Haberman has begun work with Minnesota
Reading Corps (MRC) and Minnesota Math Corps (MMC), two AmeriCorps programs whose
literacy and math tutors work with struggling Minnesota students age three
through eighth grade.
The agency has created an on- and off-line
marketing campaign to increase visibility and engagement, and support
recruitment for the nine-year-old program, which will grow by 40 percent during
the 2012-2013 school year.
“From our first meetings with Haberman, we
could see the team was genuine and focused on providing us the results we require,”
said Kathy Saltzman,
executive director of Minnesota Reading Corps and Math Corps. “They get it,
and they get it quickly as they’re helping us strategically reframe our
recruitment efforts with a focus on training, building our internal capacity and collaboration. That is the effort I expect — and want —
from a partner.”
“Our work in education and cause marketing advocacy makes this
relationship a natural fit. Haberman is proud to be supporting early literacy
and math proficiency in our own backyard,” said Brian Wachtler, president,
Haberman. “We're thrilled about working with Minnesota Reading Corps and Math Corps
— we’re so inspired by the work they’re doing.”
Both the Minnesota Reading Corps and Math Corps are strategic
initiatives of ServeMinnesota, the state’s designated recipient of funding for
the AmeriCorps program.
Minnesota
Reading Corps, the country’s largest state AmeriCorps program, is a statewide
initiative to help every Minnesota child become a successful reader by the end
of third grade. Every year, Minnesota Reading Corps trains and places
hundreds of full- and part-time AmeriCorps members as literacy tutors in
schools, Head Start sites and early childhood programs across Minnesota. By
working to grow literacy skills with children ages three through grade three,
Minnesota Reading Corps is helping close the achievement gap. For
more, visit www.MinnesotaReadingCorps.org.
