As vice president, Gibbs will lead the agency’s new business development and Beehive’s Livewire offering, a short-term, customized strategy development service for brands that need a strategic and creative spark.
Gibbs will continue to oversee Beehive’s consumer, retail and sports marketing client portfolio. She also will contribute her expertise to Beehive’s specialty services: crisis management, sponsorship activation and spokesperson coaching.Gibbs has nearly 15 years of experience providing public relations counsel to a wide variety of business sectors. With strong expertise in brand building, sports marketing and consumer education, she has successfully led multi-faceted communication campaigns for top brands such as Deluxe Corp., Delaware North, The Coca-Cola Company, FedEx and Best Buy.
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