Merrick Pet Care Inc., a leader in the super premium pet food category based in
Amarillo, Texas,
has selected Carmichael Lynch as its agency of record. The news was
announced late yesterday at an all-agency meeting, where employees' dogs
sampled Merrick pet foods and treats.
“Carmichael
Lynch is passionate about the Merrick brand and doing some really fun,
inspiring work — like we do for so many other
clients — that taps consumer passion for pets and achieves
extraordinary business results,” said Doug Spong, president of
Carmichael Lynch.
The
agency dedicates itself to creating strong emotional bonds between
iconic brands and their avid consumers, including creative
work for pet lovers with such brands as Subaru of America, the Animal
Humane Society and Petco.
“I
was first attracted to Carmichael Lynch when I saw their Subaru ‘Dog
Tested. Dog Approved.’ campaign," said Carolyn Hanigan,
vice president of marketing for Merrick. "When we met their talented
staff and saw their creative idea for igniting demand for the Merrick
brand, it was aclear and easy choice which agency was going to be our
advertising, digital, social and PR partner."
Carmichael
Lynch will be doing a brand relaunch for Merrick, which offers all
natural pet food products and treats with ingredients
that primarily are sourced locally. The MERRICK FOOD REVOLUTION
campaign is expected to debut this June.
