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Friday, February 05, 2010


The Minneapolis-St. Paul office of Weber Shandwick has selected Partners for Violence Prevention (PVP), an organization dedicated to promoting peace, reducing the incidence and impact of violence and building the capacity for violence prevention in the community, as its pro bono client for 2010.

“Weber Shandwick is honored to partner with Partners for Violence Prevention in its important task of eradicating violence,” said Sara Gavin, president of Weber Shandwick’s Minneapolis-St. Paul office. “We selected PVP as our 2010 pro bono client because of the organization’s measured approach to outreach and our belief that effective communication will help it achieve its mission.”

In the past year, PVP has directly served more than 9,000 people through a variety of programs in the areas of youth development and school support, educational training, community education and awareness, and facilitation/coordination. The organization has indirectly supported thousands of others through training of community professionals and distribution of violence prevention materials.

“We are very excited about this opportunity,” said Lisa Damon, program manager of Partners for Violence Prevention. “A partnership with Weber Shandwick will help us develop ways to effectively communicate our mission and inform the public about who we are; but most importantly to communicate why people should care about violence issues.”

In addition to working with pro bono clients, Weber Shandwick’s community outreach efforts include an annual communications workshop for non-profit agencies across the state and several day-long work projects. During the past 10 years, the agency has provided more than $1 million in services to more than 30 organizations. The Minnesota Keystone Program recently recognized Weber Shandwick’s efforts with a Star Award.