MNPR Blog

Wednesday, April 27, 2005

Europe's Leading Investor Relations Organization Names PR Newswire's Mark Hynes to Board of Directors





Europe's leading investor relations organization, the Investor Relations Society (IRS), has named PR Newswire's managing director of investor relations services Mark Hynes to its board of directors, it was announced today.

Mark Hynes has 25 years experience in the financial news and information sector. As Managing Director of Investor Relations at PR Newswire, Hynes is responsible for developing regulatory disclosure solutions and strategies. The IRS (not the IRS) develops programs, conferences and networking events, to enable its more than 600 members to stay abreast of the ever-changing regulatory landscape and continually enhance their knowledge of best practices in investor relations.

"The IRS plays an important role in the education of IR professionals in the U.K. and across Europe. I am very honored to be appointed to its board of directors," said Hynes. "The regulatory environment in Europe is undergoing some very important changes and there is a lot of information that IROs are required to understand. I have spent a good deal of time over the past three years speaking with IROs about how these changes affect them and I look forward to being able to do this in a more formal way through the IRS."

Hynes has been working closely with the IRS for the past five years. He is a member of the IRS Policy Committee, a frequent contributor to IRS publications including Informed and the IRS Bulletin, and has moderated many of the organization's professional development programs on regulatory matters. Hynes is also a member of the Committee of European Securities Regulators Working Group on the Transparency Directive and is often called upon by industry and business publications to comment on the nuances of this and many other Directives.

Prior to joining PR Newswire, Hynes was a Board Director of the Financial Times, and spent 18 years in continental Europe, the US and Asia, developing electronic financial news businesses in different regions. Prior to this, Hynes worked at the Economist, which he joined after training as an investment banker.

Hynes joins other leading IR experts currently on the board of directors of IRS including Chairman Diane Faulks, Citigroup Depository Receipt Services; Andrew Mann, BAE Systems; Lynda Ashton, J Sainsbury PLC; Raghnall Craighead, National Australian Bank; Richard Davies, RD:IR; Claire Jenkins, Gallaher Group Plc; Gary Leibowitz, SAB Miller plc; Jill Sherratt, Yell Group; Al Loehnis, Investis; Keith Russell, Stora Enso Oyj; Michael Mitchell, First Group; Peregrine Riviere, The Carphone Warehouse Group plc and Ian Arnold, MFI.

Target - Sr Manager Internal Communication

From Monster:

PRIMARY FUNCTION

Responsible for overall communication of company strategy, with an emphasis on culture, brand and leadership messages.


PRINCIPAL DUTIES AND RESPONSIBILITIES


Strategy, Direction and Brand Management

  • Serves on corporate committees and task forces for new initiatives.
  • Responsible for internal brand management.
  • Delivers effective, timely feedback to team, stakeholders and vendors.
  • Assists specialists in the development of implementation plans and addresses obstacles to the execution of that plan.
  • Controls progress to goals and objectives through regular status reporting.
  • Seeks opportunities to improve and enhance current processes.
  • Controls expenses within budget and reports potential variances.

Client Support
  • Develops communication strategies to support business objectives.
  • Manages senior leadership messaging strategies and speechwriting needs.
  • Prioritizes client requests, issues and adjustments to appropriately reflect business needs.
  • Understands and manages client's expectations to ensure client service satisfaction by meeting needs and requests in a complete and timely manner.
  • Represents business area as a business communication consultant.

Staff Management and Development
  • Supervises team of sr. specialists/specialists/coordinator/administrative assistant.
  • Provides leadership, coaching, motivation and assistance to team members to ensure teamwork and high performance in the accomplishments of all responsibilities and projects.
  • Develops and administers performance appraisals.
  • Hires and trains staff.
  • Recommends wage and promotion actions.
  • Responsible for the performance management of sr. specialists and their direct reports.
  • Administers counseling and corrective action if needed.
  • Participates in succession planning and follow-up activities to develop staff.
  • Adheres to company diversity efforts.
  • Mentors high potential team members.
  • Actively participates in the annual goal planning process for the department.
  • Initiates, defines and implements changes to standards and procedures.
  • Reviews and approves implementation of new programs to improve quality and productivity.
  • Develops and recommends operating budgets for personnel, training, supplies, equipment, travel and outside services necessary for effective operation of the team.


