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Thursday, May 17, 2012

Dino-Mite: Clarity Coverdale Fury Unleashes a New Campaign for Minnesota Zoo Sure to Thrill

Minneapolis based advertising agency, Clarity Coverdale Fury, has teamed up with client Minnesota Zoo once again with a new campaign promoting the opening of the zoo’s newest exhibit, Dinosaurs!

Knowing from the moment most children are able to talk they morph into small “Dino Fans”, Clarity aimed to bring the dinosaur experience to life through radio, online, outdoor and TV. The new exhibit features moving, life-size dinosaurs and is sure to please all ages.

Creative Director Michael Atkinson said, “Seeing a genuine sense of awe on your child’s face is amazing. Our job is to simply remind parents that when their child is standing in front of a life-size, moving, roaring dinosaur, a sense of awe is pretty much guaranteed.”

Commuters will see Southwest transit bus wraps featuring the much-anticipated dinosaurs, as well as hear the radio spots featuring adults and children of all ages experiencing the new exhibit. The TV spot, which will first air on May 21st, brings the experience to life by showing a child in “awe” in the shadow of a dinosaur.

“The Minnesota Zoo is a great activity for all families. And the dinosaurs are just one more great reason to go,” said Clarity’s Director of Brand Development Rob Rankin.

The Dinosaurs! exhibit opens Memorial Day weekend and will run through September 3rd at the Minnesota Zoo. For more information on Clarity Coverdale Fury please visit www.claritycoverdalefury.com. For more info on the Minnesota Zoo please visit www.mnzoo.org. To check out the work please click here: http://www.claritycoverdalefury.com/2012/05/leveraging-the-awe-factor-for-the-minnesota-zoo/.