|In his new
role, Eisfelder will oversee the execution of client campaigns and will be
responsible for rolling out the agencies new inbound marketing services in
2016. Core to his new role will be ensuring that services provided are on
strategy, on time and within budget. Prior to the promotion, Eisfelder served
as the agency’s Sales Director and was responsible for the management of both the Account Development and Account
“While it is core to our agency DNA, we (Campus Media Group) had reached a point in our growth where we needed someone focused solely on ensuring we meet our client’s needs and expectations,” said Jason Bakker, COO at Campus Media Group. “Having worked with Joel for more than a decade, we knew he was the perfect person to take ownership and shape this new role. Not only does he understood the dynamics of our services and the intricacies of marketing to college students, he also embodies the agency’s ‘100% say-do ratio’ philosophy.”
After spending several years within the Star Tribune’s sales organization, Eisfelder rejoined Campus Media Group in 2013 as Sales Director. During his tenure at the newspaper, Eisfelder held multiple roles including Sales Development Manager, Director of Channel Revenue and most recently Director of Radius. In these positions he was responsible for driving revenue growth through new digital marketing products and strategy.
Eisfelder first joined Campus Media Group in 2002 as an Account Manager and was promoted to Media Director in 2006. He remained at the agency until 2011 before leaving for the Star Tribune.
A resident of Richfield, Minn, Eisfelder graduated from the School of Journalism and Mass Communication at the University of Minnesota –Twin Cities.