REPORTING/WORKING RELATIONSHIPS


Internal

  • Reports to Director, Internal Communications.
  • Works closely and effectively with business area clients.


External

  • Works closely and effectively with vendors.

MINIMUM REQUIREMENTS:


  • Five - seven years practical experience in communications field.
  • Demonstrated effectiveness at managing/leading people.
  • Demonstrated effectiveness developing strong relationships with senior management.
  • Proven ability to think strategically.
  • Experience managing budgets.
  • Strong written and verbal communication skills (speechwriting experience a plus).
  • Strong meeting facilitation skills.
  • Solid project management skills and experience.
  • Ability to manage multiple priorities.
  • Understanding of and experience with communication disciplines such as graphic design, advertising, marketing and public relations.
  • Understands basic retail functions and the specific organizational functions of the business area supported.
  • Completes all managerial courses as identified to ensure self-development.
  • Four year degree in Communications or equivalent experience
  • Two years supervisory experience.
  • Strong verbal, presentation and written communication skills.
  • Strong analytical, problem solving, and strategic thinking skills to understand and anticipate the impact and opportunities across multiple teams.
  • Strong organizational skills.


Desired Requirements

  • Target Corporation and/or retail knowledge.
  • Previous management experience.
  • Minimal travel required for most positions.

To apply for this position, please click here.

Tuesday, April 26, 2005

Jobs, Jobs and More Jobs @ PSB

Padilla Speer Beardsley has a number of new jobs postings on their Web site. Here is a sampling.
Account Executive/Senior Account Executive, Agribusiness

Searching for a public relations professional with three to nine years of experience in public relations and marketing communications in agribusiness. Need strong writing, marketing communications and media relations skills and excellent client relations and account management skills. Agency experience a plus.


Account Executive/Senior Account Executive, Medical Device and Health Care


Our growing firm needs a strong communicator who is creative, high-energy, driven and strategic with five to seven years experience in the medical device/health care field. If you can hit the ground running in product marketing with strong project management skills; are a good writer and knowledgeable in the medical device industry; and love to network for new business opportunities, consider this position. Ideal candidate will be able to understand and explain complex subject matter and have FDA knowledge. Human science or marketing degree a plus.

Internship, Manufacturing & Technology

Full-time, paid public relations internship opening. Work on a wide variety of projects for 6 months in our manufacturing and technology practice. Responsibilities include writing news releases, product and personnel releases, creating and editing media lists, media relations work, organizing clips and tracking incoming trade publications. A great opportunity to experience the public relations business first-hand.

Internship, Media Relations

Opening for a media relations intern to work on a variety of projects in our media relations practice. Responsibilities include: creating media lists, compiling media recap books, compiling and updating media tracking grids, research, media follow-up calls, onsite event support, vendor coordination, writing media materials, clipping media placements, media kit production and media verification calls. Internship is full-time starting in May and running through the summer with a possibility of being extended part-time during the school year. Qualifications: Need six months experience in public relations, communications or newspaper reporting. Experience may be professional, internships or volunteering. Ideally, a local college student would be the best fit. A great opportunity to experience the public relations business first-hand.
For more info visit PSB online.

Risdall adds 35 accounts

Risdall Advertising boasts humbly on their Web sit that they are a mild-mannered ad agency that's seeking world domination. At the rate they've been picking up new accounts that goal isn't too far off. The Business Journal reported yesterday afternoon that Risdall added 35 new accounts and more than $11 million in billings in the first quarter of 2005.

According to the Journal, "many of the new accounts represent new community organizations and consumer work. In 2004, Risdall ranked as the largest Web developer in Minnesota. The firm ranked sixth among both advertising agencies and public relations firms."

Get the full story here.

Monday, April 25, 2005

PR can be a Circus -- Literally

For those who still believe that any publicity is good publicity you may want to check out this story.

PT Barnum would be ashamed
!

Friday, April 22, 2005

Association for Women in Communications Update

AWC spring seminar “Web Strategies for Today's Communications Professionals” is April 27

Web technology continues to advance at an impressive speed. Is your knowledge gaining as fast? Get up to date on the latest Web communication strategies by attending the AWC Spring Professional Development Seminar. Three top industry experts will address online public relations, effective Web writing, and new marketing and communication strategies that bring you and your company into the third Millennium. Don’t miss this great opportunity to learn what’s working today on the Web.

