Thursday, July 31, 2014
Wednesday, July 30, 2014
Monday, July 28, 2014
Thursday, July 24, 2014
FleishmanHillard Names Dave Schad to Lead Its Minneapolis-St. Paul Office
FleishmanHillard today announced the appointment of Dave Schad as senior vice president
and general manager of its Minneapolis-St. Paul
office.
Schad
succeeds David Hakensen, who served as general manager since October
2009. Hakensen will remain as senior vice president and head of the
office’s corporate and media relations practice.
Most
recently, Schad was senior vice president, executive creative director
at Minneapolis-based PadillaCRT. While there, he was responsible for
building the firm’s creative group and was instrumental in developing
an organizational model for account and creative teams to work
collaboratively. He also played a key role in helping the firm evolve
from a public relations firm to an integrated communications firm.
Among
his other previous roles, Schad was a partner at VS Advertising, a
communications consultancy offering strategy, message development and
other services to promote and advance brands. He also gained prior
experience at Group One, Carmichael Lynch and Bozell Kamstra.
“Bringing
on a new general manager and adding to the extended leadership team
reflects our commitment to the vibrant Minneapolis-St. Paul market and
the global clients we serve,” said Susan Veidt, president of
FleishmanHillard’s U.S. Central region, which also includes Chicago,
Detroit, Kansas City and St. Louis. “Dave’s extensive experience in
leading idea-first, integrated media programs delivered across
communications channels by multidisciplinary teams will
enhance the work we do for our clients, helping them achieve greater
success.”
FleishmanHillard’s
Minneapolis-St. Paul office offers global capabilities in consumer and
B2B marketing, corporate communications, crisis communications, sports
marketing, public affairs, internal communications,
social and digital communications and content creation.
Wednesday, July 23, 2014
McKinney one of fifteen inducted into PRSA College of Fellows

The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and have demonstrated exceptional capability and accomplishment in the practice or teaching of public relations. College of Fellows members also must exhibit personal and professional qualities that make them role models for other practitioners or educators.
A selection committee consisting current College of Fellows members oversees the nomination of new Fellows. The committee solicited and reviewed applications and recommended this year’s group of candidates to the 2014 Board of Directors.
The new Fellows will be formally inducted into the College at a dinner to be held Oct. 11, during the PRSA 2014 International Conference in Washington, D.C.
“The fifteen impressive inductees of the prestigious PRSA College of Fellows each have more than two decades of exemplary public relations work and are a model of what can be achieved in our profession,” said PRSA 2014 National Chair Joe Cohen, APR. “I congratulate them on this incredible honor and I urge students and new professionals to follow the example of this outstanding group.”
The 2014 inductees to the
PRSA College of Fellows are:
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Tuesday, July 22, 2014
PR with Panache! Announces its newest Modern-Day Storyteller
PR with Panache! (PRP) is pleased to announce the addition of EdTech media veteran Bryce Wilson. Bryce ‘s expertise adds to an already well-balanced and experienced team of modern-day storytellers for education.
With
a degree in public relations, experience in digital/social-media
marketing for education, and a background in media sales in both the
higher education and K-12 markets, Bryce’s skill set will be invaluable
to the PRP client family. Having
spent the last two years working with the team at T.H.E. Journal (1105
Media), Wilson brings with him a unique perspective on visibility in the
K-12 education industry.
PRP’s
team of modern-day storytellers helps innovators; entrepreneurs and
thought leaders working in education build their brand awareness through
strong public relations campaigns. PRP works with a broad range of
clients that are looking to strategically and effectively communicate
their story to the education marketplace.
“PR
with Panache! is thrilled to welcome Bryce to our team. It was
important for us to find someone with experience in and knowledge of the
K-12 marketplace,” said Sue Hanson, founder and managing partner at PR
with Panache! “His experience, mainly in education media, strengthens
our ability to tell the stories of our clients – be they small or large,
new or classic. Bryce’s insider knowledge positions PRP to further
deliver on our clients’ desire to gain more exposure, maximize reach,
and amplify brand recognition.”
