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Wednesday, February 10, 2010

B2B Agency Schermer Kuehl Selects Creative Director

After an intensive search B2B marketing agency Schermer Kuehl has hired Phil Hoch to lead the organization’s traditional and digital creative endeavors.

Schermer Kuehl counts Best Buy for Business, United Hospital Services, Datacard and DataLink amongst its largest clients. Agency president Chris Schermer, anticipates an increased expectation by B2B brands for creative and strategic partnerships that deliver marketing programs that effectively connect traditional and digital elements.

Hoch is regarded for turning-out high profile multichannel campaigns, brand initiatives and digital experiences for companies including Best Buy, St. Jude Medical and Greatbatch Medical. His creative talents transcend traditional marketing and advertising mediums to include social media, augmented reality, mobile marketing and Microsoft Surface technology. Prior to Schermer Kuehl, Hoch served as creative director Modern Climate (formerly Wolfmotel).

“Phil is an exceptional fit for Schermer Kuehl, and our clients. He is impressive idea machine, who offers a superior level of multi-dimensional thinking.”

Since 1996, Schermer Kuehl has provided B2B companies branding services, product launches and campaigns addressing customer issues and new initiatives. The agency’s capabilities span brand development, messaging and content strategy; information design and architecture; and a full range of marketing communications services from advertising to social, and interactive to sales interactions.

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