Date: Wed., April 27
Time: 12:30 – 5:30 p.m.
Appetizers/refreshments/networking event following the seminar. Speakers will be available at the networking event for roundtable discussions and Q&A
Location: The Woman’s Club of Minneapolis
Cost: $85 AWC members in advance, $105 non members in advance. After April 22, add $15.

Register online today by visiting http://www.awctwincities.org/events


Celebrate Good Chemistry at the Clarion Awards on May 19

Please join us for a festive celebration at the 2005 Crystal Clarion Awards banquet, set for May 19 at the Woman’s Club of Minneapolis. This is a great opportunity to view the award-winning work of area communicators, as well as mingle with other professionals and the evening’s emcees, Lori Barghini and Julia Cobbs of FM-107’s Lori & Julia Show.

Like Lori and Julia, this year’s theme, ‘Good Chemistry’, celebrates the efforts of professional communicators who have transformed the composition, structure and properties of ordinary communications into successful results.

The Clarions banquet begins at 5:30 p.m. with a reception and display of winning entries. Dinner will be served at 6:30 p.m., followed by the awards presentation at 7:30 p.m.

Don’t miss the party! Experience ‘Good Chemistry’ by registering online at http://www.awctwincities.org/events


Piano player needed for Clarions banquet

The Clarions committee is looking for a piano player to perform at the Clarions banquet on May 19. If you have a contact to refer, please contact
Sarah Sladek, Clarion co-chair, at 763-773-5463.


May 11 lunch program: hear how blogging is affecting how businesses communicate

“How Blogging is Affecting Businesses" features Josh Hawkins, senior marketing consultant for Circeron, a Minneapolis-based interactive marketing firm, will share the impact bloggers are having on businesses today as he explains this rapidly evolving form of communication.

A blogger himself, Josh has worked with leading advertising agencies and PR firms to design and manage interactive marketing campaigns. He has directed Web, email and fundraising programs for a variety of political campaigns and national public affairs initiatives and has extensive experience developing new media strategies while providing community-building and word-of-mouth marketing services for many local and national clients.

Date: Wed., May 11
Time: 11:30 a.m. - 1:00 p.m.
Location: The Woman's Club of Minneapolis
Cost: $45 AWC members, $55 for non-members and $30 for full-time students.

Register online at http://www.awctwincities.org after April 26. If you have questions, contact June Klaphake at jklaphake@comcast.net or 651-695-0327.



May 25 Career Development TeleForum - "ROI - How to Make it Work for You"

You often hear "ROI" bandied around in business meetings, but what does it really mean? How can ROI ultimately result in positive customer interactions and client retention? Examining the Return On Investment is a cornerstone of strategic thinking and risk-taking. This TeleForum discusses how to utilize ROI when you are creating presentations and while making your business case.

"ROI - How to Make it Work for You"
Date: Wed., May 25
Time: 10:30-11:30 a.m.
Free member-only event


Join MIMA for a Women in Interactive Happy Hour

First time ever! Enjoy an e-girls' night out at Mell's Beauty Bar in the Minneapolis warehouse district with no cover charge. Come on down for a great night of martinis, manicures and the hot “dish” on what’s happening around town and elsewhere. No formal program this time - just a chance to compare notes on career opportunities, challenges, cool projects and more.

No RSVP required, but please call ahead to schedule your manicure or massage: 612-338-1680

Date: Wed., May 4
Time: 5:30-8 p.m.
Location: Mell's Beauty Bar, 606 Washington Ave N., Minneapolis (www.mellsbeautybar.com)

For more information, visit http://www.mima.org

Thursday, April 21, 2005

More Jobs at Carmichael Lynch

From Monster:

Media Planner
Company: Carmichael Lynch Location: Minneapols, MN 55403
Status: Full Time, Employee Job Category: Advertising/Marketing/Public Relations
Relevant Work Experience: 2+ to 5 Years Career Level: Experienced (Non-Manager)

Responsibilities include:

Research, analyze, and form media plan recommendations for our enthusiast brand clients. Supervise and administer buying personnel, develop reporting, tracking, and budget summary timelines for supervisors and clients. Aid in syndicated target audience development, contact planning strategic and tactical development based on experience, research insights, and familiarity with media planning tools. Act as mentor and assist in the development of other media personnel.

