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Thursday, January 31, 2013

Newsle: making it easy to follow real news

Are you a news addict?  If you are seeking a degree in public relations, hopefully you are a junkie.  Staying informed about current trends and events is essential for a PR practitioner.  However, many stories have several different angles and one news outlet might overlook the details of a story that another does not.  That is why it is wise to follow a variety of news sources.  Newsle, a curation service, makes the task easier.

There are many features that make Newsle an ideal tool for news tracking.  The service updates its members whenever their Facebook or Linkedin connections are mentioned in the media.  After signing into Newsle for the first time, I was able to scroll through dozens of online news stories and blog posts and each one mentioned one of my personal and professional Facebook connections.  For example, I did not know that a colleague of mine, Sarah, was recently featured in a popular online magazine article.  Unless I was specifically searching online for Sarah, it is probable that I would not have discovered the story without Newsle.  

In an interview with the Huffington Post, Newsle co-founder Axel Hansen said, “With Newsle, there's no social news, only real news.  There's so much news we don't care about, like what friends have to say about themselves or what they had for breakfast, but if someone else took the time to write about them, that's more real than a tweet or status message."

To join, you simply need to sign in using your Facebook or Linkedin account.  Newsle will instantly find your social connections in the news and provide you with the article links.  Newsle allows you to organize the feeds in either a feed view – like Facebook - or a grid view that has a similar layout to Pinterest.  You may also create a Newsle profile.  

Newsle uses a feature that is similar to the Like button on Facebook.  However, on Newsle, it is called the Awesome button.  The Awesome button provides users with the ability to keep track of what is trending in the media. 

Not only is Newsle an efficient tool for PR practitioners, it can be useful for anyone who needs to keep track of media happenings.  Professionals can follow specific content writers that are related to their business.  Often, these members will be the first to know about trends and they can use that knowledge to their competitive advantage.

Tuesday, January 29, 2013

Harvest PR Hires Eric Davis as Account Director and Promotes Adriane Marten to Digital and Social Media Manager

Harvest PR & Marketing, Inc., a strategic communications firm specializing in building brands and reputations in food and farm industries, is pleased to announce the recent addition of industry veteran Eric Davis as account director, and the promotion of Adriane Marten to digital and social media manager.
 
“We’re committed to growing and grooming a core team of communications professionals that allows us to provide our clients with a mix of senior strategic counsel and high-value campaign execution,” said Heidi Nelson, principal at Harvest. 
 
Davis joins the Harvest team as a 20-year agency public relations professional who has led strategic brand building, media relations, social media and corporate social responsibility campaigns for some of the nation’s top brands in food, lifestyle, transportation, health and technology fields.
 
As account director for Harvest, Davis will be instrumental in managing key food and agriculture accounts, guiding strategy and developing new business for the agency. His food category experience includes product launch, education, policy and advocacy campaigns for organizations, such as National Cooperative Grocers Association, the Institute for Agriculture and Trade Policy’s Food and Society Fellows, Organic Valley and Organic Trade Association.
 
Most recently, Davis worked at Twin Cities agencies Beehive PR and Haberman Media + Marketing. He’s a Nashville, Tenn., native with a journalism degree from Western Kentucky University. He lives in Minneapolis with his wife and son.
 
Harvest also promoted Adriane Marten from account coordinator to digital and social media manager. Since joining the agency in February 2012, Marten has spearheaded numerous digital and social campaigns for food and farm clientele, including U.S. Apple Association, National Watermelon Promotion Board, Farm Journal Foundation and Willamette Egg Farms.
 
In her new role, Marten will continue to focus on enhancing and integrating strategic content across multi channels to support key communications objectives.
 
Along with a passion for marketing trends and social media, Marten plays an active role in the craft brew and bike communities, with experience working for local breweries and as a volunteer media relations manager for the Minneapolis Bicycle Coalition. She holds a degree in strategic communications and minor in business management from the University of Minnesota and lives in Minneapolis.

The plural i Hires Jones as Account Coordinator

The plural i (sm), an independent communication consultancy focused on public relations and business-to-business marketing communication, has hired Bianca Jones as an Account Coordinator.

