strategies for creating meaningful connections
  • Leveraging LinkedIn applications for effective business development and brand marketing

October 2, 11:30 a.m. – 1:00 p.m.

Visit the events page to learn more and register.

Katie Warren named president of Gabriel deGrood Bendt


Gabriel deGrood Bendt (GdB) today announces that as of Sept. 17, Katie Warren will be taking on the title and role of president at the award-winning Minneapolis marketing and advertising firm. 

Warren came to GdB in May 2011 and previously was in the role of director, strategy after three years at SuperValu as vice president of brand marketing. Prior to that, Katie spent seven years at Campbell Mithun and then Br&nd Innovators (a Campbell Mithun company).

Her new responsibilities will include overall operations, strategic work for all GdB clients, and new business.
“Since coming to GdB, Katie has earned the trust of coworkers and clients,” said Tom Gabriel, CEO. “She brings a ton of experience on both sides of the marketing fence. But more importantly, she has the smarts, the passion and the heart to help us and our clients achieve great things.”

Thursday, September 13, 2012

Popeyes® Louisiana Kitchen launches series of “Vote Handcrafted” YouTube debate videos

With the 2012 election season heating up, Popeyes® Louisiana Kitchen and its digital AOR Campbell Mithun have launched a series of “Vote Handcrafted” videos in a campaign to end freezer-to-fryer chicken mediocrity. The video series depicts “Handcrafted Debates” -- between candidate Handcrafted Tender and his freezer-to-fryer chicken-strip opponent -- about topics which so far have included an introductory “attack ad,” “The Economy,” “Global Warming” and, just released, “Meet the Running Mates” (which introduces us to six bold signature dipping sauces).
 
A “Get out the Vote” Facebook app encourages sharing/liking of the videos and offers chicken lovers opportunities to win one of hundreds of weekly prizes, such as free chicken coupons or free T-shirts, or even a grand prize trip to New Orleans. Popeyes is tapping the election rhetoric to challenge consumers to “Vote with your mouth!” to prove that Handcrafted Tenders taste better than the pressed, molded, freezer-to-fryer alternatives.
 
“Many chicken tenders are formed and pressed in a factory and then thrown straight from the freezer into the fryer at the restaurant. At Popeyes, we refuse to take these kinds of shortcuts,” said Hector Munoz, vice president of Marketing at Popeyes. “These Handcrafted Debates celebrate, in a humorous and memorable way, the time and attention we put into preparing our tenders, that’s central to our Louisiana-style home cooking.”
 
“This election season offers perfect timing to get vocal in support of Popeyes Handcrafted Chicken Tenders,” said Heath Rudduck, chief creative officer at Campbell Mithun. “They're the real-deal and the greatest chicken-tender candidate in the known universe.”
A new Handcrafted Debate video will debut at regular intervals through November 2012, creating a series of approximately ten spots. Forthcoming topics facing Handcrafted Tender and his opponent include: “Experience,” “Being Handcrafted” and “Closing Arguments,” among others.
Gaining Digital Traction
 
Additional digital work developed for Popeyes by Campbell Mithun includes the “Mood Wing” and “Rip’n Chick’n” programs to support Popeyes’ May and June limited time offerings, as well as a redesign of www.Popeyes.com to enhance navigation and organization, increase messaging capacity, identify Popeyes’ strong social media presence, and integrate content from sites serving investors and employees.
 
Digital efforts are paying off for the brand, whose customers are very active in the social media space:  the Mood Wing app increased Popeyes’ Social Engagement Score by 48 percent and contributed to a 71 percent increase in traffic to Popeyes.com from social sites; the Rip’n Chick’n bookmarklet was downloaded by nearly 10,000 users, produced more than 100,000 page views and contributed to Popeyes’ second highest month ever for website traffic.

Weber Shandwick's David Krejci receives social media innovator of the year silver award

[Note: MNPR Blog doesn't usually cover awards, but since David is a close friend an exception has been made. Congrats David!]


Bulldog Reporter has awarded David Krejci, executive vice president of social media in the Minneapolis office of Weber Shandwick, the Social Media Innovator of the Year Silver award.
 