Requirements:
Must have a minimum of three years agency media experience. Bachelor's degree preferred, with an emphasis in advertising or marketing. Detail-oriented with strong communication (written and verbal) skills as well as a team player and visionary thinker. Computer literacy will include Microsoft Access, Word, Excel, and Outlook, and knowledge of planning tools like Simmons, MRI, IMS, @Plan, etc.

If this position is of interest to you, please send resume and cover letter to Human Resources at humanresources@clynch.com AA/EOE.

Interactive and Direct, Account Supervisor - Minneapolis
Company: Carmichael Lynch Location: Minneapolis, MN 55403
Status: Full Time, Employee Job Category: Advertising/Marketing/Public Relations
Relevant Work Experience: 5+ to 7 Years Career Level: Manager (Manager/Supervisor of Staff)
Education Level: Bachelor's Degree


Looking for an opportunity to work on the big brands that appreciate the value of one-to-one marketing? And you’re passionately driven by building your clients brand and business by going beyond just mass media? Welcome home.

We're looking for an individual to be one of the driving forces behind strategic planning and responsible for working with both the junior and senior executives of all disciplines to design integrated direct solutions. Must be an astute judge of strategic input and a champion of great creative. Must have demonstrated expertise in offline and online one-to-one marketing.

Ideal candidate has:
•minimum 6-8 years of integrated or direct agency experience in strategic planning, championing great creative, and implementing innovative business solutions

•experience with direct mail, direct response advertising and online marketing

•identifying new opportunities and building new business for existing clients is a plus.

Carmichael Lynch’s client roster includes a number of reputable brands such as Porsche, Harley-Davidson, American Standard, Northwest Airlines, Blue Cross/Blue Shield, Cross, Gibson and others.

Send resume and salary requirements to: Human Resources or email humanresources@CLynch.com AA/EOE

Company: Carmichael Lynch
Email: humanresources@clynch.com
Address: 800 Hennepin Ave
Minneapolis,MN 55403
Fax: (612) 334-6171

Maccabee Handles PR for "Go Organic! For Earth Day"

The Minneapolis-based public relations agency Maccabee Group is handling national publicity for the 2005 “Go Organic! for Earth Day” campaign presented by Organic Trade Association and Earth Day Network,.

“Go Organic! for Earth Day,” coordinated by the Minnesota marketing agency MusicMatters, involves more than 50 organic food manufacturers and 18 supermarket chains with 2,500 store locations to drive mainstream consumer awareness, in-store traffic and sales for organic food.

Wednesday, April 20, 2005

Campbell Mithun Reogranizes

The Business Journal is reporting Campbell Mithun is reorganizing its leadership team with the addition of Jonathan Hoffman as creative officer and president.

Get the full story here.

Assistant Account Coordinator

From Monster:

Small, successful business-to-business advertising agency. Agency provides industrial, manufacturing and architectural clients with public relations, marketing, advertising and web site development services.

HOURS/SALARY:
Full or part time position (excellent position for a part time stay at home mom)
Must be available to cover telephone from 12:00 noon to 1:00 pm
Part time: $15 per hour or more for the right candidate
Full time: $25,000 to 30,000

JOB FOCUS:
Lead fulfillment, lead analysis, press release distribution, research, media analysis, project coordination, creative blueprint and job information development, proofing, filing and various miscellaneous tasks.

JOB RESPONSIBLITIES:
Enter leads from magazines into database and mail requested literature.
Email some leads to client contacts.
Answer toll free calls for client, enter information into database and mail requested information (call volume is very low).
Enter lead and web site data into spread sheet and check for accuracy.
Coordinate and execute press release distribution via mail and e-mail.
Proofread letters, proposals, ads, web sites, literature, etc...
Assist with answering agency telephones (everyone answers the phone - must be available from noon to 1:00 to cover phones over the lunch hour).
Open projects, develop job information and creative blueprints and put into the creative department.
Gather information to assist with research for clients and prospects.
File magazines and media kits.
Develop media analysis, assist with development of proposals and presentations.
Assist CEO with basic account management tasks.

