MNPR Blog

Friday, August 31, 2012

Job - Habitat for Humanity - public relations intern

Habitat for Humanity - Public Relations intern

September 12 Free Kick-Off Event: Casual Networking

Join MWMC for an exciting evening of networking with inspiring women in the marcomm industry.We will kick-off our 2012-2013 programming year with our traditional networking event free of cost for members as well as non-members. Bring along your friends and co-workers - it's all about becoming acquainted with MWMC and making new meaningful business connections in a welcoming atmosphere!

Enjoy complimentary appetizers and valet parking at Urban Eatery. We are looking forward to meeting you in person!

September 12, 6 - 8 p.m.

Visit the events page to learn more and register.

Wednesday, August 29, 2012

Chow Joins Exponent PR Social Media Practice

Exponent PR today announced that Lilly Chow has been hired as an associate. Chow will assist with the agency’s burgeoning social and digital capabilities, and will support work for the Land O’Lakes, International Olive Council and Cenex accounts.

“Lilly’s knowledge of, and passion for, the digital space are incredibly valuable to the agency and to our clients,” said Tom Lindell, managing director, Exponent PR.
Prior to joining Exponent, Chow spent time at Ogilvy Public Relations in New York, where she conducted digital research and managed social media for DuPont Performance Polymers and the Mexico Tourism Board.
Chow is a graduate of Duke University where she received a Bachelor of Arts in public policy studies and sociology, and a certificate in policy journalism and media studies.

aimClear® Makes the Inc. 500 List of Fastest-Growing Private Companies


aimClear, an internationally recognized online marketing agency with offices in Duluth and St. Paul, Minnesota, was named to the prestigious Inc. 500 list of fastest-growing private companies. aimClear experienced 823 percent revenue growth over a three-year period to earn its spot on the list for the first time. In addition to its overall ranking, aimClear ranked eighth in the state of Minnesota, and at number 52 in the advertising and marketing industry.

“We are thrilled to be included in the Inc. 500 list and to be ranked among the country’s leading private companies,” said Marty Weintraub, CEO of aimClear. “The contributions and hard work of all of our team members helped achieve this honor. As the social, search, PR, and display marketing industries continue to boom, we will continue to lead the industry into the future.”

Founded in 2007 by Weintraub, aimClear has experienced rapid growth as it continues to meet the demand of the fast-paced online marketing industry. Several employees regularly speak at industry conferences around the world about cutting-edge search marketing tactics and contribute to leading industry publications including Search Engine Watch and Search Engine Land.  In addition, aimClear’s Facebook Marketing Intensive Workshop offers intensive training for marketers looking to implement successful, traffic-driving Facebook ad campaigns.

Currently in its 31st year, the Inc. 500 is an exclusive annual list of the nation’s fastest-growing privately held companies. Only 500 of the nearly 7 million private companies based in the U.S. are recognized by Inc. each year. In order to qualify, companies were required to achieve a minimum 770 percent revenue growth over a three-year period. The 2012 Inc. 500 ranks companies based on revenue growth from 2008 to 2011.

aimClear has also been recognized as one of Minnesota Business 100 Best Companies to Work For and Marty Weintraub received the Joel Labovitz Emerging Entrepreneur award as the founder of a business that has demonstrated growth in revenues, number of employees and impact on the community or region. aimClear’s online marketing blog has also been recognized as one of PRWeb’s top 25 PR blogs, Cision’s 10 top social media blogs, Technorati’s top 100 business blogs, and PostRank’s top 50 SEO blogs.

Tuesday, August 28, 2012

The Twin Cities Business Peer Network and Olson Announce September Event “Go Make It Happen” with Kris Finger, International Meeting Planner, Small Business Founder

WHAT:
An inspiring and thought-provoking presentation that begs listeners to capture and reflect upon momentous occasions in their lives and use them to move forward and shape their future. The presentation shares anecdotes from the career of Kris Finger, a director of global accounts for HelmsBriscoe, a global leader in meetings procurement and a significant volume purchaser in the meetings and event industry. With tales of mid-level management as well as building and owning a small business, Kris recounts her journey on how she accomplished her goals and how others can Go Make it Happen.

Kris Finger boasts more than 20 years of experience and has planned over 1,000 meetings and conferences for more than 100 different professional associations. In her role at HelmsBriscoe, she assists meeting planners source conferences at the best facilities in the world--handling site selection, contract negotiation and risk mitigation.  Prior to joining HelmsBriscoe, Ms. Finger founded and operated Nonprofit Solutions from 1996 until its sale in 2010. The company provides administrative, management and support services to nonprofit organizations and professional associations. Initially working out of her home, she built the organization up to a multi-million dollar entity representing more than 30 clients with a staff of 20.

