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Wednesday, March 30, 2016

Job - Bethel University - Event Specialist

Bethel University - Event Specialist

Tuesday, March 29, 2016

Job - Mall of America - Intern – Events & Marketing Operations Assistant for Spring

Mall of America - Intern – Events & Marketing Operations Assistant for Spring

PadillaCRT Welcomes Sean O’Brien as Vice President of Technology and Innovation

Sean O’Brien has joined PadillaCRT as vice president of technology and innovation, leading PadillaCRT’s digital strategy, user experience and development teams from the agency’s Minneapolis headquarters. 

Sean O'Brien
Sean’s vast digital experience spans marketing and strategy, data science and analytics, app and web development and marketing technology. He has created successful digital platforms for several Fortune 500 brands including General Mills, Radisson, HealthPartners, Wells Fargo, Popeyes, NestlĂ©, Intel, Microsoft and General Motors. He most recently served as SVP of technology and innovation at Minneapolis-based Mithun Agency, where he led digital client engagements and supported new business opportunities for six years. Previously at New York City-based MRM Worldwide, he helped grow the agency’s Minneapolis digital creative shop into the largest in the Twin Cities.


“PadillaCRT is continuing to enhance our digital expertise and offerings,” said Heath Rudduck, PadillaCRT chief creative officer. “Sean brings an enormous amount of industry experience to the agency, and we’re thrilled to welcome him to the team.”


PadillaCRT CEO Lynn Casey added: “Sean’s talent and collaborative spirit make him a great fit for the agency. He brings superior digital strategy, creativity and innovation to our team.”


Sean’s recent notable achievements include winning Appy and Smartie mobile app awards, a Silver Anvil award from the Public Relations Society of America (PRSA) and an IPG Diversity and Inclusion Award for Outstanding Achievement. In addition, Sean teaches a course in digital media and strategic communication at the University of Minnesota’s School of Journalism and Mass Communication.

Wingnut Advertising has added two new staffers

Minneapolis agency Wingnut Advertising has added two new staffers: Nick Nelson as graphic designer and Alyssa Zarembinski as senior account manager.

Nelson joins from Midwest-CBK, where he was a designer. During that time he was also freelancing for a range of clients, including Explore La Crosse. He holds a BFA in graphic design from the University of Wisconsin-Stout.

Zarembinski joins from Minneapolis agency Periscope, where she also served as a senior account manager. She holds a degree in advertising from the Art Institutes of Minnesota.  

“We are so thrilled to welcome these two to the Wingnut family,” said Jim Cousins, president. “Such amazing talent can’t help but propel our continued success. They’re already essential staff and we can’t imagine life without them.”

Wingnut is an advertising agency that moves brands forward using the power of “What if?” For more than a decade, it has delivered results for clients including Clam Ice Fishing, Bremer Bank and Leeann Chin doing the one thing we do best: taking challenger brands to the next level. For more, visit www.wingnutinc.com.

Monday, March 28, 2016

Ad 2 Agency Crawl is back for Round 2!

  • Get to know Yamamoto, the full-service Minneapolis agency that moves mountains for clients through the power of bold ideas and brilliant execution.
  • Then head over to Antenna Consulting, a talented community of marketing superstars who provide project-based consulting, interim leadership, and staff augmentation to its clients.
  • Stop by BLACK, a retail brand agency that focuses on understanding consumer behavior and using that knowledge to create programs that motivate customers to take action.
  • Check out Style Architects, a creative content house dedicated to putting lifestyle into companies. Find out how they not only make things look pretty but leave a lasting impression.
When: Thursday, April 7, 2016
Time:
Cost:
5:30 - 8:30 PM

Members: Free
Non-Members: $15 Prior ($20 at the Door)

Location: 219 North Second Street
Minneapolis, MN 55401


Tour their spaces, hear from their principals. Mix and mingle with your fellow ad pros. We look forward to seeing you there!

   

Friday, March 25, 2016

Job - 3M - Social Media Operations Specialist

3M - Social Media Operations Specialist

Job - Medica - Public Policy Internship

Medica - Public Policy Internship

Job - Hillcrest Media Group, Inc. - Digital Marketing Specialist & Web Content Writer

Hillcrest Media Group, Inc. - Digital Marketing Specialist & Web Content Writer

Thursday, March 24, 2016

Job - FPX – Content Marketing Specialist

FPX – Content Marketing Specialist

Deluxe Corporation and Robert Herjavec go “Behind the Business” to tackle small-business marketing challenges

This week, Deluxe Corporation announced a new partnership with “shark” Robert Herjavec and The Herjavec Group, providing marketing insights and services to the small businesses he invests in on ABC’s Shark Tank. Captured in a new video series called Behind the Business, Deluxe small business experts employ marketing tactics and techniques to further amplify the reach of businesses Herjavec chooses on the popular television series.

