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Monday, March 21, 2011

Carmichael Lynch Names Char Roseblade Director of Marketing

Ad agency Carmichael Lynch recently named Char Roseblade as its director of marketing. Roseblade is responsible for leading the marketing, business development and communications initiatives for the agency, and positioning Carmichael Lynch as a leader in advertising, public relations and digital communications. She oversees a team of three professionals, including manager of business development Chris Nilsen; communications specialist Chelsea Fadden and business development intern, Abby Tinberg. Roseblade reports to Doug Spong, president of Carmichael Lynch.

Roseblade has extensive marketing experience, having served in a client services role for the majority of her career. She joined Carmichael Lynch in 2008 as a senior account director and led the Seventh Generation and Tractor Supply accounts, as well as training initiatives for the account management department. Prior to joining Carmichael Lynch, Roseblade worked for Fallon Minneapolis where she helped manage a variety of clients, including Nordstrom, Holiday Inn Express and Children’s Defense Fund.

After Fallon was awarded the United Airlines global account, Roseblade moved overseas to Fallon London, where she helped set up the European network for United, transforming a virtually unknown airline into a favorite for the European business traveler. Before returning to Minneapolis, Roseblade spent her last year at BBH London as account director on the agency’s flagship $50M Levi’s account.

“Char’s years of experience, natural talent, hard work and passion for our craft make her the ideal person to lead our marketing, business development and agency communications initiatives,” said Doug Spong, president of Carmichael Lynch. “She leads a talented team that will continue making it a mission to tell our story and attract America’s most-envied brands.”

Roseblade’s client work has won creative, planning and effectiveness awards at all the major awards shows domestically and internationally.

She graduated cum laude from the University of St. Thomas with a major in marketing and communications.