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Wednesday, May 27, 2015

Beganik Strategy + Design to Mercury Creative Group change as a result of the company’s growth in its team and continued success

Beganik Strategy + Design – a Saint Paul-based marketing and branding agency – announced today it is becoming Mercury Creative Group. The name change better signifies the company’s strong team collaboration and success serving clients for almost two decades with its distinct focus on strategy first, design and implementation to follow.
“The name change really reflects who we are as a company at this rapidly growing phase in our history” said Justin Bieganek, Creative Director and Founder. “For the past 17 years we have been growing and expanding; giving us the opportunity to hire an amazing team that is focused on strategy-based thinking and outcome-focused communications. Our new name better reflects our team as a collaborative whole, along with being easier for our clients and the greater public to remember and pronounce.”
“Justin and his experienced team have been crucial in helping the Saint Paul Area Chamber of Commerce by enhancing our brand impact as our organization has grown,” said Matt Kramer, Saint Paul Area Chamber of Commerce President. “They have not only assisted with the branding aspect, but were also key players who helped to define a clear vision for the future of the Chamber and our members. They have an amazing team and the new name is just the start of the next chapter in a successful future for this great company..”
The new identity was developed by Bieganek and his team using the same process typically used for their clients to implement a re-branding initiative.  The Mercury Creative Group re-branding work included creating a fresh brand look, feel and tone to help support the name change. This included a new logo, tagline and website, each of which will be unveiled at their June 4 launch party at CHS Field.
“Beganik Strategy + Design has done exceptional work to build a beautiful website that visitors can access smoothly across all platforms for the Saint Paul Saints. Justin and his team have been such a pleasure to work with. I can’t wait to see what the future holds for this company and wish them all the best!” Derek Sharrer, St. Paul Saints Executive Vice President and General Manager
Over the past few years, Beganik Strategy + Design’s services have broadened their scope of work to include more consultative strategy services and more collaboration with other firms. This name change and re-branding initiative brings new life to Mercury Creative Group by better reflecting the company’s current and future employees, values, services and goals, while still maintaining their equity and credibility.