WHEN:
Wednesday, September 19, 2012, 6 - 8 p.m.

WHERE:
Olson
Rooftop Terrace
420 North Fifth Street, Suite 1000
Minneapolis, MN 55401


Registration:  http://tcbpnpresentsgomakeithappen.eventbrite.com/

Shandwick promotes Masterson to VP

The Minneapolis office of Weber Shandwick today announced the promotion of Aaron Masterson to vice president in its Technology practice.
 
Since joining Weber Shandwick in 1999, Masterson has made significant contributions through his leadership, specializing in business-to-business communications and developing strategic communications programs for a variety of clients in the technology, energy services and manufacturing industries. 
 
In 2003, Aaron received the PRWeek “PR Innovation of the Year” award for his work implementing the agency’s WeberWorks campaign management system for Lawson Software. This year he was recognized as part of the IEEE account team that won Gold SABRE and Minnesota PRSA Classics awards along with a PRSA Silver Anvil Award of Excellence.

“Aaron consistently gets big results for clients by finding innovative ways to tell their stories,” said Aaron Pearson, a senior vice president at Weber Shandwick. “What makes Aaron so important to our team is his ability to not only give clients what they want but to successfully advocate for what they really need. That’s led to amazing campaigns across traditional media, video and social channels around the world.”
Masterson also is a member of the Business Marketing Association. He holds a bachelor’s degree in journalism and mass communication from Drake University.

Friday, August 24, 2012

Job - Minnesota Wild - Digital Media Coordinator

Minnesota Wild - Digital Media Coordinator

Wednesday, August 22, 2012

PRSA - Infusing Creativity Into Your Job

What allows someone to turn a mental block into a breakthrough? Why does an answer to a challenge appear when it is least expected? How can you be creative no matter your industry, role or experience?
 
Join PRSA on September 27 and break open the black box of imagination with four of the Twin Cities’ elite PR and creative geniuses. They will engage andinvigorate you as they share practices that help generate new ideas by creating a culture of innovation.
 
The evening’s interactive discussion will begin by presenting you with a problem. Encouraged to open up their minds, participants will collaborate with each other and the panelists to practice techniques that divide and conquer the traditional way of thinking. You will work with your team and panelists to learn:
  • How to creatively approach the problem
  • Exercises that get teams thinking in new ways
  • Ways to avoid the standard “stand in front of a white board and shout ideas” approach
  • Leverage creative use of new channels and technologies
  • Use the available data and analytics as a launching point for high impact campaigns
Social media marketing and digital channels have transformed what creativity means today. Join us as we ignite the brainpower it takes to listen, cultivate and recognize a solution when developing creative campaigns in today’s integrated, multichannel world.

Register online now.

Tuesday, August 21, 2012

Job - Communications and New Media Coordinator for Minnesotans for a Fair Economy

Communications and New Media Coordinator for Minnesotans for a Fair Economy

Exponent PR has hired Keith Negrin as a practice leader

Exponent PR has hired Keith Negrin as a practice leader at the agency.
“Keith is a strong asset to our growing team,” said Tom Lindell, managing director, Exponent PR. “His experience and leadership skills will provide our clients with increased value and further success.”
Negrin brings nine years of industry experience to his position at Exponent, where he will oversee the WinField and Starkey accounts. Throughout his career, Negrin has worked with brands such as Sherwin-Williams, General Mills, Clorox, Hasbro, H&R Block and CaringBridge, and has helped develop campaigns that have received PRSA Classics, PRSA Anvils, SABRE and PR Week award recognition.
He is a graduate of Princeton University and the George Washington University School of Law.

Monday, August 20, 2012

DuBois joins Fleishman Hillard in Minneapolis

Sarah DuBois has joined Fleishman Hillard as an account executive to support our growing consumer and healthcare practices. She was most recently an assistant account executive at Padilla Speer Beardsley in its consumer marketing practice. Previously she was a brand public relations contract employee at General Mills, working for a variety of the company’s brands. She is active in the Minnesota Chapter, Public Relations Society of America, where she is a member of the Classics Awards committee. Sarah is a 2009 graduate of the University of Minnesota, where she majored in journalism with an emphasis in public relations and strategic communication.

