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Tuesday, July 09, 2013

Clarity Coverdale Fury adds four new clients

Clarity Coverdale Fury was recently awarded the United States marketing and advertising business for global reinsurance broker BMS Group. CCF will work with London-based BMS to increase brand awareness domestically with a branding effort, trade show support and other marketing communications programs.

“There is a significant opportunity to stand out in this category and CCF is thrilled to help BMS share their strengths in an impactful way,” said CCF Director of Brand Development Rob Rankin.

“This effort aligns with our overall strategy to fully integrate marketing and production,” said Theresa Schugel, EVP of Global Business Development at BMS. “With our new VP of Marketing, Laurie Peck, now in place, we feel CCF is ideally suited to help us do that.”

Peck, who joined BMS at the beginning of May, said “We’re excited to have CCF as our U.S. advertising partner because they demonstrated innovative thinking in every aspect of the work – from strategy and media planning to creative execution.”

BMS is the fourth new business win for Clarity Coverdale Fury in 2013. They recently added Rembrandt Foods, Minnesota Department of Transportation and were named the Global Agency of Record for Chopin Vodka in January.