Carmichael
Lynch executives will address the “new normal” for women at the eighth
annual Marketing to Women Conference (M2W®), April
24 and 25 in Chicago. Kelly Thompson, director of brand planning at
Carmichael Lynch advertising, and Maria Reitan, senior principal at
Carmichael Lynch Spong public relations, will share proprietary research
results on the economic recession’s impact on women
and provide strategic insights on how marketers can breakthrough in
this changed economic climate.
Their
research will cover the shift in the American Dream, how women today
are coping with their new normal and how marketers can tap into these
new attitudes and
behaviors through meaningful engagements and a sense of empathy.
Thompson and Reitan will focus on three types of female archetypes that
have emerged through their survey of more than a thousand women of
various life stages.
“It’s
been four years since the economic meltdown, and marketers are still
adapting to the different landscape for the female consumer,” Reitan
said. “We will share concrete
tips for connecting with women where they are mentally and emotionally
right now.”
“Now
more than ever, personalizing communications is imperative to reaching
and connecting with women,” Thompson said. “We’ll give best practices
for how to engage women on
their terms.”
Thompson
has developed brand strategies to powerfully and authentically connect
with women across a wide variety psychographics, demographics,
categories and brands. Reitan
chairs the agency’s Lifestyle Marketing practice, which is comprised of
marketing to women, youth and boomers. Her weekly live radio show PurseStrings, featured on WebmasterRadio.fm, is in its fifth broadcast year and is focused on the topic of marketing
to the largest and most powerful consumer in the country – the woman. (http://www2.webmasterradio.fm/purse-strings/)
M2W®
is the premier national marketing conference designed to help
businesses learn how to increase their emotional, cognitive and
financial share of the powerful, dominant
women's market. The M2W® program features keynotes, general sessions,
workshops, receptions and special events. Highlights include case
studies and how-to sessions on topics such as media, creative, research,
packaging, purchasing habits and point-of-sale
interaction. For more information on M2W®, please visit http://www.m2w.biz/.