Job - Padilla Speer Beardsley - Intern, Manufacturing & Technology

Padilla Speer Beardsley - Intern, Manufacturing & Technology

Job - Two Jobs at Fame Public Relations

Two Jobs at Fame Public Relations

Monday, August 13, 2012

MIMA August Event: Our Fair Interactive State

It's the dog days of summer. We're long past the 4th of July, several excruciating weeks away from the Great Minnesota Get Together and months away from the annual MIMA Summit.

Join us on Wednesday, August 15, at Nicollet Island Pavilion for Our Fair Interactive State, a MIMA social event that brings together two of the best things about the North Star State: interactive marketing and foods on sticks.

Step right up to win prizes (from our 2012 Summit speaker's books to a free ticket to the 2012 MIMA Summit), chow some fair foods and hear what we have planned for this year's MIMA Summit.
I know we say this every year, but it's shaping up to be the best Summit yet. Before you find yourself among 1,000 of your closest friends at this year's Summit, we're offering up a little sneak peek of the biggest digital conference in the Midwest, with speakers expounding on eight themes: 
  • Breaking Boundaries: Our conference theme track, with speakers who offer both geek cred and big ideas to impact and inspire every level of your organization.
    • Case Studies: Learning from experience and sharing examples of best practices in social, mobile, measurement and content strategy.
  • Designing Interactive Experiences: Exploring the interconnected topics of user experience, information, interaction and visual design.
  • Digital Paid Media: For when you want to go out into the world, grab people where they are, and bring them back to your online presence. 
  • Digital Workflow: A deep dive into project management strategies and new ways of thinking for all stages of content and platform creation.
  • Emerging Trends: Exposing the ideas that will shape our industry and our world in years to come.
  • Online/Offline Convergence: At the intersection of traditional behavioral analytics and today's digital culture, learning what makes people engaged, how businesses can compete and how to foster engagement both online and offline.
  • Reputation and Influence: Helping you tackle the challenge of managing reputation and cultivating influence in an evolving digital/social marketplace. Or, just come for the beer.

    Register online now.

Friday, August 10, 2012

Campbell Mithun extends job offers to two Lucky 13 interns as the 2012 summer internship ends

Campbell Mithun’s 2012 Lucky 13 internship may end this week, but two of the eight summer interns -- Marlena Jordan-Childress and Michael Santee – will stay as the newest employees in the agency’s Compass Point Media unit.  Jordan-Childress is a Chicago native and University of Minnesota graduate; Santee graduated from Drake University and hails from Kansas.  They were among the nearly 400 applicants who competed for the internship via a 13-tweet job application that brought eight interns from seven different states (and Guatemala) to Minneapolis for the summer.
 
“Continued growth of our media business opened up positions for Michael and Marlena, who worked on that team,” said human resources director Debbie Fischer. “Saying goodbye to our summer interns always is tough, and our 2012 Lucky 13ers were another fantastic group of young professionals – we are so thrilled to offer positions to two and wish those who are moving on continued success as they pursue their careers or return to school this fall.”
 
Of course Jordan-Childress and Santee couldn’t be happier:
 
“This summer has been the most amazing summer of my life!” said Jordan-Childress. “I gained a great deal of knowledge working alongside an exceptional group of talented individuals and am so fortunate this experience is not coming to an end.” 
 
“I was ecstatic when I got the job offer,” added Santee.  “It really is a dream come true that I get to work at Campbell Mithun.”
 
The 2012 Lucky 13 Summer Experience

Each of the 2012 Lucky 13 interns joined agency account teams in their respective disciplines: art director, copywriter, account management, strategic planning and media.  In addition to doing real work for real agency clients such as Land O’Lakes, General Mills, Key Bank, Purina, SuperValu and GreatClips, the interns formed the eight-person team serving Cornerstone, a domestic-violence prevention agency that won the pro bono services via social-media vote conducted by Campbell Mithun in partnership with Greater Twin Cities United Way.
 
What did the 2012 interns learn?  See blog posts by interns Cody Levin and Dennis Bukowski for summaries of their summer experiences, but specific answers to that question are posted below. And in spite of being asked separately, the interns had a common answer, collaboration: 
  • Laura Fitzpatrick (strategic planning): “Creativity is best fostered by collaboration.”
  • Sofia Morales (account management): “Recognizing what each department brings to the table makes one a better account manager, and your team will acknowledge it.”
  • Cody Levin (strategic planning): “Collaboration, especially between departments, is crucial to success.”
  • Laura Romer (copywriter): “You need to trust each other’s set of skills.  The end product will always suffer if you can’t listen and be collaborative.”
  • Dennis Bukowski (art director): “It was huge that we had our own project and our success hinged on us working together.  You really learn and grow as a team when you mutually invest all you have to offer.”
  • Michael Santee (media):  “Everyone is full of great ideas.”
  • Marlena Jordan-Childress (media):  “Not to be afraid to ask questions!”
  • Amy Zhong (media): “The importance of being proactive.”

