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Tuesday, April 24, 2012

Carmichael Lynch Spong has named Emily Buchanan senior principal

Carmichael Lynch Spong has named Emily Buchanan senior principal, chair of brand marketing and social engagement. Buchanan is based in the firm’s Minneapolis headquarters.

Prior to joining Carmichael Lynch Spong, Buchanan was senior vice president and deputy practice director for MSLGROUP’s consumer marketing practice in New York, where she oversawcommunications, experiential and engagement efforts for several of the firm’s top clients including Kellogg’s, H.J. Heinz Company, Hennessy,, Outback Steakhouse, Bonefish Grill, Nutella, Tic Tac and Evian.

Before MSLGROUP, Buchanan worked with top national and global restaurant, retail, packaged goods and consumer electronics brands such as McDonald’s, Procter & Gamble, Gardenburger, McCormick & Schmick’s Seafood Restaurants, Samsung, Nikon, U.S. Bank, FreshDirect, Time Warner Center and Avis Rent-A-Car.

Buchanan has won many of the top marketing communications awards for client programs, including the PRWeek Award for “Issues Management and Crisis Campaign of the Year” in 2006 and a 2009 PRSA Silver Anvil Award of Excellence for “Multicultural Marketing.” She was named by PR News as “Brand Marketer of the Year” in 2007.

Beyond professional life, Buchanan donates her time to Share Our Strength, a national nonprofit organization that works to ensure that no child in America grows up hungry. She serves on the steering committee for Taste of the Nation, a premier culinary tasting event featuring dozens of the nation’s top chefs andmixologists, with 100 percent of the proceeds benefiting Share Our Strength.

“Emily’s ability to bring big, transformational ideas to new business projects is matched only by her skill to expand existing clients’ project scopes by showing business value of services such as entertainment, brand marketing and social engagement. We are excited to have her continue her career in this important position as we expand our efforts in brand marketing and social engagement,” said Julie Batliner, managing director for Carmichael Lynch Spong.