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Friday, May 30, 2014

New ‘Big Bugs!’ exhibit scurries to the Minnesota Zoo

One TV spot shows a 5-year-old girl literally dragging her mom kicking and screaming to the ‘Big Bugs!’ exhibit at the Minnesota Zoo. Another features a dad who's locked himself in the bathroom while his young daughter stands outside the door saying, "Come on dad, let's go see the big bugs." Dad replies, "I hate bugs, they make me cry, and they're scary." Then suggests, "I was thinking that we could maybe go see a princess movie instead."

This is all part of the ‘Big Bugs!’ campaign. Following the success of last year’s ‘Dinosaurs!’ exhibit, Clarity Coverdale Fury was charged with finding a creative way to again bring the magic of the natural world to life to promote this year’s ‘Big Bugs!’ exhibit. Through a multimedia campaign including print, outdoor, radio, TV, animated banner ads and a fully-wrapped ladybug Volkswagen Beetle, the campaign centers around the idea that while “you may not like not like big bugs, your kids will.”

One of the centerpieces of the campaign is a 60-foot tarantula spider – hairy legs and all – wrapping itself around a large billboard. In animated banner ads, small bugs forming the words, ‘Bugs!’ scatter when a huge stag beetle skitters into frame.

The ‘Big Bugs!’ exhibit features 13 giant animatronic bugs, a live bug display and fun, interactive elements. From bombardier beetles to seven-spot ladybirds (also known as ladybugs), the free (with paid Zoo admission) exhibit showcases a bug’s life and why bugs are important.

Running now through Labor Day, summer is the perfect time to explore, learn and have fun at the Minnesota Zoo!

Wednesday, May 21, 2014

Job - Hennepin Theatre Trust - Digital Engagement Intern

Hennepin Theatre Trust - Digital Engagement Intern

Kohnstamm Communications Hires Three

Kohnstamm Communications, a St. Paul-based boutique public relations firm, announced the hiring of three additional employees to support a growing roster of national clients. 

Alan Newbold joins as Vice President and Account Director for Kohnstamm’s consumer group. A veteran communications leader with 16 years of experience, he will lead public relations efforts for the firm’s consumer clients. His career spans large and mid-size agency experience in New York, Chicago and Los Angeles, and includes Ketchum, Edelman, Spong, and Olson Engage, where he lead efforts for some of America’s most iconic brands, including Kraft, Quaker, Heinz, PepsiCo, DPSG, Maytag, KraftMaid, and The Home Depot.

Jamee Tuttle joins as Senior Account Executive, Special Projects Manager for Kohnstamm’s consumer team, and brings more than a dozen years combined experience in agencies, non-profit organizations and consulting. In addition to public relations and marketing skills, Tuttle is a Certified Health Coach through the Institute for Integrative Nutrition in New York City. Her agency experience includes Fleishman-Hillard, SJ Thoms & Associates, Laughlin & Constable, and Lois/EJL Advertising, where she worked across a variety of consumer brands, new product launches and large-scale event management. 

Lisa Wendling joins as an Assistant Account Executive for the firm’s business-to-business team. Prior to joining Kohnstamm, Wendling honed her skills at Weber Shandwick, Tunheim, Imation and Target Corporation.

 “We are excited to be matching our growing client base with a growing staff,” said Josh Kohnstamm, founder and CEO of Kohnstamm Communications. “Each of these individuals brings passion and specialized focus to our collective efforts, and are already making a significant impact on behalf of our clients.”

Monday, May 12, 2014

Job - Children's Hospitals and Clinics of Minnesota - Public Relations Consultant

Children's Hospitals and Clinics of Minnesota - Public Relations Consultant

Friday, May 09, 2014

#Zenith2014 Social Media Conference in Duluth, Minn. Connects National Experts to Local & Regional Marketers

Online marketing agency aimClear and the Duluth Area Chamber of Commerce today announced the third annual Zenith Social Media Conference will be held Thursday, May 22, in Duluth, Minn. The conference is designed for marketers who want to tap into the power of social media for their clients, brands and businesses. An afternoon keynote from Duluth Mayor Don Ness will highlight this year’s conference surrounded by seminars from international-leading social marketing experts to give attendees insight on the strategy, tactics and tools necessary to reap the engagement and market share benefits of social media.

More than 250 attendees are expected to visit Duluth for the 2014 conference with a lineup of speakers on par with conferences held in much larger destination cities. Renowned online marketer Neal Rodriguez, who has engineered SEO and social media strategy for many iconic brands, including Billboard, The Hollywood Reporter, Adweek, the Nielsen Company and AOL, will kick off the conference with a morning keynote presentation on social engagement strategies that earned millions of dollars for top national brands. Other featured speakers include experts from leading business-to-business and business-to-consumer marketing organizations who have been covered by Forbes, The Wall street Journal, The New York Times, Inc. Magazine and The Huffington Post, among many others.