SKILLS/QUALIFICATIONS:
Detail oriented, self-motivated, good attitude, dependable with excellent verbal and written communication skills. Must have willingness to assist with mundane as well as more complex tasks, ability to multi-task. Must possess experience and good understanding of the following computer programs Microsoft Word, Excel, database software (ACT! or similar), Outlook Express, Internet Explorer.

CONTACT:
Email: terboraven@leapmail.net

Tuesday, April 19, 2005

Target puts the hold on Methamphetamine

Target today announced that it will place all products containing pseudoephedrine, the key ingredient in the manufacturing of the illegal drug methamphetamine, for purchase behind the pharmacy counter. In stores where there is no pharmacy, products containing pseudoephedrine will not be sold.

Target is the first national retailer to voluntarily decide to place pseudoephedrine-based cough, cold and allergy products behind the pharmacy counter. This new policy will go into effect at all Target stores within the next 60-90 days.

"We believe that this is the right thing to do for our guests, team members and the communities we serve to help curb the growing production and distribution of meth," said Chairman and Chief Executive Officer Bob Ulrich.

Guests who purchase products containing pseudoephedrine will continue to be limited to two packages per transaction or to more stringent restrictions as required by local law.

Several municipalities and states have passed or are considering legislation regarding the sale of pseudoephedrine products. Congress is also considering legislation. "As a national retailer, it is becoming increasingly difficult to meet the requirements of each individual city, county and state law," said Mary Kelly, VP, GMM, Health, Beauty and Pharmacy. "Our new policy will allow us to be more consistent and will serve the interests of the communities in which we operate by helping to prevent manufacturing of this debilitating substance."

Get the Star Tribune story here.

Monday, April 18, 2005

AdFed Events - Mark your calendar

Date: Thursday, May 19
Alive After Five & Pub Crawl

Schedule: 5:30 - 7:30 p.m. Lone Tree (Registration and Logo Unveiling)
7:30 - 8:30 p.m. Bella Notte
8:30 - 9:30 p.m. Imperial Room

Cost: Free, Members (pre-registering only)
$10, Members (not pre-registering)
$15 Non-Members/Guests

Finally, spring is here and you're invited to come along for our annual Pub Crawl. Don't miss the unveiling of the new AdFed logo, while you enjoy two drink tickets and appetizers at the Lone Tree. Don't miss 'em drink specials will be available at our next two stops. Don't forget, members who pre-register will get in free. Join us for this fun socializing event.

Clikc here for all AdFed events.

StoneArch Creative Copywriter Position

From Monster:

StoneArch Creative, a dynamic, growing medical advertising, marketing communications, and custom training agency, seeks outstanding candidate for the key position of medical copywriter. The ideal candidate will have a 4-year degree in English or a related field with hands-on experience writing copy for the medical device field.Major Function:To provide copy support to StoneArch Creative. Reports to Creative Director.
Major Responsibilities:
  • Write copy for various projects.
  • Participate in project planning and brainstorming as assigned.
  • Execute project revisions.
  • Make copy edits and revisions as requested by the Creative Director and/or
  • Production Manager.

    Knowledge:
  • Knowledge of the medical device industry
  • Basic knowledge of how copy impacts layout and design

    Skills:
  • Strong attention to detail

    Abilities:
  • Ability to craft compelling messages
  • Strong attention to detail
  • Ability to work with art and creative directors to make their vision a reality
  • Ability to accept criticism and rejection of work gracefully
  • Ability to determine and understand needs of a given project quickly and produce effective copy that meets those needs
  • Ability to shift priorities with changing deadlines/client needsBoth employment and freelance/contract will be considered.
  • Critical Application Information: Please submit a cover letter with your resume and include your salary requirements. No phone calls, please.

    Company: StoneArch Creative
    Email: careers@stonearchcreative.com

    Thursday, April 14, 2005

    WEBER SHANDWICK PROMOTES HIRIGOYEN



    The Twin Cities office of Weber Shandwick today announced the promotion of Tracy Hirigoyen to account executive from assistant account executive in the investor relations/technology group.

    Hirigoyen, who joined the agency in September 2002 as an account coordinator, focuses on trade media relations, writing and strategic planning for the agency's clients. She received her bachelor's degree in journalism from the University of Wisconsin-Madison in 2002.

