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Tuesday, June 30, 2015

PR Tips for Schools Looking to Increase Enrollment

It is common for specialty schools to be so busy that they do not think about marketing their school for future students. One of the best things a specialty school can do for itself is invest time in learning how to work directly with the press. Local media can be a valuable marketing tool of advertising one’s specialty school or college to the general public.

Expanded communication is important for specialty schools that rely on a certain audience for enrollment. By making communication a priority, a school can make a marketing campaign that includes determining their image and what makes them better than comparable schools. Find a compelling story that aligns with your school’s purpose and use it to market your school and its success.

In many cases, administrators do not understand the real value of cultivating good public relations skills. It’s time to change thinking as a school ultimately is a business and this enrollment is the return on investment. The benefits of becoming more proactive will lead to a more positive future for the specialty school or college.

“Any school, whether public or private, will go through these complex image problems. Ultimately a specialty school or college’s first priority should be the health, safety and well-being of their students and staff. With that, it’s important to continuing adding to the dynamic of the school and gain more students over time,” said Cindy Nichols, who runs a school that teaches students how to become a flight attendant.

A specialty school such as TheTravelAcademy.com will need to learn their audience and how to market to them.

"Job fairs are a great way to find potential students who are looking for a career or a school to attend during their transition period," said Brooks Hitchcock, marketing spokesperson for a Minneapolis tree service. "Marketing to high school seniors is another valuable way to gain new students. Whatever marketing campaign is used, it’s important to devise valuable approaches to continuing enrollment so the success of a school continues time and time again."