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Friday, August 30, 2013

Job - Horizontal Integration Inc. - Social Media Specialist

Horizontal Integration Inc. - Social Media Specialist

Wednesday, August 28, 2013

Job - Modern Storytellers - Account Manager, PR

Modern Storytellers - Account Manager, PR

Popeyes® lets fans raise their mighty voices via #LoveThatChicken Chorus social promotion



 Minneapolis (August 27, 2013) – For the love of chicken (and a chance to win $1000), consumers nationwide may create videos of themselves singing the “Love that chicken from Popeyes®” jingle as part of the #LoveThatChicken Month promotion just launched by Popeyes® Louisiana Kitchen, with help from digital AOR Campbell Mithun. The promotion supports Popeyes “Love that Chicken® Month” limited-time offer of a 2-piece Chicken and Biscuit for $2.99 through September 30.
 
“People can hardly say ‘Love that chicken from Popeyes!’ without singing it,” said Hector Munoz, vice president of marketing at Popeyes Louisiana Kitchen. “What better phenomenon to tap during National Chicken Month? We’re eager to hear all of the chicken love.”
 
Submitted via Vine, Instagram or YouTube, all videos will appear on a dedicated website, with 12 being presented weekly as “The Spicy Dozen.” Employees may also participate in their own version of the contest.
 
“It’s true, people DO ‘Love that chicken from Popeyes!’ and this promotion creates a framework that says ‘ready, set, go’ to those who aren’t afraid to have a bit of fun singing that jingle,” said Heath Rudduck, chief creative officer at Campbell Mithun. “And it establishes both a virtual community and a celebration of the brand during a month that’s all about chicken.”
 
Three winners will be chosen in each social video channel -- Vine, Instagram and YouTube. Consumer prizes include $1,000 (1st place), a wireless Bluetooth speaker (2nd place) or a Popeyes T-shirt, carabiner and $25 gift card  (3rd place). Employees will be singing for the chance to win $500 and a private party for their restaurant group.
 
Popeyes will drive traffic to its #LoveThatChicken Chorus landing page via Twitter, Facebook, in-store signage and promotional website banners.  Branding agency GSD&M created a “call for entries” video featuring Annie, the familiar face of Popeyes brand who appears regularly in TV spots, as well as a national :30 spot to support the limited-time Love That Chicken Month menu offering.
 
Digital efforts are a priority for the brand, whose customers are very active in the social media space.
Previous digital work developed for Popeyes by Campbell Mithun includes the “Chicken #WaffleTenders,” “Vote Handcrafted,”  “Mood Wing” and “Rip’n Chick’n” efforts, as well as a redesign of www.Popeyes.com.

Tuesday, August 27, 2013

Inside Scoop: Facebook for Business with Joe Benarroch

One out of every three people in the United States now visit Facebook every day (Reuters, August 2013). Whether you spend your day managing multiple client social channels or you moderate a single company network, the No. 1 social networking site - boasting more than 1 billion users - has no doubt become an integral part of the way you communicate on behalf of your companies and clients.

Join Minnesota PRSA and the Minnesota Interactive Marketing Association (MIMA) for a presentation on Facebook for Business by Joe Benarroch, Manager of Corporate Communications and International Ads at Facebook. Joe will dig deep into Facebook’s changing nature and help attendees understand how the interactive/advertising/PR/marketing community can successfully integrate paid, owned and earned strategies. In addition, Joe will offer practical tips and tools for crafting content and building community, equipping attendees with relevant case studies and best practices.

Event Details
Hosted by Minnesota PRSA and MIMA

Date:
Wednesday, September 18

Time:
Registration: 5:30 p.m.
Program: 6 p.m.
Networking: 7 p.m.

Location:
DS Event Center
415 Pascal Street North
St. Paul, MN 55104

Cost*:
MIMA Members: Free
MIMA Students: Free

PRSA Members: $30
PRSA Event Pass Holders: $0

Non-members: $45
Students: $25

*Walk-Ins:
MIMA and MN-PRSA Members = $40
Student Members = $30
Non-members = $45
REGISTER HERE!

Monday, August 26, 2013

Upworthy - Things that matter. Pass them on.

Words are important. So why is it that we spend so little time thinking about them when we send out Tweet or Facebook updates? It seems to me that we need to pay more attention to EVERY word we use! A company that seems to understand this is Upworthy. Never heard of it? You will.
Upworthy is a new company that helps take worthy videos and make them viral. Have you heard of the song Clouds, by Zach Sobiech? Chances are if you heard it you would recognize it. What make this video so remarkable is that Sobiech died of cancer in May, Upworthy help his video raise more that $300,000 dollars for cancer research.

How does it work? Well, each week Upworthy editors scower the Web for new videos to promote. Do they edit them...no, do they reformat them...no, do they improve the lighting...no. All they simply do is change the headling to better represent the story being told.

The purpose of Upworthy is not to get people to visit their site but to share the content via social media.

