Schwan’s Consumer Brands Inc., a respected retail food company and Schwan’s Home Service Inc., the largest direct-to-home frozen food delivery provider in the U.S., both subsidiaries of The Schwan Food Company, have joined forces with public relations and social marketing agency, Spong. Spong will partner with Schwan’s Consumer Brands Inc. and Schwan’s Home Services Inc., respectively, to focus on strategic media relations, content creation and social influencer engagement.
“We've selected Spong to help us aggressively pursue new paths to expand awareness and preference for our retail and home delivery brands,” said Mike Smith, senior director, public relations and corporate communications at Schwan’s Shared Services, LLC. “Spong’s food industry, communications and social media expertise will help us showcase and promote several brands with our customers and consumers, starting with Schwan’s Consumer Brands’ newest and exceptional Bon Appetit™ pizza.”
Schwan’s Home Service has a long history of home delivery that started in 1952 when Marvin Schwan began delivering his family’s homemade ice cream to families in Western Minnesota. Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. The Schwan Food Company is a multibillion-dollar privately owned company based in Marshall, Minnesota, selling frozen foods by home delivery, in grocery stores and to the foodservice industry.
“We are looking forward to our partnership and telling America about the great food options from Schwan’s whether you’re enjoying them delivered to your home or choosing them at the store. Our food and nutrition team will put their creativity, strategic counsel, and industry knowledge to work to continue to propel the brands and products forward,” said Julie Batliner, managing director, Spong.