The Minnesota Vikings have just launched a new integrated marketing campaign to celebrate their “50 Seasons of Greatness”.
Dannon Hulskotter, Director of Marketing and Business Development for the Minnesota Vikings commented, “We are excited to launch our 50th Season campaign and to celebrate the team’s great history and tradition with our All-Weather Fans and the community as a whole.”
“It was a blast working with the Vikings and NFL Films to create single plays built from fifty season of historic footage,” stated Brian Kroening, Executive Creative Director of BBDO Minneapolis. “Celebrating 50 seasons is a great way to continue to build the movement with our All-Weather Fans for this great team and brand.”
The campaign launched this week with TV and radio and additional ambient media will begin to appear in August and September.