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Tuesday, December 30, 2014

New Year's Internet Marketing Resolution: Make Sure Your Company Website is Mobile-Optimized

There is no denying it. Mobile-optimized company websites might be the most important factor in regards to having a successful website in 2015. Many search engine optimization professionals online strongly believe that Google will soon begin penalizing websites that are not optimized for mobile devices. This means that if you do not make it easy for users to visit your company website using a mobile device in the near future, you will have a very low chance of being featured on the first page of Google.

My work with a local website design company made me truly realize the importance of mobile-friendly business sites. The organizations that paid us to fully optimize their company sites for smartphones and tablets experienced 75% more traffic and conversions in 2015 than those that did not. In fact, it was not just their website traffic that saw a strong boost. Users began spending more time on these websites and visited far more pages within the site itself.

“Our online sales really began to take off once we began utilizing Internet marketing to get our message across,” said David Fohrenkamm, owner of a well-known local carpet installation company. “That was a few years ago, however. Our online traffic began diminishing recently. We received many complaints from our online customers that they could not access our website from their mobile devices. We remade the website and optimized it for mobile. To our surprise, we saw a sharp increase in traffic and sales.”

The mobile trend is so strong that social media platforms are beginning to alter their marketing efforts to support the mobile user. That is good to know considering the amount of mobile users on Facebook grew by more than 30 percent in 2014. With numbers like that, Facebook is quickly jumping on the mobile bandwagon. The company purchased platforms that are popular with mobile users such as Instagram and WhatsApp.

Google is boosting its mobile abilities as well. If you are a user of Google Adwords, for example, you may have noticed the increase in mobile-optimized ads.

If you are interested in Internet marketing, you no doubt have heard of the importance of mobile-friendly online platforms. Marketing professionals have been promoting the use of mobile optimization for years now. Hopefully this article reminds you of the true impact of mobile Internet marketing on the online success of small to large businesses in 2015.