Each Behind the Business (www.deluxe.com/behindthebusiness/) video showcases the story of an entrepreneur who received investment from Herjavec. In every episode, experts from Deluxe help one of those small businesses conquer commonplace marketing challenges by providing services such as branding, logo design or email marketing. This effort marks an expansion of Deluxe’s existing partnership with Herjavec, who is also a spokesperson for the company’s “Small Business Revolution” campaign.
“I know firsthand the challenges that small-business owners face, which is why I turned to Deluxe,” Herjavec said. “Behind the Business shows the value of empowering entrepreneurs to focus on what they know best, leaving things like marketing services to trusted partners like Deluxe.”
The first three Behind the Business videos, which launched online March 21, highlight:
    · The Natural Grip, whose innovative fitness product is changing the hand-protection industry for athletes of every fitness level 
    · Happy Feet, whose popular slippers feature a variety of styles, colors, animals and sport teams
     · Nuts ’N More, whose first-of-its-kind peanut spread gives fans more protein and a smoother consistency than traditional whose first-of-its-kind peanut spread gives fans more protein and a smoother consistency than traditional spreads

“For more than a century, Deluxe has helped our customers pursue their passions,” said Amanda Brinkman, chief brand and communications officer for Deluxe. “With Behind the Business, we are not only helping prepare Robert’s businesses for success, we are showing other entrepreneurs across the country how they can overcome similar marketing challenges of their own.”
Additional businesses Herjavec invests in will be featured in future episodes of Behind the Business. The website also offers an array of small-business resources, including how-to articles and videos with clear, simple ways for entrepreneurs to apply the concepts directly to their businesses. In addition, the website features e-books, infographics, white papers and many other tools designed to help entrepreneurs tackle the diverse challenges they face every day – from web design to social media to online security.

The Behind the Business videos will be featured alongside a host of other small-business resources. Deluxe also will work with Robert’s company The Herjavec Group to provide enhanced website optimization and search capabilities.

In 2015, Deluxe launched the Small Business Revolution to celebrate the company’s 100th anniversary, showcasing 100 small businesses from across the country in mini-documentaries and photo essays. In 2016, Deluxe and the Small Business Revolution will infuse $500,000 into one small town’s main street business district. Joined by Herjavec, Deluxe will capture and showcase the town’s transformation in a new web series debuting on SmallBusinessRevolution.org in the fall of 2016.

Wednesday, March 23, 2016

Job - Field Nation - Digital Communications Marketing Leader

Field Nation -  Digital Communications Marketing Leader

Russell Herder Welcomes Seasoned Public Relations Expert to Growing Team

With increasing client interest for groundbreaking public relations and media relations support, Russell Herder is thrilled to welcome industry expert Alison Griffin to the team. The agency’s growing public relations team, which includes several highly skilled practitioners, drives consumer, industry and media attention to client campaigns through highly strategic programs. 
 
With nearly a decade of integrated communications, public affairs and community engagement experience, Alison Griffin brings a thoughtful and collaborative approach to her public relations portfolio at Russell Herder. Most recently,

Alison served as Outreach Program Manager at MNsure, Minnesota’s state health insurance marketplace, where she implemented engagement strategies across a statewide network of community partners and communicated results to priority stakeholders.

Prior to her public sector service, Alison spent three years in the nonprofit sector, strategically communicating program initiatives and results to key influencers, from media and legislators to board members and donors. Alison's career began in public relations at The Integer Group, an advertising agency in Des Moines.At Russell Herder, Alison is most looking forward to developing client stories and connecting them to the most meaningful audiences. For more information about Russell Herder, please visit RussellHerder.com.

Friday, March 18, 2016

Spong was honored with a PRWeek Award

Spong was honored with a PRWeek Award in New York City on March 17 for its work with H&R Block. The effort was recognized as Cause Related Campaign of the Year, and also received an Honorable Mention for Community Relations Campaign of the Year. Spong was a leader among the midsize agencies at the show, with a total of five finalists representing four different clients at this year’s ceremony.

The PRWeek Awards, now in their 17th year, are considered to be one of the communications industry’s highest accolades. They recognize the best campaigns, agencies and individuals in 35 categories.

“We are thrilled to see this one-of-a-kind campaign get rewarded, as well as to have been nominated for categories in a wide range of industries and practice areas,” says Julie Batliner, president of Spong. “Being recognized by PRWeek speaks to the high-level work that our clients and staff continue to produce.”

Spong received the following PRWeek award:
Cause-Related Campaign of the Year:
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

Spong received an honorable mention for the following PRWeek award:
Community Relations Campaign of the Year:
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

Are Free Press Release Distribution Sites Worth Your Time?

There is a general idea that free press release distribution services can be a workable option for marketers who do not have a lot of resources at their disposal. Free press release syndication, therefore, becomes an enticing alternative, though some critics argue that it is not as effective when compared to paid services.

It is important to note that free press release distribution is cost-effective and will definitely give your business valuable exposure to media participants. This will help them to market your business to the wider public in the information segment that pertains to your business.

However, we need to appreciate the fact that free services will fall short when compared to paid services. Your release will reach the free sites, but very few of them will distribute it to verified and reputable media contacts. This makes it more difficult for you to build a credible list of media contacts by industry, geography or specific product references. And we all know that in both off-line and on-line marketing, "money lies in the list".