“As the consultancy grew, it was time to expand our staff resources,” said Eva Keiser, principal, the plural i. “Bianca’s entrepreneurial spirit and journalistic insight make her well-suited for the agency’s culture and client dynamics.”

In her role at the agency, Jones will provide administrative, marketing, writing and media relations support for the agency’s accounts. A senior at the University of St. Thomas, Jones is currently pursuing her B.A. in Communication and Journalism with a concentration in Public Relations. Prior to joining the plural i, Jones served as a public affairs intern at the U.S. Army Corps of Engineers in St. Paul, Minn.

Using a defined perspective and determined approach, the plural i provides counsel and communication services to a diverse mix of clients and industries. Established in 2011 by Eva Keiser, APR, the plural i is an integrated communications agency specializing in public relations, media relations, social media, content development, marketing communication and brand communication.

Driven by its founder’s inquisitive spirit and a passion for research, the plural i has the uncommon ability to uncover stories that resonate with the media, connect with influencers and motivate individuals to action.  Ideal for emerging and mid-size organizations, the agency utilizes the full spectrum of traditional and digital communication tools to deliver communication that connects individuals and brands to build relationships and drive results that matter. 

Padilla Speer Beardsley Announces 11 Staff Additions

Padilla Speer Beardsley, an integrated communications firm based in Minneapolis, has hired 11 new staff members.
 
Andrea Eveland has joined the firm’s research and insights practice as a senior analyst. Eveland has honed her experience in research methodologies and analytics at Wells Enterprise and at LodgeNet Interactive Corporation.
 
Linda Jacobsen is a senior digital project manager responsible for managing client work as it moves through the firm’s 20-person Creative group.
 
Desiree Bergquist has joined Padilla’s creative team as a senior copywriter. Bergquist honed her talent in concept development, problem solving and branding for various accounts while at Minneapolis-based ad agency Yamamoto Moss. Ted Weiers also was hired as a copywriter.
 
Vanessa Szpara and Katy Schultz have been hired as account executives to support clients such as Minneapolis-based Be The Match and Mondovi, WI-based Midwest and Mountain Dental.
 
Assistant account executives Beatrice Zvosec, Anne Neubauer, Brittany Viskoe, Erika VanRiper, and Molly O’Mara joined the firm to support work for Raleigh, NJ-based BASF, Milwaukee, WI-based Rockwell Automation and Oshkosh, WI-based Oshkosh Defense.

Monday, January 28, 2013

Job - Kohnstamm Communications - Account Supervisor

Kohnstamm Communications - Account Supervisor

Saturday, January 26, 2013

StoneArch “RedEye Rebrand” Provides Lasting Value for The Bridge for Youth

RedEye Rebrand
The “RedEye Rebrand” lasted 24 hours; for The Bridge for Youth, the reverberations will be felt for years to come. On Thursday, January 17, the leadership team of the organization, which provides important services for youth in crisis ages 10 to 17, partnered with the medical and healthcare marketing agency on a rebrand effort that included updated positioning, messaging and visual identity, including a new website. Earlier in the week, The Bridge for Youth was selected as the recipient of the “RedEye Rebrand” 2013 charitable initiative, receiving the highest percentage out of more than 18,000 votes cast for three selected charities. Each of the charities also received a $500 donation from StoneArch.

“Right from the start, there was a connection between our organizations - seamlessness. StoneArch understood us from the get-go,” explains Dan Pfarr, The Bridge for Youth executive director. “From both a strategic and design standpoint, StoneArch has helped us convey more clearly who we are and what we do that is more reflective of our current and future service offerings.”

Beginning at 8 a.m. and lasting through the following morning, StoneArch led a complete brand overhaul for The Bridge for Youth, encompassing:
  • Unique value proposition and key messages
  • A new website with updated content, design, custom photography and enhanced user design and functionality
  • A redesigned website reflecting freshly updated content, an enhanced user experience, SEO and coding
  • Collateral materials including posters and brochures with QR codes
  • PowerPoint template
  • Updated social media channels
  • Google ad copy
  • Five new videos for The Bridge for Youth YouTube channel
  • Brand standards and editorial guide
”Our team was just overwhelmed by the experience and in the end, came away with so much more than we gave,” says Jessica Boden, StoneArch president. “Both staffs were emotionally impacted and we gained a greater empathy and appreciation for their tireless work and the countless ways they are making a difference in young people’s lives.”

