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Friday, October 31, 2014
Tuesday, October 28, 2014
Monday, October 27, 2014
Friday, October 24, 2014
Why Skilled Writers Make Great Internet Marketing Professionals.
"Well-written copy will enhance your search engine optimization (SEO) strategy. First of all, the higher up your website shows up on the major search engines, the more visitors (traffic) you will get. The more traffic you get, the more sales you get (as long as you have a nice-looking website)," said Andrew Rice, spokesperson for a Minneapolis SEO company.
So how does copy influence your search engine results page (SERP) rankings? The more text you have on your website, the more information you are giving to search engines. In other words, adding copy means that you are covering more topics and that will improve your chance of ranking for more search terms. For example, If you are a home improvement professional, one paragraph on your website might help you rank high for “home improvement.” If you write more copy, however, you might add in more terms like “home renovations” or “home building” and you will rank for them as well.
Tip: Google does not focus on keywords like it used to. That is why you should disperse your copy to separate linked pages instead of placing it all on one. The best practice is to make several pages, each with a slightly different topic that relates to the main topic of your website. You can then link to these pages from your home page. For example – using the situation above – your home improvement website might talk about kitchen remodeling, bathroom remodeling and basement remodeling. Each of these topics should be written about on their own page linked to from the home page.
Abundant text (as long as it is relevant) has a better chance of sparking the interest of users online. If they find your writing compelling, they might link to your page. Getting links is a major factor when it comes to improving your SEO strategy. More relevant links will help you climb up the search engine rankings.
Quality text can help you build relationships online. More copy will help to attain more readers. Some of these readers might enjoy your copy so much that they will help you promote it through their personal social media pages or even on their website. If they are a popular personality online, they can expose your brand to thousands of users.
More copy will generate trust from your potential clients or customers. To put it simply: if you are able to write an abundant amount of text on a subject, then you probably know a lot about that subject. If your website does not provide much information on the service(s) you offer, then you do not appear like you are an expert. On the other hand, if you have more copy, not only will you look like an authority on the subject, you will appear enthusiastic. This will attract your website’s visitors and there will be a much better chance that they will become customers.
If you work in Internet marketing or you are seeking a job in the industry, improve your writing skills. Why? It is because writers – especially copywriters – are incredibly useful for a company that plans to improve its online success.
Monday, October 20, 2014
PadillaCRT Announces Agency Promotions
PadillaCRT last week announced five employees promoted to senior
vice president and vice president.
Scott Davila was promoted from
vice president to senior vice president. Davila draws on more than 17 years of
public relations and marketing experience to lead PadillaCRT’s Business-to-Business/Technology
team. He also is a key member of the agency’s Branding Team. He works in the
agency’s Richmond, Va., office.
Natalie Smith was named to senior
vice president. Smith, who previously served as vice president, has led
assignments for several key national clients and was instrumental in acquiring and
growing one of the largest clients in the agency’s Corporate Practice. Based in
the Richmond, Va., office, she contributes significantly to the agency’s
corporate responsibility and employee engagement capabilities, advising large
public companies and other organizations in these important areas.
Janet Stacey was promoted from
vice president to senior vice president. Stacey, an accomplished marketing and
business development professional, has taken on significant leadership roles in
healthcare, technology and the medical device industries. Based in the agency’s
Minneapolis headquarters, Stacey leads PadillaCRT’s Health Practice.
Tina Charpentier, who previously
served as a senior director, was promoted to vice president in the firm. Charpentier,
who also works in the agency’s Minneapolis office, is a leader in PadillaCRT’s Agriculture/Environmental
Sciences Practice. She has been a valuable resource and leader for the team,
providing strategic counsel and leading execution of programs for key clients,
including BASF.
Matt Sullivan, also based in
Minneapolis, moved up from senior director to vice president. Working on the
agency’s Investor Relations Team, Matt has been with PadillaCRT for 16 years,
starting as an assistant account executive. Sullivan has become a standout
investor relations counselor, providing ongoing support to public companies,
advising executives on disclosure communications and helping companies with
initial public offerings.
Friday, October 17, 2014
Thursday, October 16, 2014
Monday, October 13, 2014
Friday, October 10, 2014
Gage Hires Mark Brown as Management Supervisor
Gage,
a Minneapolis-based engagement marketing agency, announced today it has
hired Mark Brown as management supervisor. Brown will be responsible
for global relationship management relating to Gage’s
key marketing deliverables for Microsoft.
Brown
brings rich experience in marketing for global brands like Clorox and
Silicon Valley’s online pioneer Excite.com. He also has international
agency experience managing global relationships
in the mobile payments space and media buying and planning. Brown came
to Gage with six years of experience as the senior group brand manager
for the Xbox division at Microsoft. He was most recently a marketing
consultant for Juice Branding Company and head
of brand marketing for United Online.
Brown
earned his bachelor’s at the University of Virginia in international
relations and his MBA in marketing at the University of North Carolina.
Outside of work, Mark writes fiction as a hobby
and wrote for literary publications.