“What
attracted me to PR with Panache! was their mission and the team. PRP
has built an incredible reputation for themselves within the education
space,” said Bryce. “My time at THE Journal will allow me to bring
another unique perspective to the PR with Panache! client family. I have
always had a passion for education, and very much look forward to the
opportunity to improve the academic landscape through multiple mediums
and strategies. I’m very excited to join PRP’s storytelling team.”
PRP’s
staff has been sharing the stories of clients, in one form or another,
for more than 20 years. They have solidified their reputation through
their successful tactics uniquely aligned with each of their clients’
needs, personality and imagination.
Monday, July 21, 2014
Crisis Communications Workshop with Jim Lukaszewski, APR, ABC, Fellow PRSA
Wednesday, July 23, 2014
8:00 a.m. – 5:00 p.m.
Murphy Hall, University of Minnesota
206 Church St. SE
Minneapolis, MN 55455
A company’s reputation is one of its most priceless assets. As strategic communicators, we know all too well that reputation, which takes years to build, only needs seconds to destroy during a crisis. Join America’s Crisis Guru and author Jim Lukaszewski, APR, ABC, Fellow PRSA, for an eye-opening crisis communications workshop. The interactive day will include some of the following topics:
- Josh Dahmes, Chief Digital Officer, Risdall Marketing Group
- Paul Omodt, Owner and Principal, Omodt & Associates Critical Communications
- Steve Yaeger, VP of Marketing and Communications, Star Tribune
In addition to gaining real-world crisis communications techniques and strategies from area professionals, all participants will receive a copy of Jim’s latest book, “Lukaszewski on Crisis Communication, What Your CEO Needs to Know about Reputation Risk and Crisis Management.”
Register online now.
(Workshop is not Event Pass eligible)
* The Crisis Communications, Media and Social Media Panel will have a live webinar option for out-state PRSA members who would like to participate. Please use the special “webinar only” registration link. The webinar is Event Pass eligible
Wednesday, July 23, 2014
8:00 a.m. – 5:00 p.m.
Murphy Hall, University of Minnesota
206 Church St. SE
Minneapolis, MN 55455
A company’s reputation is one of its most priceless assets. As strategic communicators, we know all too well that reputation, which takes years to build, only needs seconds to destroy during a crisis. Join America’s Crisis Guru and author Jim Lukaszewski, APR, ABC, Fellow PRSA, for an eye-opening crisis communications workshop. The interactive day will include some of the following topics:
- Organizing for Crisis, Getting Your Organization and Your Act Together, Jim Lukazweski, ABC, APR, Fellow PRSA, President of The Lukaszewski Group Division, Risdall Marketing Group
- Ingredients of an Effective Crisis Plan & Case Study of Columbine High School Shooting, Rick Kaufman, Executive Director of Community Relations at Bloomington Public Schools
- Lunch Discussion “Ethics and Crisis,” Jim Lukasweski and Kathleen Edmond, JD, MBA, CEBC Fellow, University of St. Thomas; Robins, Kaplan, Miller & Ciresi
- Crisis Scenario Group Exercises
- Crisis Communication, Media and Social Media Expert Panel*
- Josh Dahmes, Chief Digital Officer, Risdall Marketing Group
- Paul Omodt, Owner and Principal, Omodt & Associates Critical Communications
- Steve Yaeger, VP of Marketing and Communications, Star Tribune
In addition to gaining real-world crisis communications techniques and strategies from area professionals, all participants will receive a copy of Jim’s latest book, “Lukaszewski on Crisis Communication, What Your CEO Needs to Know about Reputation Risk and Crisis Management.”
Register online now.
(Workshop is not Event Pass eligible)
* The Crisis Communications, Media and Social Media Panel will have a live webinar option for out-state PRSA members who would like to participate. Please use the special “webinar only” registration link. The webinar is Event Pass eligible
Sunday, July 20, 2014
Wednesday, July 16, 2014
Lola Red Selected as AOR for Home Franchise Concepts
Home Franchise Concepts (HFC),
a leader in the home service category and parent company of Budget Blinds, Inc. and Tailored
Living, LLC, has named Minneapolis-based Lola Red PR as
its U.S. PR agency of record.
