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Wednesday, February 10, 2010

Agency Profile - Carmichael Lynch Spong

Founded in 1990, Carmichael Lynch Spong is the alternative to big, bland firms doing ordinary, off-the-shelf work.

From its Minneapolis headquarters, plus offices in New York, Boston, Denver and San Francisco, Carmichael Lynch Spong ignites and sustains momentum for a select but envied portfolio of blue-chip clients, including American Standard, Calphalon, Cargill, Harley-Davidson, Jack Link’s Beef Jerky, Noodles & Company, Sherwin-Williams and SUPERVALU to name a few. These clients are attracted to us for our unique way of igniting their business momentum through creative, best-in-category work.

Carmichael Lynch Spong provides full-service public relations counsel including brand marketing, corporate communications, public affairs, media relations, social media, employee engagement, community relations and leadership enhancement. We also collaborate with our sister advertising agency Carmichael Lynch to provide advertising and digital capabilities.


Over the past several years, Carmichael Lynch Spong has earned 57 Silver Anvils, 11 PRWeek awards and 38 Bronze Anvils from PRSA—our industry’s most coveted honors. Recently we were named “Small Agency of the Year” by The Holmes Report, a leading PR industry trade publication. This marks the third time in four years that the firm was recognized as an “Agency of the Year.” Previously, Carmichael Lynch Spong was named “Midsize Agency of the Year” by PRWeek in 2005, and by The Holmes Report in 2004.

“Every day I’m fortunate to be surrounded by our industry’s most talented, like-minded achievement addicts who are committed to performing their career-best work,” says Doug Spong, APR, president of Carmichael Lynch Spong. “Together we fight for some of the biggest brands in the world and have a ton of fun along the way.”

We take our work seriously, but not ourselves. Some of our most cherished events include our O’Gong Show on St. Patrick’s Day; our Halloween Costume Contest; a Roofgating event on our 17,000 square-foot rooftop to kick off summer hours; and the Gobble Off for Thanksgiving. We are also annually named a “Best Place to Work in PR” by the Minneapolis/St. Paul Business Journal, PR News and The Holmes Report.

We offer employees award-winning training and professional development programs to improve skills and assure individual growth. HeadRush™ is a “mind altering channel for professional development” that provides $2,500 per employee annually for professional dues, memberships, conferences and continuing education. Employees can also take advantage of our Summer Time Off program, which provides seven additional paid vacation days to be used during the summer months.

Carmichael Lynch Spong is the greenest agency in America, with a LEED-qualified work space, utilization of 100-percent wind-sourced power, recognition as an EPA Green Power Partner and the goal of zero landfill waste.

Carmichael Lynch Spong is owned by the Interpublic Group of Companies, Inc. (NYSE: IPG).