Thursday, August 22, 2013

aimClear® Named to Inc. 5000 List of Fastest-Growing Private Companies


aimClear, an internationally recognized online marketing agency with offices in Duluth and St. Paul, Minnesota, was named to the prestigious Inc. 5000 list of the fastest-growing private companies. aimClear earned the 898 position on the nationwide Inc. 5000 list, placing it at 15th on the list of the top 100 fastest-growing private companies in Minnesota and number four for the Minnesota advertising and marketing industry. aimClear experienced 494 percent revenue growth over a three-year period to maintain a spot on the list for the second year in a row, following its 463 Inc. 500 ranking in 2012.

“We are ecstatic to make the Inc. 5000 list two years in a row. We owe our success to great employees, amazing clients and by staying at the forefront of the industry,” said Laura Weintraub, CEO of aimClear.

aimClear has experienced exceptional growth since its founding in 2007 by helping an esteemed roster of clients navigate the continually evolving universe of online marketing to help them grow their bottom line.

“aimClear sees only great things in our future as we continue to lead the field with industry-defining psychographic research, brilliant creative and a breadth of tactical options to find clients customers online,” said aimClear founder and evangelist Marty Weintraub. “We drive results by ensuring our staff is in a constant state of learning and routinely presenting at industry conferences such as SES, SMX, PubCon, International Search Summit and mozCon among many others.“

Currently in its 32nd year, the Inc. 5000 is an exclusive annual list of the nation’s fastest-growing privately held companies. The 2013 Inc. 5000 ranks companies based on revenue growth from 2009 to 2012.

In addition to the Inc. 5000 recognition, aimClear has been recognized with multiple awards and honors. Last year aimClear secured second place in the small companies category for Minnesota Business magazine’s 100 Best Companies to Work For. Marty Weintraub is also the recipient of the Joel Labovitz Emerging Entrepreneur award as the founder of a business that has demonstrated growth in revenues, number of employees and impact on the community or region. aimClear’s online marketing blog has been recognized as one of PRWeb’s top 25 PR blogs, Cision’s 10 top social media blogs, Technorati’s top 100 business blogs, and PostRank’s top 50 SEO blogs.

Wednesday, August 21, 2013

Cmiel Joins Bellmont Partners as Account Director

Heather Cmiel, APR has joined Prior Lake-based Bellmont Partners Public Relations as an account director, bringing more than 11 years of strategic communications and brand marketing experience to the agency.

Before joining Bellmont Partners, Heather served as Account Director at Weber Shandwick where she developed and implemented strategic communications, consumer education and media relations programs for some of the most recognizable brands in the country including State Farm, Amway, Kemps and 2010 U.S. Census.

“Heather joins Bellmont Partners at an especially exciting time for the agency, as we experience tremendous growth and momentum,” says Brian Bellmont, Bellmont Partners president. “We’re thrilled to have her as part of our team, and look forward to adding her expertise and strong leadership skills to an already solid team as our agency moves to the next level.”

Cmiel graduated from Augsburg College where she earned a bachelor’s degree in communications with a public relations emphasis. After receiving her degree, she joined Minneapolis-based PR firm Maccabee Group, where she honed her skills on accounts including OfficeMax, Hazelden, Kemps, Cigna and Tastefully Simple. Cmiel has received numerous awards recognizing her outstanding work. Award recognition has included Minnesota PRSA Classics, PRWeek Awards, PR News Digital Awards and RACies.

An accredited member of the Public Relations Society of America, Cmiel currently serves as director of programming on the Minnesota-chapter board. She is also the co-founder of the Alphabet Bash, Minnesota’s marketing, communications, public relations and advertising communities’ premier networking event. Cmiel also serves on the board of the Metropolitan Symphony Orchestra.
Connect with Heather on LinkedIn or follow her on Twitter.

Tuesday, August 20, 2013

Job - NEMER FIEGER – Public Relations/Social Media Intern

NEMER FIEGER – Public Relations/Social Media Intern

Lola Red Promotes Three Team Members Grows Leadership

Minneapolis-based public relations agency, Lola Red PR, is pleased to announce the promotion of Georgie Stocks to Associate Publicist, and Becca Bijoch and Keegan Shoutz to Senior Publicists.

Stocks is a graduate of Miami University in Ohio, and recently received a degree in law from William Mitchell College of Law. She started on the Lola Red team as a public relations intern in September 2011 and was promoted to Assistant Publicist in January 2012. Her media relations and social media experience make her an asset to the Lola Red team.

“We are thrilled to have Georgie step into a new role at Lola Red PR,” says Alexis Walsko, founder and president of Lola Red PR. “Her talent, energy and hard-working nature make her a perfect fit for the position.”