Friday, January 25, 2013

Kohnstamm Communications Adds Three Clients to Growing Agency Roster

Kohnstamm Communications has had a strong start to the New Year, adding three national clients – Way Better Snacks, Dr. Praeger’s, and Fay Ranches – to its roster.
 
Way Better Snacks, based in Islandia, NY, has tapped Kohnstamm to create a transformational public relations program for its line of sprouted tortilla chips, which were introduced in 2011 to rave reviews. Leveraging the health benefits of using germinated and sprouted grains, beans and seeds, Kohnstamm will partner with Way Better Snacks to build ongoing brand awareness through both traditional and social media channels.

“As the first line of sprouted tortilla chips to market, Way Better Snacks had a phenomenal first year,” said Jim Breen, CEO and founder of Way Better Snacks. “As we enter 2013, we know that now is the time to elevate our brand even further through a smart and strategic PR program. We are excited to partner with Kohnstamm to continue to build brand awareness around our innovative product lines, and help us accelerate the phenomenal growth that Way Better Snacks realized in year one.”

Already an established brand in the natural/organic space, Kohnstamm was also hired by New Jersey-based Dr. Praeger’s Sensible Foods to assist with a broad array of PR, media relations, and social media support for a range of new product introductions in 2013. As the maker of all-natural, healthy frozen foods that range from veggie burgers to appetizers and snacks, Kohnstamm will help elevate the brand’s presence as the go-to option for busy families who are looking to eat better in the new year and beyond. 

“As we enter 2013, it’s encouraging to see that more and more brand managers and CMOs are realizing the impact that a smart, strategic PR program, which integrates both social and traditional media elements, can do to reach your consumers in a more relevant and authentic way than ever before,” said Greg Zimprich, SVP and director of operations at Kohnstamm Communications. “As with all of our clients, we’re looking forward to working with both Dr. Praeger’s and Way Better Snacks to develop robust marketing communications programs that help them take their sales to the next level.”

On the B to B side of the business, Boseman, Mont.-based Fay Ranches, the premier ranch brokerage firm in the Western United States, has hired Kohnstamm to develop a traditional media relations program, as well as tapping online and blog influencers and coordinating social media for the company.

Haberman launches corny campaign for JOLLY TIME Pop Corn

When Iowa-based, family owned JOLLY TIME Pop Corn learned about Hasbro's campaign to retire a MONOPOLY game token and add a new one, they worked with their agency, Haberman of Minneapolis, to launch this corny (pun intended) campaign. 

In a salty letter to Hasbro President and CEO Brian Goldner, JOLLY TIME President Garry Smith pleads with Goldner to offer a popcorn game piece option along with the recently proposed additions of cat, helicopter, robot, guitar and ring. “For nearly 100 years, our brand has been synonymous with fun, and yet you have us crying into our kernels at the blatant exclusion of food from your game piece additions. Game night without JOLLY TIME Pop Corn is criminal—and you should go directly to jail for this callous mistake. Do not pass GO. Do not collect $200.”

Haberman came up with the idea to align JOLLY TIME with MONOPOLY's Save Your Token Campaign to rally support to add popcorn as a game piece to the MONOPOLY game. The client loved it, and wanted to move forward immediately. Within a week, Haberman developed the assets (Facebook tab, popcorn game piece, other graphics), campaign language, news release, all social content, and implemented the PR/social outreach. Direct outreach to traditional media and bloggers including foodies, moms, snack and game lovers have helped spread the word about this campaign. Haberman has also engaged with Hasbro's PR team to encourage them to play along. In just days, there have been nearly 5,000 petition signatures, several posts by Hasbro to its following of over 10 million social media followers, including a special graphic with the MONOPOLY icon Uncle Pennybags and a wheelbarrow full of popcorn. https://www.facebook.com/photo.php?fbid=10151206893751517&set=a.63345516516.84935.11384491516&type=1&theater
 
Here's the Facebook tab for users to "sign" the petition and read Garry's letter: http://www.facebook.com/JollyTimePopCorn/app_297084673727680.

