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Tuesday, February 23, 2010

Marketing Planning Boot Camp™

Monday, March 15, 2010, 8:00 AM — Tuesday, March 16, 2010, 12:00 PM

The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. AMA is proud to introduce—and the MN AMA is proud to host—the Marketing Planning Boot Camp™, a new professional development opportunity that will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.

What You’ll Learn

1. Why a marketing plan must effectively fit in with the overall business planning process and how to ensure it does so
2. What constitutes an effective marketing plan
3. How to effectively create and apply a situation and competitor analysis; marketing objectives, action plans; market segmentation, target marketing, positioning, and marketing mix strategy approaches; and appropriate metrics to monitor plan success
4. How to articulate an executive report of the marketing plan orally and written

At the close of the Marketing Planning Boot Camp™ you will have a complete example of a marketing plan, along with resources that you can use as a process guide when you develop a marketing plan in your own work setting!

Who Should Attend
  • Persons who enjoy learning by doing
  • Individuals who have completed the basic AMA Marketing Boot CampTM
  • Marketing professionals, business managers, entrepreneurs with a solid understanding of marketing and who need to develop a marketing plan
  • Recent college graduates in marketing


Monday, March 15
8:00 am to 5:00 pm
Continental Breakfast, Lunch & Breaks provided

Overview of Marketing Planning
  • Situation analysis
  • Competitor analysis
  • Marketing objectives
  • Market segmentation-target marketing, positioning, and marketing mix approaches
  • Action plans
  • Plan metrics
Group Case Assignment

Tuesday, March 16
8:00 am to 12:00 noon
Continental Breakfast & Breaks provided

Group Work on Case Assignment
Team Presentations, Critique, and Discussion
Summary of Learning
Your Charge For The Future

Members $600
Nonmembers $860


University of St. Thomas
1000 LaSalle Avenue, Room 354
Minneapolis, MN