Job - Bellmont Partners Public Relations is looking for a PR Pro

Bellmont Partners Public Relations is looking for a PR Pro

Wednesday, August 08, 2012

IABC - Red Carpet Communications Celebration - September 26

Join us at our first-ever Red Carpet Communications Celebration honoring Bronze, Silver and Gold Quill Winners and IABC Minnesota Volunteers!

Gather with fellow professionals to celebrate the best of Minnesota communications while enjoying authentic Spanish cuisine at Solera, downtown Minneapol

Featured Speaker

Jeff Blodgett, State Director for the Obama campaign in Minnesota, will serve as keynote speaker at the event. Don’t miss this unique opportunity to hear his advice for running a winning, broad-scope communications campaign.

Event Details

IABC Minnesota Red Carpet Communications Celebration
Wednesday, September 26, 2012
5:30 -8:30 pm

Solera Restaurant and Event Center
900 Hennepin Ave.
Minneapolis, MN 55403

Register online now.

New Hires at Weber

Today, the Minneapolis office of Weber Shandwick announced nine new hires in its Design and Development, Digital Communications, Farm and Food Advocacy, Financial Services and Healthcare practice groups.
 
Design and Development
  • Sam Rapson has been hired as associate technical director in the Design and Development practice.
  • Colin Neugebauer has been hired as a senior web designer in the Design and Development practice.
Digital Communication
  • Sara Keeney has been hired as a social media strategist and community manager in the Digital Communications practice.
Farm and Food Advocacy
  • Erica Carlson has been hired as an assistant account executive in the Farm and Food Advocacy practice.
Financial Services
  • Katie White has been hired as an assistant account executive in the Financial Services practice.
Healthcare

Broadhead Named AOR for Boehringer Ingelheim (Canada) Ltd. Cattle Division

Broadhead continues to grow its relationship with the animal health staple, Boehringer Ingelheim. The agency was recently named agency of record for Boehringer Ingelheim (Canada) Ltd (BICL) cattle division. Broadhead has worked with the same segment of Boehringer Ingelheim Vetmedica, Inc. in the United States for the past three years.

Broadhead will lead the development of all advertising, collateral, and public relations efforts for BICL’S expansive beef and dairy product portfolio. These brands include Express and Pyramid vaccines, Cefa-Lak and Cefa-Dri mastitis tubes and Metacam, a long-acting pain reliever for cattle.

“After seeing the work Broadhead has done with the United States cattle division, we knew it made sense to work with them here in Canada,” says Jelle Bergmans, bovine production manager for BICL. “Working with Broadhead in both Canada and the United States will increase opportunities for efficiency and consistency.”

Working with BICL not only compliments Broadhead’s work with the company’s United States cattle segment, but also the agency’s other Canadian accounts,  including the Canola Council of Canada and Canadian markets for AGCO and The Mosaic Company.

“This is a great opportunity for us to continue our work in Canada and to continue helping Boehringer Ingelheim Vetmedica, Inc. grow,” says Clifford Owen, vice president and account director at Broadhead. “Working with both the United States and Canadian segments will help provide a more consistent and effective message.”

Friday, August 03, 2012

Carmichael Lynch Names Marcus Fischer Chief Strategy Officer


Carmichael Lynch, one of the nation's leading creative advertising agencies, today announced that Marcus Fischer has returned to the agency in a newly created position as chief strategy officer, managing partner. Previously, Fischer held a senior-level position in the agency’s brand planning department before leaving in 2008 to assume the role of president at space150. More recently, he was elevated to chief executive officer at the Minneapolis digital shop.

Fischer starts at Carmichael Lynch on Monday, August 13, and will report to agency CEO Mike Lescarbeau. He is the second senior-level executive to join Carmichael Lynch in as many weeks. Well-respected account veteran Stacy Janicki started on Monday, July 30, as director of account management, senior partner.

Fischer is responsible for leading the agency’s insights, product development, user experience, marketing analytics and overall brand strategy for all clients, including Subaru of America, Jack Link’s Beef Jerky and other envied brands. He also is a core member of the new business team. Throughout his career, Fischer has led planning and strategy for numerous A-list brands, including Porsche, BMW, Harley-Davidson, Discovery Channel, Lee Jeans, Purina and Starbucks. 

