Advertise on MNPR

Sunday, December 19, 2010

Frontier Communications Names Campbell Mithun its National Agency of Record

Frontier Communications the largest provider of communications services to rural America, announced Friday it has awarded its national and regional advertising account to Campbell Mithun . Campbell Mithun will support all marketing efforts to Frontier's four million residential and commercial customers in 27 states, provide strategic direction, and coordinate all creative and media buying assignments.

"The selection of Campbell Mithun was a very important decision by Frontier. We tripled in size on July 1, 2010, in terms of both customers and employees. We are committed to aggressively deploying broadband in our new markets and to increasing broadband availability in our legacy markets," said Gayle Bock, senior vice president of marketing at Frontier. "We're thrilled to partner with Campbell Mithun. Their team demonstrates a clear understanding of Frontier's culture, our brand positioning, and, most importantly, our passion for putting the customer first. The agency will help us make the `New Frontier' more visible to all of our constituents - customers, shareholders, employees -- and will take our 'Conversation Company' to the next level."

Ms. Bock emphasized that Campbell Mithun's understanding of Frontier's local engagement model was key to its selection. "Our local engagement differentiates us from the competition. Our general managers live in the communities they serve and take an active role in local affairs. We offer our customers great products that make life simpler and more productive. Also, products like our Peace of Mind suite of services, offering hard-drive backup, live U.S.-based technical assistance and more, are available throughout the country," Ms. Bock explained. "Campbell Mithun's expertise in local, regional and national marketing will help us deliver a simple, value-oriented message about all Frontier offers to residential and business customers of every type and size."

Campbell Mithun brings to Frontier 23 years of experience in the communications industry - having worked with Verizon Wireless, Qwest, AirTouch and DISH Network - as well as a strong media offering in its Compass Point Media unit. Campbell Mithun's expertise extends to retail and business-to-business segments as well.

"Our agency capabilities and philosophy align squarely with this assignment," said Campbell Mithun CEO Steve Wehrenberg , a Frontier customer for 20 years. "We understand what it takes to customize communications in local markets nationwide, and our make `Everything Talk ' approach hits the bull's eye for Frontier's 'Conversation Company' brand."