Both public relations graduates of St. Cloud State University, Bijoch and Shoutz have grown with Lola Red PR, starting out as public relations interns several years ago. Bijoch is Lola Red’s unofficial chief creative officer, and her inventive ideas and willingness to go above and beyond for clients has helped secure new business and achieve phenomenal results for clients. She leads accounts including Creative Kidstuff, Fresh Produce Sportswear, Magic Straws and Parrano® Cheese. Shoutz is Lola Red’s hype man, and his knowledge of the industry and management skills have allowed him to flawlessly execute both public relations and social media campaigns, and exceed clients’ expectations. He leads the Madden’s Resort, Lift Bridge Brewery, and Grand Avenue Business Association accounts.

“As a result of the expertise of both Becca and Keegan, Lola Red has had the opportunity to work with amazing clients on the local, regional and national level,” says Walsko. “The duo rounds out a strong leadership team, and will be responsible for managing accounts, building strategic plans, and assisting in securing new business for the company moving forward.”

Thursday, August 15, 2013

Campbell Mithun hires two of its Lucky 13 interns to cap off summer of staff growth



Campbell Mithun Lucky 13 interns Ben Blaska and Brian Skalak earned summer employment via their ideas for Twinkies, but they’ll be staying permanently in account leadership positions to assist teams serving KeyBank and several General Mills brands (Betty Crocker, Helper and Bisquick).  The hires cap off a summer of staff growth, with new employees recently added to the agency’s account leadership, creative, Compass Point Media and onsite General Mills teams. Additional employment opportunities remain available.

“We always strive to hire our Lucky 13 interns at the end of the summer,” said Debbie Fischer, director of human resources at Campbell Mithun.  “This year Brian and Ben join us during an exciting time of organic growth.  Our other two interns, Jonathan and Harry, return to Syracuse and UNC Chapel Hill and we wish them well as they complete their degrees.”

Blaska and Skalak transition from interns to associate account managers on Monday August 12th and couldn’t be happier:

Embed video (link to be public Aug 9th): http://youtu.be/xL_Opj9vDEM

“I was incredibly humbled by the offer to continue to stay on board at Campbell Mithun,” said Skalak. “The people and atmosphere here make it the perfect place to start a career. I hope to continue to gain the respect of my team and learn new skills every day.” 

“I am excited to work on brands I grew up eating,” said Blaska.  “And it’s nice to be starting my career with Brian and keeping the duo of ^BB and ^BS together. Campbell Mithun invested time and energy into training me and I look forward to contributing to its business.”

The 2013 Lucky 13 Summer Internship Experience

Each of the agency’s 2013 Lucky 13 interns joined agency client account teams in their respective disciplines: Brian and Ben gained experience as account leadership interns; Harry and Jonathan served as media interns.  Together they also completed an intern-only project, which in 2013 involved developing a millennial engagement strategy for nonprofit Greater Twin Cities United Way.

The four 2013 Lucky 13 interns have plenty to say about what they learned this summer.  In addition to blogs summarizing their experiences – see posts by Ben Blaska, Brian Skalak, Jonathan Unger and Harry Whitaker – the interns created a series of 13-second videos throughout the summer including this Batman-inspired interpretation of life as an intern.

Embed Batman video: http://youtu.be/hOSnTBk-1uw


During their final week of the internship, Ben, Brian and Harry also answered the following three questions (Jonathan had leave the internship early due to an injury; his answers will be added soon):

1.     What surprised you about the Lucky 13 experience?
a.     Ben Blaska: The amount of influence we had on the creative work surprised me – writing copy, critiquing work and brainstorming ideas.  I expected to be in the corner taking notes but that definitely was not the case.
b.    Brian Skalak: Biggest surprise was the amount of “real life” work we did for our client -- touching on disciplines ranging from creative to production, in phases from brief to execution. Additionally, learning the speed of the business was great.
c.     Harry Whitaker: If I was surprised by one thing, it would be the effort and trust that everyone at Campbell Mithun puts into the Lucky 13 program. From weekly check-ins, the speaker series, softball, our own Twitter account, the summer project and real client work, this was no fade-into-the-background internship experience.

2.     What was easier / harder than you expected?
a.     Ben Blaska: Getting started was easier than I expected and writing a brief was definitely harder than I expected: thoughts, strategies and insights don’t always translate easily into words on paper.
b.    Brian Skalak: How well all four of us got along and worked together was easier than I expected; balancing all of my client’s projects has been one of the hardest parts of the summer.
c.     Harry Whitaker: It was easier than I thought to ask questions of and learn from people in the agency. Filming the 13-second confessional videos were hard – the time constraint made it tough to candidly speak my mind.

3.     Is there one thing you learned that you know you’ll carry into your career?
a.     Ben Blaska: I will not go anywhere without pen and paper. It’s impossible to take mental notes for everything. I got through college with minimal notes, but advertising is an entirely different animal.
b.    Brian Skalak: I’ve learned more than I expected, and a list would be too long to put together. From learning by doing and watching, to talking about the industry over a casual beer, I’ve been well prepared for my future career.
c.     Harry Whitaker: I’ve learned that everyone thinks, processes information and works differently. And that looking at something from another perspective may open your eyes to possibilities you never saw before.