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Wednesday, April 18, 2012

HABERMAN Partners With Minn. Reading Corps and Math Corps

Haberman has begun work with Minnesota Reading Corps (MRC) and Minnesota Math Corps (MMC), two AmeriCorps programs whose literacy and math tutors work with struggling Minnesota students age three through eighth grade.

The agency has created an on- and off-line marketing campaign to increase visibility and engagement, and support recruitment for the nine-year-old program, which will grow by 40 percent during the 2012-2013 school year.
From our first meetings with Haberman, we could see the team was genuine and focused on providing us the results we require,” said Kathy Saltzman, executive director of Minnesota Reading Corps and Math Corps. “They get it, and they get it quickly as they’re helping us strategically reframe our recruitment efforts with a focus on training, building our internal capacity and collaboration. That is the effort I expect — and want — from a partner.”
“Our work in education and cause marketing advocacy makes this relationship a natural fit. Haberman is proud to be supporting early literacy and math proficiency in our own backyard,” said Brian Wachtler, president, Haberman. “We're thrilled about working with Minnesota Reading Corps and Math Corps — we’re so inspired by the work they’re doing.”
Both the Minnesota Reading Corps and Math Corps are strategic initiatives of ServeMinnesota, the state’s designated recipient of funding for the AmeriCorps program. 
Minnesota Reading Corps, the country’s largest state AmeriCorps program, is a statewide initiative to help every Minnesota child become a successful reader by the end of third grade. Every year, Minnesota Reading Corps trains and places hundreds of full- and part-time AmeriCorps members as literacy tutors in schools, Head Start sites and early childhood programs across Minnesota. By working to grow literacy skills with children ages three through grade three, Minnesota Reading Corps is helping close the achievement gap. For more, visit