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Wednesday, January 27, 2016

PR Strategies for the Entrepreneur

One of the most important facets of enhancing communication with the public for any entrepreneur is public relations (PR). PR competence greatly helps entrepreneurs focused on expanding their boundaries and keeping their image intact. It is not enough to only maintain good branding for your products. You must have a positive image in the eyes of the public, especially in today's world of social media. PR, however, is quite challenging for most entrepreneurs, who have busy daily schedules. For this reason, entrepreneurs need to consider the following PR tips:

Collect good testimonials. A testimonial is a direct way of improving your visibility, reputation and trust in the eyes of consumers. A good testimonial will spread your brand across the board. Consumer interaction that leads to referrals. Testimonials are also a great search engine optimization (SEO) tool.

Use effective press releases. It is important to have a plan for occasional company press releases. Press releases are one of the easiest ways to tap into high authority media. Publications have a high readership and this will help improve your brand visibility. 

Allocate time. "Set aside a few minutes daily to keep up with your brand progress in the public eye and have first-hand interactions," said Barry O'Brien, owner of Creative Construction Home Remodeling. "Doing this gives you a direct perspective on your brand and you are then able to move side by side with it. This helps a lot in giving you an opportunity to make the small decisions that ultimately have a big impact on your products in the long-term." 

Narrow down your strategy. Pursuing a multitude of channels and targeting a wide demographic will result in you spending your resources inefficiently. Whether you are a startup or an established entrepreneur, it is important to focus your strategy on specific targets that are related to your brand

Utilize photography. "Potentials consumers react to visual stimuli," said Sarah Bull, a photographer in Bemidji, MN. "An image will make or break your product. Make sure that this is element is not something that you overlook."

Use strategic networking. Building relationships with public influencers is a great way of letting PR do the work for you. As an entrepreneur, any small favor – such as a tweet or a mention from a well-known public figure – goes a long way in increasing your own visibility.