SCHERMER has hired Mark Hines as vice president, digital strategy and services. In this new role, Hines will be responsible for uniting digital experiences across marketing campaigns as well as harnessing new technologies and marketing tools to fully engineer the brand experience.
“Mark’s balance of technical marketing and strategic expertise adds to the momentum of our growing business, helping the agency to continue expand our integrated communications capabilities,” said agency president, Chris Schermer. “With a broad view of emerging technologies, trends and tools, Mark will identify digital opportunities, ideas and strategies to accelerate our clients’ businesses.”
Hines will lead digital initiatives for SCHERMER’s B2B clients, which include Best Buy For Business, Datacard Group, Teradata and IDeaS, a SAS Company.
Hines was previously digital director at the Minneapolis agency mono, where his leadership role included managing digital marketing programs for MSNBC, Blu Dot furniture and Mrs. Meyer’s Clean Day.
Hines also served as vice president of strategic services at Ratchet, a digital development company, where he directed marketing technology initiatives for General Mills, Red Wing Shoe Co. and Ameriprise Financial. Earlier in his career, Hines served as director of Internet operations at Fallon.
“SCHERMER’s expertise in B2B and strategic marketing approach combined with my digital technology experience will increase our clients’ ability to turn prospects into leads and loyal customers,” said Hines.