Thursday, January 24, 2013

Job - Minnesota State Fair - Social Media & Marketing Intern

Minnesota State Fair - Social Media & Marketing Intern

Every Non-profit Organization has a Story: Equip Yourself to Tell the Tale

It is no surprise that non-profit organizations face communication challenges. Although they have inspiring stories to tell, many are restrained by budget, resources or experience. Public relations agency Weber Shandwick is helping equip local non-profits with the communications skills they need to make their stories heard.
 
On February 2, about 50 local non-profit organizations will tackle their communications challenges at the 21st Annual Telling Your Story Workshop. Non-profit organizations will engage in a free, interactive public relations training session to learn what it takes to tell their stories in a way that engages their audiences. They also have the opportunity to collect advice from Star Tribune metro columnist Gail Rosenblum, a panel of expert communicators from various Minnesota non-profits and more than 60 Weber Shandwick public relations professionals and University of St. Thomas public relations students.
 
Participants who attend the Telling Your Story Workshop will have the opportunity to attend breakout sessions on the following topics:
 
Working with the Media: In the 24/7 news cycle, it takes more than a good idea to get your story noticed. Non-profit organizations should learn the ins and outs of working with the media. Understand how to generate story ideas, build relationships with the local media and follow through to get the coverage you want for your non-profit.

Demystifying the Digital Content Marketplace: It’s normal to feel overwhelmed by the myriad options available for syndicating your organization’s message across the Web: from Facebook to Twitter to niche social networks and online news outlets, the landscape is vast and complicated. Our framework is a practical approach to syndicating your non-profit’s message.

Crafting Key Messages that Connect: The heart of your preparation for any speaking opportunity, interview or communications outreach (spoken or written) is the development of solid key messages that are relevant and resonate with multiple audiences. It can take a lot of work to refine your organization's value proposition to three core points.

Presenting and Conducting Effective Interviews: Know how to effectively communicate your organization's messages whether you're presenting to a standing-room-only crowd or conducting a one-on-one interview with a reporter. For both opportunities, the basic rules of engagement are pretty similar—know your audience, develop relevant key messages, emphasize your delivery and practice.

Creating an Impactful Video for your Non-Profit: If a picture tells a thousand words, a video that showcases the great work of your organization tells a million. With careful execution, a video can show the human side of your work and will move, motivate and empower key constituents.

Keeping Up with Social Media: It seems there isn’t a week that goes by without a change to one of the social mainstays – Facebook, Twitter, YouTube – or a media declaration of the next new “Facebook-killing” app or network. Keep up with recent changes to the “big” social networks and stay attune to emerging platforms.

Getting Started with Search Engine Marketing (SEM): Can your advocates, volunteers and donors find your website? Even if your site is well-optimized for search engines like Google and Bing, there are still tremendous benefits to using paid search services such as Google AdWords to get in front of your target audience.

Writing for the Web: Digital content is forcing us to evolve our writing in order to meet the needs of an audience whose attention span is measured in milliseconds. It is important to know how to write effectively for the Web and know the differences between print and online writing.
 
It’s not too late to register your non-profit organization for the Telling Your Story Workshop. Space is limited, so register today. More details and registration information can be found at www.tellingyourstoryworkshop.com.
 

Job - Uptown Association - Events / Marketing Specialist

Uptown Association - Events / Marketing Specialist

Monday, January 21, 2013

A new Facebook feature will change the way members connect

Last week, Facebook announced the release of Graph Search, a new feature on the social network that allows its members to conduct in-depth searches.

Currently in beta, Graph Search is similar to a search engine. However, instead of finding results from a wide range of websites – a system used by Google – Graph Search finds its answers from content that has only been featured within the Facebook network, including content that has been shared or created by your Facebook connections.

“Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos or other content that's been shared on Facebook. We believe they have very different uses.,” Facebook stated in a press release.

Using the original Facebook search feature can be a challenge. If you type in the name of a friend, you do not always find their page. Instead, you will often find many users with similar names but none being the person you that you were looking for.

Like a search engine, Graph Search puts emphasis on activities and interests and provides users with a variety of search options. The search results are all existing Facebook pages and the search terms can be much more specific.

