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Tuesday, July 23, 2013

Magic Straws names Lola Red PR agency of record

Magic Straws, the straw that adds flavor and fun to milk, has elected Minneapolis-based Lola Red PR to lead all communication efforts as its agency of record. Lola Red PR will launch the brand to trade, regional and national media outlets, as well as manage the brand’s social media platforms.
As a part of the nationwide campaign, Lola Red PR is introducing the Magic Straws brand to national media outlets, Minneapolis business and lifestyle media, and key bloggers that will serve as brand advocates. While spearheading all communication efforts, Lola Red PR will develop widespread awareness of the brand focusing on the key attributes of the Magic Straws and its Milk4Education charitable program.
“The team at Lola Red PR has a successful track record of exceeding expectations and securing results across the board for its clients,” says Paul Henson, Vice President of Marketing for Magic Straws. “We look forward to expanding our consumers’ awareness as a result of the work.”
“Our seasoned team at Lola Red is thrilled at the opportunity to work with Magic Straws and bring the brand to the next level,” says Alexis Walsko, President and Founder of Lola Red PR. “Magic Straws is an incredibly distinct and fun brand, and we look forward to overseeing its development.”