For
Budget Blinds, Lola Red PR will handle national and regional PR and
communications, charitable partnerships, industry influencer
relationships and social media strategy. For Tailored Living, Lola Red
will
support media relations both nationally and regionally and provide
social media support.
“We’re
extremely pleased to have Lola Red PR as our national communications
partner,” said Chad Hallock, co-founder and CEO of Home Franchise
Concepts. “Lola Red’s team of communications veterans has proven
themselves more than capable of supporting each of our brands both
nationally and regionally. They have the talent and skill to execute on
multiple levels to support our company and the franchises that represent
our brands all over the U.S.”
“We
are honored to be able to add both Budget Blinds and Tailored living to
our roster of national clients,” says Alexis Walsko, founder and CEO of
Lola Red PR. ”Both brands have a proven track record of success
that we’re excited to promote and build upon through our efforts
nation-wide.”
Budget
Blinds is a custom window coverings franchise that is now in its
twentieth year of franchising. Budget Blinds offers a convenient
shop-at-home service for quality, name-brand window treatments and home
décor accessories. Budget Blinds’ team of more than 1,000 knowledgeable
consultants based in the U.S. and Canada provide free consultations and
estimates, expert measuring and professional installation.
Tailored Living, a franchise now in its fourth year, offers
homeowners and businesses high-quality storage solutions for garages,
closets, pantries, mudrooms, home offices and guest rooms. Franchisees
based in 145 franchise territories throughout the U.S. and Canada,
provide complimentary in-home estimates and consultations,
as well as professional measuring and installation to ensure that each
project is custom and done right.
For more information about Lola Red PR and its roster of national and Minnesota-based clients, please visit: www.lolaredpr.com.
Monday, July 14, 2014
Play from Scratch hires Miller as CMO
Play from Scratch, developers of
YOXO (pronounced “yock-so”) toys, the first line of patent-pending,
sustainable building sets made in the U.S.A., has hired Jennifer Melin
Miller to serve as chief marketing officer. Miller will focus on
building the YOXO brand nationally and globally,
delivering on the company’s goal to inspire relentlessly creative kids
through imaginative toys and games made from sustainable materials.
“We welcome Jennifer’s global marketing and branding
expertise to our uniquely creative organization,” says Jeff Freeland
Nelson, founder and CEO of Play from Scratch.
“Jennifer has made a career of building successful brands, and
expanding their reach and sales around the world. She’s a natural fit
for our team.”
A native of the Twin Cities, Miller brings 20 years of
marketing and branding experience in corporate, media and nonprofit
organizations to Play from Scratch. She
launched her career in New York City, developing sales and marketing
strategies at companies including
The New York Times, Hearst Magazines and Time, Inc. She
also served as an associate publisher for American Media. In 2006,
Miller returned to Minneapolis to attend graduate school and worked as
the associate director
for major gifts at Minnesota Public Radio. Prior to joining Play from
Scratch, she served as senior vice president of international
development for Minnetonka Moccasin Company where she built branded
stores in China and Japan and expanded the company’s reach
and sales around the globe.
In 2012, Miller was recognized as a young business leader in
Minneapolis St. Paul Business Journal’s 40 Under 40
awards. An active community supporter and volunteer, Miller serves on
the board of directors for a number of local arts, cultural and
education nonprofits including
the Guthrie Theater, AchieveMpls, and the Temple Israel Foundation. She
has also participated as a board member for Graywolf Press and council
member for the
Cowles Center for Dance and the Performing Arts.
Miller earned two master’s degrees from the University
of Minnesota – Twin Cities, including a master of public affairs from
the Humphrey School of Public Affairs
and a master of business administration from the Carlson School of
Management. She also holds a bachelor of business administration in
marketing and management from the University of Wisconsin – Madison.
Gage hires Cannata and Olson
Gage,
a Minneapolis-based engagement marketing agency, announced today it
hired two employees: Jeff Cannata as manager of emerging marketing
and Andrea Olson as a public relations specialist.
Cannata
will provide strategy and be responsible for implementing social media
and digital marketing campaigns for clients, including 3M, Microsoft and
Best Buy.
