Fast Horse, a Minneapolis-based integrated marketing agency, recently strengthened its social media marketing, event marketing and sports marketing capabilities by hiring Jodi Petrich , Mike Keliher and George Fiddler .
Petrich, who spent five years at Best Buy Co. before joining Fast Horse, brings 11 years of event marketing and account service in the sports and entertainment sector to the agency. At Best Buy, she was instrumental in building the company’s first-ever NASCAR® program and supported multiple product category campaigns and product launches with sweepstakes, contests, in-store and online promotions and cause marketing campaigns. As senior director, she will provide account leadership while working on the agency’s largest account, The Coca-Cola Company, as well as Radisson Hotels & Resorts.
Prior to joining Fast Horse as client relationship manager, Keliher managed the public relations practice at Provident Partners in St. Paul , Minn. In that role, he managed traditional media relations and online outreach efforts for SoftBrands, a global software company with more than 700 employees, and led an ongoing thought-leadership campaign for the business advisors at Technomic Asia, an international strategy consulting firm. He also helped launch Governor Tim Pawlenty’s audio podcast. He will provide Fast Horse clients Marvin Windows & Doors and Radisson Hotels & Resorts with social media marketing strategy and execution, as well as new media and traditional media relations.
Fiddler joined Fast Horse as an intern in January after graduating from the University of Minnesota and holding marketing internships at the Minnesota Daily newspaper and Contacto Integrated Media, a Minneapolis-based bilingual marketing company. In his role as a Fast Horse associate, he will work with Insight Schools of Minnesota, part of the nation’s leading network of online high schools, and Aquarius Spring!, a natural spring water from The Coca-Cola Company that promotes watershed conservation. He will also support the agency’s sports marketing practice and provide social media marketing counsel and execution to clients.