    Work at Russell & Herder

    From Monster.com:

    Russell & Herder is a growing, dynamic, AAAA agency specializing in strategic planning, creative development, e-marketing and public relations. We deliver specialized services to regional and national clients in financial services, building products, health care, hospitality and other industries.

    We're seeking an experienced, senior level public relations director with a passion for strategic client leadership. Responsibilities will include: developing/managing public relations initiatives for major accounts; communications plan development and execution; providing strategic counsel internally and externally; and delivering outstanding results by building significant staff and client relationships.

    Ideal candidates will have a minimum of 10 years' public relations experience, including PR or agency background, proven track record in media relations and ability to prioritize and manage multiple projects/accounts. Must have a Bachelor's degree minimum, strong agency experience, a commitment to deliver client ROI and the ability to generate creative results within a team environment. You must be entrepreneurial, a self-starter with excellent written, interpersonal, project management and presentation skills. We are looking for someone who is resourceful and detail-oriented.

    Candidates within the Minneapolis area who meet qualifications will be given first consideration. AA/EOE

    Email: carol@russellherder.com

    New PR consultancy launched

    Patrick Hirigoyen, a 25-year veteran of corporate and government

    public relations, has formed The Hirigoyen Group, LLC, an independent public relations consultancy offering strategic communications counsel to corporations, professional firms and individuals in the United States and other countries.

    Services of the firm include:

    • Strategic planning and counsel, which Hirigoyen describes as the ability to “define clear objectives and chart the strategies and communications needed to reach business goals.”
    • News media relations.
    • International public relations, for firms operating or conducting business in countries outside the United States, as well as for non-U.S. firms doing business in this country.
    • Counsel, planning and communications in “crisis” situations that may threaten an organization’s reputation.
    • Investor relations.
    • Speech writing.
    • Other services, including issues management, which involves analyzing the environment in which a business operates and the trends shaping that environment.

    “A term that’s often substituted for ‘public relations’ today is ‘reputation management,’” said Hirigoyen, firm principal. “That sums up our mission: to help each company develop, maintain and secure its reputation – its most important asset.”

    Over his career, Hirigoyen, 52, has developed successful public relations strategies, managed a variety of corporate communications issues and earned the trust of reporters and corporate executives alike.

    He worked for 17 years for The St. Paul Companies, a U.S.-based property-liability insurer, serving in all aspects of corporate public relations. That included 10 years as head of communications for The St. Paul’s global reinsurance operation.

    In that position, Hirigoyen counseled and supported the operation’s CEO and other executives and represented the company to the news media, obtaining fair and extensive coverage in the United States, United Kingdom, Belgium, the Netherlands, France, Germany, Singapore, Hong Kong, Japan and China.

    Hirigoyen holds a bachelor’s degree from St. John’s University, Collegeville, Minn., and a master’s in journalism from the University of Minnesota. He is accredited by the Public Relations Society of America (PRSA), has addressed PRSA chapters and programs, and has been widely published. His honors include the Public Relations Society of America (PRSA) Silver Anvil award – the Oscar® of the public relations industry – and the Minnesota PRSA Classic award.

    Additional information on The Hirigoyen Group is available at the firm’s web site, www.hirigoyenpr.com.

    Wednesday, April 13, 2005

    NATIONAL MAGAZINE AWARD WINNERS ANNOUNCED

    NATIONAL MAGAZINE AWARD WINNERS ANNOUNCED
    Martha Stewart 'Weddings' Wins Ellie; Ms. Stewart Makes Surprise
    Appearance

    April 13, 2005

    NEW YORK (AdAge.com) -- The first Ellie to kick off the 2005 National Magazine Awards show this afternoon was a general excellence award for under 100,000 circulation, which went to design title 'Print' and editor in chief Joyce Rutter Kaye.

    'The New Yorker' had the most nods overall and captured two prizes early, one for the profile writing "Ellie for The Gift," the story of a man who donated his kidney to a stranger. Editor David Remnick called the piece extremely strange and beautiful. The magazine also won for reporting for a piece on the Sudanese conflict.

    Time Inc. won two early on, 'BabyTalk' for personal service and 'Sports Illustrated' for leisure interests.

    The second general excellence award, for circulation up to 250,000, went to home design title 'Dwell' and editor Allison Ariefe.