Not only will Graph Search make it easier for social connections, it will most likely be a valuable marketing tool. Because the feature makes it easy for users to discover each other based on common interests, a marketing specialist will have an easier time researching consumers by connecting with specific fans of a brand. Therefore, that specialist can use information acquired at a personal level while creating a marketing strategy.

Not everyone is impressed with Graph Search, however. In a recent CNN review of the new feature, writer Heather Kelly cited several flaws. A notable example was the issue of large, wealthy companies purchasing enough likes to keep themselves at the top of all searches.

It is likely that Graph Search will become a major vehicle for marketing. Although it may have issues at its current stage, Facebook – in its usual fashion – will most likely renovate its feature regularly once it becomes widely available and users will have an improved Facebook experience.

Job - Weber Shandwick Minneapolis seeks 2 paid interns

Weber Shandwick Minneapolis seeks 2 paid interns

Karwoski & Courage Public Relations Makes Two Additions to Staff

Karwoski & Courage Public Relations recently added two new members to its staff. Joy Himmer has been brought on as a studio manager to oversee the agency’s growing design and interactive business, and Luke Roth has been hired as an assistant account manager. Both new hires bolster the agency’s talent roster as it celebrates 20 years in business.

Himmer brings more than 15 years of experience to her role as studio manager. She most recently served as the studio design lead at Aimia (formerly Carlson Marketing) in Plymouth, and previously worked for Martin|Williams Advertising, Karwoski & Courage’s sister agency. Himmer holds a degree in advertising design from Brown College. 

Roth’s hiring follows his successful internship with Karwoski & Courage. Prior to joining the agency, Roth worked as a marketing supervisor for campus recreation at St. Cloud State University. He graduated from SCSU in 2012 with a degree in mass communications and an emphasis in public relations.

“We’re proud to have the additions of both a seasoned design manager and a talented young professional to our growing team,” said Glenn Karwoski, senior vice president and managing director. “Our clients are already benefiting from their contributions, and we look forward to cultivating business with their added skills.”

Thursday, January 17, 2013

Job - The Margaret A. Cargill (MAC) Philanthropies is looking for a Communications Manager

The Margaret A. Cargill (MAC) Philanthropies is looking for a Communications Manager

Land O’Lakes launches “Mom Wins” advertising campaign by Campbell Mithun

Land O’Lakes’ new “Mom Wins” spot by Campbell Mithun serves up a dinner victory for moms as it kicks off a national advertising effort to launch the Sauté Express® Sauté Starter product to consumers.  The spot celebrates the “one step, no prep” ease of making quick and delicious meals – courtesy of the sauté starter with butter, olive oil, herbs and spices – along with a mom’s other daily victories in a busy household.

 
 
“We don’t underestimate the value of that victory moms can feel when preparing meals for their families,” said Peggy Ellingson, vice president of innovation and new business development at Land O’Lakes. “In fact, this is the first of many products we’re developing as part of our cooking platform strategy to help moms win the daily what’s-for-dinner battle. If we can help mom win at mealtime, everybody wins.”
 
“A team effort brought this campaign to life,” said Heath Rudduck, chief creative officer at Campbell Mithun. “And at the center of it is the busy mom who can command a hectic but wonderfully rewarding family life. We agency partners worked together, lock step with the client, to develop a campaign that introduces the product directly to this busy mom -- with the relaxed and real feel of a modern family household.”
 
The advertising campaign will run on national television and as digital banners from mid-January to mid-April 2013. The product began appearing in dairy aisles in October 2012 and was named in December 2012 among DairyFoods top ten “Best New Dairy Products of 2012.
 
Sauté Express® Sauté Starter comes in a single-variety package of six 1-ounce squares.  By simply tossing the pre-measured, butter-based square into a heated, non-stick sauté pan, moms can cook a wholesome, flavorful and sizzling meal in 30 minutes or less – no additional prep time required. Each square combines the fresh flavors of butter, olive oil, herbs and spices.  Four varieties are available:  Garlic & Herb, Italian Herb, Savory Butter & Olive Oil and Lemon Pepper.  Suggested retail price is $3.79.

Wednesday, January 16, 2013

Trust Across America Names Lukaszewski to Top 100 Thought Leaders 2013

On Monday, Jan. 14, 2013, Trust Across America named crisis communications counselor James E. Lukaszewski to its 2013 list of the Top 100 Thought Leaders in Trustworthy Business Behavior.

