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Wednesday, March 04, 2015

Risdall Expands Creative Team with New Content and Design Experts

To enhance clients’ online content and design, Risdall added two digital experts to its creative department. Jon Gordon joined Risdall as a digital content manager/writer and Jon Hanson as web designer.

“We are always looking to improve our expertise and capabilities to benefit our clients, especially in the digital space. These two talented creatives bring a wealth of experience building user-focused and mobile-friendly websites at top Minnesota companies,” said CEO Ted Risdall. 

“In partnership with our clients and other in-house marketing and PR specialists, their skills will help build smart, engaging online experiences to help fuel business growth.”

As digital content manager/writer, Gordon will use his B2B and B2C copywriting ingenuity and his passion for storytelling to provide businesses with goal-oriented digital content. He brings more than 10 years of experience honing his talent as a copywriter for Target, where he was part of the team that created Target’s Webby Award-winning mobile website and iPhone app and Target’s Android app, which placed as a Webby honoree. He expanded his writing expertise at Target by entering the content marketing world and crafting social media posts for the most popular platforms.

“Risdall is an innovative agency in the digital space – and has the awards to show for it,” Gordon said. “I’m excited for the chance to contribute to that rich history and help clients grow and succeed in a marketing environment where change is fast and ongoing.”

Gordon studied political science at the University of Minnesota and is looking forward to growing Risdall’s digital expertise in his new role.
As a web designer, Hanson will work closely with Risdall’s creative and interactive teams to complete design and front-end development for mobile, responsive and traditional websites. He brings more than four years of design experience, working as a freelance designer and most recently as an in-house web designer for Capella University. Hanson looks forward to transitioning to an agency setting where he will focus on creating intuitive and user-friendly website designs for a variety of clients.

“At my first agency job, I’m looking forward to building relationships with a variety of clients and really understanding what their idea of success is for the different projects we work on,” Hanson said. “Risdall has longstanding partnerships with many of its clients, and I’m eager to enhance those partnerships by providing excellent web design.”

Hanson received an associate’s degree in graphic design and web design from Minneapolis Community and Technical College.