    Martha Stewart 'Weddings' won general excellence for circulation up to 500,000, and Ms. Stewart made a surprise appearance on the stage to accept the award to warm applause. -- Anne Marie Kerwin

    Tuesday, April 12, 2005

    AWC News

    Connect with AWC colleagues to hear how others are evaluating the effectiveness of their programs and projects. Make time in your busy day for lunch and good conversation around measurement tools, successes and perhaps even strategies that haven't worked so well. Examples and handouts are welcome!

    Come prepared to share your experience and insights or ask the group for ideas. Email June Klaphake at jklaphake@comcast.net by April 12 to RSVP.

    Date: Wed., April 13
    Time: 11:30 am -1 pm
    Location: Chianti Grill, 1611 W. Larpenteur Av., Falcon Heights (East of Hwy 280 near Snelling)
    Industry-related topic: “Effective Measurement Tools”

    Note...we'd like to identify an alternate location to host this lunch meeting in Bloomington, Richfield or Edina. If you have any ideas, please email June Klaphake. A restaurant with a separate room or area works best. Thank you!


    AWC spring seminar “Web Strategies for Today's Communications Professionals” is April 27

    Web technology continues to advance at an impressive speed. Is your knowledge gaining as fast? Get up to date on the latest Web communication strategies by attending the AWC Spring Professional Development Seminar. Three top industry experts will address online public relations, effective Web writing, and new marketing and communication strategies that bring you and your company into the third Millennium. Don’t miss this great opportunity to learn what’s working today on the Web.

    Date: Wed., April 27
    Time: 12:30 – 5:30 pm
    Appetizers/refreshments/networking event following the seminar. Speakers will be available at the networking event for roundtable discussions and Q&A
    Location: The Woman’s Club of Minneapolis
    Cost: $85 AWC members in advance, $105 non members in advance. After April 22, add $15.

    To register or for more information, visit http://www.awctwincities.org/events

    Monday, April 11, 2005

    New Jobs Posted @ BullDog Reporter

    COMMUNICATIONS MANAGER
    The University of Nebraska Central Administration
    Omaha, NE


    The University of Nebraska Central Administration is recruiting for a communications manager to develop and implement communication strategies to support the activities of the Board of Regents and the Office of the President. The Communications Manager will research, compile and analyze information, write/edit speeches, develop and maintain media relations, and respond to media inquiries.

    This position requires: Strong verbal and written communication skills and the ability to effectively and persuasively present a wide array of information; the ability to work effectively with a wide range of individuals and constituencies and the ability to interview subjects and perform secondary source research.
    Qualified applicants are required to have a bachelor degree in English, journalism, public relations or a related field and five years of related work experience. Directly related work experience in higher education is preferred. Salary projected at a range of $40,000 to $50,000, commensurate with experience.

    Apply on line: careers.nebraska.edu and attach a cover letter, resume and several representative samples of your work. For more information, call (402) 472-2111. Review of applications will begin on April 4, 2005 and the job posting will remain open until a suitable candidate is selected.

    SENIOR ACCOUNT EXECUTIVE – HEALTH CARE AND SOCIAL MARKETING
    ACCOUNT SUPERVISOR CONTRACTOR – CORPORATE AFFAIRS
    SENIOR ACCOUNT EXECUTIVE – TECHNOLOGY (BI-LINGUAL – SPANISH)
    Porter Novelli
    Atlanta, GA


    What a PR agency should be! Outstanding culture and values. Challenging work on world-class accounts. A commitment to learning and growth for everyone.
    Porter Novelli is among the top five agencies in Atlanta, representing some of the world’s most recognizable brands. Porter Novelli has been named Agency of the Year by Inside PR and ranked #1 by PRWeek for differentiating ourselves from our competitors, collaborating with clients on a partnership level, offering accessibility, understanding client business and consistently delivering superior client service and results.

    Porter Novelli is proactively searching for talented PR professionals for our Atlanta, Georgia location, ranked by Atlanta Magazine as one of the 75 best places to work in Atlanta.

    Requirements: Minimum of four years public relations experience. Agency experience preferred.

    Skills required include strong written and verbal skills in both informal and formal client and business settings, excellent organization and time management skills, strong understanding of public relations concepts, tactics and media relations, knowledge of how to effectively integrate research and creative work concepts into account activity, demonstrated ability to work well with others in a team and independent environment, efficiency in word processing, database management and online research, and a positive, flexible attitude that will lend itself to client service.