Lukaszewski is president of The Lukaszewski Group, a division of Risdall Public Relations in New Brighton, Minn. His approach to crisis communications involves developing management and readiness strategies that focus on ethical, constructive problem resolution, including the management of victims. He's the longest serving member of the Public Relations Society of America's Board of Ethics and Professional Standards, whose responsibility it is to oversee the ethical practice of public relations and communications in the United States.

Trust Across America complete list of 100 is available here.

Job - XcelEnergy - Communication Consultant

XcelEnergy - Communication Consultant

Monday, January 14, 2013

Weber Shandwick promotes Pehle to executive vice president and general manager

Weber Shandwick today announced the promotion of Eric Pehle to executive vice president and general manager of the firm's Minneapolis office.

In this new role, Pehle will take on broader responsibilities within and across the office, working closely with Sara Gavin , president of the Minneapolis office.

Since 2006, Pehle has led one of the agency's largest accounts, supporting the U.S. Army's recruitment efforts. In his role as the U.S. Army public relations account team leader, Pehle oversees a team of more than 100 colleagues from across the country, responsible for developing award-winning outreach efforts in social media, community engagement and media relations. He has also worked with the Mall of America since its opening in 1992, as well as many other local, regional and national accounts, including BAE Systems, Dairy Management Inc., Prairie Island Indian Community and Manitoba Hydro. During his 20 years at Weber Shandwick, Pehle has worked on a variety of issues and crises for clients.

"Eric's steady leadership has boosted dozens of people up the career ladder from their first jobs to positions of influence in the Minneapolis office and elsewhere," Gavin said. "Respected throughout our company and his clients, Eric brings judgment, expertise, a cool head, inventiveness and a strategic mindset to any situation."

Pehle is a graduate of the University of Minnesota with a degree in journalism and began his career as a broadcast reporter and anchor.

Thursday, January 10, 2013

Risdall Marketing Group announces two new hires

Risdall Marketing Group announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson.
“Adding Danielle and Maggie to the Risdall team boosts the abilities of our online marketing and public relations divisions, which work closely together,” said John Risdall, vice chairman and CEO. “We are constantly evolving to meet and exceed clients’ expectations in digital and traditional marketing.”

As an online marketing specialist for Risdall, Norgren specializes in developing strategies for online tools such as social media, search engines and blogs. By using keyword and search engine optimization tactics, Norgren helps clients reach their targeted audiences online. She joined Risdall as an intern in June, and was hired after her graduation in 2012 from the University of Minnesota Carlson School of Management with a bachelor of science in business, with a major in marketing and a minor in finance.

Peterson joins Risdall Public Relations as an account coordinator. She came to Risdall as an intern in September 2012, and works with the PR team to implement research and media relations efforts, as well as craft news releases. Her background as a newspapers and magazine editor lends itself to tell clients’ stories from a news-oriented perspective. Peterson graduated from Central Michigan University in 2006 with a bachelor’s degree in journalism and Spanish.

Introducing the NEW Minnesota PRSA Event Pass...

Minnesota PRSA is now offering a new way to save on MN PRSA chapter events throughout 2013. The NEW MN PRSA Event Pass allows members to purchase an event pass for either 5 or 10 events at a discounted rate. 
 
This year, the chapter is thrilled to host a wide range of events with industry leaders. Currently, 13 events have been planned (including 2 free networking events). 

Here's how it works:
MN PRSA will be offering two different Event Pass levels:
·        Silver Event Pass (5 events) for $75 ($15.00 per event)
·        Gold Event Pass (10 events) for $125 ($12.50 per event) BEST VALUE!
Event Pass Advantages:
ü  Flexibility
   o   Register for events but if you are not able to attend, no big deal, you won't be "charged" on your Event Pass
   o   Your Event pass is transferable to anyone (MN PRSA member or not)
   o   Want to bring a friend? Sure! They can be charged to your Event Pass
ü  Cost Savings
   o   Events throughout the year can add up, but by purchasing an Event Pass you can save up to 75 percent on PRSA events
ü  Simple To Use
   o   No need to fill out multiple expense reports anymore - just one and done!