Zenith Social Media Conference gives attendees an incredible opportunity to learn from speakers who developed pioneering social marketing strategies for some of the biggest brands in the world,” said Marty Weintraub, aimClear Founder and Evangelist. “Every marketer will walk away from this year’s Zenith conference with actionable tactics to grow their brand and boost their bottom line.”

The Zenith 2014 agenda is built with three tracks. A Down N Dirty Track for newbies and experienced marketers delivers “How to,” “What next,” and “What for” tactics attendees can implement at a moment’s notice. The Channel Wizards Track drills down into specific channels like Facebook, mobile and Twitter to flesh out what it means to “win” using social analytics. The Advanced Track for experienced social marketers gets seriously geeky insight on advanced ad targeting and content marketing for eye-popping results.

Sessions include presentations from expert panelists on topics such as:
  • Developing a profitable community management strategy;
  • Defining key performance indicators to maximize social investment returns;
  • Content marketing strategies for nimble production and consistent ROI;
  •  ower Facebook marketing; and
  • Building loyal users and brand evangelists.
 College students can benefit from a unique private networking opportunity during the conference. Internationally-known agency leaders including Lisa Grimm, VP PR, space150; Social PR author Lisa Buyer; Marty Weintraub; Will Scott, CEO, Search Influence; and Ric Dragon, CEO, DragonSearch, will give one-on-one face time with students to provide resume feedback, job search advice and the chance to network with speakers and students.

 “Zenith panelists touch the hiring process for hundreds, if not thousands, of social media, SEO, PPC, content and other online marketing jobs in five countries. No other conference in the world offers this level of student networking with marketers of this caliber,” Weintraub said. “Students who want a career in marketing cannot miss this opportunity or else risk hearing about friends who made a contact that led to a job after graduation.”

The Zenith Social Media Conference, hosted by the Duluth Area Chamber of Commerce and sequenced by aimClear will be held at Greysolon Ballroom. All proceeds will benefit the Chamber’s business outreach programs.

Registration is now open. For more information on the Zenith Social Media Conference, local accommodations or to register, please visitwww.zenithconference.com.

Thursday, May 01, 2014

Weber Shandwick confirms it will move downtown

Weber Shandwick will move downtown
The Minneapolis office of Weber Shandwick today announced it will move its operations to downtown Minneapolis when its current lease in Bloomington, Minn., expires in 2016. The firm has signed a long-term lease for approximately 45,000 square feet in the renovated 510 Marquette building. Weber Shandwick will join sister Interpublic Group (IPG) agency Campbell Mithun in the new location. Two other IPG-owned agencies, Octagon and Constituency Management Group (CMG), which currently share office space with Weber Shandwick, also will move, bringing a total of approximately 200 jobs to downtown.
 
“Moving our office back into downtown Minneapolis and specifically into the incredible space that is being created at 510 Marquette makes perfect sense for our agency,” said Eric Pehle, executive vice president and general manager of Weber Shandwick Minneapolis. “We will design a work space that matches who we are as an agency and fosters the engaging work we provide our clients. And we will be better connected to the growing Minneapolis creative community and our IPG agency partners.”
 
Campbell Mithun will be the primary tenant at 510 Marquette Avenue, and Weber Shandwick will occupy the second and third floors. New York-based TPG Architecture will design the office space, which will feature an open design that emphasizes the firm’s “engaging, always” culture with a focus on collaboration and co-creation.
 
Weber Shandwick maintains a long, rich history in the Twin Cities business community and will continue to do so. The agency’s presence in the market dates back more than 30 years, originally as Mona Meyer McGrath & Gavin, which became part of Weber Shandwick in 1988. The agency had a downtown office until 1991 when it consolidated its two offices in Bloomington.
 
“We’ve matured and grown as an international agency while in Bloomington, and the Normandale Office Park has provided flexibility to evolve our office space to match that growth,” said Pehle. “We couldn’t have asked for better partners for the past 20-plus years.”

Timing of the move is linked to the firm’s current lease at 8000 Norman Center Drive in Bloomington, which expires in July 2016. The 510 Marquette building is currently under redevelopment ahead of Campbell Mithun’s anticipated move in the fourth quarter of 2014. Jim Damiani at Colliers International | Minneapolis St. Paul is the real estate broker representing Interpublic Group; Hank Kobrin from Newmark Grubb Knight Frank also advises IPG on real estate.