Krejci is a frequent presenter and author on the topic of social media and digital communication. His expertise includes social media strategies, policies and engagement, crisis and issues management and social community organizing, primarily in the B2B and government arenas. Krejci led his team to create FireBell, Weber Shandwick’s social crisis simulator, which received the 2010 PRWeek PR Innovation of the Year award, as well as the 2010 PR News Best New Application of the Year award.
 
Bulldog Reporter award winners were chosen by working journalists from hundreds of entries representing the best strategic and tactical prowess that public relations and corporate communications have to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their industry leadership, creativity, command of media and technology and tenacity.
 
Bulldog Reporter publishes the Daily ’Dog online trade journal for the public relations and communications industry.

AdFed - It's Time To Rebuild Your Brand For the 21st Century

David Cooperstein serves the CMO & Marketing Leadership Professional. He is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising.

David has worked as a marketing and strategy expert for more than 20 years - 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet startups. That blend of technology and marketing is the value he brings to global clients through the practice he leads at Forrester.
Customer-obsessed companies are out-innovating and out-maneuvering their competitors by leveraging consumer-empowering technology to develop new sources of competitive advantage. CMOs and marketing leaders who want to build brands that are differentiated, worthy of price premiums, and capable of sustaining longevity will adapt their brand-building strategies for this age of the customer. Participants will get a fresh perspective on branding in the 21st century as David explains how:
  • Branding and brand building are more important than ever.
  • Brand-building strategies must become more connected and collaborative.
  • The brands that win will rethink how to build exposure, influence, engagement, and ecosystems.
Join us at the International Market Square starting at 7:45 am.

Walk-in Registration Fees
Members must register 48 hours in advance or else you will need to pay at the door.
Members - $40
Non-members - $50
Students - $25
Register online or contact the Ad Fed office at (651) 290-7489.

Friday, September 07, 2012

Job - Koch Companies Public Sector - Communication / Community Relations Manager

Koch Companies Public Sector - Communication / Community Relations Manager

Job - Minnesota Environmental Partnership - Campaign Director

Minnesota Environmental Partnership - Campaign Director

Haberman just launched “Myself, My Health,” a campaign for Hennepin County, Minn.

Haberman just launched “Myself, My Health,” a campaign for Hennepin County, Minn., to promote the use of sexual health clinics by youth and young adults, particularly among audiences with higher prevalence of unplanned pregnancy. The goal — to portray this audience in a positive light, and increase website visits and clinic appointments.

You’ve seen most campaigns of this type, scare-based messages to drive teen health behavior changes.

Ugh. That doesn’t make them want to go. Instead, this campaign focuses on the emotional barriers of going to a clinic and addresses that fear and anxiety head-on.

We knew we needed to create authentic conversation that doesn’t talk down, and isn’t pushy. So, we formed a diverse and passionate youth leadership board to inform the campaign — and that board created a positive and empowering message, a “pro-teen” solution to addressing fear.

Haberman translated their message into a campaign which broke in August on zoned cable television (e.g., MTV) and online radio (e.g. Pandora); and with online advertising, malls, transit advertising and grassroots marketing (e.g., events). And early results show web traffic is up.

See and hear the work— here.

Wednesday, September 05, 2012

MIMA - Modern Digital Marketing Measurement

Presentation Description:

You're likely already using Google Analytics for your marketing. Are you getting the most out of the robust set of features? From the recently-launched social reports to the updated flow visualization, there is a lot to understand. But once your team's skills are sharpened and you've created a culture of data at your company, you'll be well positioned to increase all the right metrics and get ahead of competitors. In this session, Adam Singer dives into Google Analytics to show real-world of examples of how you can use the tool for better, data-driven decisions and report properly to stakeholders.

Adam Singer's Bio:
  • Product Marketing Manager, Google Analytics, a marketing industry speaker and blogger
  • Provided online marketing & social media strategy for top B2B and B2C brands in various industries
  • Has a diverse amount of online marketing experience: from building million-member communities in social platforms, to implementing enterprise SEO programs, to developing high conversion, niche-specific blogs
  • His campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt and Mashable
  • Blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month
Register online now.