For more info or to get your 2013 Event Pass, visit:

Wednesday, January 09, 2013

Job - Ordway - Social Media Intern

Ordway - Social Media Intern

RebelMouse: An Easy Way to Organize Your Social Media Brand


How are an increasing number of brands able to organize all of their social media activity to one front page?  They are using RebelMouse, a social networking service that will aggregate selected content from sites like Facebook, Twitter, Instagram, Youtube, and Google + and feed them to a page that is styled like an online newspaper.

Launched in June 2012, RebelMouse is the creation of the former Huffington Post CTO Paul Berry.  According to its website, more than 200,000 RebelMouse pages have been created.

Not only is RebelMouse a capable service for a social agenda, it can be used as an instrument for brands.  In fact, a growing number of businesses - including NowThisNews, TIME, and EcoWatch - use the service as either their primary homepage or as a promotional tool.  For $3 per week, a company can create a custom URL.  Additionally, a business can invite admins for collaboration.

Another reason that RebelMouse is suitable for brand support is that members can provide their social media activity to a broader audience.  Those that do not use social media can view a company’s Twitter and Facebook posts at once on a RebelMouse page.

A notable feature of RebelMouse is the way users can organize their feeds and updates.  With many social platforms, the newest posts automatically take the forefront and force all of the previous posts down the page.  It doesn’t matter which post is more significant, the newest one will be viewed first.  However, with RebelMouse, members can simply click on a post and drag it to any location on the page.  Members are allowed change the size of specific posts and freeze them where they please.

Although it is not yet a household name, RebelMouse might become a prominent social media competitor in 2013.

Posted by Marcus Holt

Job - Bighley Auto Body - Marketing Intern

Bighley Auto Body - Marketing Intern

Friday, January 04, 2013

Jana Rewey Carriere Joins Scales Advertising as Client Services Director

Scales Advertising announced that Jana Carriere has joined the agency as its Client Services Director. Carriere is considered a national leader in the area of Shopper Marketing and consumer packaged goods branding with experience on such brands as Hershey’s, Reese’s, Axe, Suave, Walmart, PEOPLE Magazine and Frito Lay.

Most recently, Carriere was an Account Supervisor for Omnicom’s The Promotional Network (TPN) in New York City, where she led the strategic development and execution of the Shopper Marketing programs for The Hershey Company.  Prior to that, she held various positions at California-based Advantage Sales & Marketing, one of the largest consumer packaged goods brokerage companies in the United States. There, she was responsible for developing and executing programs for a variety of client brands, including Unilever’s Personal Wash Brands, Dove MasterBrand, and Meal Solutions Brands; MasterFoods/Mars; Time Inc.; and Walmart’s Top Tier Suppliers. While there, she was instrumental in the launch of both the celebrated Dove “Real Beauty” campaign and Walmart’s launch of the “Bright Ideas” initiative.
In her new capacity as Client Services Director at Scales, Carriere will be responsible for leading the account teams for such clients as 3M, Anchor Bank, Morrissey, The St. Paul Hotel, and Melody Rodgers Vintage Jewelry. “Jana brings a rich portfolio of branding expertise to Scales,” said President Walt Larsen. “Our clients, as well as our client services and creative teams are really going to benefit from the strategic branding insight she brings to the table. We’re thrilled to have her.”
Carriere, who is a Minnesota native, is happy to be home. “It’s great to get back to my roots,” she said. “And Scales is a great agency model. Small enough to nimbly meet the needs of all types of brands, yet large enough to service multinational clients like 3M. This is an exciting time to be at Scales. The opportunities for growth are significant.”
Carriere earned an MBA and Bachelors of Business Administration, with an emphasis in Marketing, from the University of North Dakota. She has received several awards throughout her career, including an exclusive Managerial Excellence Award in 2009.

