Professional Development Seminar
Energize Your Business with Writing
To get more details on speakers and to register, please visit our Web site.
Writing for Global Audiences: Panel Presentation
Diversity of the audiences to whom we communicate is expanding. In this fast-paced society we live in, it is sometimes hard to keep up! Our panel of experts will share their insights on writing for global audiences, giving you key take-away concepts and some “dos” and “do nots” to guide you through your writing. Time will be set aside for open dialogue and questions at the end of this session, so be sure to bring those burning questions you have!
Writing for the Web and E-Communications
Is your Web site copy making users feel smart and successful? Or is it driving them away in droves? Customers come to your web site for two main reasons: to gather information and to complete tasks. As Web writers, our job is to make their visits as effortless as possible. From how we organize information on the page to the way we structure a paragraph, the most important question we can ask is: what does the reader need to succeed? In this session, led by Kristina Halvorson, you'll learn:o How people read online (and why it matters)
o Top 10 Web writing best practices
o 4 easy ways to edit your Web copy
o How a content inventory can change your life
Writing for New Media: Don't Forget the Basics
Though we all have had grammar drilled in to our heads from grade school on up, many of us did not learn about the Web and other new media until much later. Join us as Laura French, communications consultant and Star Tribune freelance writer, walks us through the basics of new media and the key writing blunders. You’ll leave this session feeling energized and able to apply the concepts learned to your own writing.