Free press releases also tend to be published on online platforms only, while some paid-for release sites publish via multiple media sources, thereby making the distribution wider. Free services are mostly concerned about generating publicity for your business, even when you are not advertising anything in particular. This way, readers are encouraged to take action by replying to the marketing calls and messages contained in those releases.

It may not be possible for you to directly share your posts in media such as Google News, but many good press release outlets can do so. Other reputable websites offering free press releases include PRLog and Free Press Release. Others will even welcome guest editorials that have a high value-adding nature. So if for one reason or the other you settle for the no-cost releases, remember that they are still great for SEO.

"Free press release distribution services can also meet the marketing needs of a modern business because they are fast, east and effective. They are usually included in premium marketing packages on B2B websites. However, some are quite limited, allowing a maximum of one release per day. They are still better than nothing at all since your products and services will get some exposure," said Brooks Hitchcock, web marketing spokesperson for Vinyl Fence & Deck.

As the media landscape keeps on evolving, free press releases are also getting redefined. Editors are becoming increasingly picky on the specific types of content that they want associated with their news media. Ultimately, you get what you pay for.

Tuesday, March 15, 2016

Job - Ciceron - PR Specialist

Ciceron - PR Specialist

Haberman was awarded a silver pushpin from AdFed

Minneapolis agency Haberman was awarded a silver pushpin at the 2016 Ad Fed MN Show for its #ParentFail website for Olmsted County Public Health Service. The full campaign included a website, radio PSA, digital advertising and a display poster.

The Show, held on Friday, March 11 at Aria in Minneapolis, each year recognizes the best in Twin Cities advertising.

“We’re thrilled to receive this recognition from Ad Fed for our Olmsted County work,” said Brian Wachtler, president and partner, Haberman. “The Twin Cities has no shortage of creative ad campaigns, which makes it an extra compliment to be honored at The Show alongside the wonderful work of our peers. Many at Haberman and our client, Olmsted County, contributed to this campaign—and we’re all so appreciative.”

Friday, March 11, 2016

Job - Kohnstamm Communications Inc. - Account Executive

Kohnstamm Communications Inc. - Account Executive

Marketing Agency Gage Promotes One, Hires Three

Gage, a Minneapolis-based engagement marketing agency, announced today the promotion of Tony Rivera and the hiring of Kara Nyberg, Brandon Simondet and Philip Moorjani.
 
Rivera joined Gage in 2015 as an engagement manager, and has been promoted to project manager for client Microsoft Educator Community. Rivera earned his bachelor’s degree in sociology from the University of Minnesota-Twin Cities.
 
Nyberg has been named an engagement manager and joins Rivera on the Microsoft Educator Community team. She previously worked as an account manager and a client support specialist for REACH Media Network. She received her bachelor’s degree in communication and political science from the College of Saint Benedict in St. Joseph, Minnesota.
 
Simondet has been named a tech lead for EDUCATE, a new online learning platform Gage has created for brands that sell through distribution. EDUCATE goes beyond traditional learning management systems to drive channel partners’ knowledge of and excitement for products and services. EDUCATE trains partners like never before by integrating personalized learning with promotions, gamification, social media and rewards-based loyalty techniques.
 
Simondet joins Gage from E Group where he served as director of IT. Previously he was a director of IT at Lift Brands. Simondet earned his Associate of Arts in software development from Brown College in Mendota Heights, Minnesota.
 
Moorjani has been named a senior front end developer for Microsoft ExpertZone and the Microsoft Educator Community. He joins Gage from The Lacek Group where he served as a senior application developer. He attended Hennepin Technical College.
 
“We are excited to recognize Tony’s efforts with this promotion,” said Tom Belle, president & CEO at Gage. “And Kara, Brandon and Philip will add firepower to three exciting initiatives we are pursuing at Gage. All of them offer valuable experiences and a history of producing results for clients.”
 

Friday, March 04, 2016

Job - Beehive - PR Internship

Beehive - PR Internship

Job - Audition Now! KNOCK 2016 Summer Internship Program - #soyouthinkyoucanintern

Audition Now! KNOCK 2016 Summer Internship Program - #soyouthinkyoucanintern

Minnesota Honey Company chooses Maccabee as Public Relations agency

Minneapolis-based Minnesota Honey Company has chosen PR and social media marketing agency Maccabee Public Relations to help promote its retail store at 50th and Xerxes Avenue, S., the Minnesota Honey Company online e-commerce site and its specialized honey products for the corporate and special occasion gift market, specialty and grocery store channels and new product launches.
 
Minnesota Honey Company is a specialty food retailer dedicated to connecting Minnesota’s small businesses, farmers and beekeepers with a community of people who enjoy locally-sourced gourmet honeys and hive-based products . Learn more at: http://www.mnhoney.net
 
Thrice-named one of Minnesota’s “100 Best Companies To Work For,” Maccabee is a public relations and online marketing agency providing clients with exceptionally strategic and creative media relations, social media strategies, inbound/content marketing and corporate communications counsel from its headquarters in the North Loop District of downtown Minneapolis. Learn more about Maccabee at www.maccabee.com and www.maccabee.com/blog, and find the agency on FacebookTwitterLinkedInYouTube and Pinterest.