Job - Periscope - Digital Media Internship

Periscope - Digital Media Internship

Thursday, January 03, 2013

Job - Roepke Public Relations - Public Relations Internship

Roepke Public Relations - Public Relations Internship

Goodby's Google and NBA Creative Director Joins Carmichael Lynch


Creative director Marty Senn of San Francisco's Goodby Silverstein and Partners yesterday joined Carmichael Lynch in the role of executive creative director. During a 12-year career that has included stints at some of the world's most celebrated agencies, Senn has consistently earned top honors, creating breakthrough campaigns for everything from Brawny paper towels to Virgin Mobile and most recently, the NBA and Google. Senn's work, particularly in the digital realm, has garnered special recognition from the likes of Communication Arts and the One Show. 

"As demonstrated by our work, we have an impossibly high creative standard at Carmichael Lynch," says Carmichael Lynch chief creative officer Dave Damman. "Landing a leader of Marty's talent and integrity will enable us to deliver even better work, and even more often, across the entire range of our client base. And, he's just a helluva nice guy."

Prior to his stint at Goodby, Senn spent time at the New York and London offices of Fallon Worldwide, where his work for Time Magazine, Sony and Virgin Mobile was recognized as among the world's best by creative competitions such as Britain’s D&AD and  the Cannes Festival of advertising. He was also selected as a 2012 member of the judging panel for the One Show, the New York-based award competition that culls the best work from among thousands of submissions by agencies worldwide.

Finding a Way To Get the Message Out When Tight Budgets Challenge Nonprofit Organizations



Earlier this year, Neighborhood House – a century-old Saint Paul nonprofit that serves immigrants, refugees, and low-income populations – faced a challenge.  The organization was experiencing an increasing demand for its programs and services with a shrinking budget.  At a time when it was more important than ever to communicate with clients and donors, Neighborhood House was strapped trying to keep up with the existing need.  This is a familiar situation for nonprofits across the country. 

For Neighborhood House, help came in the form of pro bono services provided by a local public relations agency, Goff Public.  At no cost to the organization, Goff Public provided Neighborhood House with communications advice to help the organization’s messages cut through cluttered communications channels.  Goff Public helped the organization write and produce its annual report and tell stories about key agency programs through the media.  Goff Public also provided communications advice and assistance for Neighborhood House’s signature fundraising event, Revel With A Cause, which raised twice as much in 2012 as it did the previous year.  In total, Goff Public donated more than $24,000 worth of services to the organization in 2012.

“Nonprofit organizations rarely have the luxury of being able to hire the pros,” said Armando Camacho, executive director of Neighborhood House.  “We were grateful and relieved when Goff Public offered their assistance to us.  They were genuinely committed to our mission and helped us better articulate and deliver our messages.”

“Goff Public was glad to assist Neighborhood House, which provides critical services for the community in which we do business,” said Chris Georgacas, president and chief executive officer of Goff Public.  “Our communities are stronger when nonprofits and businesses work collaboratively to serve those in need.”

Wednesday, January 02, 2013

Uptown Art Fair and Uptown Association Choose Bellmont Partners To Coordinate Media Relations and Social Media

The Uptown Art Fair, the largest art fair in the state of Minnesota,has selected Prior Lake-based Bellmont Partners Public Relations to coordinate its media relations and social media efforts beginning with the upcoming 50th Uptown Art Fair, August 2-4, 2013. Bellmont Partners has also been chosen as the public relations agency of record for the Uptown Association, which produces the event.
 
“With the experience that Bellmont Partners brings to the table in media outreach, event coordination and support, social media planning and implementation, message development and writing, they are the perfect fit to shine light on this milestone year of the Art Fair and beyond,” says Maude Lovelle, executive director of the Uptown Association.
 
“The Uptown Art Fair is a well-respected, long-standing tradition for Minnesota and artists andattendees from all over the country,” says Brian Bellmont, president of Bellmont Partners. “We are excited to help plan, promote and execute its 50th anniversary marketing in 2013. It’s going to be a phenomenal event that sets a new standard for the years to come. We also look forward to promoting the Uptown Association and its members.”
 
More than 350 artistsfrom around the world are juried into the Uptown Art Fair in Minneapolis for the three-day festival occurring the first weekend of August every year. It features professional works of art ranging from limited editions to one-of-a-kind treasures in each of 12 media including sculpture, painting, ceramics, jewelry, mixed media, and more. With an average annual attendance of 375,000 people, the Uptown Art Fair is the second most-attended event in the state behind the Minnesota State Fair. More information can be found at www.uptownartfair.com