“Gage
is extremely fortunate to work with the world’s most respected brands
in bringing innovative, digital marketing campaigns to market for over
20 years,” said Mark Kurtz, vice president
of new media and CGO, Gage. “Mark’s experience in leading global brands
like Clorox and Microsoft Xbox combined with his international
perspective are attributes our clients require to keep up and adapt with
the rapid pace of marketing success.”
Thursday, October 09, 2014
Tuesday, October 07, 2014
Promotion at Risdall Public Relations Accommodates Growing Client Base
Risdall announces the promotion of Maggie Tompkins to senior account executive at Risdall Public Relations.
“Maggie
has demonstrated her adept media knowledge by combining traditional
public relations strategies with Risdall’s digital marketing resources
to gain coverage for our clients,” said Joel Swanson, APR, president of
Risdall Public Relations. “This promotion is a reflection of her
continued dedication to achieving and exceeding client goals.”
As
senior account executive, Tompkins will help lead projects and
integrate public relations campaigns into overall marketing strategies.
She will continue to work in concert with the public relations team to
implement media relations efforts and research projects. Tompkins joined
Risdall in 2012, bringing with her an extensive writing and research
background from years as a journalist, as well as the ability to delve
into topics and find new opportunities for clients. Since joining
Risdall, Tompkins has worked with clients such as Vision-Ease Lens,
TURCK and Help Me Grow Minnesota.
Thursday, October 02, 2014
Wednesday, October 01, 2014
3 Top Internet Marketing Benefits of Using Google+
It is ideal for promoting your local business. Let’s say that you are a web design business owner in Minneapolis with a website and you want to gain more recognition in the community. If you make a Google+ page, you can get your shop verified as a local business. This means that if someone searches for website design in Minneapolis on Google search, your business might show up. Much more people will discover your site. This makes Google+ potentially the best local marketing tool that you can use online.
Your posts can show up on Google search. This is another tip related to search engine optimization (SEO). If you write blog articles to market your brand (which you should), you should be using Google+ because Google+ posts can actually rank on Google search. This means that your Google+ page can act as your brand’s blog. For example, if you are writing a review on health products in Minneapolis, you could post your article on Google+. When someone searches for health products in Minneapolis, they might see your blog article in their results. If you only promoted that article on Facebook, there is a low chance that anyone would find it on Google search.
Google+ is great for connecting with influencers. Google+ hangouts let you share your content with thousands of people that are interested in your niche. If you are interested in health products, then you could join a group related to health products and share your content and expertise. You can utilize Google Hangouts to further connect with leaders in your industry. Your community posts may be found by users who are not even part of that community. Now that’s exposure!
If you are looking to promote your brand through Internet marketing and social media, be sure to utilize Google+. It will enhance your brand’s local reputation and boost your visibility online.
Spokesman and Senior Advisor to Senate DFL Majority Leader Tom Bakk to join Lockridge Grindal Nauen’s State Government Relations Team
Lockridge Grindal Nauen (LGN) is excited to announce Amos Briggs will be joining
our State Government Relations team. Mr. Briggs has served in a variety
of
key roles at the Minnesota State Senate over the past six years and
brings an advanced knowledge of the state’s political landscape, an
extensive network of influential leaders at the Capitol, and a deep
background in both policy analysis and public relations.
His knowledge of the legislative process will be a tremendous asset to
firm clients. Mr. Briggs will be joining the LGN team on November 10 as a
senior lobbyist and will work on a broad range of policy issues.
Most
recently, Mr. Briggs served as the Director of Communications with the
Minnesota Senate DFL Caucus. He oversaw caucus media strategy on a
diverse legislative agenda and served as a senior advisor to Senate
Majority Leader Tom Bakk (DFL- Cook). He previously served the Senate
DFL Caucus coordinating policy research and legislative affairs, and
developed a strong knowledge of the legislative process working with
committee staff in the areas of state government
finance and pensions.
“Forward
thinking clients are taking a more holistic approach to their
government affairs and public policy needs,” said Ted Grindal, who leads
LGN’s government relations practice. “The addition of Mr. Briggs and
his deep skill set in legislative, policy, and communications matters
are a recognition of this demand and growth.”
Prior
to his career in Minnesota politics, Mr. Briggs managed state assembly
political campaigns in Wisconsin. He also brings client-focused
experience from the private sector, where he served as project manager
on implementations of electronic medical records for some of the
nation’s leading health care organizations. Mr. Briggs earned a B.A. in
political science and anthropology from the University of
Wisconsin-Madison.
Mr. Briggs will be joining former Senate Republican Caucus spokeswoman
Leslie Rosedahl
on
LGN’s State Government Relations team. Mrs. Rosedahl is LGN’s Director
of Communications and Grassroots Advocacy and previously served the
Minnesota Senate Republican Caucus as Director of Public Affairs. Mr.
Briggs and Mrs.
Rosedahl worked together at the Minnesota State Senate during the 2013
legislative session as the top communication professionals for the DFL
and GOP caucuses.
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