As a managing partner, Fischer joins Carmichael Lynch CEO Mike Lescarbeau, President Doug Spong, CFO/COO Mark Feriancek and Chief Creative Officer Dave Damman on the agency’s core management team.

“We have extraordinarily high expectations at Carmichael Lynch for creating work that inspires,” said Lescarbeau. “Performing at this level requires exceptional leadership and talent. Marcus has proven his world-class abilities time and again, and we’re fortunate to attract him back to Carmichael Lynch.”

Fischer worked at Carmichael Lynch from 2003 to 2008 before leaving to join space150. During his four years there, he grew the digital agency from 70 to 140 people in three offices (Minneapolis, New York and Los Angeles). Under his leadership, space150 was named Advertising Age’s 2011 Small Agency of the Year. In addition to Carmichael Lynch and space150, Fischer left a trail of success at Fallon, One And All and his own brand-planning agency.

Fast Horse is hiring a client relationship manager.

Fast Horse is hiring a client relationship manager.

Job - RSP Marketing - Social Media Internship

RSP Marketing - Social Media Internship

Job - Work Effects - Marketing Communications Intern

Work Effects - Marketing Communications Intern

Jolly Time Pop Corn Selects Haberman

JOLLY TIME® Pop Corn, a privately held brand of the independent and family-owned American Pop Corn Company, has selected Haberman, Minneapolis, to handle public relations and social media.

“JOLLY TIME is a heritage brand looking to reach more consumers in a new way,” said Garrett Smith, president, American Pop Corn Company. “Haberman’s proven skill at delivering authentic stories to audiences really resonated with us — and we can’t wait to dig in. The agency’s PR and social media smarts will help us differentiate our five-generation, family-owned brand in a marketplace that otherwise includes huge corporate food processor brands.”

“We are so happy to be forging this relationship with JOLLY TIME — its company DNA matches so closely with ours,” said Brian Wachtler, president, Haberman. “JOLLY TIME is a pioneer — it’s the first branded popcorn ever produced. The added bonus is the company’s committed support of small family farmers. This couldn’t be a better fit.”

The American Pop Corn Company processes and markets JOLLY TIME Pop Corn products sold in all 50 states and around the world. The nearly 100-year-old, family-owned company is headquartered in Sioux City, Iowa and employs 180 people. The American Pop Corn Company offers a variety of traditional and microwave popcorn products, including the only microwave popcorn endorsed by Weight Watchers®.

Wednesday, August 01, 2012

BrainCo - 2012 Summer Creative & Social Media Workshops

WHAT WILL I GET OUT OF THIS?
By the end of the event, you will hopefully have strongly concepted campaigns or designs that will be part of your advertising or design portfolio for years to come.
In the July workshop, Art Directors and Copywriters will work in groups of two.  Designers will work individually. Computers are encouraged so bring your laptop; but if you have no computer experience, don’t worry, your main goal is working your way to a killer concept.  Executions can come later.

In the August workshop, gain an understanding of social media and its necessity in today’s marketing landscape. Facebook and Twitter are just the beginning. We’ll help you learn which social media tools are best for you and how to use them to their fullest. This fun and engaging course is taught by instructors who use these tools every day and are passionate about sharing their knowledge with you.
Download the Social Media Workshop schedule: Social_Media.pdf 

WHO ARE THE INSTRUCTORS?

Your instructors will be working design and advertising professionals from top Minneapolis agencies. They have the highest standards to help you develop and improve your concepts.

WILL I WORK ALONE OR WITH A PARTNER?

Art Directors and Copywriters will work in groups of two. Designers will work individually. If you register with a partner, that partner will be your teammate for the entire workshop. Otherwise, we will pair you up and rotate partners per assignment.

HOW WILL I BE CRITIQUED?

You will receive feedback and suggestions from your fellow classmates as well as instructors. We realize that students will be from a variety of levels and will consider that during our critiques.

WHAT IF I DON’T KNOW THE COMPUTER PROGRAMS?

Your main concern is to focus on strong concepts first, then execution. You are encouraged, however, to take your work as close to completion as you can. But if you have no computer experience, don’t worry.Your main goal is working your way to a killer concept. Executions can come later.

WHAT IS THE SCHEDULE?

  • July 27 – 29th, is for Art Directors, Copywriters and Designers.
  • August 4 – 5th, is set aside for Social Media, download the schedule here: Social_Media.pdf
  • Classes will run 9 to 5pm with a break for lunch at
    11:30 – 12:30pm.
  • A detailed syllabus will be issued prior to the start of the first day.
Register now!

Job - United Way - Marketing & Event Planning Internship

United Way - Marketing & Event Planning Internship