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Tuesday, March 29, 2011

AdFed - 10 Trends that will Shape the World in 2011 and Beyond

The Urgency Economy. Non-Commitment Culture. Retail as the Third Space. These are among the trends that will that will be driving or significantly impacting consumer behavior and businesses in 2011 and beyond. Ann Mack, Director of Trendspotting for J. Walter Thompson (JWT), one of the world’s largest and best-known marketing communications brands, will share details on some of the key trends that brands will need to understand in the years ahead.

Some more of the trends Ann will spotlight:
  • All the World’s a Game
  • Eat, Pray, Tech
  • Hyper-Personalization
  • Outsourcing Self-Control

Join Ann as she outlines these changes in the global zeitgeist, explains what’s driving them and details how they’re starting to play out in society. The goal of the presentation will be to get you thinking about how to convert these shifts into compelling opportunities for your brand and business.

Ann M. Mack oversees global trendspotting for JWT, the world’s most famous communications agency. She helps brands turn shifts in the zeitgeist—related to everything from digital technologies, gaming and globalization to retail, philanthropy and the environment—into opportunities.

Ann has worked on strategic projects for clients including Unilever, Kellogg’s, Estée Lauder and Kimberly-Clark. She led the development of JWT’s, which focuses on helping brands navigate consumer anxiety, and the re-launch of, a center for provocative thinking. And she is responsible for JWT’s “10 Trends” and “100 Things to Watch” annual reports, which have grown into marketable products in their own right.

Ann has appeared on NBC’s Today Show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, USA Today, and International Herald Tribune for her thought leadership.

Before joining JWT in 2004, Ann led Adweek's coverage of the digital advertising industry as Interactive Editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio after graduating magna cum laude from Ohio State University with a BA in Journalism.


3.30.2011, 7:45am to 9:30am


International Market Square
275 Market Street
Minneapolis, Minnesota 55405


$15 for Members / $20 Non-Members / $15 Students

Register online now.