    If you’d like more information about these and other openings, please visit www.porternovelli.com or email atlantacareers@porternovelli.com

    PR JOB
    Wood Public Relations
    Colorado Springs, CO


    Exciting PR job in Colorado. Immediate opening. Requires media relations, community relations and editing skills. Polished writing skills, computer literacy, and competency in managing public meetings are mandatory. Position supports a major contract on a federal facility. Respond by email indicating interest and availability. Please attach resume. woodc@ix.netcom.com.

    ACCOUNT EXECUTIVE
    Gilhooley Consulting, Inc.
    Granada Hills, CA


    Gilhooley Consulting, Inc. a vital boutique agency in Business-to-Business, Green Industry and LOHAS markets is currently seeking an energetic Account Executive for its North LA office. The position is responsible for supporting the company’s public relations efforts by executing account fulfillment, news distribution and developing press materials.

    Experience with news organizations, strong writing background and grammar skills, solid organizational skills, attention to detail, exceptional accuracy and a drive to excel and learn a must.

    Please e-mail cover letter, resume and writing samples to pam@gilhooleyconsulting.com.

    CHECK OUT THE REST OF THE JOBS HERE.

    Using Marketing Metrics to Improve Performance

    Land O’Lakes uses marketing metrics to create a proactive, marketing-driven culture and to build a high-performance sales organization. Join the American Marketing Association and Dan Emberley, Land O’Lakes Director of Sales Planning, Operations, to learn how Land O’Lakes uses a Sales Management Dashboard to overcome data integration barriers, makes data actionable, and sets standards for analytical best practices.


    WHAT TO EXPECT:
  • How Land O'Lakes developed a standard process for measuring the ROI of customer-specific promotions

  • How it increased the effectiveness and efficiency of promotional expense to improve overall profitability

  • How it applies business intelligence solutions to improve operational decision-making around the marketing mix at the brand level, and make better promotional choices at customer levels
  • For more info and to register click here.

    Learn more about marketing metrics here.

    Friday, April 08, 2005

    BILL GRAY JOINS WEBER SHANDWICK

    The Twin Cities office of Weber Shandwick today announced that Bill Gray has joined the agency as an account supervisor and will work on accounts in the healthcare and public affairs practices.

    Prior to joining Weber Shandwick, Gray worked as public relations/communications director for Care Providers of Minnesota, where he was responsible for all internal and external communications, including Web sites, media relations, online newsletters, grassroots and legislative and public relations strategies.

    Gray also has served as a legislative liaison for SciMath. He conducted environmental business and policy research for Environmental Information Ltd, where he honed his science and writing skills; served as a member of the state government relations staff for the American Chemical Society in Washington, D.C. and as legislative assistant for U.S. Representative Sidney Yates.

    Tuesday, April 05, 2005

    Weber Shandwick Promotions

    The Twin Cities office of Weber Shandwick today announced the promotion of employees in the consumer marketing practice.



    Josh Carter has been promoted to account executive from assistant account executive in the consumer marketing practice. Carter, who joined the agency in 2003, works with a number of consumer and packaged goods clients. Carter serves as a representative for Weber Shandwick's Employee Action Group (EAG) and is leading the implementation of a Health and Wellness initiative for the Minneapolis office.



    Emalie Wichmann has been promoted to senior account executive from account executive in the consumer marketing practice. Wichmann joined the agency in 2001 and currently works on a number of the agency's leading accounts. In addition, Wichmann plays the lead role in the young adult marketing discipline within the consumer group.

    Monday, April 04, 2005

    Alive After 5 - April 2005

    Date: Thursday, April 7

    Time: 5:30 - 9:00 p.m.

    Location: Fhima's
    6 West 6th St.
    St.Paul, MN 55102

    Cost: $25, Members; $35 Non-Members/Guests

    Please join us for a fun French Mediterranean experience tasty and exotic appetizers, special Mediterranean Martini, and great company. While you nosh and network, don't forget to pick up your complimentary Le Card, which entitles you to exclusive restaurant and theater privileges.

    Make sure to pre-register to guarantee a spot. Go online at www.adfed.org/register or call the Ad Fed office at 651-917-6251.

    Amanda Brinkman :: Fallon Minneapolis :: 612-758-2491