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Sunday, February 07, 2010

GIANT CUPS OF COFFEE ARE LANDING ON NICOLLET MALL

Hot java on tap — a February gift from local agency OLSON and its client, Chinet


WHAT YOU’LL SEE:

OLSON, is jolting the city awake Monday morning with a fun coffee stunt for client Chinet.


Nicollet Mall will be smelling great with huge prop Chinet Comfort Cups, emitting steam, coffee aroma and even heat, tempting commuters to come closer, closer, to sample actual cups of coffee, served in real Chinet Comfort Cups.

Street teams with backpacks shaped like the new cups will be sampling the coffee for consumers in the brand new take-out coffee containers.

WHEN:
Monday, February 8, 7 a.m. to 9:30 a.m. and again at 11:30 a.m. to 1 p.m.

WHERE:
Nicollet Mall at 11th Street.

WHY:
OLSON, Minneapolis, is the agency of record for Chinet. We’re all about turning regular old advertising on its head. And making it fun.

We were just named an “agency to watch” by national ad trade Advertising Age. So, see first hand how we’re transforming the industry, here in our hometown. For more on us, visit www.oco.com.

Here’s the schtick: Why stop at the coffee shop when you can make your own at home, and put it in a coffee-shop style cup for your commute? Thanks to the Chinet® Comfort Cup® and Lids, you can conveniently carry your favorite hot or cold beverage with you wherever you travel. With three layers of insulation and a tight-fitting lid, it's all you need to drink on the go. For more on Chinet, visit www.mychinet.com.

This campaign is part of a larger effort, which also includes radio, out-of-home, and online advertising.