Haberman was recently named marketing partner for EcoBonus™, also based in Minneapolis. Haberman will begin its work by developing branding and launch communication programs as well as retail-specific promotions strategies for the innovative new online rewards program launching in April 2011.
EcoBonus is a pioneering new consumer loyalty and rewards program that brings together a coalition of leading manufacturers, retailers and service providers to reward consumers interested in learning about and purchasing sustainable products. The EcoBonus coalition was specifically developed to provide eco-conscious product manufacturers a platform to build and maintain customer loyalty. By joining manufacturer and retail forces, EcoBonus arms brand marketers with promotional currency and the ability to identify, acquire and retain the incredible purchasing power of eco-conscious consumers. It also gives consumers access to a robust database of information regarding the environmental and social efficacy of thousands of consumer products.
“EcoBonus selected Haberman due to the agency’s incredible depth of knowledge in the sustainability and consumer brand space,” said Tiger Beaudoin, EcoBonus founder and vice president of marketing. “We believe that EcoBonus is a game-changing education and reward resource for eco-conscious consumers, retailers and manufacturers and that Haberman is the ideal partner to build our brand and share our story as we prepare for our national launch.”
“Environmentally-conscious, organic and natural companies need sophisticated and tech-savvy promotions options such as EcoBonus to better tell their story and expand and reward their customer base,” said Haberman CEO and co-founder Fred Haberman. “We look forward to engaging customers, manufacturers and retailers around this pioneering rewards program.”