Cannata most recently served as the social media and marketing manager
at AllOver Media.
“Jeff’s
past experiences are broad in nature and will help in continuing to add
depth to Gage’s digital marketing prowess,” said Andy Leapaldt,
director of emerging
marketing, Gage. “With digital marketing constantly evolving, it is
very fortunate that were able to find someone of Jeff’s caliber to
fulfill this role.”
Olson
will focus much of her time promoting 3M, Tastefully Simple, and Gage.
Olson recently graduated from Winona State University majoring in public
relations,
and comes to Gage with two years of experience as a product marketing
coordinator at Fastenal, Inc.
“We
are looking forward to providing our clients with a fresh perspective.
I’m confident that Andrea
will play a key role in providing and implementing high quality public
relations services to our clients,” said Sara N. Blood, director of
public relations, Gage.
Thursday, July 10, 2014
Wednesday, July 09, 2014
Summer Brings New Business to Clarity Coverdale Fury
Recently
named Agency of Record for the YWCA of Minneapolis and the Boy Scouts of America Northern Star Council, Clarity Coverdale Fury (CCF) is
excited to announce the addition of two important local non-profit
organizations to their client roster.
This spring, CCF launched a new multimedia campaign for the YWCA of Minneapolis promoting their health and fitness memberships. The centerpiece of the campaign was a light rail station takeover at the Lake Street station in Minneapolis. Other features of the campaign included: digital billboards, bus shelters, online and mobile banner ads, Pandora radio spots and restroom advertising. In addition to promoting the Y’s health and fitness memberships, CCF also helped promote their Early Childhood Education program. Outside of the new campaigns, CCF will lead all strategic planning, media planning and media buying.
For the Boy Scouts of America Northern Star Council, CCF took a new direction to their 2013 Annual Report, a fundraising vehicle that highlights the past year’s accomplishments. Demonstrating how the Boy Scouts and scouting experiences are still relevant in a world where the average kid spends more than 7.5 hours per day staring at a screen, the work contrasts the scouting world with the digitally-driven lives of so many of our youth. Using humor to illustrate how real world scouting experiences can trump many experiences within the digital world (“You may have faced many zombies on Xbox, but walking on a rope 60 feet up takes courage”), CCF brings a new voice to the Boy Scouts’ mission.
"These are two storied American brands and we are thrilled to be working on both of them," said CCF President Rob Rankin.
CCF has worked with prominent non-profits such as the YMCA, ClearWay Minnesota, Mothers Against Drunk Driving, Target Market and Alzheimer’s Association, among others, and has deep experience in cause marketing, promoting social and behavior change.
This spring, CCF launched a new multimedia campaign for the YWCA of Minneapolis promoting their health and fitness memberships. The centerpiece of the campaign was a light rail station takeover at the Lake Street station in Minneapolis. Other features of the campaign included: digital billboards, bus shelters, online and mobile banner ads, Pandora radio spots and restroom advertising. In addition to promoting the Y’s health and fitness memberships, CCF also helped promote their Early Childhood Education program. Outside of the new campaigns, CCF will lead all strategic planning, media planning and media buying.
For the Boy Scouts of America Northern Star Council, CCF took a new direction to their 2013 Annual Report, a fundraising vehicle that highlights the past year’s accomplishments. Demonstrating how the Boy Scouts and scouting experiences are still relevant in a world where the average kid spends more than 7.5 hours per day staring at a screen, the work contrasts the scouting world with the digitally-driven lives of so many of our youth. Using humor to illustrate how real world scouting experiences can trump many experiences within the digital world (“You may have faced many zombies on Xbox, but walking on a rope 60 feet up takes courage”), CCF brings a new voice to the Boy Scouts’ mission.
"These are two storied American brands and we are thrilled to be working on both of them," said CCF President Rob Rankin.
CCF has worked with prominent non-profits such as the YMCA, ClearWay Minnesota, Mothers Against Drunk Driving, Target Market and Alzheimer’s Association, among others, and has deep experience in cause marketing, promoting social and behavior change.
Tuesday, July 08, 2014
Monday, July 07, 2014
Tuesday, July 01, 2014
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