Anastasia Lopez joined PadillaCRT as vice president of social media, leading the agency's social media efforts from PadillaCRT's New York office. Matt Fairchild joined the agency as vice president of technology and innovation, leading PadillaCRT's digital strategy, user experience and development teams from the agency's Minneapolis headquarters.
"PadillaCRT is committed to accelerating the social and digital expertise that exists in our agency," said Heath Rudduck, PadillaCRT chief creative officer. "Anastasia and Matt have the right combination of experience and skills to do that."
Anastasia joins the agency after spending nearly four years as a vice president of digital for Hill + Knowlton Strategies in New York. While there, she helped manage international teams that developed and executed social media-oriented campaigns for Fortune 500 clients including Merck, Target, McKinsey and Amgen. Prior to that, she built and grew the social media presence of a variety of clients for New York-based Taylor Public Relations, developing campaign strategies and reporting and monitoring systems. Prior to her tenure at Taylor, Anastasia honed a broad-based communications skill set in New York at Cramer-Krasselt, Dukas Public Relations and TJ Sacks & Associates.
Matt has spent more than two decades solving business problems through technology for clients in financial markets, energy trading and energy market financial settlements, start-up mode and digital marketing. He most recently served as group technical director at Olson, working with such brands as Belize, Bauer Hockey, Ecolab, Aurora Healthcare and Baylor College of Medicine. He also was chief technology officer for CRAM Worldwide (now Secured2), a start-up digital content security platform company, and director of technology for digital agency Atomic Playpen. Matt holds several patents for technology-related breakthroughs and has earned certifications as Certified Developer and as DMS.NET Certified Developer through Sitecore.